Tag: Pet sitting business coaching

TITLE - Quick Tip on How to Increase Response Time From Your Pet Sitters

Quick Tip on How to Increase Response Time From Your Pet Sitters

I had a weekly private coaching call with one of my students when she let me know that she had sent an email to her pet sitters requesting a video from them. She will use the videos on her website and marketing materials to create the know, like, and trust factor with her prospective customers.

The sitters didn’t respond or acknowledge the email.

QUOTE - Quick Tip on How to Increase Response Time From Your Pet Sitters


So I suggested the following.

(1) Rewrite the copy of the email.

Start with:

Dear First Name,

Last week, I had requested a video. This is why I am requesting it.

(2) Then, explain the importance of the request and include instructions on how to do it

For example:

Don’t stress out about it. It’s easy, peasy. Grab your iPhone, introduce yourself, let them know what your pet care values are, and that you’re super excited to meet them and their furry pals.

(3) Always include a due date

Anytime you are requesting anything from your staff or requesting a testimonial from your clients, always include a due date. People respond to due dates. Otherwise, it just sits in their inbox as something to do when they get to it.

I hope this helps.

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The key to freedom in your pet sitting business

The Key to Freedom in Your Pet Sitting Business

Systems in your business are the key to your success. Imagine your business running like a fine-tuned machine. You have time to spend with family, take a vacation, play a sport or hobby.

You are the bottleneck in your business, and you are stopping yourself from being able to grow to a higher level. It’s taking up all your time. Your business is supposed to add and expand your life.

Systematizing everything takes yourself out as the bottleneck of your business.

You should have a system for new client calls, what happens when they sign up, an onboarding process, hiring system, marketing system, what to do when the website goes down, and the protocol when a sitter locks himself out of the house, etc. When everything is organized, then that is when you will gain your freedom back.

The key to freedom in your pet sitting business


Use Google Drive to organize your online business hub.

This will make it simple to delegate to your team, have things done, and complete it to your standard. There will be no questions about how you want something done in your business.

Use screen recordings when explaining things.

You have your computer showing step by step by step, how you want something done. Plus, you have an outline format.

The system runs the business, and the person runs the system. You should not be the system in your place, and that’s what most pet sitters are doing.

I hope this helps.

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TITLE - What to do when you lose motivation with your pet sitting business

What To Do When You Lose Motivation with Your Pet Sitting Business

There’s this thing called motivation that ebbs and flows. Some days you wake up, and you’re like, “All right, I’m ready to do this,” and you get a whole lot of stuff done. The next day you don’t feel like doing anything and don’t want to work on the business.

This feeling is normal. You’re a normal human being.

Motivation is a discipline, not a feeling

Think about professional athletes. They have to wake up every day to train to be in shape. I highly doubt that these people want to do this all day every day, but they don’t have a choice. They are working at it every single day to play at their peak performance level.

It’s the same with your business. You need to learn to act even when you don’t feel like it.

QUOTE - What to do when you lose motivation with your pet sitting business

 

Recommit to Yourself

It would be best if you told yourself, “Okay, this is what I set out to do. This is the business that I want to create. These are the results that I want to create. I’m the one that’s going to make them happen, and I’m going to do this whether I feel tired, whether I feel sad, whether I feel groggy. I’m going to wake up, and I’m going to work on my business every single day.”

Little steps add up. So every day, work on three tasks. You get more done, that’s amazing. If you can get three tasks done every day, you will grow leaps and bounds in your business.

So again, motivation is a discipline, and it is not a feeling. Once you learn that and get that mindset and say, “I just don’t feel like doing it, but I’m going to do it anyway,” you are going to reap the rewards.

Take this time to recommit to yourself, to your business, and to your future self, because your future self will thank you for doing so.

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10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team

10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team

Finding that sweet spot in communicating with your team is essential to your pet sitting business growth. Building a team of sitters that trust you and that you can trust working with your managerial team is a top goal.

Here are ten tips on how to do this effectively.

#1 Conduct monthly video conferences.

My managers run these meetings for me via Zoom. We discuss what is going on in the business, what worked well, what slipped through the cracks, and what we can improve on. We also take the opportunity to answer any questions and get any feedback.

For those who can not make the meeting, the video is emailed to them and posted in our team Facebook group.

You can use a Facebook group to communicate regularly. You can post tips and tricks, things to remember, policies and procedures, report the need for a last-minute sitter, etc. This Facebook group is proven invaluable for bringing everyone together in one location, and you can quickly get a message out.

#2 Send regular monthly newsletters.

