Tag: pet sitting clients

TITLE - Create a Key System for Your Pet Sitting Business that Works for you

Create a Key System for Your Pet Sitting Business that Works for you

I posted in the Pet Nanny Coach community group a tip of the day: Have your clients stay in control of their keys. This topic gained a lot of passionate responses on both sides. Some people were ‘absolutely no way.’ Others say, ‘Yes, I’ve done this in my pet sitting business, and it works amazingly well.’ While others ask, ‘What do you mean?’

I tried every single key system known to man to keep my client’s keys organized. I’m an extremely organized person, but I didn’t feel safe, and it felt stressful being responsible for 2,000 plus keys every day. It gets worse when sitters are out with the keys, and some even misplacing them. That’s when I decided to create a system for myself and for my business that worked for me.

My clients have three options:

Option 1: Use a lockbox. The kind that realtors use.

Option 2: Use a hide-a-key with a garage code.

Option 3: Schedule a key pickup and drop off service.

Most of the clients opt for number one or number two. Some prefer key pick up and drop off.

QUOTE - Create a Key System for Your Pet Sitting Business that Works for you


The idea behind is the keys are always returned to the client, and they are not housed in my home office.

Whatever tips I offer for you for your business, do what feels right. Do what feels good. Your business, your rules. You can take my advice, or you can leave it. I’m just here to help and give you some tips on what I do, and what’s worked for me.

 

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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9 Steps to Professionally Handle Negative Feedback or Reviews About Your Pet Sitting Business

9 Steps to Professionally Handle Negative Feedback or Reviews About Your Pet Sitting Business

Our brain is wired to protect and keep us safe. When confronted with any type of criticism or negative feedback, we go into fight, flight, or freeze mode. Our mental barriers go up, and we feel it in our bodies. We feel anxious, angry, and we feel threatened. These are all normal.

Below are nine tips on how you can professionally handle negative feedback due to your pet sitting business’s online reviews.

#1 Take a breath. Don’t immediately react.

Take a breath and don’t react. My manager, Michael, gave me a rule to not respond to an email that made me angry for 24 hours. Once the 24-hours lapse, I have a different outlook on how I am going to respond.

#2 Reread the review or email at least three times.

You probably don’t want to but take the time to read it through, make sure you understand it, and let it sink in.

#3 Think of the feedback as a learning tool.

Remember, your most unhappy customers are your most significant source of learning.

Ask yourself, “What did this customer expect? Why did they expect it? Where was the misunderstanding? Why did it occur? What changes can I make to ensure that this never happens again?”

Try to put yourself into your customer’s shoes and viewpoint. It is going to help you immensely.

#4 Compose a professional and polite online response.

Also, include thanks and appreciation in your response for bringing the matter to your attention.

I had a negative Yelp review years ago from a guy who was actually in the wrong. I rose above the situation and wrote an extremely professional response. So many customers called the office and said, “Oh, I saw your response on Yelp. You seem like a wonderful person and I want to work with you.”

#5 Respond offline with a phone call to ask questions and discuss the issues.

Call your customer to have a heart to heart talk and discuss the issues. Once you have resolved the problems, you can post again online and comment on how you agreed to the outcome with your customer.

#6 Request that fake or misleading reviews be removed.

If you believe a review is from a past employee, who is angry with you for some reason, you can request to Facebook, Google, Yelp, or any other review site that it be removed.

I once discharged a woman who was in my Pet Nanny Coach Community Facebook page. She created a fake profile and posted an outrageous review on my page. I contacted Facebook, and they immediately took the review down.

#7 Go the extra mile by sending a care package to the pets.

You may also want to offer a 100% refund. If my company or sitter is in the wrong, I will always give a 100% refund. We also follow up with a care package to the pets.

In my opinion, even if we believe that we were in the right, I still think that having the last touchpoint with the customer be positive.

There will be customers that are just pains in the you know what, and you don’t want to send them anything. That’s understandable. I have not sent the care package as well in other situations.

