Tag: Pet sitting business coaching

How Much Money Can I Make As A Pet Sitter

How Much Money Can I Make As A Pet Sitter?

Today’s mini-training talks about how much you can make pet sitting. Here’s what you’ll learn.

  1. What the earning potential is at different levels of the pet sitting industry.
  2. Why a clear vision of what you want and why you want it is so important.
  3. The difference between having a job and having a business.
  4. The power of the leverage business model.

But first, in case you don’t know me, my name is Colleen Sedgwick, and I’m the founder of Pet Nanny Coach. I teach pet sitters how to launch, grow and multiply their businesses.

As you can imagine, I get asked quite often, “Colleen, is it possible to have a career taking care of animals and make a solid income doing it?” And my answer is always an emphatic, “Yes, I am living proof that it is possible.”

Back in 2001, when I started my business, I didn’t have a clear vision for my company. As you all have heard me say countless times, “I didn’t know what I wanted and why I wanted it,” which is an integral part of having a successful business. It seems basic, but it’s so necessary.

All I knew was I wanted to quit my job as a teacher and work for myself. I used to say things like, “Yeah, I want to make my hours. I want to work for myself. Make my hours. Be able to get on the shore when I want.” And I learned quickly that being the owner of the business and the technician doing the client work inside the business wasn’t easy and required an exorbitant amount of time.

I didn’t realize when I started my business that I was never meant to do the client work. I thought the opposite.

In reality, if you are doing the client work or, in our world, the pet sitting or the dog walking or the house sitting, you don’t have a business. You have a job. Please don’t get mad at me. Don’t shoot the messenger, my friends. There is no judgment here because I used to think the same thing as you.

I started this business based on my love of animals. So I should be the person out taking care of them. It makes perfect sense, right?

Wrong! As a business owner, your role is to be the strategic visionary that delegates the client work to the technicians inside the business. Who knew? I certainly didn’t. I had no idea.

In today’s training, I want to break down the earning potential for all different levels of pet sitting, so you have an unmistakable picture and can make the best decision for you on what path suits you the best.

For Solopreneurs

First, I know that some don’t want large businesses like the one that I have. You want to do pet sitting as a solo show, which is fine, by the way. You do you, my friends. Don’t email me or go to social media. But all I do is talk about growing these big businesses. If that’s not for you, that’s not for you. But we’re still going to talk, and we’re going to do some numbers for all levels, so stick with me.

Let’s do the math. Let’s assume that currently, it’s you doing all the pet-sitting. You have a packed schedule of twelve 30-minute visits per day at $22 per visit, seven days a week. This equals $264 per day, $1,840 per week, $7,392 per month, $88,704 per year. That was pretty good. On paper, this seems great. I remember the days I strived for this.

But let me be clear. This is not an equation for a happy and healthy life. This is a recipe for burnout, mistakes, unhappy clients, and an unhappy life. I know because I lived it. As a result, if this is you, you’re working way too hard. You may be asking yourself, “What am I not getting here?” You’re feeling stressed in other areas of your life. Can you relate to this? I certainly can because that was my life for quite some time.

So let’s dial this back a bit to make it more manageable. Now, let’s say that you had eight 30-minutes midday visits at $22 per visit, five days a week. So now we’re just doing midday walks. We’re not doing mornings. We’re not doing evenings. We’re not doing overnights. We’re not spending our weekends pet sitting. So it’s eight 30-minute midday visits, Monday through Friday. This equals $176 per day, $880 per week, $3,520 per month, $42,240 per year.

In this example, you’re making much less, but at least you have a life. You have your mornings, evenings and weekends free. In my opinion, this is a much more sustainable situation and a recipe for a happy life if you can live off that income. Remember, that’s your gross income and doesn’t account for what you have to pay out in taxes and your expenses.

