Work ON Your Dog Walking Business, Just Not IN it
If you’ve been following me, you’ve probably heard me say a gazillion times, “Stop working in your business and start working on your business.” This was the major shift that completely changed the trajectory of my career and my life with my dog walking business, and where I learned this was the E-Myth Revisited.
It was the first business book I read that had a major impact on my life. It’s just like bells went off in my head, ding, ding, ding, ding, ding, “I am doing this business thing all wrong.”
So what the E-Myth says is that entrepreneurs are people that understand that going into business is something that you do. You’re building a business that runs without you having to do the work to create the revenue and the income.
The problem is that most small business owners are technicians. They’re like myself and most of the students that I work with. We go into the pet industry because we love and adore animals and want to provide amazing pet care. But then we decide that we want to grow the business, and we don’t know how to do that because we are technicians. We’re not entrepreneurs innately, as the word would define.
So that is the big shift. You have to start thinking differently about your business. If you had a hundred different locations, you would not be able to service a hundred different locations, be the manager, be the pet sitter.
You would have to think about your dog walking business differently in terms of creating systems and processes that are easily replicable between all locations and that it is running without you being the person that is doing all of the marketing. You’re not the person that’s doing all of the admin. You’re not the person that’s doing the pet sitting. You’re not the person doing the database, the hiring, and all of the stuff that goes into it.
Start thinking of ways to remove yourself as the bottleneck.
You have to start thinking about yourself from a place of removing yourself as that bottleneck in your dog walking business so that you can create these processes so that you’re able to grow your team and you’re able to service more customers and, therefore, make more money.
You have to get out of the technician mindset and move yourself to that entrepreneurial mindset of working on your business and not in your business. This creates freedom in your life, which makes money in your business. It’s such an important shift if you want to grow a lucrative dog walking business.
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