But in some cases, you might find that it’s warranted and may make you feel better about the situation. It might land better with the customer that’s unhappy so that they’re not spreading negative feedback to other people about your business — something to think about.

You can use a company like sendoutcards.com, where you can easily send a greeting card attached to a care package. Etsy.com is another good way too.

#8 Encourage your happy customers to write reviews.

Create a system out of this. We send out a survey after every single pet sitting service, asking for feedback.

If the feedback’s positive, you can ask then politely, “Hey, would you mind sharing this on Yelp? Or would you mind sharing this on Google? I want to spread the word about my company, and I want to attract amazing customers like you.”

We also have a system where my manager regularly sends a personalized email to two customers once a week. It’s a great way to build up your reviews.

#9 Separate criticism from judgment.

Try not to take it personally. It can be tough since we are animal people. We have a lot of love in us, so when people come at us, we feel hurt, and it’s easy to take it personally.

Do your best to try to remedy the situation. If you are not wrong, know it’s about them, not about you, and just try to separate that. It’ll just be easier on your mind and your soul.

 

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How to Get More Pet Sitting Referrals

How to Get More Pet Sitting Referrals

Referrals Make The Very Best Pet Sitting Clients
This is the actual icon that Pet Nanny uses in our Welcome Email. Right from the get-go we want our customers to know that we love and appreciate referrals.

Why do referrals make the very best customers?

  1. Referrals are coming to you from someone that has already done business with you and is happy and pleased with the work that your pet sitting business has done for them.
  2. Pet Sitting Referrals that come from friends are also great, because they know that their friend has no ulterior motive other than to do what is best for them.
  3. Referrals are much more likely to buy because they have been given the green light by the 3rd party. They are pre-sold.
  4. You don’t have to spend money on advertising to bring them in as clients.
  5. You don’t have to sell yourself, because someone has already done that for you.
  6. Referrals are the customers who will be more loyal to your business. The psychology behind someone standing up for you and saying how wonderful you are, breeds the loyalty factor.

How to Get More Pet Sitting Referrals quote

 

How do you generate more referrals?

  1. First and foremost, you have to provide outstanding service. Nobody is going to refer any run of the mill business. These people’s names will forever be attached to you, so they are only going to refer your pet sitting business if your customer service and level of pet care is truly exceptional.
  2. Create a connection with your client’s right from jump street. All new Pet Nanny clients receive a Welcome to Pet Nanny greeting card, which thanks them for their business.
  3. Celebrate their Birthday! Send them a birthday card with a small gift card or discount code to your pet sitting service. I personally believe that Birthday card goes a lot further than a Christmas Card does. Christmas cards and gifts seem to get overlooked due to the hustle and bustle of the holiday season.
  4. Send them handwritten cards. In the digital age with which we live, the art of a handwritten note is becoming rare. If you take the time to do this, it will be noticed and appreciated.
  5. Send thoughtful gifts. Each year (not at Christmas) I send my highest revenue generating clients a gift. It’s usually a care package for their pets, but I’ve also done gift cards, wine and scotch. This will depend on how well you know the client. Take notice to the things they like and surprise them with it!
  6. Ask for the referrals. I know this sound strange, but some people just need to be reminded that you love and appreciate referrals. As noted above, we let our clients know right from the start. I then have reminders and promotional campaigns in place to continue to drive referrals.
  7. ALWAYS thank your clients for referrals. This is a MUST! Do not take for granted these people will continue to send you referrals. You must thank them. I know a painter who continuously received word-of mouth referrals from this one source. I continuously reminded him to thank her, which he did not. Can you guess what happened? That’s right! The referrals dried up. She has not referred him in over 2 years. I warned him.

In short, if your business provides outstanding service and you make your clients feel good and appreciated, you will create a continuous pipeline of the very best clients!

This is a short list of idea. If you have any great ideas to share, please comment below. I would love to hear.

