Tag: pet sitting business

Work ON Your Dog Walking Business, Just Not IN it

Work ON Your Dog Walking Business, Just Not IN it

If you’ve been following me, you’ve probably heard me say a gazillion times, “Stop working in your business and start working on your business.” This was the major shift that completely changed the trajectory of my career and my life with my dog walking business, and where I learned this was the E-Myth Revisited.

It was the first business book I read that had a major impact on my life. It’s just like bells went off in my head, ding, ding, ding, ding, ding, “I am doing this business thing all wrong.”

So what the E-Myth says is that entrepreneurs are people that understand that going into business is something that you do. You’re building a business that runs without you having to do the work to create the revenue and the income.

The problem is that most small business owners are technicians. They’re like myself and most of the students that I work with. We go into the pet industry because we love and adore animals and want to provide amazing pet care. But then we decide that we want to grow the business, and we don’t know how to do that because we are technicians. We’re not entrepreneurs innately, as the word would define.

So that is the big shift. You have to start thinking differently about your business. If you had a hundred different locations, you would not be able to service a hundred different locations, be the manager, be the pet sitter.

Work ON Your Dog Walking Business, Just Not IN it

 

You would have to think about your dog walking business differently in terms of creating systems and processes that are easily replicable between all locations and that it is running without you being the person that is doing all of the marketing. You’re not the person that’s doing all of the admin. You’re not the person that’s doing the pet sitting. You’re not the person doing the database, the hiring, and all of the stuff that goes into it.

Start thinking of ways to remove yourself as the bottleneck.

You have to start thinking about yourself from a place of removing yourself as that bottleneck in your dog walking business so that you can create these processes so that you’re able to grow your team and you’re able to service more customers and, therefore, make more money.

You have to get out of the technician mindset and move yourself to that entrepreneurial mindset of working on your business and not in your business. This creates freedom in your life, which makes money in your business. It’s such an important shift if you want to grow a lucrative dog walking business.

 

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Can my Independent Contractors Wear Clothes with my Business Name and Logo

Can my Independent Contractors Wear Clothes with my Business Name and Logo?

Today, I’m answering a question from the Pet Nanny Coach community Facebook group member, who asked if her independent contractors are allowed to wear clothes with her pet sitting business name and logo on them.

Can my Independent Contractors Wear Clothes with my Business Name and Logo


The answer is absolutely not.

The reason why is because they are not classified as employees. If they were employees, then yes, you could have them wear whatever you want them to in terms of having and showcasing your pet sitting business name. You could have them use card magnets.

But if they’re independent contractors, they are independent of your company. In the eyes of the government, they are their own business and, therefore, should not in any way be affiliated with your company. They are not eligible to wear clothing with your pet sitting business name and logos on it.

I want you to be very careful with this. I do not believe that the benefit of having your sitters wear this type of clothing outweighs the risk. Trust me on this.

I’ve been through two audits. This was a very stressful subject in my life for many years. I won those audits, thankfully, but I know myself when it comes to independent contractors. So please take my advice. Don’t go down this road. The risk to your pet sitting business operations being interrupted is not worth the reward that you may get from your independent contractors wearing clothing with your business name and logo on it.


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What to do When You Get Burned by a Pet Sitter on Your Team

What to do When You Get Burned by a Pet Sitter on Your Team

I spoke with a pet sitter last week, and she was just distraught about the previous three hires she had made to her pet sitting business. This is what I see happen so many times with pet sitting business owners trying the hiring process. They make the wrong choices, and then they say, “Oh, nope, this isn’t for me. I’m going to stay small, and the business does not multiply.”

So I said to this sitter, “You are learning something, this is a new process, but you need to get better at it.”

Let’s look back and identify the red flags.

Starting with the application, look at what they submitted. Look at the spelling, look at the grammar. Sometimes when I go back, and I’m like, oh, that was not a good hire.

If a pet sitter is going to apply to your company and they cannot take the time to capitalize or use correct punctuation, they’re not going to be a good fit.

Look back and see how they followed the process that you have laid out.

What steps did you have in place for them through the hiring process, and how did they follow it? Did they follow it correctly? Did they have to ask lots of questions? Did they do it incorrectly? Did you have to ask them repeatedly to submit their background check or to submit their references, et cetera? Did they follow the steps?

