Tag: pet sitting business

Productivity Hack for your pet sitting business

Super Simple Productivity Hack for Pet Sitters

A simple tool to help pet sitters get more done with less stress

If there’s one thing I’m certain of, pet sitters are short on time, which is why I’m excited to share this week’s business building tip that will show you exactly how you can create more time and get more efficient in every area of your life.

You and I all have one million things going on in our brains each and every day that we need to get done.

For our pet sitting business, we need to get a newsletter out, we need to get marketing emails written, we need to schedule all those clients, we need to send that client a baby gift, we need to reach out to that sitter to figure out what’s going on with her summer schedule, the list goes on. And it never stops!

Then, on top of all of that, you have your personal stuff to take care of.

For me, it might be events at my children’s school or signing up the kids for camp, packing for a camping trip, getting the car serviced, etc.

When we have all this stuff swarming in our heads overwhelm sets in, and overwhelm causes inaction. When we have too much to do it’s easier to just ignore it than to actually get it done.

This is where my super simple productivity tool can help pet sitting professionals just like you.

The Weekly Brain Dump

STEP 1

Each week, preferably on Sundays, I want you to get out a piece of paper and do a thorough brain dump on every single task that you can possibly think of that you need to get done. Include personal tasks as well as those for your pet sitting business.

STEP 2

Cross off the things that you do not need to complete this week.

STEP 3

Schedule the remaining tasks onto a calendar of your choice. And the most important point – make sure you include due dates because if you don’t schedule it, it’s just wishful thinking.

I’m going to repeat that – make sure each task has a due date!

Make The Brain Dump one of your success habits to get you where you want to go, so much faster. It may be simple, but it’s an effective tool to help your pet sitting business grow.

FREE PDF Download For Pet Sitters

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Tax Tips for Pet Sitters

Tax Tips for Pet Sitters

Plan ahead and never again get caught short at tax time

Taxes used to stress me out more than you can imagine. Every year I would be shaking in my boots as I anxiously awaited to hear what I owed. The problem was that I never planned ahead. Why didn’t I plan ahead? Because I didn’t know how. You don’t know what you don’t know. Now you will know. Pet Sitters that follow the simple method below will always be prepared for the tax man.

Tax Tips for Pet Sitters

#1. You need to stay on top of what your quarterly tax payments need to be and if you’re making more money than you anticipated, you need to be putting more money aside for taxes.

#2. Create a separate account for your taxes: I use Capital One 360 (previously ING.) It’s super- easy to create an automated savings or checking account.

 

#3. Name the account “The Government’s Money”: The money you deposit into this account is not yours. It is the government’s money. Labeling it like this will be a gentle reminder that the money is not yours to touch. Do not borrow from this account!

#4. Deposit 20%: Every single time you make a deposit into your business account, you transfer 20% of that deposit into your tax account.

I most definitely suggest that you consult with your accountant about tax planning, but if you follow these simple tax tips for pet sitters you will always be prepared for tax season. Hallelujah!

Today is tax day and I’m completely prepared. I never thought I would see the day. I’m a happy Pet Nanny!

Your Homework Assignment:
If you don’t already have one, open a tax account where you can easily transfer at least 20% of your business deposits into. Then name the account “The Government’s Money.” You’ll thank me later. 😉

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

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What I Learned from the Last Decade

What I’ve Learned This Past Decade

Now that we’ve entered 2020, I thought it would be fun to look back at some of the big lessons I’ve learned over the past decade in my pet sitting business.

Truthfully, this list could have been much longer, but these were the things that stood out the most to me.

1. Doing the same thing over and over again and expecting different results is the definition of insanity. Know when it’s time to pivot.

2. Get help in your pet sitting business before you think you need it.

3. Build a team ASAP to free up your time for revenue-generating activities. In short, stop working IN your business if you want to multiply.

4. Always listen to your gut. If you have a bad feeling about a PIA client or prospect or a sitter on your staff, listen to what your body is telling you. It’s your intuition trying to speak to you. Every time I have ignored that feeling, I have lived to regret it.

5. Success, at its foundation, is generally a sequence of steps followed in order.

6. You’ll never really ever, “feel ready.” Do it anyway.

7. You’ll sometimes need to go through majorly rocky STUFF to get to your loftiest goal – these things happen FOR you. They are lessons to prepare you for bigger and better things.

8. The energy and mindset work is real and has played a massive role in my success.

9. Beware of the people in your life who are energy sucks. Create clear boundaries to protect your energy and well-being.

