Tag: pet sitting business

Crush Them With Social Proof!

Are you looking to get more pet sitting clients? Of course you are! One best way to bring in new clients is to provide them with social proof. What do I mean by social proof? I’m talking about reviews and testimonials from happy clients that have used your pet sitting service.

Testimonials are a Powerful Client Attraction Tool Click To Tweet

Testimonials from happy clients will put your prospects more at ease about working with you. Let’s face it, hiring a pet sitting service to come into your home while you’re not there to care for your most prized possessions can be a scary thing for people. You will ease their worries by showing them the amazing results that other clients of yours have received. The testimonials will prove that your company is trustworthy.

You should have an entire page on your website solely dedicated to reviews, which should be updated often. The more reviews the better! You can never have too many. Take a look at Pet Nanny’s Reviews’ page.

If you don’t have testimonials yet, go and get them! Remember when I talked about shifting your mindset from… “I don’t have that, so I’m not going to do that.” To… “I don’t have that, I better go and get that!” That is the mindset of a successful entrepreneur. This is your perfect opportunity to put this into practice. Go ask your clients for testimonials!

pet sitting clients

Your Homework Assignment: Create your plan of attack for collecting testimonials to get more pet sitting clients.

  1. Make a list of the clients you love the most and who you know have received fantastic results from working with your pet sitting service.
  2. Type a personal letter to each of them telling them how much you enjoy having them as a client and that you’re looking to fill your client roster with clients just like them. Then ask them if they would be so kind as to share their positive experience with your company in the form of a testimonial?
  3. Request that they include a photo of their pet.
  4. Post it on your website, on your social media channels and anywhere else you can think of.
  5. Thank your clients for writing the testimonial. Send them a greeting card with something like a Starbucks gift card or a free visit. You must never forget to personally thank your awesome pet sitting or dog walking clients! This will breed loyalty.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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Create Your Ideal Pet Sitting Client Profile

Create Your Ideal Pet Sitting Client Profile Before Mapping Out Your Pet Sitting Business Plan

Identifying who you want to attract as clients to your pet sitting business is the first thing you should do before mapping out your pet sitting business plan. When you know WHO you want to work with, marketing becomes so much easier!

There are numerous things that universally will constitute an ideal pet sitting client.

  • Those who you really enjoy working with.
  • Those who need your help.
  • Those that value what you offer.
  • Those who can easily be identified and contacted.
  • Those who will happily pay what you are worth without attempting to negotiate.
  • Those who write excellent testimonials for you.
  • Those who will refer you time and time again.

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My #1 Pet Sitting Business Secret

My #1 Pet Sitting Business Success Secret

Are you ready to hear my number one pet sitting business secret?

It’s something available to anyone starting a pet sitting business and was the one thing I did that really boosted my business and got me to where I am today.

So, if you’ve been reading my blog for a while you know that at the beginning of my business journey I was pretty miserable.

Working around the clock for clients that I hated, I almost quit. In fact, I almost went into pharmaceutical sales!

After having many long conversations with my husband and my parents, I decided not to quit but to go all-in.

A business coach is like a roadmap to success

Almost miraculously, just as I’d made that decision this person stepped into my life out of nowhere.

Her name is Fabienne Fredrickson, a business coach who came to speak at a pet sitting conference in Philadelphia.

Immediately I thought. “This is who I want to work with. I want to hire this woman to teach me how to have a successful business.”

I came home and told my husband that this is what I’m going to do. I’m going to hire somebody that has the business results that I want in my life. I need someone to teach me what it was that I didn’t know.

And he said, “All right, well that sounds great. How much is it?”

I think back then the program cost $15,000 and he about had a heart attack.

I don’t blame him, he didn’t know about business coaching or business building and it was a lot of money.

Finally, after discussing it long and hard, he said, “Fine, I believe in you. I trust you. But the deal is whatever she tells you to do, that is what you have to do. Every last thing she tells you to do.”

And I did. I joined the program, I learned, I implemented, and I got results.

Back then there wasn’t a pet sitting business-specific coach so I went with a general business coach. But she taught me all about marketing, all about ideal clients, and attracting your ideal clients.

