Tag: pet sitting clients

30 Ways to Get More Pet Sitting Business

Most business owners think they shouldn’t market if their pet sitting business is flush with clients. This is incorrect thinking! To always have clients you must always be marketing. You should not count on the fact that customers are yours forever once they sign up with your service. You must implement a variety of marketing strategies to create a consistent pipeline of new business.

Here are 30 ways a professional pet sitter can get more pet sitting business.

1. You need to build a client-attractive website.

I talk way too often to pet sitters that don’t have a website. Guess what? Everybody is online. Everybody’s on their phones. Everybody’s on their computers. Everybody is Googling how to find out how to do things or find services they want to use. You need a website so that people can find you. And then, on top of that, you want to make it client-attractive so that when people hit your website, they immediately have the know, like, and trust factor. You have all of the important aspects to your website so that people are going to convert into paying customers. I go in-depth in this in my Launch and Grow program. It is so, so, so, so important.

2. On that website, you need to add a lead magnet.

What’s a lead magnet? It is something of value that you are giving to your website visitors in exchange for their first name and email address. The idea here is that you want to follow up with these people, and you want to follow up with those who hit your website but don’t buy or don’t become customers. And that’s how you do it. So currently, my lead magnet on my website is an information packet coupled with a high-value coupon.

3. Create a sales funnel with a time-sensitive offer to create urgency.

When someone visits my website they say, oh, this looks pretty good. I will give them my first name and email address. We provide them with an information packet that they can download. Then they get the $25 off coupon. Then they are dropped into a sales funnel where they’re going to get consecutive emails from me.

I’m going to speak to different pain points and the benefits of using my service. And in the end, I’m going to say, “all right, now’s the time. If you want to cash in on that coupon, do it before the deadline ends.” Time-sensitive offers create an urgency that compels people to take action and buy and use their coupons.

4. Join a networking group.

One of the easiest ways to build your client list when starting your business is to join a networking group. You could try LeTip, and I loved BNI, Business Network International.

The deal is, if you are going to join one of these groups, you need to commit to it. You need to show up to every meeting, and you need to be referring other people in that group. Another tip I have for you, try to find an established group. A lot of BNI chapters are new, and you don’t want that. You want to a chapter that’s been around for a while. You want people in that group who know what they’re doing and are committed to the networking process—one of the easiest ways to get clients.

5. Actively participate in local Facebook groups.

This is a free method. Join all the local Facebook groups, and they don’t even have to be pet-related. It could be moms, and it could be recipes, and it could be restaurants. And they can be pet-related.

People are always asking about pet sitting services and dog walking services in those groups. If you spend 20 minutes a day to show up in these groups and keep an eye out, you can also add value by posting relevant articles about the importance or benefits of using pet sitting businesses. It’s just such an easy way to connect with members of your community and to get clients.

6. You want to blog and guest blog.

Blogging is going to position you as an expert in the industry. And here’s a little known fact: People like doing business with experts and not novices. So that’s the number one thing a blog is going to do for you. It’s going to position you as an expert in your industry.

The second thing it’s going to do is create relevant content for your pet sitting prospects.

The third thing it’s going to do is create search engine optimization opportunities for your client-attractive website. Because you’re going to be using keywords that your pet sitting business prospects are going to use – that’s what they’re typing into Google search to find you.

Then there’s guest blogging. You submit your articles to other blogs, which then back-links them to your website. This gives your client-attractive website credibility. It’s going to increase that search engine optimization, where people will be able to find you. So get into the habit. Like networking, you have to commit to the process, and you need to be doing it every week, or it’s not worth doing.

7. SEO your website.

A blog is a way to SEO your website, but there’s also many other ways to SEO your website. SEO stands for search engine optimization. We want Google to be able to find your website and index it so that people looking for your service will be able to find you. SEO will increase how high you’re going to show up in those search results. So you want to be using keywords, and you want to add meta descriptions to your images. This is an easy way to get clients because now they’re going to be able to find you. You can find out more here.

8. Showcase your testimonials.

30 Ways to Get More Pet Sitting Business

 

So when you get positive feedback, or you get a review from a client, showcase it. Include it in emails. Make sure you have a page on your website that has all of your testimonials on there. Make sure that you’re putting it out on social media. Let people see the social proof and testimonials.

9. You can run contests.

Contests are fun and an inexpensive way to build buzz for your business. Everyone loves free stuff, and it’s a very easy way to build your email list. So get creative and have fun with this.

