Tag: Pet sitting business coaching

5 Things I Would Have Done Differently In My Pet Sitting Business

Tips I wish I had known when I started my pet sitting business

It’s hard to believe but it’s been 19 years since I first started my pet sitting business! There have been ups and downs, but I’ve learned a lot along the way and today I want to share with you the five things that I would have done differently (if I knew then what I know now.)

Hopefully, you can learn from these tips and do them differently in your pet sitting business, so that you can get where you want to be much faster.

One: Have a clear vision of the results you want to achieve

The first thing I would have done differently is to have a clear vision of the results I wanted to achieve in my business versus just flying by the seat of my pants, which is pretty much what I did.

I had no plan, I had no vision, I had no idea what I wanted to create, I had no idea what I wanted to make each month.

It took me a long time to get to where I am now because clarity equals power, and I didn’t have any clarity. Be clear on what you want to achieve, and you’re going to get there much faster.

Two: Hire help as soon as possible

If your business depends solely on you, you do not have a business, you actually have a job. I know because I did this.

I had a job for many years. I created a large job for myself. As my business was ramping up and I started getting all these customers, and I was booked out all the time, I worked 12 to 15 hour days, seven days a week, 365 days a year.

I had no idea how I could stop being the sole person that was managing the business and doing all the client work. When I finally learned how to do it, and I built a strong team, things started to happen really quickly. I created a balance in my life and my work, which is just so important.

Your business is supposed to add to your life, not to make you miserable, exhausted, and burned out.

5 Things I Would Have Done Differently In My Pet Sitting Business

 

Three: Use technology to expand your business

The third thing I would have done differently is I would have leveraged technology so much sooner.

If you are still doing everything manually it is going to be hard to grow your business successfully. There are tools out there now which can save you time, energy and in the end help your business to bring in more money.

There are online scheduling systems, automation tools for your emails and social media marketing which will make running your business so much more efficient and profitable.

Creating processes and systems that happen automatically through the use of technology was a game changer for my pet sitting business.

Four: Understand the lifetime value of your customer base

Your lifetime value of a customer is how much a customer is projected to spend with you during their lifetime with your business. It costs way much more money to acquire a new customer than it does to incentivize your current customers to book from you more often, this, my friends, is a game changer.

I should have been nurturing the relationships by staying in touch with these customers instead of just assuming that when they needed pet sitting or dog walking that they would call me. That’s an assumption you don’t want to make.

People forget who they work with. People want to do business with people. They want to know that by you staying in touch with them that you care about them, that you care about their pets, and they’re going to easily remember to book with you each time they need service.

By staying in touch with them you’re also going to create raving fans. It’s not just enough to have customers in this crowded marketplace. You want your customers to be raving fans who use you all the time and are going to spread the word about you and your business.

Five: Hire a business coach 

I waited way too long before I hired my first business coach. Back then, there really weren’t any pet business-related business coaches, so mine was not in the pet field and yours certainly doesn’t have to be either.

If you find someone who runs a business that you admire, that has the results that you would like in your business, that has the business model that you want to follow, go and hire them. Ask them to help you to get you to where you want to go. It’s a shortcut. You don’t have to try to figure all these things out on your own.

So, these are the five main things I wish I had known back when I started my pet sitting business. I hope they help you to design and run the business you are dreaming of.

 

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How Life Coaching Has Impacted My Pet Sitting Business

How Life Coaching Has Impacted My Pet Sitting Business

Today’s business growth tip explores how I have used life coaching to impact my pet sitting business.

When I first learned about mindset I was taught that our thoughts create our reality. And while that’s true, it’s not quite so simple.

To begin with, I assumed if you just thought happy thoughts things would manifest and you’d be good to go.

But when life coaching came into my life, it took mindset work to a new, more powerful level that shows how you have control over the results you get in your life.

A life coaching model that made one of the biggest impacts on me was created by coach Brooke Castillo who says that all circumstances are neutral. So no matter what happens to you, you decide how you are going to think about it. It’s all up to you. You can choose a negative thought or you could choose a positive thought.

What you are thinking is going to create how you feel.