How do they communicate with you? Go back and read their emails and or text messages to you. It goes back to that application. Are they writing well thought out detailed emails or text messages? Or are they kind of a mess and all over the place? Are they just trying to throw the buck back at you, saying, here you fix this, so on and so forth? Communication is huge.

How do they present themselves at the interview? Sometimes I see people people that show up for a pet sitter interview, and they look an absolute mess. If somebody’s coming to interview for a job position, the least they can do is pull their hair back and put on clean clothes. Suppose they can’t present themselves cleanly and professionally to you at an interview. In that case, they’re not going to present themselves well to your human clients when they go to do registration meetings. Were they on time for the interview? What kind of questions did they ask you during the interview and onboarding process? If the answer’s none, that is a red flag.

QUOTE - What to do When You Get Burned by a Pet Sitter on Your Team


Reflect on how you could have missed the red flag.

Did you ignore the red flags? A lot of times, you ignore them. You think this person seems like they’re going to be a really good fit. I’m going to pretend like that email they just sent me wasn’t unprofessional. Or all right, I can get past how they looked, or they were 15 minutes late to the interview.

What could you put in place so that you don’t miss the red flags?

At Pet Nanny Coach, I teach my Multiply Framework, and we have three steps to the hiring process. We have the Attraction System. So we’re attracting the right people. We have the Assessment System; we have all types of hoops to jump through to see if they can make it to the other side. So look at that process. What do you have in place to see how they’re going to be as a pet sitter before you hire them? And finally, what does your Onboarding System look like?

Look at your onboarding process.

One I see a lot is the availability. They tell me they’re available here, and then they get started, and then all of a sudden, their availability changes. Is there any way to improve and have prepared this person more so that they could have done a better job for you?

We must go over this ten times before somebody starts working with my company and have them sign an availability sheet. This is what you are signing off on. Then we also go over the long-term relationship that we’re looking for. We’re not looking to work with pet sitters who will use my company as a pit stop. And if you join my team, you are committing to a long-term relationship of working together.

We’re going over it again and again. During the interview process, during the assessment phase, during the onboarding process. It’s setting those expectations right upfront so that they know what to expect.

Be kind to yourselves during this process.

You are going to get better at it, I promise, but it will take a little bit of a learning curve. I’m telling you if you put my processes into place, creating that attraction system, that assessment system, and that onboarding system that all work in conjunction with each other, you are going to create such an amazing team of people that you love working with that are going to take such fantastic care of your clients, both furry and human.

Still, you got to put the work in on the front end. And when you do that, it’s going to take so much of the stress level out of this.

When you get burned, I want you to take the time to go back and look. What were the red flags? How did I miss the flags? What could I put in place the next time I hire to avoid the red flags? Look at the onboarding process. How can you prepare these people so that you know that they are going to do such a great job working for your company at the end of that onboarding process? Take the time and look. I’m telling you 9.9 times out of 10, there were red flags, and we got to figure out how to get better at not missing those.

 

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3 Steps to 5-Figure Months in Your Pet Sitting Business

3 Steps to 5-Figure Months in Your Pet Sitting Business

Today we’re talking about three simple steps for you to create consistent five figure months in your pet sitting business.

Step 1: Create a sales system that attracts new clients to your business.

Create a sales system that attracts new clients to your business while incentivizing your current customers to book from you more frequently.

Step 2: Systematize every single thing in your business.

It’s taking everything out of your head. It is documenting it onto an online business hub into some manual to easily delegate it to your support team.

Step 3: Have a Support Team

You will make a substantial income in your pet sitting business by leveraging yourself through a team of heart-centered pet care professionals that will take amazing care of your client’s pets. Then eventually, your support team will get even larger with a manager, a virtual assistant, and such.

Those are the three steps. You need to be acquiring new customers. You need to be systematizing every last thing in your business so one, you’re creating something of value that you’ll be able to sell down the road, and two, it makes it easy to run. It establishes that turnkey business where you’re not the person that’s having to do everything.

Lastly, you’re delegating to other people to do the work of running your pet sitting business.

QUOTE - 3 Steps to 5-Figure Months in Your Pet Sitting Business

 

As the business owner, you are not supposed to do the client work.