10. Build strategic alliances.

Strategic alliances are business owners that target the same target market as you, pet owners, but they don’t provide the same service. We’re not talking about pet sitters or dog walkers, but about vets, pet stores, pet groomers, pet photographers, and pet massage masseuses. That’s who you want to build these relationships with, where basically, you are promoting your services to each other’s client lists. It’s a win-win.

11. Create referral partnerships.

This is any business that is going to refer business to you. It doesn’t have to be pet-related. I partner with my friend who owns a carpet cleaning business. We’re always running promotions back and forth to each other’s lists. My neighbor Claire owns HomeCooked and always puts out my business cards. When I’m hiring, she always puts out my hiring postcards. I also let my clients know about her amazing business. So developing these referral partnerships and making sure that you include them in your marketing plan is an easy way to get clients.

12. Run online paid advertising.

Google AdWords is one of the best things I’ve ever done for my business, honestly. I am always running Google AdWords campaigns. The money that I spend for those advertising campaigns pays for itself, When you consider my customers’ lifetime value, it comes back to me a hundredfold.

So don’t be scared. I would look into delegating this to someone who knows what they’re doing and can set it up for you. You can find people on Upwork or Fiverr, and you can also run Facebook ad campaigns or Instagram campaigns or run YouTube ads. There are all different types of marketing strategies.

Don’t be afraid of paid online advertising because it works. I love seeing the ads. When I’m on social media, I’m like, oh, who’s advertising to me? I find it so fascinating. And guess what? I’m always buying stuff, especially when I’m on Instagram.

13. Create a referral program.

You want to turn the people that use your service into a non-paid sales force. So incentivize the clients that love you to refer you to the people they are friends with.

Then you have to educate these people about how your referral program works. You can’t just make it, put it out into the universe, and be like, okay, done. No, you need to communicate with your referral partners at least on a monthly or bimonthly basis.

This is the best way to do it: Hey, just a reminder, we love and appreciate referrals. And when you refer a client to me, they get $25 off, and so do you. And you’re just constantly reminding them of your referral program.

14. Run a direct mail campaign.

People forget about direct mail. People read and love snail mail. Emails a lot of times get deleted nowadays. In my Multiply Mastermind training program, one of my students’ strategies is called the Five House Marketing Rule. That’s another video, and you can click here to check that out.

15. Write a warm letter.

This would be a specific direct mail campaign. So a warm letter is a letter that you create and send out to everybody on your contact list. This is clients, past clients, friends, family, anyone that’s on there. Anyone that knows, likes, and trusts you is going to get a warm letter. The warm letter is simply updating them about your business.

Let them know that you love and appreciate referrals. If there’s anything that you can do in return for them, just let you know—such an easy, simple strategy to get clients.

16. Run promotions to prospects that never signed up for service.

So you have your client-attractive website. People come; they give you their first name and email address. They get dropped into that sales funnel, but they don’t end up converting into a paying client.

Don’t forget about these people. You can continue to market to them and run promotions. You can do 40% off if you book by the end of the week, so on and so forth. Get creative.

17. Donate your pet sitting services to charity.

I donate high-value gift certificates to so many animal-centered charities in my area and all types of shelters. So I usually do $250, and it’s such a great way to get new clients and get your name out in the community.

18. Use car magnets to advertise your business.

I have never done this, guys, but so many of my students do it and swear by it. And guess what? I always read car magnets. So I’m sure it is a great strategy. You can get them inexpensive nowadays. And you want to have your phone number nice and clear with a call to action.

19. Use your email signature.

This is valuable real estate that people forget about. Every email that you send out, you could have a call to action in your email signature. It could be a booking service. It could be to leave a review. It could be to leave a Yelp review. I mean, there are a million things that you can do with your email signature. Every time you’re sending that out, people will see it, and it’s a way to get clients and get them to take action.

20. Host live events.

Hosting a community event is a sure-fire way to build trust with your community members and showcase your services. It’s also a way to get free local press coverage. So a common one that many of my students do is have pet Halloween costume contest live events, where everyone in the community brings their pets. Such a great way to meet people in your community. And then you want to let the local press know about it to run stories about it.

21. Send out a press release to your local media.

Again, suppose you’re hosting a live event or hosting a contest, or something’s changing in your business, or something big happens in the pet sitting industry. In that case, local media is always looking for stories, and they want your press release. So don’t forget about that. That’s old-school marketing. But guess what, it works.