Circumstances are neutral, thoughts create your feelings, which drive your actions, which create your results.

Is what you’re thinking making you excited or is it making you anxious? Is it making you happy or is it making you sad?

Then your feelings drive your actions. How you’re feeling is what prompts action. If you’re feeling anxious, if you’re feeling overwhelmed, the action probably is going to be some form of inaction.

But if you’re thinking productive, happy, exciting thoughts, the action is going to be to complete the tasks in front of you, which will then create the result in your life.

So what does this mean for you, your life and your pet sitting business?

It means that you can create any single result that you want in your own life by being the watcher of your thoughts.

What are you thinking every day?

What are your belief systems?

So many of us have belief systems around money and what we can do with our businesses.

 

 

I see the difference in mindset approaches with many of my students and members of my Facebook community.

Let’s say I have two separate students. I give them both the same curriculum, the whole A to Z to create amazing businesses. One shows up every week. She goes to the classes, watches the videos, completes the worksheets, she implements, she asks questions, she does masterminding within the community and she gets amazing results.

Then there’s student B. They don’t watch the curriculum, they don’t show up to classes, they don’t ask questions, they don’t become part of the community and therefore they don’t get results.

What do you think is the difference between these two students? They both have the same content available to them, to give them everything they need to have a successful business.

What changes are you ready to make today?

You’ve got to learn how to manage your thoughts so that you can create amazing results in your life. Thoughts equal feelings which drive actions, which create results. I cannot tell you how much this has impacted my life and has impacted my business.

The first step in all of this is just start watching. Start watching when you feel that negative thought or you have an attack thought about something. Say, “Oh, that’s just a thought, and a positive one is also available to me and I’m going to go with that one.”

We recently added a life coach to the Pet Nanny Coaching staff because I think it’s such an important ingredient for success.  I’ve made her available to my scholars. My scholars group includes those students who are successful graduates of my Multiply Mastermind.

You change your thoughts, you change your life. If you change your thoughts, you change your feelings and change your actions and you change your results.  What changes are you ready to make today?

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How to be More Productive in Your Pet Sitting Business

It’s time to get focused on our pet sitting business growth plan. The plan starts by identifying and eliminating our productivity time sucks so that we can accomplish great things in our businesses. Below are my 7 tips on how to be more productive.

#1. Take a Pause Between Tasks

There are some days when I wake up and realize that I have a never-ending list of tasks to complete. I frantically write them all down in my notebook and then jump on trying to get them all completed. This is NOT an efficient way to manage your time or your tasks.

Solution on How to Be More Productive:

  1. Prioritize what is immediately necessary.
  2. Take a quick pause between tasks and ask yourself, “does this really matter,” or “is this moving me closer toward my pet sitting business goals.”
    • If the answer is no, then move onto the next immediately important task.
    • You can go back to the previous tasks when your more important tasks have been completed.

Tip: Trust me on this one. I can’t tell you how many times I have tried barreling through my tasks just to realize that my day was gone, and I had gotten nothing of actual importance completed. Prioritization is key!

#2. Steer Clear of the “Perfectionism Predator”

According to communication expert Anett Grant: “Perfectionism is the predator of productivity.” This is another point that I have great familiarity with. I suffer from something called “perfectionism paralysis.” This characteristic can be defined as aspiring towards impossibly high goals. The thought of or the inability to reach certain perfection sets me on a procrastination and paralysis cycle where I look for any reason to not release a product or program for fear of criticism that the project is not perfect. Does this sound familiar to anyone? I catch myself doing this quite often. I really need to keep myself in check with it.

Solution on How to Be More Productive:

Here is some advice for you that my mentor once told me, “good is good enough. Get it out there! You can always go back and make changes after it is released.”

pet sitting business

TIP: Read Getting Things Done by David Allen

#3. Beware of the Social Media Time Suck

The problem with social media is that you can log in to send out some work tweets or business Facebook posts, but then you check your news feed and then next thing you know two hours has passed, and you have gotten nothing of substance done.

Solution on How to Be More Productive:

  1. Set specific time blocks per day for using social media for business.
  2. Save your personal social media time for after business hours.