Leverage Business Model

If your goal is to create a lucrative pet sitting career, let’s talk about the leverage business model, which I teach my Multiply Students. To make a substantial income in this industry and to achieve the freedom-based lifestyle you deserve, you need to leverage yourself through a team of heart-centered pet care professionals who hold the same beliefs, values, and pet care philosophy that you do. Let’s run some numbers to illustrate this point.

We’re going to restructure your business from that first example where you’re doing crazy visits, seven days a week, you’re making good money, but you have no life, and you’re miserable. So let’s restructure this. Okay, so say you keep six midday dog-walking clients, six visits a day at $22 per visit, five days a week. Equals $132 per day, $660 per week, $2,640 per month.

Next, you hire three pet sitters to absorb the rest of your current clients and to take on new clients. This is the same equation for all three sitters. Sitter one has eight visits a day at $22 per visit. This is $176 per day, $1,232 per week, $4,928 per month for the business, so that’s grossing for the business. Say you take 50%, so $2,464 goes to the sitter, and $2,464 goes to the business. So that’s the same equation for sitter one, sitter two, and sitter three.

Now, you have your midday walking income still, so that’s a total of $2,640 per month. So the income you received from center one is $2,464. Plus, the income from sitter two, $2,464.

The income from sitter three, $2,464. Your owner’s income is $2,640. This equals $10,032 per month. The gross revenue for the business equals $17,424 per month. Now, let’s look back at your previous structure. You were making $7,392 per month working 12 hours … 12 to 15 hours, to be quite honest, per day, seven days a week, 365 days a year. Now, by bringing on only three pet centers and drastically lightening your load, you are now making $10,032 per month.

This is the recipe for creating a lucrative pet sitting career.

How Much Money Can I Make As A Pet Sitter

 

For those high-achieving pet sitters who do have dreams of growing a more significant business, you now have gifted yourself the time to work on your business and market your business to serve more clients and therefore make more money with even more free time.

Do you see how this works? I’m going to say that again. You’ve now gifted yourself the time to work on your business and market your business, so you can service more clients and therefore make more money and have even more free time. It’s an equation, guys.

All right, so let’s take this a few steps further so that you can see the power of a team. Twenty sitters are working five days per week. Each sitter has six visits per day at $22 per visit. This equals $2,640 in daily revenue, $13,200 in weekly revenue, $52,800 in monthly revenue. Your 50% equals $26,400 per month. Pretty great, right?

This illustrates the power of a team. You give the client work to the technicians, and you focus on the business growth or the strategy work of your company.

So Courtney Anderson of waggitytails.com leveraged herself through a team and experienced explosive growth in her business. Courtney decided to start building her team one year after she launched her business in 2014.

Courtney now employs 13 pet sitters and a part-time office manager. Her team services 200+ clients and 50 recurring weekly clients. Courtney’s yearly revenue has increased by 652%. And she attributes her massive success to the power of a team.

So get out your paper and figure out the math. How much money do you want to make? How many clients would you need to support that number? How many sitters would you need to support that number?

Remember to account for taxes and expenses from your gross income. In all these examples, I’m speaking gross. Again, you always need to pay your taxes and account for your operating expenses for the company. Luckily, in our industry, we don’t have a ton of overhead because our business occurs in our client’s homes, which is a plus. But again, these are all gross numbers. We need to account for taxes and expenses.

I honestly never dreamed that my pet sitting business would create so much prosperity in my life. After I learned about the power of leverage, team-building systems, processes, and automation, the sky became the limit for my business. And I’m so grateful for the blessing of my business. All right, guys, so this is what is possible. Let’s close this out.

This is what’s possible for you. When you’re asking, “How much can I actually make in this industry,” again, do the math. Figure out what you are going to charge. How many clients do you need? What kind of lifestyle do you want?

Remember, your business is supposed to serve your life. I speak to so many of you, and your business is not serving your life. And it’s sucking the life out of you. It’s not the purpose of a business.

Remember, if you do all the visits, you don’t have a business; you have a job.