22. Hang flyers in local establishments.

Old school, but it works. I was in the bagel shop the other day, and there was a bulletin board. I just sat there, and I read through every single one. I was in the G Lodge, a restaurant around the corner from me, the other day. Again, bulletin board. Waiting for my table, I read every single thing on the bulletin board. It’s a great way to find sitters and to get clients.

23. Used social media.

People are on social media, guys, TikTok, Facebook, Instagram, YouTube. Send out relevant articles about pet care. You can post memes, and you can do videos, and you can do word puzzles. I mean, there are a million different things that you can do on social media to attract clients to your pet sitting business. Take advantage of these channels because they’re free.

24. List your business on business directories.

Getting your business listed on as many online directories as possible is an excellent strategy for boosting your company’s visibility, and this adds to that credibility factor of your website.

In my Launching Growth program, I give my students, I think it’s about 78 different websites that they can go to and get their business listed, which gives clout to your website, which increases your rankings. It’s an easy way for your clients to be able to find you.

25. Claim and optimize your Google My Business page.

Google My Business is a free marketing tool available to you, and you should have it optimized. People are online Google looking for pet sitting business services. If you have your Google My Business optimized and up to date, it’s such an easy way to get clients.

26. Contact pet friendly apartment complexes.

So you want to reach out to the managers of these apartment complexes. Why am I having a hard time saying that? Let them know about your business, and ask if you could be included in the welcome packages they give out to new renters or new buyers.

27. Partner with a shelter, and all offer a discount for newly adopted pets.

Somebody goes and adopts a new pet, and the shelter says, hey, if you ever need a pet sitter, Pet Nanny-Pet Sitters of The Main Line is the premier service in this area. And then you can give them a coupon as well, and they’ll take action.

28. Market to neighbors of your existing clients.

This goes back to that five-house marketing campaign that I told you about earlier. If you get a client in a neighborhood, you want this entire neighborhood to know about your pet sitting business. It’s an easy way to get clients because if they know that their neighbor trusts you with their pets, they are more likely to trust you. It’s also much more convenient, with a lot less drive time between clients. So you should always be focusing on the immediate neighbors of your clients.

29. Target new homeowners.

This information is public. You can easily get the information for new homeowners in your area, and you could do direct mail campaigns to them. There’s also a service called Welcome Wagon that you could look into.

30. Oh, the last one. So run a reengagement campaign to inactive clients.

If we have not heard from a client in over a year, we run what we call a reengagement campaign, where we send them an email with a high-value offer for them to book service within, say, 14 days.

Then you’re going to continue to stay in touch with them and incentivize them to book service. Don’t forget about the people that have already raised their hands and said, yes, I want to hire your pet sitting service. Get in touch with them, and give them an offer. Get them back and onto your active list.

So there we have it. Thirty ways a professional pet sitter can get more pet sitting business, or for short, 30 ways to get clients. I hope you guys found this helpful.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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The Know, Like, and Trust Factor

Increase the Know, Like, and Trust Factor on your Website

Hey, guys! My strategy for you today is the Know, Like and Trust Factor. This was originally published in 2018 and is even more relative today.

I was out and about early this morning. I had to be at the hair stylist by seven o’clock to get my hair done.  The Pet Nanny Coach site is being updated (I can’t wait until you see it!), and I needed some fresh, new photos (if I see that picture of me with Dr. Watson one more time. . . !).

I wanted to get new pictures taken for my new site, and this got me thinking about your websites.  There are so many that I visit and I don’t see anything of you anywhere on your site!

I’m not saying I don’t understand, because I did the same exact thing with my first site. I didn’t want to be anywhere on there. I had pictures of pets everywhere, but Colleen was nowhere to be found until my business coach taught me the importance of the Know, Like and Trust Factor.

What is the Know, Like, and Trust Factor?

So, what is that?  It is giving the people the opportunity to know, like and trust you through your website, because people like doing business with people.

People want to know who the owner of your business is. People want to know who they’re going to trust to come into their homes to care for their most precious pets, and their homes and their prized possessions, and you can do this through your website.

A Challenge – Part One

So, my challenge for you is first, to create a video on the homepage of your website – face to camera. You need to look at the camera and say, “Hi, my name is Colleen Sedgwick. I’m the owner of Pet Nanny, and my pet sitting company rules, and this is why.”.