You can also use it as a distraction. Every time you receive a notification that a picture was posted of you, or that you were tagged in a post, your immediate reaction is to go check it out. Am I right? These distractions are eating up valuable time in your day and keeping you from accomplishing your pet sitting business goals.

Solution on How to Be More Productive:

  1. Turn off all notifications from your social media outlets.
  2. Set specific times to check for updates.

#4. Meditate for Massive Growth in Your Pet Sitting Business

Don’t run for the hills just yet. Meditation can be off-putting to some people. I’m not sure why, but it most definitely scares some. Don’t be afraid!

Meditation has been proven to reduce stress, improve focus and concentration, increase emotional intelligence, improve creativity and your overall health. These are all pretty awesome things, so why not give it a shot?

Solution on How to Be More Productive:

Download the HeadSpace App. This free app will get you started on a simple and easy meditation practice, and all it takes is 10 minutes per day. That’s it! I challenge you to give it a try.

#5. Stop Multitasking

Multitasking is trying to do more than one thing at a time and can be one of the worst productivity killers. In the age of smartphones, tablets, smartwatches, email, facetime and social media, it is so easy to multitask without even realizing it. And here’s a newsflash, our brains are not wired to work that way. Researchers found that when we attempt to multitask, the brain “bottlenecks” the information and quickly moves its attention from one thing to the next, instead of addressing the items simultaneously. Rather than becoming more productive when faced with multiple tasks to accomplish at once, this suggests we only become more frazzled—and thus less able to handle the challenges of a high workload.

Citation: www.ncbi.nlm.nih.gov/pubmed/24516634

Solution on How to Be More Productive:

  • Find a distraction-free place to work. I suggest the library.
  • Block out distractions by shutting off all of your devices.
  • Set a timer and work in two-hour time blocks without distraction.

Tips: Just in case you don’t trust yourself to block out all of the distractions on your own some apps can help you out. Check out:

  1. Dark Room, a full screen, distraction free, writing environment. Dark Room is just about you and your text.
  2. Anti-Social is an app that makes it easy for you to target and block any distracting website so you can be more productive.
  3. Rescue Time is an Internet tool that tracks what users do all day so they can learn where they’re wasting time, get better at self-management, and make changes that amp up productivity.

#6. Get a Grip on Email

How often do you feel swamped by email? My guess is pretty often. Pet sitters receive email all hours of the days and night with requests and changes from current clients, new client inquiries and emails from their staff. It is endless! I honestly feel like I can write an entire mini-course on this subject, but for today, I’m going to give you some quick tips.

Solution on How to Be More Productive:

  1. Do not check email continuously throughout the day. Set specific times for when you will check and answer emails.
  2. Set boundaries and expectations with your clients by setting an autoresponder that clearly states your office hours and when they can expect to hear back from you.
  3. Create templates of often used replies so that you can quickly cut and paste.
  4. Unsubscribe from any emails that are polluting your inbox. (I hope they’re not mine, but if so, I get it. ;))

Tip: You can always create a Feedly account and subscribe to the RSS feeds from the writers who content you want to read. This way you’ll still receive the updates, but they’ll be neatly organized.

#7. Set Aside Time for Yourself

Taking time off is one of the most difficult things for a pet sitter to do. For whatever reason, you are expected to be on call 24 hours per day, 365 days per year. An expectation that I will never quite understand. This is not a healthy lifestyle and is most certainly a recipe to spoil your productivity. You need time off to clear your mind and recharge your engines.

Solution on How to Be More Productive:

  1. Schedule your time off at the beginning of the year and alert your client list, so that they can plan their trips accordingly.
  2. I would also suggest hiring another pet sitter to cover your visits or contacting another local pet sitting business owner to cover your workload during your time off.

Bonus: My #1 Pet Sitting Business Success Secret

Click Here to see my #1 Pet Sitting Business Success Secret

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How to Stay Organized and Motivated When Working From Home

How to Stay Organized and Motivated When Working From Home

I haven’t done a pet sitting visit in about 13 years. So I know what it’s like to be in your house and trying to be productive and motivated. Here are nine tips for you on how to do this.