10. Money is energy. Respect it. Treat it like you’re in a relationship with it. Don’t ignore it.

11. The world you see around you is a reflection of the thoughts you think every day and the belief systems you carry through life. Change your thoughts, change your life.

pet sitting business


This practice is difficult and needs to be consistently practiced.

It’s also totally worth it.

Now, what about YOU?

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!

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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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4 Pet Sitting Business Building Productivity Tips

Last week I discussed the importance of implementing with speed. This week I want to give you some very simple productivity tips. This is what I first teach my high-level pet sitting business coaching clients. I realize they may seem too simple to even matter, but trust me if you follow these tips you will become so much better at completing your tasks and growing your business faster.

Pet Sitting Business Building Productivity Tip #1: Before you start working on ANYTHING for the day, sit down for 5-10 minutes and WRITE DOWN your top 3 important tasks for that day.

Most people run straight to their email first thing in the morning. Don’t do this. Your email messages all come from people searching for answers from you. So, what happens? Your day starts by you reacting to the needs of everyone else. Not from a centered place where you are organizing the most important needs of your business for the day.

The 3 tasks that you choose for your day’s to-dos, should all be able to realistically be completed that day. The tasks can most certainly be part of a bigger project. Just be sure to keep them simple and attainable. The 3 tasks should also have importance to the growth of your business. Please nothing like, “call hairdresser.”

If you complete your 3 tasks, feel free to add more, but only start with 3. Too many tasks will overwhelm you, which will then cause procrastination.

Pet Sitting Business Building Productivity Tip #2: Always think of these two things when deciding which tasks to focus on…

  1. What tasks will bring me more pet sitting customers/leads for my business?
  2. What tasks will generate more revenue for my business?

When you focus your day on tasks that will GROW your business, you will start to see big results. You can also use my similar hack to plan out your week as I describe here.

Pet Sitting Business Building Productivity Tip #3: Tackle your hardest and most dreaded tasks first.

“The most valuable tasks you can do each day are often the hardest and most complex. But the payoff and rewards for completing these tasks efficiently can be tremendous.” ― Brian Tracy, Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Pet Sitting Business Building Productivity Tip #4: Work in 2-hour time blocks without interruption.

This means you turn off your cell phone, your email, your instant messaging, your Skype, your Facebook, your Twitter and anything else that is a time-suck for you. You then set a timer for 2-hours and you work without distraction until the timer sounds. You then get up and walk around and take a break for at least 15-minutes.

Pet Sitting Business Building Productivity Tips

 

Your Homework Assignment:
Start implementing these productivity tips tomorrow and do them all for at least 3 weeks. That’s how long it takes to create a new habit. I think you’ll be absolutely amazed at what you’re able to achieve. Let me know how it goes. Good luck!

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

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Stop Working In Your Pet Sitting Business!

You will make amazing strides in your pet sitting business when you start working ON your business.

I have some exciting news!!! I have recently taken the next big step in my own pet sitting business…. I have hired a Sitter Manager. Woohoo!

I’m going to rewind a bit to first tell you how I found myself in the position of needing to make this hire for the continued health of my business.

Many moons ago I hired my first “virtual assistant,” whose job title is now, “Client Happiness Manager,” or “CHM” for short.

My CHM is responsible for:

  • Scheduling
  • Answering the phones
  • Client communications
  • Processing new clients
  • Sitter schedules
  • Office administrative support

My responsibilities as the owner were:

  • Marketing
  • Client attraction
  • Client retention
  • Sitter recruiting
  • Sitter screening
  • Sitter processing
  • Sitter management
  • Dealing with B.I.G. issues (Ugh! We hate those, right?)

So, as Pet Nanny has continued to grow by leaps and bounds, my CHM and I found ourselves working around the clock and more importantly, we constantly found ourselves with a shortage of qualified pet sitters. This in turn was stopping the growth of the business. Do you see the vicious cycle here? This is when I knew it was time to bring in additional support.

First, my CHM and I had a sit down and mapped out exactly what we needed the new administrative person to handle. What became crystal clear was that we needed someone who would be responsible for:

  • Sitter recruiting
  • Sitter interviewing
  • Sitter screening
  • Sitter processing
  • Sitter management
  • Vet & pet store relations
  • Back-up to the CHM

In short, someone that would keep our sitter roster, chock-full with awesome Pet Nannies and also serve as the back-up to my CHM on weekends and when she needed some time off. This would then free up my time to beef up the marketing piece and have more time to dedicate to my most favorite peeps… My coaching clients. It would also give my wonderful CHM some breathing room before she went bonkers on me. 😉

So, as you can see, bringing on additional support is going to help me to exponentially grow my pet sitting business.