You want to let them know who you are, what you're about, what you stand for, and what your values are. Click To Tweet I can promise you this – you are going to see a huge uptick in the number of new clients that you get from visitors to your website. They’re going to have a connection with you through the video, and they’re going to get to know, like and trust you.

A Challenge – Part Two

The second part of this challenge is to look at your “About” page and spruce that page up!  Your About page is the second most-visited page on your website, after your homepage. So, you really want to make this page shine.

You want to let people in. Share details about you, such as:

  • Let them know what organizations you belong to.
  • Why did you start this business?
  • Did you have a defining moment in your life that made you say, “Hey, I want to start a pet care service that is extraordinary.”
  • Are you involved in rescues?

Tell them your story

Anything that is going to open a little window into who you are is going to make a huge difference.  Your website visitors are going to begin to know, like and trust you right from the get-go, and you’re going to sign up clients much more easily than when you were not showcasing yourself.

So get out there and complete this challenge!  Create a face to camera video to put on your homepage, and spruce up that “About” page and show people who you are.

All right, guys, I am wishing you a great day. Take care!


Howdy, Pet Lover! Do you want to have all the pet sitting clients you need? This resource is 100% FREE and is my gift to you. Enjoy!
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My “No-Jerk Policy”

Rewind to 20 years ago, when I was building my pet sitting business, I accepted any client that would come down the pike. It didn’t matter how disgusting their houses were; it didn’t matter how rude they were; it didn’t matter if I had to chase down payment. I would work for pretty much anybody, anytime, because I just wanted to build my client list and make money.

What happened over time, I’d built this client list with many wonderful people, but with a lot of non-ideal heartsick clients is what I call them, and people that I would not wish on anybody.

My “No-Jerk” policy came around due to one specific client. This client lived in this big, beautiful house, they had these three big, giant beautiful dogs, and I had adopted their Great Dane from them because they had internal fighting amongst their dogs.

They were never necessarily rude, but they were very cold, but they were very generous too. This client would leave me nice tips, which made me have these mixed feelings about them. I didn’t feel like the best feelings, but nothing ever overtly necessarily happened with them.

Then the nanny started taking walks with me with the dogs, and she would tell me these insane stories about how mean these people were to her.

Then I have a sitter that’s spending the night there. The sitter got locked out of the house. This woman (client) called me and was cursing and screaming at me in a way that you would not even believe. And I was like, “I’ll drive over; I have a spare key and let her in. Chill.”

So I hung up, I went over, I got the sitter in, I came back, and thought, “You know what? I’m not letting this happen person talk to me like this. I don’t need this. I’ve had enough of these types of people.”

I remember going to my dad and saying, “Dad, what would you do in this situation?” He thought about it, and he was like, “You know, you don’t owe them any explanation. Write them a letter, put the key in the envelope, drop it off in their mailbox, and be done with them.”

Looking back, that would not be what I would suggest to any pet sitting business owner. But again, I was newer in business. I was a young girl.

So that’s what I did, and then I got this scathing email from this lady. They’re just awful, awful people. I clicked delete, never responded, and from there, my “No-Jerk” policy came into play, which has now changed my life, changed my business because I do not put up with any of this anymore.

From that moment moving forward, if any clients were rude to me, my managers, or my sitters, they were tagged as a “jerk” inside of Infusionsoft, my email marketing software, and we were no longer doing business with them.

Build a system to gracefully unleash these “jerk” clients.

Since then, I have built the most wonderful client base.

My No-Jerk Policy


Here and there, a few will drop in, and then the no-jerk policy comes into play.

Remember, many pet sitting clients will love and respect you and your business.

Many clients have pets that will love your service, will respect you, will tip you, will tip your sitters, and you can have fantastic relationships with them. You do not need toxic, awful people in your life, and you certainly don’t deserve to be spoken rudely.

Go with your gut.

In my Pet Nanny Coach business, I had one that slipped through the cracks last year. She had been a student many years ago, and she was a nightmare. She came back to me, begging to go back and work with me. Against my better judgment, I let her through, and it was even worse the second time.

When people show you their true colors, believe your gut and focus on the extraordinary people who don’t give you any problems. Sometimes we forget about those people. These people aren’t hounding or are rude to you. Those are the people that deserve your attention and your extra love and support if you will.