Create a Miraculous Morning

How you start your day is absolutely everything. Don’t turn on your phone once you open your eyes, reading the news of Twitter, and taking all negative information. You are not starting the day on the right foot.

I get up, have breakfast, do workout, shower, then do my meditation and prayer practice. These activities calm my mind, so I positively start my day. That can be your morning routine.

Get Dressed and Showered

A lot of people work from home in their jammies, dirty-ish type of clothes. Don’t spend your day in slippers or bare feet. It isn’t good for your mind or productivity. My suggestion is to get up and wear something clean and nice, with shoes. No need to wear anything fancy.

Have a Designated Workspace

Not everybody has a home office, but it does something for your mind and productivity to be able to go to a specific space where you can work. It could be a dining room table or a kitchen table.

See It Through Strategy

On a Sunday or Monday morning, sit down and have a power planning hour. You will dump every single thought and task you have on paper. It should take about an hour.

Get them out in your head and write it all down. Then schedule them on your calendar. You can also use Google Calendar. You’re taking everything on that list and organize on when you’re going to complete it. Then you throw that list of all your tasks and to-dos. You know you have already had everything written down, and you know your future self is going to show up and do it.

Have your Finish Friday Hour

Schedule time to go through all your tasks. See what you have and haven’t completed for the week. For the things you didn’t complete, you’re going to take note of those, and they will go into your next planning power hour. This is organizing and time management.

How to Stay Organized and Motivated When Working From Home quote

 

Do not mix your home chores and workday tasks

Work hours are for work hours. You have to be strict about this. If you stop what you’re doing to put in the laundry or to fold a load that’s in the dryer, everything is going to take you so much longer to get it done.

Define Boundaries with your Family and Friends

I don’t get it why people think I’m available to them at every moment. So guess what? My phone is now on do not disturb mode during office hours. I check it to make sure my kids are fine at school, but 95% of the time, I don’t respond to my friends. I am focused on what I’m doing.

Every time you hear that ding, you stop. It takes your focus off on what you’re working on, and if it is not urgent, it’s not going to help you with where you want to get in your business. Do be strict with yourself and put on the do not disturb.

Get up and move.

Have scheduled breaks where you get up and go for a walk. Take the dogs out for a walk. Get some fresh air. Or do some weight exercises. Put on some music and dance around to get in a good mood. Do anything to get your body moving. Have 10-minute breaks scheduled so you have time to breathe. This is going to help you with your productivity.

Meal prepping.

When working from home, you can get into some bad habits with what you’re putting in your body because the fridge is right there. My suggestion is to get your dinners ready for the week on Sundays. Prepare everything ready to go, so it’s nice and easy. Have healthy snacks on hand that you can grab, versus not having anything in the house except for something that’s not good for you.

Design an end of the day routine.

My end of the day time is usually at 4 PM. That is the time when my kids would get home from school. You need to have ‘triggers’ for your brain to shut down and be at home and present. Otherwise, you might become a recovering workaholic. So shutting down your email, shutting out of your Facebook, getting your inbox to zero, and then that’s it. You are done for the day.

We want to make the most out of our time when we are in our houses, and this is how you’re going to do it.

Below is a FREE PDF you can download as guide to being productive and motivated working from home.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Hiring Pet Sitters For Your Business

The Struggle of Hiring Pet Sitters

Why is hiring pet sitters a problem for some business owners?

One of the most common problems discussed by my students or in my Facebook group is the struggle of hiring pet sitters to grow their business. Sometimes even the thought of hiring a team is too scary and so they decide to stay small, stay working for themselves, being a sole proprietorship.

Then some people take the leap and try to find good people, but they run into issues getting reliable sitters which leads them to give up and go back to running a one-person show.

As we know, there are only so many hours for dollars that you can trade in a single day. So, you’re automatically putting a ceiling over your head with how much revenue you can build in your pet sitting business.

To make a substantial income in this industry, you need to leverage yourself through a team of heart-centered pet care professionals that are going to take stellar care of your client’s pets.

Hiring Pet Sitters

Now, hiring is difficult. It is hard. I’m not going to lie to you and tell you that something’s easy when it’s not.