She taught me all about systems and processes and how to have a website that converts. She taught me all about automation. I listened. I learned.  And then most importantly, I took action, and in one year I increased my business by 100%. It was a big year.

The $15,000 investment was absolutely worth it.

Make an investment in your future

The key was I hired somebody that had the results in their business and in their life that I wanted, and that could show me what to do.

It gave me a shortcut to success.

And that’s my number one pet sitting business secret. Hire yourself a business coach, whether it’s pet sitting specific, pet business specific or somebody else.

So, my advice is to find somebody that you connect with. Find somebody that you trust. Find somebody to show you the way and give you a shortcut.  Without a roadmap you can spend a lot of years spinning your wheels, not making enough money, wasting your time, wasting your freedom when you should be making money, enjoying your life.

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Why I was Attracting Non-Ideal Pet Sitting Clients

Why I was Attracting Non-Ideal Pet Sitting Clients

 

One of the most common discussions among my students, and in my Facebook community, is how to find premium pet sitting clients who are easy to work with, who treat you with respect and who are prepared to pay premium prices.

I understand this dilemma because at the beginning of my pet sitting business journey I had exactly the same problem.

When I started my pet sitting business back in 2001 I had no idea how to run a business, how to set up a business, how to set myself apart from the rest, and I just threw a bunch of gunk up onto the wall to see what stuck.

That was my marketing strategy.

How you present your business matters

And the result was that I presented myself as a hobbyist versus as being a professional company.

I attracted non-ideal pet sitting clients who didn’t respect me, who haggled with me, who were not pleasant to work with.

I was very, very unhappy.

Why I was Attracting Non Ideal Pet Sitting Clients

 

Then, there was a moment with one specific customer that really changed my perspective on who I was prepared to accept as a client and who I should be trying to attract to my business.

This client lived in a giant mansion and booked me to visit her house five times a day, so the bill was quite large for that specific assignment. Then when she got home,  she wouldn’t pay me.

I emailed her, I called her, I emailed her invoices. Finally, she said, “If you want your money, you need to come to my front door and ask me for it face to face.”

And that was it. That was a defining moment with my business. I realized I was not prepared to accept being treated rudely or without respect on a day-to-day basis.

In fact, I almost quit the business because I was so unhappy.

Set yourself apart from the crowd

I had this roster filled with customers that I couldn’t stand. I worked seven days a week, 365 days a year and I was extremely unhappy, and I almost quit.

But I turned it all around and here we are in 2019, and I have an amazing business that’s bursting at the seams filled with ideal clients.

I have a staff of 40 pet sitters, I employ three managers, and the business is killing it.

So I’m here to tell you that I am living proof that you can have a hobbyist business and turn it into a professional company that will provide you with a lucrative career.

It is possible but you need to set yourself apart from the hobbyist and all of the people that have come in and saturated the market.

Don’t worry you don’t have to do this on your own. Join my Facebook group – Pet Nanny Coach Community for advice, support, and tips on growing your pet sitting business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How I Raised My Family While Growing My Pet Sitting Business

How I Raised My Family While Growing My Pet Sitting Business

Growing my pet sitting business while growing a family

As a business owner who is also a Mom, I get asked the question so many times, “Colleen, how did you build the business you did at the same time you were raising the kids?”

So I thought I would share my experience of growing my pet sitting business while raising a family and dealing with all the hundreds of tasks and responsibilities which come with both those jobs.

It almost started by accident when I was pregnant with my first baby, Lucy.

I really wanted to spend the first three months with her completely and not work at all in my business doing any pet sitting or managerial duties.

Working while the baby sleeps

So I hired my first manager with the plan that she was going to leave after three months, but I fell so much in love with my daughter and with mothering that I decided to make the manager permanent.

Having someone to take care of the day-to-day running of the pet sitting business freed me up, during the quiet times when the baby was napping, to work on business growth strategies and marketing the business.

The result: I ended up increasing the revenue by $53,000.

And that was when I realized just what a powerful tool it was hiring someone to manage the pet sitting team.  The more time that you take to work on your business and stop working in your business, the more quickly you’re going to be able to scale your businesses.

How I Raised my Family While Growing My Pet Sitting Business

 

Then, when our family grew to include my two boys, I still made business growth a priority.