As pet sitters, most of started our business because we are first, animal lovers. We start by doing the pet sitting ourselves happy as can be because we get to play with pets all day. Then we hit a financial plateau, because there are just so many clients we can squeeze into a single day. Then, in most cases we hit burn out, because running around morning, noon and night, 365 days per year is a recipe for disaster.

The answer to this very common problem is to remove yourself from doing the actual pet sitting. In other words, “stop working in your business and start working on your business.” This is how you will be able to expand your business and make a lot more money in this industry. Another perk… You have your sanity and your free time back. Check… Check!

For those of you who are yelling at your computer right now, “But I started this business, so I can work with animals!!!!!” I get it. It’s a tough decision, but the honest truth is that you will most likely live the scenario I explained above until you make the jump from “Pet Sitter” to “Pet Sitting Business Owner.” I do have some good news for you though. If you insist, you can be the “permanent backup.” Meaning, if a sitter gets sick or has an emergency, you can fill in for them. Then you can get your animal fix. Sound good? 😉

pet sitting business

Your Homework Assignment: Take an assessment of your pet sitting business…

  • Are you doing all of the pet sitting visits, dog walks and house sitting stays on your own? (You shouldn’t be.)
  • Are you dedicating 4 hours per day on marketing your business? (You should be.)
  • Would bringing on additional pet sitters or office support help you to actually grown your business and make more money (I bet you it would.)
  • Is it time to bring on some support, so you can stop working IN your pet sitting business and start working ON GROWING your business? Food for thought.

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Crush Them With Social Proof!

Are you looking to get more pet sitting clients? Of course you are! One best way to bring in new clients is to provide them with social proof. What do I mean by social proof? I’m talking about reviews and testimonials from happy clients that have used your pet sitting service.

Testimonials are a Powerful Client Attraction Tool Click To Tweet

Testimonials from happy clients will put your prospects more at ease about working with you. Let’s face it, hiring a pet sitting service to come into your home while you’re not there to care for your most prized possessions can be a scary thing for people. You will ease their worries by showing them the amazing results that other clients of yours have received. The testimonials will prove that your company is trustworthy.

You should have an entire page on your website solely dedicated to reviews, which should be updated often. The more reviews the better! You can never have too many. Take a look at Pet Nanny’s Reviews’ page.

If you don’t have testimonials yet, go and get them! Remember when I talked about shifting your mindset from… “I don’t have that, so I’m not going to do that.” To… “I don’t have that, I better go and get that!” That is the mindset of a successful entrepreneur. This is your perfect opportunity to put this into practice. Go ask your clients for testimonials!

pet sitting clients

Your Homework Assignment: Create your plan of attack for collecting testimonials to get more pet sitting clients.

  1. Make a list of the clients you love the most and who you know have received fantastic results from working with your pet sitting service.
  2. Type a personal letter to each of them telling them how much you enjoy having them as a client and that you’re looking to fill your client roster with clients just like them. Then ask them if they would be so kind as to share their positive experience with your company in the form of a testimonial?
  3. Request that they include a photo of their pet.
  4. Post it on your website, on your social media channels and anywhere else you can think of.
  5. Thank your clients for writing the testimonial. Send them a greeting card with something like a Starbucks gift card or a free visit. You must never forget to personally thank your awesome pet sitting or dog walking clients! This will breed loyalty.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!

  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How to Create a Powerhouse Pet Sitting Website

How to Create a Powerhouse Pet Sitting Website

Last week I wrote a post about the 5 elements of on-page search engine optimization. My hope is that you quickly turned around and implemented the strategies I laid out for you, but my guess is that many of you tuned out the moment you read the term “SEO.” If this was you, don’t worry! I get it! I too used to wander off to lala land whenever high-level technology conversation began. It was just so overwhelming to me that I’d rather pretend it wasn’t important.

Well, I have some good news for you. You don’t need to know how to do these types of overwhelming tasks. WOOHOO! Isn’t that a relief? You should delegate them to a team of skilled professionals who know what they’re doing and can complete the tasks in a fraction of the time it would take you to learn and then implement yourself.

Personally, I didn’t even know that these types of services existed until about 5 years ago. I mean, I knew that there were people who would make changes to your website, but I didn’t know that you could hire a team of professionals who were skilled in ALL things technology. Once I made this fascinating discovery and I hired my first web team, I saw my business pick-up a ton of momentum.