Again, you can have a lucrative pet-sitting career by leveraging yourself through a team. If that’s not for you, have at it. Stay solo. And do the math and figure out what you need to do and how many visits you need to do in a day to create the income that you need for your life.

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

The Know, Like, and Trust Factor

Increase the Know, Like, and Trust Factor on your Website

Hey, guys! My strategy for you today is the Know, Like and Trust Factor. This was originally published in 2018 and is even more relative today.

I was out and about early this morning. I had to be at the hair stylist by seven o’clock to get my hair done.  The Pet Nanny Coach site is being updated (I can’t wait until you see it!), and I needed some fresh, new photos (if I see that picture of me with Dr. Watson one more time. . . !).

I wanted to get new pictures taken for my new site, and this got me thinking about your websites.  There are so many that I visit and I don’t see anything of you anywhere on your site!

I’m not saying I don’t understand, because I did the same exact thing with my first site. I didn’t want to be anywhere on there. I had pictures of pets everywhere, but Colleen was nowhere to be found until my business coach taught me the importance of the Know, Like and Trust Factor.

What is the Know, Like, and Trust Factor?

So, what is that?  It is giving the people the opportunity to know, like and trust you through your website, because people like doing business with people.

People want to know who the owner of your business is. People want to know who they’re going to trust to come into their homes to care for their most precious pets, and their homes and their prized possessions, and you can do this through your website.

A Challenge – Part One

So, my challenge for you is first, to create a video on the homepage of your website – face to camera. You need to look at the camera and say, “Hi, my name is Colleen Sedgwick. I’m the owner of Pet Nanny, and my pet sitting company rules, and this is why.”.

You want to let them know who you are, what you're about, what you stand for, and what your values are. Click To Tweet I can promise you this – you are going to see a huge uptick in the number of new clients that you get from visitors to your website. They’re going to have a connection with you through the video, and they’re going to get to know, like and trust you.

A Challenge – Part Two

The second part of this challenge is to look at your “About” page and spruce that page up!  Your About page is the second most-visited page on your website, after your homepage. So, you really want to make this page shine.

You want to let people in. Share details about you, such as:

  • Let them know what organizations you belong to.
  • Why did you start this business?
  • Did you have a defining moment in your life that made you say, “Hey, I want to start a pet care service that is extraordinary.”
  • Are you involved in rescues?

Tell them your story

Anything that is going to open a little window into who you are is going to make a huge difference.  Your website visitors are going to begin to know, like and trust you right from the get-go, and you’re going to sign up clients much more easily than when you were not showcasing yourself.

So get out there and complete this challenge!  Create a face to camera video to put on your homepage, and spruce up that “About” page and show people who you are.

All right, guys, I am wishing you a great day. Take care!

Howdy, Pet Lover! Do you want to have all the pet sitting clients you need? This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Top 3 Mistakes to Avoid as a Pet Sitting Business Owner!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

The Business Vacation Test

Take the Vacation Test Challenge

Can you take the vacation test in your business?

When you first start your pet sitting business it can be overwhelming.  It takes a huge amount of your time and energy. You probably can’t imagine taking a vacation and leaving the business to run successfully without you.

But I’m here to tell you that it is possible to create a successful and profitable business and still spend quality time with your family and friends and do the things you love. If you can’t step away from your business and have it continue to run without your everyday presence then you have a job, not a business.

Now you might not be there yet in your pet sitting business, but I have a three-step plan which can help you create the balance between the day-to-day work you love and the need for quality time for yourself.

Step One: Build a team

The first step is to build a team of pet care professionals to take care of the client work. One of the students from my Multiply Mastermind program hadn’t taken a vacation in 10 years, so one of her business goals was to create a small team to be able to spend more time with her grandchildren and take a vacation. Within just four months, she hired a small group of sitters to take care of all the client work and she was able to go away and have an amazing, beautiful vacation with her family. See her beautiful vacation photo below.