For those sitters that can not make the meeting, you can not trust all of them to watch the video. A newsletter is a great way to get any messages across.

A newsletter can be a letter letting them now, “Hey, this is what’s going on. This is what’s new with you.”

Enumerate all the things you would discuss in the video conference.

#3 Use Slack for internal communications.

Slack is an excellent tool to communicate effectively with your management team. Slack is searchable, so if you’re looking for something you want to discuss, you can use its search bar to find what you are looking for.

#4 Have regular check-in meetings and surveys where you encourage feedback.

Whatever time period you decide, you’re going to want to send out a survey. Ask your sitters, “How is it going? Do you have too many clients? Would you like some more clients? What would you like to be different about the position? How much longer can you see working for the company?”

You’re trying to get ahead of the game. You want to make sure you are keeping in touch with them. The last thing you want is a sitter who’s unhappy, quitting, leaving you with clients who don’t have coverage.

These regular check-in meetings and surveys help you deal with that. Don’t forget to encourage feedback, letting them that you are open to hearing what they have to say and that you’re willing to make changes.

Communicate your boundaries too.

“Hey, I only want to work mid-days, Mondays, and Fridays.”

That’s where you will discuss the job description, and say, “You were hired from Monday through Friday, 11:00 AM to 3:00 PM. So, unfortunately, that is outside of the position that was offered.”

It goes both ways. But being able to communicate about it, especially now, when we have Zoom and don’t have to meet, it’s invaluable.

#5 Celebrate their great work and express your appreciation.

If somebody goes above and beyond for you, show them your appreciation. Send them a card in the mail, or gift cards, or an email.

QUOTE - 10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team


#6 Build comfort in talking about what is not working.

There was a time in my business when I was fearful of expressing things that I was unhappy about. I still struggle with that a little bit, but I’ve gotten much better.

You can’t be fearful of expressing things that you want in your business. You are the owner of the business. I’m here to remind you and remind myself that you have every right to express when you are unhappy about something.

#7 Create boundaries with methods and timing of communication.

Having people consistently go to you to fix their problems and communicate with you at all hours of the day is unacceptable.

Nobody should text you at midnight saying, “I am locked out of a house.”

What are you going to do at midnight if they are locked out of a house? They need to be trained and trusted to be able to handle a situation. They should know what your protocol is, to begin with, before they even go out into the field.

So it would be best if you created those boundaries with them, letting them know the best way to communicate with you, how you want to be communicated with, and between what hours.

#8 Respond to every team member’s email within 24 hours.

Letting emails sit in your inbox never has worked out well. Trying to communicate as quickly as possible is a great tip.

#9 Acknowledge special moments in their lives.

When people who for you and are having special moments in their lives, you want to celebrate with them and let them know that you care.

You can use sendoutcards.com, an easy way to send a greeting card and any gifts or gift cards.

#10 Make internal documents and knowledge easily accessible.

Once you have everything broken down into individual SOPs, you can easily share it with your team.

“Colleen, I don’t know how to send an email in Infusionsoft.”

“Okay, this is how you do it.” And you click the link, and you copy and send the link to your team via Slack, maybe.

And then they’re able to go ahead and follow the SOP. You can also include video links in those SOPs, and you are off to the races.

I hope these tips are helpful to you. You can also go to my YouTube channel where I’ve got tons of videos over there to help you build your pet sitting business. Or you can join our free Facebook group at petnannycoachcommunity.com. Don’t forget to say hi.

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5 Tips To Deal With Grief While Running Your Pet Sitting Business

5 Tips To Deal With Grief While Running Your Pet Sitting Business

Last May, my dad unexpectedly fell ill and ended up passing away in the hospital. Due to the COVID-19 pandemic, he was in the hospital for 19 days, and I was unable to see him during this process. It was a very tragic experience.

Thus, the reason I haven’t done a video for some time. I’ve taken some time for myself away from my pet sitting business.

But now, I’m back. I still get emotional, and I wanted to do a video for you guys about how to deal with grief while running a business. Regardless of the amount of pain that I was in, a business still had to be taken care of.

I’m sharing with you what I did to help me get through this and still have my business running while I took a little bit of time for myself.

#1 I communicated with my team.

My team knew what was going on. I’ve talked about the importance of having a team to support me in my pet sitting business. From the moment my dad became sick, I kept my team abreast with open communication. You don’t have to burden your team with too many details, but having that line of communication open so they understand what you’re going through and can step up.

#2 I leaned on my support network of family and friends.

I leaned on the people I needed in my life. I probably could have used a little more support if it wasn’t for the COVID. I would have loved some more support in terms of people coming over.