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Why I was Attracting Non-Ideal Pet Sitting Clients

 

One of the most common discussions among my students, and in my Facebook community, is how to find premium pet sitting clients who are easy to work with, who treat you with respect and who are prepared to pay premium prices.

I understand this dilemma because at the beginning of my pet sitting business journey I had exactly the same problem.

When I started my pet sitting business back in 2001 I had no idea how to run a business, how to set up a business, how to set myself apart from the rest, and I just threw a bunch of gunk up onto the wall to see what stuck.

That was my marketing strategy.

How you present your business matters

And the result was that I presented myself as a hobbyist versus as being a professional company.

I attracted non-ideal pet sitting clients who didn’t respect me, who haggled with me, who were not pleasant to work with.

I was very, very unhappy.

Why I was Attracting Non Ideal Pet Sitting Clients

 

Then, there was a moment with one specific customer that really changed my perspective on who I was prepared to accept as a client and who I should be trying to attract to my business.

This client lived in a giant mansion and booked me to visit her house five times a day, so the bill was quite large for that specific assignment. Then when she got home,  she wouldn’t pay me.

I emailed her, I called her, I emailed her invoices. Finally, she said, “If you want your money, you need to come to my front door and ask me for it face to face.”

And that was it. That was a defining moment with my business. I realized I was not prepared to accept being treated rudely or without respect on a day-to-day basis.

In fact, I almost quit the business because I was so unhappy.

Set yourself apart from the crowd

I had this roster filled with customers that I couldn’t stand. I worked seven days a week, 365 days a year and I was extremely unhappy, and I almost quit.

But I turned it all around and here we are in 2019, and I have an amazing business that’s bursting at the seams filled with ideal clients.

I have a staff of 40 pet sitters, I employ three managers, and the business is killing it.

So I’m here to tell you that I am living proof that you can have a hobbyist business and turn it into a professional company that will provide you with a lucrative career.

It is possible but you need to set yourself apart from the hobbyist and all of the people that have come in and saturated the market.

Don’t worry you don’t have to do this on your own. Join my Facebook group – Pet Nanny Coach Community for advice, support, and tips on growing your pet sitting business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Create a Key System for Your Pet Sitting Business that Works for you

I posted in the Pet Nanny Coach community group a tip of the day: Have your clients stay in control of their keys. This topic gained a lot of passionate responses on both sides. Some people were ‘absolutely no way.’ Others say, ‘Yes, I’ve done this in my pet sitting business, and it works amazingly well.’ While others ask, ‘What do you mean?’

I tried every single key system known to man to keep my client’s keys organized. I’m an extremely organized person, but I didn’t feel safe, and it felt stressful being responsible for 2,000 plus keys every day. It gets worse when sitters are out with the keys, and some even misplacing them. That’s when I decided to create a system for myself and for my business that worked for me.

My clients have three options:

Option 1: Use a lockbox. The kind that realtors use.

Option 2: Use a hide-a-key with a garage code.

Option 3: Schedule a key pickup and drop off service.

Most of the clients opt for number one or number two. Some prefer key pick up and drop off.

QUOTE - Create a Key System for Your Pet Sitting Business that Works for you


The idea behind is the keys are always returned to the client, and they are not housed in my home office.

Whatever tips I offer for you for your business, do what feels right. Do what feels good. Your business, your rules. You can take my advice, or you can leave it. I’m just here to help and give you some tips on what I do, and what’s worked for me.

 

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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9 Steps to Professionally Handle Negative Feedback or Reviews About Your Pet Sitting Business

Our brain is wired to protect and keep us safe. When confronted with any type of criticism or negative feedback, we go into fight, flight, or freeze mode. Our mental barriers go up, and we feel it in our bodies. We feel anxious, angry, and we feel threatened. These are all normal.

Below are nine tips on how you can professionally handle negative feedback due to your pet sitting business’s online reviews.

#1 Take a breath. Don’t immediately react.

Take a breath and don’t react. My manager, Michael, gave me a rule to not respond to an email that made me angry for 24 hours. Once the 24-hours lapse, I have a different outlook on how I am going to respond.

#2 Reread the review or email at least three times.

You probably don’t want to but take the time to read it through, make sure you understand it, and let it sink in.

#3 Think of the feedback as a learning tool.

Remember, your most unhappy customers are your most significant source of learning.

Ask yourself, “What did this customer expect? Why did they expect it? Where was the misunderstanding? Why did it occur? What changes can I make to ensure that this never happens again?”