You are supposed to be the visionary. You’re supposed to be the person behind the scenes, and you delegate the client work to your team. It’s that simple.

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Mindset for Pet Sitters- 10 Signs You Might Have an Upper Limit Problem

Today I’m giving you a dose of mindset for pet sitters. We should all try and do mindset work on a daily basis to move us closer to our personal and business goals.

Upper Limit Problem is a phrase coined by Gay and Kathlyn Hendricks in their book, The Big Leap. So what exactly is an “Upper Limit Problem?” It’s a sneaky form of self-sabotage that creeps into your life just when things are starting to get really good.

As Gay Hendrick defines it…

The ULP is the human tendency to put the brakes on our positive energy when we’ve exceeded our unconscious thermostat setting for how good we can feel, how successful we can be, and how much love we can feel.

Below are ten signs that you may have an Upper Limit Problem.

1.) You have an income cap that you can’t break.

New businesses should experience exponential growth in the first few years of business. After that, you may not have as large of jumps in revenue, but you should continue to make more every year that you’re in business. If you can’t seem to break a specific number, you’ve got an upper limit problem.

2.) You can’t get past a certain number of customers.

This goes along the same lines as number one, not being able to break through a cap on customers. I had this problem for a while. I couldn’t seem to get past 612 customers. After I realized that I had an upper limit problem, I have since tripled that number. (Awareness of the issue plays a large part in overcoming the issue.)

3.) You pick fights about nothing.

You just had a fabulous week! You signed ten new customers; you hired three new sitters; you created a new referral partnership. Things are going great when inexplicably; you find yourself picking an unnecessary fight. If you find yourself getting overly angry just after something good has happened, it’s probably not a fluke.

4.) You never invest in hard assets.

You may invest in classes, trainings, courses, masterminds, live events or retreats, but when it comes to purchasing tangible things that you need for the growth of your business. If you find yourself having no trouble spending to learn, but you’re unwilling to spend to earn your subconscious mind just may be keeping you in continuous student status, which is holding you back on becoming a professional. This is an upper limit problem.

5.) You desert money-making projects right after the idea origination phase.

You come up with a stellar new idea for your business. Your customers are going to love it! You make notes, you create a project plan, and then you never look at it again. If you leave these great ideas unimplemented on a continuous basis, you may be subconsciously leaving them in the idea phase so that they don’t come to fruition. This is self-sabotage.

6.) You leave projects 70-90% done.

Similar to the last problem, where you desert projects at the idea phase, in this example you’re leaving things when they’re almost entirely grown. Your website is nearly done, your Procedures Manual is virtually complete, your pet sitters are in place, and your new mailing campaign is ready to mail.
If this is you, you’re leaving projects in the final phases, so they never come into being. This is most definitely an Upper Limit Problem.

7.) You get sick right after you have a BIG win.

Sometimes it’s not your mind that objects and rebels. Sometimes it’s your body that protests your advancement. Do you ever get hit was an illness right after you achieve something great and then that illness stops you in your tracks. This happens to me with the gym. Without fail anytime I start a new workout routine, BAM! I get taken out with a virus which makes it insanely hard to get back to the healthy routine. Upper Limit, pet sitters!

8.) You walk away from deals.

You have terrific opportunities just waiting for you to seize. A new house sitting client needs you to housesit their mansion all summer. A new Monday through Friday, two times per day, dog walking client wants you to start ASAP, and you never get back to them. This is most surely a sign of an Upper Limit Problem.

9.) You leave your money uncared for.

You have money waiting to be deposited, and you sit on it. I used to find checks in my pockets months after a service had been completed. My roommate used to find checks laying around the apartment and in my jackets. This was definitely a sign that I was suffering from an Upper Limit Problem.

10.) Other people’s difficulties throw you off your momentum.

When you’re in your “zone of genius” and making great things happen, nothing can throw you off your game. You’re focused and intentional, and nothing can penetrate you. If all of a sudden you find yourself being derailed by things that wouldn’t usually phase you, you may be suffering from an Upper Limit Problem. Your subconscious is looking for any reason to stop your momentum.

So how do you battle your Upper Limit Problem?