 

Step Two: Hire a manager

Even with a team of sitters in place, you will still not be totally unplugged on your vacation if you have to check in each day and handle all the admin and scheduling work. The next step is to hire a manager you can trust to run the business in your absence. Having a manager means you will have someone to answer the phones, do all the scheduling, take care of any new client inquiries, and deal with any issues that happen with your clients or your team.

Step Three: Create systems and processes

The third step is creating systems and processes so that your manager and your team of pet sitters know exactly what is expected of them, what their job role entails, and every single last task is documented from start to finish. This will allow you to relax while you are away, confident in the knowledge that your pet sitting business is being run exactly the way it would be if you were there.

Build a team, hire a manager, and document your systems and processes so that the system runs the business and the person runs the system.

Take the Vacation Test. One, are you able to get away? And two, are you able to get away completely unplugged?

 

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Create an Irresistible Free Offer

Your Irresistible Free Offer (IFO) is how you can capture the contact information of prospects who visit your pet sitting business website.

Author’s Note:  This post was originally published in 2014. I’m republishing it now with a new video and updated with all my current experience and tips!
__________

Think of the Baskin-Robbins’ iconic pink spoon. This is their IFO, which gives their customers a free taste of ice cream, so they can decide which flavor they want to buy. Ingenious!

When somebody visits your site, they should see your offer and say, “Oh that’s really enticing, I’m going to give them my email address for that.” And then you email them the irresistible free goodie that you promised.

Why do I call it irresistible? Because it needs to be just that. A free walk or a free meet-and-greet is just not going to cut it anymore.

People don’t want to share their email addresses.  Their inboxes are flooded already and they are only going to give you their email address if it’s really something juicy.

Your IFO should give your ideal customer something of value. It also needs to be tempting enough for them to part with their email address.

Your IFO should be displayed on each and every page of your website, along with an opt-in box, where your prospects will give you their first name and/or email address in return for what you’re offering.

What to Offer

My first tip is that I have had the best luck with high-value coupons. I’ve tried PDFs, I’ve tried giveaways, I have tried everything under the sun. What I can tell you is that a high-value coupon with a whole number (rather than a percentage off) has given me the best conversions.

Currently, Pet Nanny is using a high-value coupon.  The offer is shown on each and every page of my website.

The Nurture Sequence

After your prospect gives you their contact information in return for your free offer, they become a “warm prospect.” You should have a well-thought-out, automated follow-up process called a “Nurture Sequence, which gives these prospects added value and makes your pet sitting company the only logical choice to hire.

Throughout the sequence, you are going to let them know all about you and your business, and continue to provide value.  For instance, I offer my list an Ultimate Guide for Mainline Pet Owners, which has all things pets for people that own pets on the mainline.  Things like pet-friendly hotels, walking trails, the best vets, the best pet stores.

The Ultimate Guide is also a great place to feature my referral partners. I add the businesses that refer me to the guide that I give to my prospects.

Then, when they receive their final email you’ll say, “Hey, remember that coupon you opted in for seven days ago? It’s time to take action. Click below to get started.”

The ultimate goal of a nurture sequence is to convert visitors into paying clients at the end. Click To Tweet

This is your strategy.  When someone hits your website, they see the enticing high-value coupon, they give you your email, you put them in your email nurture sequence and tell them all about you and your amazing pet sitting business.

Continue to give them value and at the end of the nurture sequence, they’ll be saying, “Yes this is the pet sitting company that I want to work with.”  That’s the strategy behind it.

Lifetime Customer Value

Now some of you are thinking “why on earth would I give away the farm? And why would I give so much money off a new customer? What if they don’t use me again?”

These are great questions and valid concerns.  I totally get it. But when you identify the lifetime value of your customer, you’re going to understand that offering something like $25 off on the front end is going to be well worth it.