Try to put yourself into your customer’s shoes and viewpoint. It is going to help you immensely.

#4 Compose a professional and polite online response.

Also, include thanks and appreciation in your response for bringing the matter to your attention.

I had a negative Yelp review years ago from a guy who was actually in the wrong. I rose above the situation and wrote an extremely professional response. So many customers called the office and said, “Oh, I saw your response on Yelp. You seem like a wonderful person and I want to work with you.”

#5 Respond offline with a phone call to ask questions and discuss the issues.

Call your customer to have a heart to heart talk and discuss the issues. Once you have resolved the problems, you can post again online and comment on how you agreed to the outcome with your customer.

#6 Request that fake or misleading reviews be removed.

If you believe a review is from a past employee, who is angry with you for some reason, you can request to Facebook, Google, Yelp, or any other review site that it be removed.

I once discharged a woman who was in my Pet Nanny Coach Community Facebook page. She created a fake profile and posted an outrageous review on my page. I contacted Facebook, and they immediately took the review down.

#7 Go the extra mile by sending a care package to the pets.

You may also want to offer a 100% refund. If my company or sitter is in the wrong, I will always give a 100% refund. We also follow up with a care package to the pets.

In my opinion, even if we believe that we were in the right, I still think that having the last touchpoint with the customer be positive.

There will be customers that are just pains in the you know what, and you don’t want to send them anything. That’s understandable. I have not sent the care package as well in other situations.

But in some cases, you might find that it’s warranted and may make you feel better about the situation. It might land better with the customer that’s unhappy so that they’re not spreading negative feedback to other people about your business — something to think about.

You can use a company like sendoutcards.com, where you can easily send a greeting card attached to a care package. Etsy.com is another good way too.

#8 Encourage your happy customers to write reviews.

Create a system out of this. We send out a survey after every single pet sitting service, asking for feedback.

If the feedback’s positive, you can ask then politely, “Hey, would you mind sharing this on Yelp? Or would you mind sharing this on Google? I want to spread the word about my company, and I want to attract amazing customers like you.”

We also have a system where my manager regularly sends a personalized email to two customers once a week. It’s a great way to build up your reviews.

#9 Separate criticism from judgment.

Try not to take it personally. It can be tough since we are animal people. We have a lot of love in us, so when people come at us, we feel hurt, and it’s easy to take it personally.

Do your best to try to remedy the situation. If you are not wrong, know it’s about them, not about you, and just try to separate that. It’ll just be easier on your mind and your soul.

 

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How to Get More Pet Sitting Referrals

Referrals Make The Very Best Pet Sitting Clients
This is the actual icon that Pet Nanny uses in our Welcome Email. Right from the get-go we want our customers to know that we love and appreciate referrals.

Why do referrals make the very best customers?

  1. Referrals are coming to you from someone that has already done business with you and is happy and pleased with the work that your pet sitting business has done for them.
  2. Pet Sitting Referrals that come from friends are also great, because they know that their friend has no ulterior motive other than to do what is best for them.
  3. Referrals are much more likely to buy because they have been given the green light by the 3rd party. They are pre-sold.
  4. You don’t have to spend money on advertising to bring them in as clients.
  5. You don’t have to sell yourself, because someone has already done that for you.
  6. Referrals are the customers who will be more loyal to your business. The psychology behind someone standing up for you and saying how wonderful you are, breeds the loyalty factor.

How to Get More Pet Sitting Referrals quote

 

How do you generate more referrals?

  1. First and foremost, you have to provide outstanding service. Nobody is going to refer any run of the mill business. These people’s names will forever be attached to you, so they are only going to refer your pet sitting business if your customer service and level of pet care is truly exceptional.
  2. Create a connection with your client’s right from jump street. All new Pet Nanny clients receive a Welcome to Pet Nanny greeting card, which thanks them for their business.
  3. Celebrate their Birthday! Send them a birthday card with a small gift card or discount code to your pet sitting service. I personally believe that Birthday card goes a lot further than a Christmas Card does. Christmas cards and gifts seem to get overlooked due to the hustle and bustle of the holiday season.
  4. Send them handwritten cards. In the digital age with which we live, the art of a handwritten note is becoming rare. If you take the time to do this, it will be noticed and appreciated.
  5. Send thoughtful gifts. Each year (not at Christmas) I send my highest revenue generating clients a gift. It’s usually a care package for their pets, but I’ve also done gift cards, wine and scotch. This will depend on how well you know the client. Take notice to the things they like and surprise them with it!
  6. Ask for the referrals. I know this sound strange, but some people just need to be reminded that you love and appreciate referrals. As noted above, we let our clients know right from the start. I then have reminders and promotional campaigns in place to continue to drive referrals.
  7. ALWAYS thank your clients for referrals. This is a MUST! Do not take for granted these people will continue to send you referrals. You must thank them. I know a painter who continuously received word-of mouth referrals from this one source. I continuously reminded him to thank her, which he did not. Can you guess what happened? That’s right! The referrals dried up. She has not referred him in over 2 years. I warned him.