You battle your Upper Limit Problem by becoming aware of the issue. In his book, Hendricks refers to benign vigilance as “paying keen but relaxed attention.”

Start looking for patterns in your behavior and go on high-alert when good things start to happen to you. If you find yourself beginning to pick an unnecessary fight, close your eyes, take a deep breath and ground yourself. Say to yourself,

“I expand in abundance, success, and love every day, as I inspire those around me to do the same.” Click To Tweet

 

All pet sitters deal with an Upper Limit Problem. It’s just some have higher thermostats than others, and some have busted through their own upper limits.

Your Homework: Start with awareness and read the Big Leap! I highly recommend it!

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The 1 Hour Rule

The 1 Hour Rule

You may have heard the 10,000-hour rule, which means that you can learn to become an expert at anything as long as you give it 10,000 hours of your time. Now, this very well may be true.

However, thinking that way stops people in their tracks because your brain automatically goes into overwhelm and overdrive. And when that happens, you start procrastinating, and therefore you do not take action, so you stay stuck where you are.

Think a little smaller.

Think about doing one newsletter or writing one blog post, learning how to do one automation inside your email autoresponder, or completing one module. Just think of it as one hour of your time each workday, Monday through Friday, and think about all that you can accomplish by just focusing on that one task and that one hour.

Chunk down these big projects into tiny, small, manageable tasks.

Block out that time on your calendar to show up for yourself and your business, these wins will start to stack, and then you’re going to gain momentum, and then you’re going to get clarity because clarity comes from taking action.

Instead of thinking like, “Oh my gosh, 10,000 hours I’m going to have to put into learning how to build a business”…


The 1 Hour Rule


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Create Your Ideal Pet Sitting Client Profile

Create Your Ideal Pet Sitting Client Profile Before Mapping Out Your Pet Sitting Business Plan

Identifying who you want to attract as clients to your pet sitting business is the first thing you should do before mapping out your pet sitting business plan. When you know WHO you want to work with, marketing becomes so much easier!

There are numerous things that universally will constitute an ideal pet sitting client.

  • Those who you really enjoy working with.
  • Those who need your help.
  • Those that value what you offer.
  • Those who can easily be identified and contacted.
  • Those who will happily pay what you are worth without attempting to negotiate.
  • Those who write excellent testimonials for you.
  • Those who will refer you time and time again.

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Using Automation in Your Business

Using Automation in Your Pet Sitting Business

First, what actually is automation?

It is taking the manual processes out of your business. Instead, it’s the use of technology and automating various business tasks. Automating a pet sitting business replaces the manual effort needed to execute everyday tasks. Here are some of the benefits of using automation.

It boosts productivity and customer satisfaction, and it aids businesses in cutting costs, streamlining processes.

I love all things streamlining and improving efficiency, which leads to revenue growth and customer satisfaction. It also dramatically minimizes the chances of errors, which brought me to my first experience with automation, finally biting the bullet and investing in scheduling software.

When I was doing everything manually in my pet sitting business, especially the scheduling, mistakes happened quite frequently.

But after I finally, again, bit the bullet and invested in scheduling software, there were no more mistakes with service confirmations, missed visits, or client and pet care information, or tracking payments.

I’m going to tell you the experience I had that led me to finally getting scheduling software. I had an overnight service order for a golden retriever in Gladwyne, Pennsylvania. It was like 15 years ago. I had down the date that I was leaving was X date, and they had it a day later.

I couldn’t have done that date because it was over Easter, and I would be away over Easter. So I don’t know where the miscommunication happened, but this was a manual process back then. This dog was left alone for 24 hours a day.

Being the business owner, that was entirely my fault because I didn’t have a system in place that tracked all of the scheduling or checks and balances, which the scheduling software gives you. This client was super upset, and I don’t blame them. I lost nights and nights of sleep over it.

I woke up in cold sweats, and it was one of the worst feelings I’ve ever had in my life. So from that point forward, I said, “I’m not doing this anymore. I am going to put my big girl pants on, and I’m going to invest in scheduling software.”

Using Automation in Your Business


The benefits of using scheduling software. Number one, it’s peace of mind for you.

I used to wake up like, “Oh my gosh, did I visit that Westie? Oh my gosh, did I see that powered or that cat?” And I’m like, “Oh yeah, yeah, yeah. I did. I did. I did.” But again, it’s all in my head, and it was all on paper.