Repeat after me… “My pet sitting website is the cornerstone of my business.”

Say it again… “My pet sitting website is the cornerstone of my business.”

If you want to see your pet sitting business reach new heights, you need to have a pet sitting website that is client attractive, meaning it pulls in your ideal prospects and pushes away your non-ideal prospects. You need to design a FREE offer, so you can capture the information of your prospects and follow-up with them to turn them into paying customers. You need to write a blog with Google Authorship, so that you are adding fresh new content to your website and therefore ranking higher on Google. The list goes on and on.

How to Create a Powerhouse Pet Sitting Website

A team of website professionals has the ability to…

#1. Create a beautiful and functional web site design that is also mobile responsive

#2. Design an opt-in for your free offer

pet sitting business

#3. Design web forms that your clients can submit directly from your pet sitting website

pet sitting website

pet sitting business

#4. Create a blog design that is simple and easy to read and SEO friendly

pet sitting website

#5. Create an E-Commerce Store

pet sitting business

#6. Add video to your pet sitting website

pet sitting business

#7. Create beautiful PDF’s, ECovers and Infographics

pet sitting website
They will also…

Help with SPAM, page loading speed, Google Analytics, search engine optimization, social media optimization, article marketing, video editing, marketing material creation, keyword research and mail merges. You name it, they can do it!

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5 Things I Would Have Done Differently In My Pet Sitting Business

Tips I wish I had known when I started my pet sitting business

It’s hard to believe but it’s been 19 years since I first started my pet sitting business! There have been ups and downs, but I’ve learned a lot along the way and today I want to share with you the five things that I would have done differently (if I knew then what I know now.)

Hopefully, you can learn from these tips and do them differently in your pet sitting business, so that you can get where you want to be much faster.

One: Have a clear vision of the results you want to achieve

The first thing I would have done differently is to have a clear vision of the results I wanted to achieve in my business versus just flying by the seat of my pants, which is pretty much what I did.

I had no plan, I had no vision, I had no idea what I wanted to create, I had no idea what I wanted to make each month.

It took me a long time to get to where I am now because clarity equals power, and I didn’t have any clarity. Be clear on what you want to achieve, and you’re going to get there much faster.

Two: Hire help as soon as possible

If your business depends solely on you, you do not have a business, you actually have a job. I know because I did this.

I had a job for many years. I created a large job for myself. As my business was ramping up and I started getting all these customers, and I was booked out all the time, I worked 12 to 15 hour days, seven days a week, 365 days a year.

I had no idea how I could stop being the sole person that was managing the business and doing all the client work. When I finally learned how to do it, and I built a strong team, things started to happen really quickly. I created a balance in my life and my work, which is just so important.

Your business is supposed to add to your life, not to make you miserable, exhausted, and burned out.

pet sitting business

 

Three: Use technology to expand your business

The third thing I would have done differently is I would have leveraged technology so much sooner.

If you are still doing everything manually it is going to be hard to grow your business successfully. There are tools out there now which can save you time, energy and in the end help your business to bring in more money.

There are online scheduling systems, automation tools for your emails and social media marketing which will make running your business so much more efficient and profitable.

Creating processes and systems that happen automatically through the use of technology was a game changer for my pet sitting business.

Four: Understand the lifetime value of your customer base

Your lifetime value of a customer is how much a customer is projected to spend with you during their lifetime with your business. It costs way much more money to acquire a new customer than it does to incentivize your current customers to book from you more often, this, my friends, is a game changer.

I should have been nurturing the relationships by staying in touch with these customers instead of just assuming that when they needed pet sitting or dog walking that they would call me. That’s an assumption you don’t want to make.

People forget who they work with. People want to do business with people. They want to know that by you staying in touch with them that you care about them, that you care about their pets, and they’re going to easily remember to book with you each time they need service.

By staying in touch with them you’re also going to create raving fans. It’s not just enough to have customers in this crowded marketplace. You want your customers to be raving fans who use you all the time and are going to spread the word about you and your business.

Five: Hire a business coach 

I waited way too long before I hired my first business coach. Back then, there really weren’t any pet business-related business coaches, so mine was not in the pet field and yours certainly doesn’t have to be either.

If you find someone who runs a business that you admire, that has the results that you would like in your business, that has the business model that you want to follow, go and hire them. Ask them to help you to get you to where you want to go. It’s a shortcut. You don’t have to try to figure all these things out on your own.

So, these are the five main things I wish I had known back when I started my pet sitting business. I hope they help you to design and run the business you are dreaming of.

 

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