Your Homework Assignment:
Make a list of the things that you currently are doing to generate referrals. Next, brainstorm some ideas which you can implement to greater fuel your referral pipeline. Trust me, you’ll be so glad you did. As soon as I learned the importance of referrals and implemented my own strategies, I saw a huge jump in the amount of new monthly business that Pet Nanny generated. Huzzah!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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5 Reasons Why Your Pet Sitting or Dog Walking Client Prospects Back Out

Sometimes it happens that you have a wonderful conversation with a pet sitting prospect. They are super excited about using your pet sitting or dog walking service and then for what seems like no reason what so ever they back out. You’re left confused thinking, “what happened?”

Any of us who have been in the pet sitting industry knows that this happens often. Sometimes, there is nothing you can do about it, but it’s definitely worth examining.

In my personal experiences it boils down to the following:

#1. Simply put, he or she may not be your ideal dog walking or pet sitting client.

Be honest with yourself, sometimes your gut tells you that this person is going to be difficult, but you ignore your inner voice and decide to sign them up anyhow because you need the money. We’ve all done it and we all have regretted it.

#2. They’re not convinced of the VALUE that you’re dog walking business is offering.

As compared to our competition, my pet sitting service Pet Nanny, offers immense VALUE to our clients. We’ve gone above and beyond to make our service stand out. We truly care about our clients and their pets and will give them nothing but the very best that pet care has to offer. Sometimes a pet sitting prospect may not see the value that you are trying to portray. They think, “pet sitting services are a dime a dozen. It doesn’t matter who I hire, I’ll still get the same result.” In this case you may be speaking too much about processes and not the RESULTS that they receive from using your service… complete and total peace of mind. Attempt to shift some of the things that you are saying in your get acquainted call to focus on the RESULTS that they will receive from using your awesome service.

#3. They’re concerned about the money.

We all know that there are a million pet sitting businesses out there and we also know that there are many that greatly undercut the prices of the more professional services to try and gain clients. Again, the money issue is usually based on the fact that your pet sitting prospect does not see the VALUE in what you are offering. Examine how you are presenting this to your prospects. Just remember, there are some people out there that are bargain shoppers no matter what and guess what… they are NOT your ideal client. There are also some people that may not be able to afford your service. Pet ownership is can be a hefty expense and if they can’t afford your top-notch service than wish them the best of luck and perhaps refer a less expensive service to them.

#4. People want it to be easy.

Make it as easy as you possibly can for pet sitting or dog walking clients to sign-up and use your services. If there is too much hoopla involved, they may move on due to frustration. So, examine your processes and streamline as much as you possibly can to make it as simple and easy as possible.

#5. He or she is the last minute customer that suddenly realizes they have weekend plans but nobody to watch their pets.

I have devoted an entire blog article to this issue. These people call every service in town trying to find someone to help. You then jump through hoops to help them out. Then, when you call them back they say, “awww… thanks, but my Mom is going to watch them.” DO NOT waste your time with these people. I don’t take any reservations for new clients unless I have 3 solid days to process them. 9 times out of 10 these last minute callers will not be your “ideal client” and if they do end up using you that weekend, you most likely will not hear from them again. Trust me on this one. I’ve made this mistake countless times.

pet sitting prospect

Your Homework Assignment: Spend some time and examine feedback from clients that have backed out. Make a list. What are they saying? Is there anything that can be changed?

If it’s a value issue than it’s time to change the way you are speaking to prospects and perhaps changes need to be made in your marketing materials to convey the VALUE you offer and the RESULTS that your clients receive.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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The Top 3 Pet Sitting Marketing Mistakes

The Top 3 Pet Sitting Marketing Mistakes

Before we start, I want to make something very clear… If you are looking to scale your business, you need to adopt a certain type of mindset.

You must do your pet sitting marketing consistently to have a flow of new prospects come to your business.