During the funeral, we were only allowed to have ten people. It meant the world to me when I found all my friends standing there when I walked out of the funeral.

#3 I spoke with a counselor regularly via Zoom.

Due to COVID, you can’t see anybody face to face. I was able to speak with her, and she’s helping me through my grief. One of my beloved students gave me a book to read, and my counselor reads it with me. We’re working through it together so she can help me with it.

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#4 I changed my scenery.

This is not possible for everybody and I get it. But in Philadelphia, riots were going on, and it was too much for my brain and heart to handle. So I went to our family beach house to calm and soothe my soul. If possible, I highly suggest this. I think that’s one of the best things that I did to renew my mind and help me through this difficult time.

#5 I delegated as much as I could to my team.

Some people bury themselves in their work to get through their grief. I’m unable to do this. My mind was just not in it, so I gave as much to my team as possible, and they were helpful.

Thus, the importance of building a team and structure around you. You never know when things like this will happen. Having people, you can lean on and delegate to will make a world of difference. I would have never been able to get through this without them.

Lean on the people around you.
Build that support system.
Build that team.

I don’t wish this on anybody. But this is life, and things do happen. Anyone that’s experiencing any grief or tragedy, this is how I got through it.

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How to Get More Pet Sitting Referrals

How to Get More Pet Sitting Referrals

Referrals Make The Very Best Pet Sitting Clients
This is the actual icon that Pet Nanny uses in our Welcome Email. Right from the get-go we want our customers to know that we love and appreciate referrals.

Why do referrals make the very best customers?

  1. Referrals are coming to you from someone that has already done business with you and is happy and pleased with the work that your pet sitting business has done for them.
  2. Pet Sitting Referrals that come from friends are also great, because they know that their friend has no ulterior motive other than to do what is best for them.
  3. Referrals are much more likely to buy because they have been given the green light by the 3rd party. They are pre-sold.
  4. You don’t have to spend money on advertising to bring them in as clients.
  5. You don’t have to sell yourself, because someone has already done that for you.
  6. Referrals are the customers who will be more loyal to your business. The psychology behind someone standing up for you and saying how wonderful you are, breeds the loyalty factor.

How to Get More Pet Sitting Referrals quote

 

How do you generate more referrals?

  1. First and foremost, you have to provide outstanding service. Nobody is going to refer any run of the mill business. These people’s names will forever be attached to you, so they are only going to refer your pet sitting business if your customer service and level of pet care is truly exceptional.
  2. Create a connection with your client’s right from jump street. All new Pet Nanny clients receive a Welcome to Pet Nanny greeting card, which thanks them for their business.
  3. Celebrate their Birthday! Send them a birthday card with a small gift card or discount code to your pet sitting service. I personally believe that Birthday card goes a lot further than a Christmas Card does. Christmas cards and gifts seem to get overlooked due to the hustle and bustle of the holiday season.
  4. Send them handwritten cards. In the digital age with which we live, the art of a handwritten note is becoming rare. If you take the time to do this, it will be noticed and appreciated.
  5. Send thoughtful gifts. Each year (not at Christmas) I send my highest revenue generating clients a gift. It’s usually a care package for their pets, but I’ve also done gift cards, wine and scotch. This will depend on how well you know the client. Take notice to the things they like and surprise them with it!
  6. Ask for the referrals. I know this sound strange, but some people just need to be reminded that you love and appreciate referrals. As noted above, we let our clients know right from the start. I then have reminders and promotional campaigns in place to continue to drive referrals.
  7. ALWAYS thank your clients for referrals. This is a MUST! Do not take for granted these people will continue to send you referrals. You must thank them. I know a painter who continuously received word-of mouth referrals from this one source. I continuously reminded him to thank her, which he did not. Can you guess what happened? That’s right! The referrals dried up. She has not referred him in over 2 years. I warned him.

In short, if your business provides outstanding service and you make your clients feel good and appreciated, you will create a continuous pipeline of the very best clients!

This is a short list of idea. If you have any great ideas to share, please comment below. I would love to hear.

Your Homework Assignment:
Make a list of the things that you currently are doing to generate referrals. Next, brainstorm some ideas which you can implement to greater fuel your referral pipeline. Trust me, you’ll be so glad you did. As soon as I learned the importance of referrals and implemented my own strategies, I saw a huge jump in the amount of new monthly business that Pet Nanny generated. Huzzah!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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What I Learned from the Last Decade

What I’ve Learned This Past Decade

I thought it would be fun to look back at some of the big lessons I’ve learned over the past decade in my pet sitting business.

Truthfully, this list could have been much longer, but these were the things that stood out the most to me.