The kids would go to a babysitter for a few hours a day so that I could still continue to work on the business. But that also meant that during the second half of the day I could completely focus on them.

And now, everyone’s at school until 4 PM, so unless I’m doing a coaching call at night that’s when I stop work.

I get to work from home, so whenever they’re sick, they get to stay home with me. We never have to worry about that. I’m at every school function, and I get to be with them during school vacations.

Hiring a team let me focus on my priorities

My pet sitting business has given me the freedom and flexibility to enjoy my family.

So that’s how I did it, guys. I had already hired my team of sitters before starting a family, but hiring a manager really made the difference in allowing me to focus my time and energy where the business, and my family, needed it the most.

That’s my advice to you,  you need a team to do the client work and a manager to do the administrative work so that you can have the time to grow and multiply your business.

With that strategy, I raised these three little kids (see video above) all the while growing a company that I love.

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Work Smarter Not Harder In Your Pet Sitting Business

Work Smarter Not Harder In Your Pet Sitting Business

Are you still working too many hours in your business?

Every day in my free Facebook group, the Pet Nanny Coach Community, I post a tip of the day to help you grow your pet sitting business.

Last week one of the tips was to get seven to nine hours of sleep at night. It’s not groundbreaking advice, but most of us don’t do it.

However, I was surprised by the responses. Some people said, “Huh, tell the dogs that.” Some people said, “Yeah, right.”


But one specific comment stuck out. A member of our community said that following my advice to hustle and work hard on your business means that she works from 5.00 AM to 11.00 PM every day, leaving absolutely no time to get even seven hours of sleep a night.

I teach working less and making more

And I thought this is not at all what I teach my students.

Yes, I want you to hustle. Yes, I want you to take action. Yes, I want you to implement all these amazing business strategies in your business.

But that does not mean working from 5:00 AM to 11:00 PM!  As a lifestyle that is going to cause burnout and most likely is going to cause you to quit.

It’s not sustainable. And I know because I lived it for five years.

What I teach is working less and making more.

The more you work in your business (rather than on your business) the less money you’re going to make because there’s only so many hours a day that you can trade for dollars which puts a glass ceiling over your head.

Work Smarter Not Harder In Your Pet Sitting Business

But when you leverage yourself through a team of heart-centered pet care professionals that will take exceptional care of your clients’ pets, the sky is truly the limit in how big you can grow your business.

I teach my clients how to get more clients, make more money, and have more freedom.

Freedom is an integral part of what I teach. Your business is supposed to add to your life, to give you a lucrative income stream and provide the time to be able to do the things that you love.

Grow a pet sitting business that serves you

Freedom comes from team building and creating systems and processes in your business, which is what I teach in my Multiply Mastermind program.

My tip today for you, my friends, is to start thinking about how you can work smarter and not harder.

How you can get out of the day-to-day grind, trading hours for dollars, and how you can grow an exceptional, awesome business that serves you, serves your life and gives you the freedom to enjoy your life. Because that is what I want for all of you.

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How I Get Results For Your Pet Sitting Business

Hundreds of pet sitting business owners have used these techniques

Today, I’m going to give you an insight into my methods for teaching and how I get my students results.

I’ve been in business since 2001 and not only have I created a successful pet sitting business, I have taken the methods I used to grow my own business and taught hundreds of others how to do the same.

I do this using two separate frameworks, one for people who are completely new to the pet sitting industry and ready to start their own business, and a second system for those pet sitters who are ready to expand and grow their business.

Simple step-by-step frameworks to get you results

Both systems use an easy-to-follow, step-by-step framework which guides my students through learning and then implementation towards direct results in their pet sitting businesses.

If you are ready to start your own pet sitting business or have already started but struggling to get results then the Launch and Grow system is for you.

In the Launch and Grow course we start with the basics such as how to correctly name your pet sitting business, how to analyze your competitors and how to legally set up your business.

From there we move onto the profit plan where we discuss how to position your business to make money, how to attract clients through marketing, how to stand out of the crowd, and what to do on a regular basis so that you always have clients coming in.

We cover the cornerstone of your business, your website. You will learn how to set it up so that it both attracts and then converts clients and turns them into loyal customers.