Once you make this shift in consciousness you are going to jump to the next level of success quickly.

MISTAKE #1. Not knowing the average lifetime value of a customer (LTV.)

Learning this one piece of valuable information, completely changed the way I thought about my business and about my customers.

So, what is the lifetime value of a customer? In short, it is the projected revenue that a customer will spend during their time with your business.

A very simple math equation that you can use to figure this out is to divide your lifetime gross revenue by the # of lifetime revenue-generating customers.

LTV= Lifetime gross revenue ÷ # of lifetime generating clients

NOTE: This is the most basic way to figure this out. You can most definitely calculate a more targeted number by doing some more advanced math, but if at the very least you figure this equation, you will have a basic understanding of this concept.

When I did this math, I was astounded at how high that number was. Now I don’t feel badly about offering discounts or running promotions to pull-in new clients.

MISTAKE #2. Not having your company’s Unique Selling Propositions clearly defined.

What are Unique Selling Propositions? They are what set you apart from your competition. It is crucial that you spell out what makes you different, so that your business becomes the only clear choice. There are tons of pet sitting businesses out there all saying the same exact things. Get clear on your USP’s and you will shine in comparison. I named Pet Nanny’s USP’s The Pet Nanny Peace of Mind Blueprint. Take a look. You’ll see that I have clearly listed and explained how Pet Nanny is unique. Until you do this, your company will be like any old vanilla pet sitting service out there.

MISTAKE #3. Not setting goals and mapping out a plan to achieve them.

Here is a simple method for you.

Let’s say you want to make $75,000 next year. This is your annual goal.

Divide this # by 12 and you will get a monthly goal of $6,250.00.

Next, figure out how many clients you need or how many visits or overnights need to happen for you to achieve this.

So, let’s say you would need to have 9 daily mid day walks (with a monthly mid day customer averaging about $340 per month)= $3,060.00

$6,250-$3,060= $3,190

$3,190 is the leftover amount that you would need to generate with your pet sitting visits, house sitting assignments and any other extra services you offer. You could also aim to bring on more monthly customers and hire another walker to help with the walking.

QUOTE - The Top 3 Pet Sitting Marketing Mistakes

 

Once you have these #’s all figured out you can move on to the marketing piece where you map out exactly what needs to be done to bring in new clients and keep your current pet sitting customers happy (this is so important and often forgotten.)

This is where you need to execute your Pet Sitting Marketing Power Wheel. Each section of the wheel will help you reel in new, ideal customers.

Map out on a calendar exactly what you will do every week/month to bring in new leads. Include social media, blogging, article submissions, networking groups, stay-in-touch marketing, direct mail, referral partners, strategic alliances, promotional campaigns, video trainings, giveaways etc. Once you get clear on what marketing needs to happen, you simply plug it into your calendar and it’s done with for the year. You just need to follow the calendar. The key is to do it systematically and automate as much as you can. If you do this, you will always have plenty of clients. Remember to track your goals every week. What you track, grows!

Your Homework Assignment:
You have a lot to do this week.

  1. Figure out the Average Lifetime Value of Your Customer.
  2. Write down your Unique Selling Proposition.
  3. Get clear in your numbers. Set an annual goal and monthly goals and then map out a strategy to achieve them.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Stay-In-Touch With Your Pet Sitting Customers

If you want repeat business from your pet sitting customers, you MUST stay-in-touch with them

Before my business coach taught me this concept, it really never occurred to me. In my naive mind I only thought about marketing as a way to bring in new business. I certainly didn’t think about marketing as a way to create repeat business. This was not smart thinking!

Stay Top of Mind With Stay-in-Touch Marketing

The idea behind stay-in-touch marketing is to always be “top of mind” with your ideal pet sitting customers. Meaning, you want to be the very first person they think of when they’re in need of pet care or they hear of someone else who is in need of pet care. Most pet sitting business owners take this for granted and just assume that their past clients will call them. This is not always the case. By keeping in touch with your customers you can count on the fact that they will think of you when the need arises.