1. Doing the same thing over and over again and expecting different results is the definition of insanity. Know when it’s time to pivot.

2. Get help in your pet sitting business before you think you need it.

3. Build a team ASAP to free up your time for revenue-generating activities. In short, stop working IN your business if you want to multiply.

4. Always listen to your gut. If you have a bad feeling about a PIA client or prospect or a sitter on your staff, listen to what your body is telling you. It’s your intuition trying to speak to you. Every time I have ignored that feeling, I have lived to regret it.

5. Success, at its foundation, is generally a sequence of steps followed in order.

6. You’ll never really ever, “feel ready.” Do it anyway.

7. You’ll sometimes need to go through majorly rocky STUFF to get to your loftiest goal – these things happen FOR you. They are lessons to prepare you for bigger and better things.

8. The energy and mindset work is real and has played a massive role in my success.

9. Beware of the people in your life who are energy sucks. Create clear boundaries to protect your energy and well-being.

10. Money is energy. Respect it. Treat it like you’re in a relationship with it. Don’t ignore it.

11. The world you see around you is a reflection of the thoughts you think every day and the belief systems you carry through life. Change your thoughts, change your life.

pet sitting business

 

This practice is difficult and needs to be consistently practiced.

It’s also totally worth it.

Now, what about YOU?


Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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5 Things I Would Have Done Differently In My Pet Sitting Business

Tips I wish I had known when I started my pet sitting business

It’s hard to believe but it’s been 19 years since I first started my pet sitting business! There have been ups and downs, but I’ve learned a lot along the way and today I want to share with you the five things that I would have done differently (if I knew then what I know now.)

Hopefully, you can learn from these tips and do them differently in your pet sitting business, so that you can get where you want to be much faster.

One: Have a clear vision of the results you want to achieve

The first thing I would have done differently is to have a clear vision of the results I wanted to achieve in my business versus just flying by the seat of my pants, which is pretty much what I did.

I had no plan, I had no vision, I had no idea what I wanted to create, I had no idea what I wanted to make each month.

It took me a long time to get to where I am now because clarity equals power, and I didn’t have any clarity. Be clear on what you want to achieve, and you’re going to get there much faster.

Two: Hire help as soon as possible

If your business depends solely on you, you do not have a business, you actually have a job. I know because I did this.

I had a job for many years. I created a large job for myself. As my business was ramping up and I started getting all these customers, and I was booked out all the time, I worked 12 to 15 hour days, seven days a week, 365 days a year.

I had no idea how I could stop being the sole person that was managing the business and doing all the client work. When I finally learned how to do it, and I built a strong team, things started to happen really quickly. I created a balance in my life and my work, which is just so important.

Your business is supposed to add to your life, not to make you miserable, exhausted, and burned out.

5 Things I Would Have Done Differently In My Pet Sitting Business

 

Three: Use technology to expand your business

The third thing I would have done differently is I would have leveraged technology so much sooner.

If you are still doing everything manually it is going to be hard to grow your business successfully. There are tools out there now which can save you time, energy and in the end help your business to bring in more money.

There are online scheduling systems, automation tools for your emails and social media marketing which will make running your business so much more efficient and profitable.

Creating processes and systems that happen automatically through the use of technology was a game changer for my pet sitting business.

Four: Understand the lifetime value of your customer base

Your lifetime value of a customer is how much a customer is projected to spend with you during their lifetime with your business. It costs way much more money to acquire a new customer than it does to incentivize your current customers to book from you more often, this, my friends, is a game changer.

I should have been nurturing the relationships by staying in touch with these customers instead of just assuming that when they needed pet sitting or dog walking that they would call me. That’s an assumption you don’t want to make.

People forget who they work with. People want to do business with people. They want to know that by you staying in touch with them that you care about them, that you care about their pets, and they’re going to easily remember to book with you each time they need service.

By staying in touch with them you’re also going to create raving fans. It’s not just enough to have customers in this crowded marketplace. You want your customers to be raving fans who use you all the time and are going to spread the word about you and your business.

Five: Hire a business coach 

I waited way too long before I hired my first business coach. Back then, there really weren’t any pet business-related business coaches, so mine was not in the pet field and yours certainly doesn’t have to be either.

If you find someone who runs a business that you admire, that has the results that you would like in your business, that has the business model that you want to follow, go and hire them. Ask them to help you to get you to where you want to go. It’s a shortcut. You don’t have to try to figure all these things out on your own.

So, these are the five main things I wish I had known back when I started my pet sitting business. I hope they help you to design and run the business you are dreaming of.

 

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