To calculate the lifetime value of your customer, look up the total amount of revenue that your business has made thus far and then divide it by the total number of revenue-generating clients. That will give you a number. This is your average lifetime value of each customer, and how much a customer is going to spend with your company.

I have had customers that have spent $50,000 with my company, and I have had customers that have spent $200 with my company. So what we’re looking for is the average.

So you might think, “Oh my gosh, if someone’s going to spend $2,000, $4,000, $5,000, whatever with your company, do you think it’s worth it giving them $25 off the front end?”  I’d say so.

I think it’s a really good strategy and definitely well worth it. But you know, your client lifetime value may be lower. You might not have as many lifetime clients or as much lifetime revenue as I do.

So figure out what your actual client lifetime revenue is and determine what amount is worth it for you. You want to identify what is enticing and juicy enough to get the ball rolling and get them in the front door with your company.

Recap

So to recap, your irresistible free offer is something juicy, something compelling, something that’s going to make your visitors take action and give you their email address.

Then, you drop them into a nurture email sequence where you educate them about your company.

Your Homework

Your homework is to calculate your average lifetime customer value (calculate the amount of money your pet sitting business has made divided by the number of lifetime generating customers) and identify a high-value coupon amount to offer.

All right guys, I hope you found this helpful, go think of an awesome offer and put this strategy into action in your business right now.

Share The Love

If you like this video, please share it and hit the like button.

I’d love to hear about it and as always, I’m available to answer any questions you may have in our free Facebook group at PetNannyCoachcommunity.com.  Come visit me there and add #ask to your questions and I’ll do my best to answer them all!

Wishing you a great day!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How to Conquer Overwhelm

This week, we are focusing on how to conquer overwhelm, getting all of those dastardly tasks and things we need to do out of our heads and start taking action on them so we can move our pet sitting business forward.

I’ve been noticing a very common denominator among the pet-sitting business owners I speak or work with.  And it’s something that most business owners struggle with at one point or another.

It happens when you’ve got so much going on that you can’t see through the trees! Most likely, you’re out still walking the dogs, taking care of the pets, and you don’t really have a whole lot of time to work on the business.  That’s when overwhelm kicks in.

When you start feeling overwhelmed, you might want to give up.  But don’t do that!  I’m going to show you how to push through to the other side and avoid burnout.

Here are some concrete tips on how to overcome your overwhelm, conquer that overwhelm, really start focusing on moving your business forward and reach the goals you’ve set for your business.

#1 Brain Cleanse

The first step is to get everything out of your head. You want to do a total brain cleanse. Just go ahead and dump everything. Every single thing that you can possibly think of – get it out of your head and get it on paper.

Below this video, I’m going to link to some awesome dry erase sheets that you can put up on a wall and write everything down. If you have a whiteboard, use it. If you prefer doing it on your phone, or in your notes, do that.

You can use a mind-mapping tool like MindMeister if that works better for you. A notebook works great. However you do it, just get it out of your head and onto paper.

#2 Organize

The second step to conquering overwhelm is to organize everything you wrote down into projects. Then beneath the projects, list out the steps that need to take place for you to complete the project.  You might end up with five or six projects in front of you.

#3 Prioritize

Next I want you to prioritize the projects you created.  What are we going to do first? What comes second, third, fourth, fifth, and sixth?

#4 Schedule

Now that you have everything that used to be floating around in your head written down, organized and in order, you are going to actually schedule these into your calendar.

Every Sunday, you can print off your weekly planner and schedule time to work on each project.  You've got Monday through Sunday - what step of which project are you going to work on each day? Click To Tweet

Take the time to write everything down.  Walking around with everything competing for bandwidth in your brain means you are much less likely to get it done. Get it out of your head and start working on those projects that you’ve wanted to get done for a long time. I know you can do it!

And if you like this video, like it, share it, and subscribe to the channel!