Finding good people is something that we work on daily at Pet Nanny-Pet Sitters of The Main Line. We have a system for hiring and we’ve used it consistently to grow the team and the business.

There are two steps I want you to take if you want to get serious and grow an amazing team of pet care professionals.

1. Create an attraction system

First,  you need to create a system where you are continuously attracting potential sitters so that you can pick the best candidates for your business.

Your time is precious which means you want to make sure you weed out the applicants who will not work before you even have your first initial interview with them.

2. Test potential sitters at the interview stage

Then you need to have a second system for the interview process to see how your new sitter would perform in different situations.

Their work is going to be a direct reflection on your pet sitting business, therefore, you need to be happy with how they work before you hire them for your company.

Also, this needs to be part of your regular daily business practices. You can’t say, “Okay, I really need sitters,” and then just hope and pray that a resume lands in your inbox.

You need to constantly have a system on autopilot where you are getting the message out that you’re hiring and you’re looking for great people. This leads to interviewing on a weekly basis and putting people through your systems on a weekly basis. That is how you build an amazing team. Yes, it is challenging, but don’t let that stop you from growing.

Currently, we have 40 pet sitters at Pet Nanny-Pet Sitters of The Main Line and we still have weekly meetings discussing where we’re going to find people. In this way, we have grown the most amazing team and the most amazing business.

So, if this is what you want to do, don’t let fear hold you back from hiring pet sitters. Create the attraction system, create the hiring system, make it part of your daily business practices, and you will be able to do it.

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The Top 3 Pet Sitting Marketing Mistakes

The Top 3 Pet Sitting Marketing Mistakes

Before we start, I want to make something very clear… If you are looking to scale your business, you need to adopt a certain type of mindset.

You must do your pet sitting marketing consistently to have a flow of new prospects come to your business.

Once you make this shift in consciousness you are going to jump to the next level of success quickly.

MISTAKE #1. Not knowing the average lifetime value of a customer (LTV.)

Learning this one piece of valuable information, completely changed the way I thought about my business and about my customers.

So, what is the lifetime value of a customer? In short, it is the projected revenue that a customer will spend during their time with your business.

A very simple math equation that you can use to figure this out is to divide your lifetime gross revenue by the # of lifetime revenue-generating customers.

LTV= Lifetime gross revenue ÷ # of lifetime generating clients

NOTE: This is the most basic way to figure this out. You can most definitely calculate a more targeted number by doing some more advanced math, but if at the very least you figure this equation, you will have a basic understanding of this concept.

When I did this math, I was astounded at how high that number was. Now I don’t feel badly about offering discounts or running promotions to pull-in new clients.

MISTAKE #2. Not having your company’s Unique Selling Propositions clearly defined.

What are Unique Selling Propositions? They are what set you apart from your competition. It is crucial that you spell out what makes you different, so that your business becomes the only clear choice. There are tons of pet sitting businesses out there all saying the same exact things. Get clear on your USP’s and you will shine in comparison. I named Pet Nanny’s USP’s The Pet Nanny Peace of Mind Blueprint. Take a look. You’ll see that I have clearly listed and explained how Pet Nanny is unique. Until you do this, your company will be like any old vanilla pet sitting service out there.

MISTAKE #3. Not setting goals and mapping out a plan to achieve them.

Here is a simple method for you.

Let’s say you want to make $75,000 next year. This is your annual goal.

Divide this # by 12 and you will get a monthly goal of $6,250.00.

Next, figure out how many clients you need or how many visits or overnights need to happen for you to achieve this.

So, let’s say you would need to have 9 daily mid day walks (with a monthly mid day customer averaging about $340 per month)= $3,060.00

$6,250-$3,060= $3,190

$3,190 is the leftover amount that you would need to generate with your pet sitting visits, house sitting assignments and any other extra services you offer. You could also aim to bring on more monthly customers and hire another walker to help with the walking.

QUOTE - The Top 3 Pet Sitting Marketing Mistakes

 

Once you have these #’s all figured out you can move on to the marketing piece where you map out exactly what needs to be done to bring in new clients and keep your current pet sitting customers happy (this is so important and often forgotten.)