When you have software that tracks things for you, you don’t have to worry about that anymore. It’s taking up a lot of space in your brain. Trust me. It gives you peace of mind, and then it provides the client with peace of mind.

So not only does it give you a unique selling proposition to give to your customer prospects, but they can know that they can go away or go to work. They can have total peace of mind because they are going through the scheduling or the service confirmation, ensuring that all the requested dates are there.

Then they’ll get confirmations, and then they’ll get notifications when the visits are complete, and then they’ll get communications that the sitter was there or you were there, so on and so forth. So it gives them peace of mind. You can do all of your client and pet profile management.

Back in the day, when I did everything manually, I had them in file folders, which was like crazy. I finally threw them all away, by the way, maybe about three years ago.

I was like, “I don’t need these anymore because everything is online. Everything is tracked inside the software.” Easy scheduling and tracking. Again, the client can book their service online. They can tell you precisely what you want. You or your manager can then go ahead and schedule it, send it to the client, and say, “Hey, is everything on this correct?”

You’re putting that back on them to look at it and say, “Yes, everything’s correct.” Okay, we have an agreement, take payment, and move from there. You can do invoicing all from the same software, which is so easy.

Back then, when I was doing it manually, I would print out Word documents and leave the bill on the counter with a self-addressed envelope and then hope that my clients would get me payment in a quick way. Now they are invoiced ahead of time. We keep a credit card on file. We charge it four days ahead of time.

And then all of our regular clients who use this monthly are on an automatic billing schedule. They know every 30 days they’re going to be billed for the following month, and it just moves so much easier. I used to find checks in my pocket. I’d be like, “Did I deposit that?” It was just a mess. And then you can keep the credit cards on file, which I just mentioned. And then the sitter management and sitter visit tracking are essential.

You can do all your HR stuff right from your software on your sitters, and you can make sure that they are going to the client’s house, what time they show up, what time they leave. They’re going to communicate with the client through the app.

So again, going back to the peace of mind for you and the client, but you, as the pet sitting business owner, can track these people that are out representing your company. When you do all this stuff manually, you’re not using this type of technology; this is all that you’re missing out on. It just makes your life so much easier.

I get asked this question all the time. I think that Time to Pet is the best software on the market. Now, there are many, many to choose from. I’ve heard good things about Precise Petcare. I’ve heard good things about Leashtime, but I would say 99% of my students use Time to Pet, and they love it.

I spoke with Mike yesterday, and he is giving you guys a special link. It’s https://timetopet.com/r/petnannycoach. You’re going to get the regular free 14-day trial. It can’t hurt. Go there and sign up and get the free trial.

If you decide to sign up, he’s also giving members of our community 50% off their first three months. So thank you, Mike, from Time to Pet. He has an amazing platform that I’m just super impressed by. Go check it out. It doesn’t hurt to give it a shot.

If you are on a super budget-friendly option, there is an app called pocketsuite.io. I think it’s around $9 a month, and it’s a straightforward way to get started with technology and using the software. It’s not pet sitting specific, but it’s a scheduling app, and you can accept payments through it.

Some of my students who are just starting opt for this, to begin with. And as soon as things get moving, they’ll move over to Time to Pet or another software.

Marketing Automation

Marketing automation is all about using software to automate marketing activities such as email marketing, social media posting, and ad campaigns such as Facebook Ads or Google AdWords. For example, I use a marketing software called Keep Classic by Infusionsoft. I love it. I’ve used it forever.

However, it’s super expensive, and it has many bells and whistles that you most likely won’t need. One less costly option is MailChimp. For your first 2,000 subscribers, it’s free.

You can try ActiveCampaign for about $10 a month, ConstantContact, or FloDesk. I suggest that all of my students use ActiveCampaign because it’s inexpensive and has all the power that Infusionsoft has. Like anything, with any software, there’s going to be a learning curve, and you need to take the time to learn how to use it so that you can start making money from it and utilizing it.

It’s not sitting there not being used, and you’re just paying this monthly fee. But MailChimp is free. It doesn’t have the same amount of power as ActiveCampaign does. You can check out ActiveCampaign, ConstantContact, or FloDesk.