Stay-In-Touch Marketing Builds “The Know, Like and Trust Factor” With Your Pet Sitting Customers

There’s that “know, like and trust” thing again that I’m always harping about. If you stay-in-touch with your pet sitting customers, over time you will build a relationship with them. During your communications with them, they are learning more about you and will ultimately come to trust you and your pet sitting business implicitly. If you continue to build these solid relationships with your pet sitting customers, you will never have to worry again about the phone ringing. I can promise you this!

Stay-in-Touch Marketing Increases Your Pet Sitting Customers Lifetime Value (LTV)

What is the lifetime value of a customer? In short, it is the projected revenue that a customer will spend during their time with your business.

An easy math equation that you can use to figure this out is to divide your lifetime gross revenue by the # of lifetime revenue-generating customers.

LTV= Lifetime gross revenue ÷ # of lifetime generating clients.

By simply staying-in-touch with your customers, you will drastically increase the LTV of your pet sitting customers.

Here are some ways for you to stay-in-touch:

  • Ezine
  • Direct mail campaign: birthday cards, pet birthday cards, warm letter etc.
  • Handwritten notes: congratulations, sympathies etc.
  • Gifts: birthday, pet birthday, baby etc.

Remember, you don’t have to touch base with your pet sitting customers for a specific reason. You can always reach out to them just to let them know you’re thinking about them and their pets.

 Stay in Touch With Your Pet Sitting Customers

Your Homework Assignment: Create a system for staying-in-touch with your pet sitting customers. Who are you going to reach out to this week? Write their names down and get moving! If you are always consistent with this marketing strategy, you will always have clients.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Why I was Attracting Non-Ideal Pet Sitting Clients

Why I was Attracting Non-Ideal Pet Sitting Clients

 

One of the most common discussions among my students, and in my Facebook community, is how to find premium pet sitting clients who are easy to work with, who treat you with respect and who are prepared to pay premium prices.

I understand this dilemma because at the beginning of my pet sitting business journey I had exactly the same problem.

When I started my pet sitting business back in 2001 I had no idea how to run a business, how to set up a business, how to set myself apart from the rest, and I just threw a bunch of gunk up onto the wall to see what stuck.

That was my marketing strategy.

How you present your business matters

And the result was that I presented myself as a hobbyist versus as being a professional company.

I attracted non-ideal pet sitting clients who didn’t respect me, who haggled with me, who were not pleasant to work with.

I was very, very unhappy.

Why I was Attracting Non Ideal Pet Sitting Clients

 

Then, there was a moment with one specific customer that really changed my perspective on who I was prepared to accept as a client and who I should be trying to attract to my business.

This client lived in a giant mansion and booked me to visit her house five times a day, so the bill was quite large for that specific assignment. Then when she got home,  she wouldn’t pay me.

I emailed her, I called her, I emailed her invoices. Finally, she said, “If you want your money, you need to come to my front door and ask me for it face to face.”

And that was it. That was a defining moment with my business. I realized I was not prepared to accept being treated rudely or without respect on a day-to-day basis.

In fact, I almost quit the business because I was so unhappy.

Set yourself apart from the crowd

I had this roster filled with customers that I couldn’t stand. I worked seven days a week, 365 days a year and I was extremely unhappy, and I almost quit.

But I turned it all around and here we are in 2019, and I have an amazing business that’s bursting at the seams filled with ideal clients.

I have a staff of 40 pet sitters, I employ three managers, and the business is killing it.

So I’m here to tell you that I am living proof that you can have a hobbyist business and turn it into a professional company that will provide you with a lucrative career.

It is possible but you need to set yourself apart from the hobbyist and all of the people that have come in and saturated the market.

Don’t worry you don’t have to do this on your own. Join my Facebook group – Pet Nanny Coach Community for advice, support, and tips on growing your pet sitting business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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