Why I was Attracting Non-Ideal Pet Sitting Clients
One of the most common discussions among my students, and in my Facebook community, is how to find premium pet sitting clients who are easy to work with, who treat you with respect and who are prepared to pay premium prices.
I understand this dilemma because at the beginning of my pet sitting business journey I had exactly the same problem.
When I started my pet sitting business back in 2001 I had no idea how to run a business, how to set up a business, how to set myself apart from the rest, and I just threw a bunch of gunk up onto the wall to see what stuck.
That was my marketing strategy.
How you present your business matters
And the result was that I presented myself as a hobbyist versus as being a professional company.
I attracted non-ideal pet sitting clients who didn’t respect me, who haggled with me, who were not pleasant to work with.
I was very, very unhappy.
Then, there was a moment with one specific customer that really changed my perspective on who I was prepared to accept as a client and who I should be trying to attract to my business.
This client lived in a giant mansion and booked me to visit her house five times a day, so the bill was quite large for that specific assignment. Then when she got home, she wouldn’t pay me.
I emailed her, I called her, I emailed her invoices. Finally, she said, “If you want your money, you need to come to my front door and ask me for it face to face.”
And that was it. That was a defining moment with my business. I realized I was not prepared to accept being treated rudely or without respect on a day-to-day basis.
In fact, I almost quit the business because I was so unhappy.
Set yourself apart from the crowd
I had this roster filled with customers that I couldn’t stand. I worked seven days a week, 365 days a year and I was extremely unhappy, and I almost quit.
But I turned it all around and here we are in 2019, and I have an amazing business that’s bursting at the seams filled with ideal clients.
I have a staff of 40 pet sitters, I employ three managers, and the business is killing it.
So I’m here to tell you that I am living proof that you can have a hobbyist business and turn it into a professional company that will provide you with a lucrative career.
It is possible but you need to set yourself apart from the hobbyist and all of the people that have come in and saturated the market.
Don’t worry you don’t have to do this on your own. Join my Facebook group – Pet Nanny Coach Community for advice, support, and tips on growing your pet sitting business.
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