Let’s talk about an example of a marketing campaign using an email autoresponder like Infusionsoft or ActiveCampaign. We’re going to go over today what I call an opt-in offer.

A prospect hits your website, and you are giving them something of value in exchange for their first name and email address so that you can then market to them to have them become a paying customer with your pet sitting business.

Here’s an example on my website. I offer an information packet, which is pretty much just a condensed version of my website in a PDF format. I give a high-value coupon along with the information packet. The prospect hits my website. They click that “Download Now” button. A pop-up comes up. They give me their first name and email.

Then this starts. It looks like inside Infusionsoft, guys, where it says here the info packet lead magnet. That’s the form. They fill it out on the website, and that’s what triggers the campaign to start. Boom! They go into that first sequence, which is the info packet delivery.

Now, this is what it looks like on the inside of that sequence. The first email they’re going to get is the delivery. They asked for the info packet and coupon, so I am giving it to them. Here’s what you requested. Here it is. Then a day later, I talk about the pain points.

It’s an email talking about how not to make the same mistakes that I did when I hired a pet sitter that lost my dog down the shore. Poor Dr. Watson. That was a terrible story.

But again, it’s speaking to their pain points, and you don’t want to trust any old person to come in and take care of your pet. Again, using a professional service, this is why you want to use a professional service, so on and so forth. Then two days later, I say, “Hey, do you have any questions? And here’s another bonus. I have an ultimate guide for all Main Line pet owners.” So again, I’m giving more value to them.

I’m positioning myself as an expert and the go-to resource for them. They have a whole PDF that’s emailed to them that has all of the local pet hotels and parks and pet shops and vets, so on and so forth. Then four days later, I do the Call To Action.

I say, “Hey, your coupon is about to expire. If you want to sign up for a Pet Nanny service, now is the time to do it. Click here to schedule.” The idea here is by the end of this email sequence that I am going to have converted a prospect into a buyer. If they don’t become a buyer, that’s okay.

Right now might not be the right time for them, but you can still keep in touch with them through other email marketing campaigns and holiday reservation reminder campaigns. You could have pop-up sales. Then, when they are ready to buy, you’re going to be the first person they think of because you have been keeping in contact with them.

Other options for me to get their information on my website. It’s called a red offer, a yellow offer, and a green offer for prospects that hit your site.

The red offer is for people looking for more information, so that’s going to be the information packet and coupon. Then some people are a little more warm, and they’re going to say, “You know what? This looks really good. I’m going to ask for a quote.”

Yes, all of my pricing is on the website, so they can quickly go there and get it, but many people asked for the quote, making it easy for them to do so. So that would be the yellow offer. They’re a little warmer. And then we have the green offer, which is they become a client.

You want to make it easy for your customers to buy from you. Some people are going to hit your website and say, “I am ready to start.” They hit the become a client button. They fill out the form, and then whole different automation starts.

Social Media

You can use tools like Hootsuite, SmarterQueue, Meet Edgar, or Buffer to schedule your social media posts and your social media plan. I used to use Meet Edgar. Now I use SmarterQueue. The cool thing about that software is that they create a library of your posts so that they continuously post over time. So you’re not going to post it once and then go into the abyss and never be seen again.

It’s reutilizing your posts from before, which is fantastic. You can also just use simple Facebook scheduling. They do it right there inside of Facebook.

You click the little clock, and you can schedule all your posts that way. But that way, you’re not doing it. So if you do it only when you think of it, it’s not going to get done is not going to be as effective as if you plan it out and automate the process if that makes sense.

Hiring Automation

Hiring automation is leveraging technology to allow companies to automate recruiting tasks and workflows to increase productivity, accelerate time to fill, reduce cost per hire, and improve the overall talent profile of their organization.

Today, I’m going to show you an example of a hiring campaign that I use inside my business, Pet Nanny-Pet Sitters of The Main Line. The automation is triggered when a a sitter prospect hits my website and fills out the job application.

If you are using ICs, you don’t want to call it a job application. You want to call it a questionnaire. Regardless, they hit the website. They fill that out, and that is going to trigger the automation to start. There’s the form. They fill out the application.