This is where you need to execute your Pet Sitting Marketing Power Wheel. Each section of the wheel will help you reel in new, ideal customers.

Map out on a calendar exactly what you will do every week/month to bring in new leads. Include social media, blogging, article submissions, networking groups, stay-in-touch marketing, direct mail, referral partners, strategic alliances, promotional campaigns, video trainings, giveaways etc. Once you get clear on what marketing needs to happen, you simply plug it into your calendar and it’s done with for the year. You just need to follow the calendar. The key is to do it systematically and automate as much as you can. If you do this, you will always have plenty of clients. Remember to track your goals every week. What you track, grows!

Your Homework Assignment:
You have a lot to do this week.

  1. Figure out the Average Lifetime Value of Your Customer.
  2. Write down your Unique Selling Proposition.
  3. Get clear in your numbers. Set an annual goal and monthly goals and then map out a strategy to achieve them.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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It’s Ok to Have a Successful Pet Sitting Business

 

Success in Your Pet Sitting Business

Today, our topic is SUCCESS, which is usually a taboo topic that people don’t like to talk about. Why? I’m not quite sure, but I definitely used to be one of those people. Well today, I’m going to talk about it, because there’s nothing to be ashamed of about being successful with your pet sitting business.

Having a successful and happy life is something that I am super proud of, and part of that success comes from my amazing pet sitting business. It has brought me so many blessings both financially and emotionally. It has taught me countless things about animals, people, life and business.

Let The Haters Hate and Keep Being Awesome

I’m here to tell you today that there’s nothing wrong with you achieving success through your pet sitting businesses, and don’t you dare let the haters dim your light and your dream. You know who I mean. Those solo pet sitting business owners who don’t want to grow a team and scale their businesses (totally fine, by the way!) Some of these haters will go around saying, “Oh, she’s just in it for the money,” or “They don’t care about the animals,” or “They must provide awful service.” This is backward thinking, and negative statements made by people with limiting beliefs, and I have no time for it anymore!

Today I’m telling those people that they couldn’t be more incorrect! I can tell you from personal experience that nobody loves pets more than I do, but there came a time where I was unable to continue working the number of hours that I was working. Seven days a week, 365 days a year wasn’t a lifestyle that I wanted to lead. I was unhappy and exhausted, and by the end, I wasn’t giving the best pet care, because I was utterly burned out.

Focus on the Growth of Your Pet Sitting Business

Since I started focusing on the growth of my business and hiring heart-centered pet care professionals to join my dream team, my company has grown exponentially because they are out there providing amazing pet care and our customers rave about us and refer us all over town. I’m now also able to service many more pet owners in my community due to the excellent pet sitters on my staff.

There is no shame in my game. I am proud of my pet sitting business. It affords me the time to be able to do the things that I love like paddle and tennis. It has also given me the opportunity to be a stay at home mom with my three children, Lucy, James, and Connor. It has given me the financial freedom to own a beautiful home and take vacations. My business has been a blessing!

pet sitting business

The Equation for How to Make it Happen

If this is something that you want, I challenge you to go for it! But you have to go and get it. It’s not just going to come and fall in your lap. It takes hard work and focus. You need to learn, and you need to implement, and you need to go grab your dream.

I used to walk dogs and daydream. I would think “I would really love to have a big business. Maybe one day it’ll just happen.” That’s not the way it works! It starts in your mind, but here’s the formula:

Thoughts equal feelings which inspire your actions, which create your results.

So my advice here for you today is to take massive action in your business. Get out there, start learning. Go for it. Grow it, if that’s what you want to do. There is no shame in it.

And if you’re already out there killing it, don’t hang your head, don’t be embarrassed, and don’t let the haters out there make you feel poorly because you’ve created an awesome pet sitting business doing what you love and serving your community through your incredible business with an inspiring mission. Be proud, my friends.

10K Month Pet Sitting Blueprint Strategy Session

If you want to have a one-on-one personalized 10K Month Pet Sitting Blueprint Strategy Session with me, go to www.MeetWithColleen.com to apply. You will walk away with a personalized step-by-step framework anf action plan that I will email to you after our call.

10K Month Pet Sitting Blueprint