We also talk about how to get clients quickly. So for those who are brand new or those who are really struggling and need clients, I give you my foolproof method on how to get clients quickly.

And then after we implement all of this, the next step is building a team. And that’s what we dive really deep into in my Multiply Mastermind program.

This is everything you need to do to multiply your business to six figures and beyond. I have an entire framework on how to take your business to that next level and multiply it quickly.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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The Pet Nanny Success System™

9-Steps to Pet Sitting Business Success

Coming Soon… The Pet Nanny Success System™ Home Study Course

Since 2001, I have been vigorously working on building a successful pet sitting business. I have  read. I have studied. I have listened. I have researched. I have analyzed. I have implemented. I have streamlined. I have stretched. I have written. I have made mistakes and I’ve experienced amazing results. All in all, it has been a fun and fulfilling journey.

Since so many pet sitting business owners have reached out to me asking for help and mentorship with their own businesses, I decided to assemble my knowledge and expertise into a paint by numbers process/method that pet sitting business owners can follow and implement to achieve the same excellent results.

In my many years in business I have come to understand that attracting pet sitting clients and building a successful pet sitting business comes down to this 9-step process, which I have titled, The Pet Success Nanny Success System™.

#1. Develop a positive mindset
This is by far the most important and the most overlooked piece of the entrepreneurial puzzle. Mindset is 90% the reason for success or failure.

#2. Organize your time by getting out of busy and getting into productivity
We examine how you prioritize your day and organize your business and your life. We find those “leaks’ that are stripping you of valuable time to grow your business.

#3. Set yourself apart from the competition by focusing on results and benefits
We will examine what it is about your pet sitting service that makes it unique, as well as figure out what you offer specifically in terms of results and benefits. We study your competition and how you can make your service shine in comparison.

#4. Create a compelling marketing message written to your ideal client
First, we identify who your ideal client is and how you are their “problem-solver.” We will then craft a compelling marketing message that will have these ideal clients calling you ready to sign-up as opposed to you chasing them. Finally, we discuss the best ways to reach them and turn them into paying clients.

#5. Strategize your pricing and packages
We will evaluate your pet sitting and dog walking services and develop the best pricing strategies and packages for your business.

#6. Build a website that works connected with a strong online presence
Your website is the cornerstone of your business. We will implement my step-by-step plan to create a powerful and functional site that will pull clients in. We also discuss how to develop a strong online presence that will drive traffic to your site.

#7. Create your marketing power wheel
We will develop a specific marketing plan for your business to reach your ideal clients with your compelling marketing message. Each piece of the pie needs to be implemented consistently and systematically to constantly create a stream of new business to your pet sitting service.

#8. Systematize everything
You will learn the best practices and systems to keep your business running like a well-oiled machine.

#9. Expand your team
I will teach you how to build a competent team of dedicated pet care professionals. You will also learn the best practices of managing your team and retaining them long-term.

This is what I teach my high-level, private coaching clients. I teach them this clearly laid-out, step-by-step plan that they can start implementing immediately to build their own successful pet sitting and dog walking business.

Well, I have some VERY exciting news. Da da da… I have now created The Pet Nanny Success System™ Home Study Course, so that all motivated, pet sitting business entrepreneurs can have access to this proven, highly-effective plan of action to multiply their businesses.

What exactly is this The Pet Nanny Success System™?

It’s the complete, step-by-step course that teaches you exactly how to build a successful and profitable pet sitting business. These simple and easy to follow steps will revamp your business by first setting you up for success through mindset and organization. Second, you will attract tons of new, ideal clients by transforming and maximizing your marketing strategies and online presence. Next, you will create profitable packages and finally you will develop effective systems and best practices to manage and expand your growing enterprise.

In short, The Pet Nanny Success System™ is your ultimate roadmap to building a successful pet sitting business.

More to come on the release date soon…

Your Homework Assignment: Get clear on your vision. Start thinking about the grand vision of your pet sitting business. Where do you want to take your business? What will your business look like 1 year from today? What will your business look like 3 years from today? Write these down and put it somewhere safe. Now, how will you get there? What needs to happen to achieve your goals? Clarity is key. Work on getting clear. It’s the very best place to start. 😉