Then the sitter job description is sent to them. If they download the job description, they are given an interview invitation, which has a scheduling link inside. If they schedule the interview, the scheduling software tags them, and then they get their interview prep and confirmation emails.

So again, based upon the action that the sitter prospect is taking, these things happen. If they don’t take action, they don’t move forward in the automation. If they never download the job description, they’re not getting an interview invitation.

If they don’t schedule an interview, they will not get the interview prep and confirmation emails. But it’s taking that manual process. I don’t have to move them through anything manually. It’s based on the actions they’re taking.

It takes a lot of time out of this process. I want to bring you inside the sitter job description sequence. They fill out the application. The job description is emailed to them. That’s right here.

We also send a voicemail that says, “Hey, Jessica, I just sent you the job description. It may end up in your promos folders. If you have a Gmail account, make sure you look in there. Also, look in your junk folder.”

If it didn’t hit their inbox, we want to make sure that they know that it was set. If they don’t download it, we try a second time a day later. And then if they still don’t download it, they’re moving to an inactive prospect. I no longer want to market to this sitter prospect because they didn’t download the job description. So they’re no longer prospects. That’s an example of hiring automation. You can also automate your workflow.

Workflow Automation

Workflow automation is a way to streamline essential processes in your business to minimize delays, so things get done faster. Here are some examples here. If we mail a lockbox to a client, a two-second form is filled out that automatically shoots off an email to the client saying, “Your order for the lockbox has been completed and is on its way to you.”

Suppose someone’s out of the service area. We get lots of requests about pet sitting service that we don’t cover their service area. We can fill out the two-second form, and it automatically sends an email letting them know, “Hey, unfortunately, you’re not in our service area. Here is where you can go to find a reputable professional pet sitter in your area.”

Suppose we want to send referral thank you cards. If I get a referral from a strategic alliance or a client or a friend and send them a Send Out Card with a gift card attached to it, I fill out the SOC referral $5 Starbucks. This card is going to go out and say, “Hey, Jessica, thank you so much for the referral. We always appreciate it. Enjoy a cup of coffee on me at Starbucks.”

We also do this for reviews. If someone leaves a review on Yelp or Google, we will send a thank you. Thank you cards with the Starbucks gift cards, but we make it easy to do so. If I were to do this manually, I would have to write the card out. I’d have to put it in the envelope. I’d have to write out the envelope, put the postage on, bring it out to the mailbox. I mean, how often are you going to do that?

I have it set up that it takes two seconds to fill out this form inside Infusionsoft. Then, it goes to send out cards. Finally, it creates the card and mails it off with a gift card attached to it.

Other ideas for workflow automations are when we need to have a sitter schedule, a pre-departure meeting, a registration meeting, a meet and greet, or schedule an essential pickup. My manager goes into the contact file, fills out this two-second form, and sends those email notifications to the sitter.

She doesn’t have to go back and forth a hundred times with the sitter letting them know. It’s all documented and organized inside Infusionsoft. It takes two seconds to fill out the form. The sitter gets the notification, and then the sitter is to let our manager know that the meeting has been scheduled.

And then Sue will mark the task complete. That way, she knows. “Oh my gosh. I sent the email to Kylie about scheduling a pre-departure meeting. I never heard back from her,” because this goal of the pre-departure meeting being scheduled is still sitting on her dashboard. So it’s a check and balance system too.

Final tip, if you are going to invest in an automation tool, like a scheduling software like Time to Pet, or an email autoresponder like MailChimp or ActiveCampaign, or you’re going to get Hootsuite or Buffer or SmarterQueue, any of these things, take the time to learn how to use them.

These softwares are built to make you money. People ask me all the time, “What about the expense?” If you use these tools, they’re going to make you money.

An expense is when you’re paying for them, but you don’t take the time to learn how to use them. They sit there, and you get charged month after month after month. They’re going to waste. They’re not bringing you, new clients. They’re not bringing you new leads, et cetera. That is when it’s an expense.

Don’t be scared of technology.

Think to yourself, what did I use not to be able to do that I’m terrific at now? Walking, we didn’t know how to walk when we were born. Now I’m an excellent walker. It’s the same thing. It’s a new skill you need to learn, and it’s going to benefit you and your business, and it’s going to help make you more money and give you more freedom in your pet sitting business.

 

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