In short, if your business provides outstanding service and you make your clients feel good and appreciated, you will create a continuous pipeline of the very best clients!

This is a short list of idea. If you have any great ideas to share, please comment below. I would love to hear.

Your Homework Assignment:
Make a list of the things that you currently are doing to generate referrals. Next, brainstorm some ideas which you can implement to greater fuel your referral pipeline. Trust me, you’ll be so glad you did. As soon as I learned the importance of referrals and implemented my own strategies, I saw a huge jump in the amount of new monthly business that Pet Nanny generated. Huzzah!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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5 Reasons Why Your Pet Sitting or Dog Walking Client Prospects Back Out

Sometimes it happens that you have a wonderful conversation with a pet sitting prospect. They are super excited about using your pet sitting or dog walking service and then for what seems like no reason what so ever they back out. You’re left confused thinking, “what happened?”

Any of us who have been in the pet sitting industry knows that this happens often. Sometimes, there is nothing you can do about it, but it’s definitely worth examining.

In my personal experiences it boils down to the following:

#1. Simply put, he or she may not be your ideal dog walking or pet sitting client.

Be honest with yourself, sometimes your gut tells you that this person is going to be difficult, but you ignore your inner voice and decide to sign them up anyhow because you need the money. We’ve all done it and we all have regretted it.

#2. They’re not convinced of the VALUE that you’re dog walking business is offering.

As compared to our competition, my pet sitting service Pet Nanny, offers immense VALUE to our clients. We’ve gone above and beyond to make our service stand out. We truly care about our clients and their pets and will give them nothing but the very best that pet care has to offer. Sometimes a pet sitting prospect may not see the value that you are trying to portray. They think, “pet sitting services are a dime a dozen. It doesn’t matter who I hire, I’ll still get the same result.” In this case you may be speaking too much about processes and not the RESULTS that they receive from using your service… complete and total peace of mind. Attempt to shift some of the things that you are saying in your get acquainted call to focus on the RESULTS that they will receive from using your awesome service.

#3. They’re concerned about the money.

We all know that there are a million pet sitting businesses out there and we also know that there are many that greatly undercut the prices of the more professional services to try and gain clients. Again, the money issue is usually based on the fact that your pet sitting prospect does not see the VALUE in what you are offering. Examine how you are presenting this to your prospects. Just remember, there are some people out there that are bargain shoppers no matter what and guess what… they are NOT your ideal client. There are also some people that may not be able to afford your service. Pet ownership is can be a hefty expense and if they can’t afford your top-notch service than wish them the best of luck and perhaps refer a less expensive service to them.

#4. People want it to be easy.

Make it as easy as you possibly can for pet sitting or dog walking clients to sign-up and use your services. If there is too much hoopla involved, they may move on due to frustration. So, examine your processes and streamline as much as you possibly can to make it as simple and easy as possible.

#5. He or she is the last minute customer that suddenly realizes they have weekend plans but nobody to watch their pets.

I have devoted an entire blog article to this issue. These people call every service in town trying to find someone to help. You then jump through hoops to help them out. Then, when you call them back they say, “awww… thanks, but my Mom is going to watch them.” DO NOT waste your time with these people. I don’t take any reservations for new clients unless I have 3 solid days to process them. 9 times out of 10 these last minute callers will not be your “ideal client” and if they do end up using you that weekend, you most likely will not hear from them again. Trust me on this one. I’ve made this mistake countless times.

pet sitting prospect

Your Homework Assignment: Spend some time and examine feedback from clients that have backed out. Make a list. What are they saying? Is there anything that can be changed?

If it’s a value issue than it’s time to change the way you are speaking to prospects and perhaps changes need to be made in your marketing materials to convey the VALUE you offer and the RESULTS that your clients receive.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.