Download Your Free Planner Sheets
Get Your Free Planning sheets now and conquer that overwhelm

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How to Hire the Right People for Your Pet Sitting Business

How to Hire the Right People for Your Pet Sitting Business

I work with many petpreneurs looking to scale and multiply their pet sitting business to six figures and beyond. One of the steps in the multiply formula is to hire a team of heart-centered pet care professionals to take stellar care of your pet sitting clients.

Hire a team of heart-centered, pet care professionals.

Now there is something really important about that step, and it’s the heart-centered pet care professionals that are going to take stellar care of your pet sitting clients. You do not want to hire people who will go out and take poor care of the clients obviously or miss visits, but guess what? This happens all the time because you are not hiring the right people, and you don’t have the right systems in place so that you’re attracting and onboarding the right people to your pet sitting business.

Years and years ago, before I had all of this thought out, I had some real losers on my team. I could bore you for hours with some stories. I seriously should write a book about some of the things that have happened on my watch by people I employed.

I’m not saying that I’m absolved of all sin when it comes to this, but I do want you guys to learn from my mistakes. It would be best if you started with mapping out a system where you’re going first to attract the right people to your business.

Map out a system to attract the right people to your business.

Think about your attraction system. What are you putting out there to get people to apply to work with you? Do you even have an ideal sitter profile where you have written down all of the attributes you are looking for in a pet sitter?

If you already have a roster of sitters, think about your A+ ones. Who do you love, and what makes them great? Write it down; this is a manifestation tool.

How to Hire The Right People for Your Pet Sitting Business


Then in all of your marketing, your Facebook ads, your online ads, or anything you’re using to get the word out about the opportunity to work with your company, this is the language you want to use to attract the right people to your company business.

Prepare questions & expectations to know if they are a good fit for your company.

Then is the hiring system. The whole process of when you meet and interview them. What kind of questions are you asking them to find out if they will be a good fit for this company? And are you setting expectations about what you’re looking for in the people?

It’s not just about, “Are they going to be a great fit for the company?” It’s also about, “This is how we do business around here. Are you okay with this?”

For example, you are setting the expectation of availability. Yes, this is a great job, yes it’s flexible hours. Yes, if you’re an IC, you create your schedule. However, we do expect availability. If you take off every single weekend and every single holiday, this isn’t going to be worth your time or mine.

If you tell me that you’re available 11:00 a.m. to 3:00 p.m. Monday through Friday to do mid-day walks and then two weeks after starting, you tell me you’re not available or only available for an hour of that time, you’ve now just wasted my time. I could have passed up an excellent candidate.

So right from the start, this is what is expected. This is the position that you’re applying for; this is the expectation of availability. Plus other expectations of what you’re looking for.

Then if they go onto the onboarding stage, what’s the process? You need to have a system in place where you’re evaluating them. Does it take them two days to return an email? That isn’t going to change after you hire them. They’re going to show you right from the get-go how they communicate. Trust me, it’s not going to get any better.

So map out a system. What are you going to have set up in place that will allow you to evaluate how they’re going to be as pet sitters when you hire them?

Have a system in place to evaluate them.

Finally, when they are hired, how are you going to manage them? How are you going to see if they’re happy? Do they have too many visits, or do they not have enough visits? What is your stay in touch system that warns you if they have one foot out the door?

Nothing is worse than a sitter calling and saying, “I’m giving you no notice, and I’m leaving tomorrow.”

Keep in touch with your sitters. Make sure you have a communication system in place, so you know and are evaluating, “Is this person happy? Are they happy with the position?” Because if they’re not, you want to make sure that you have your eyes out and look for another great person to replace them.

I’ve had some real doozies in my pet sitting business over the last 18 years, but I can tell you now, since I have learned all of this and I have created an attraction system, a hiring system, an onboarding system, and a management system, I have a fantastic team of pet sitters. I’m not even kidding.

Yes, here and there, some less than stellar people have slipped through the cracks. I have about 40 pet sitters on staff, so that will happen from time to time. But I would say, for the most part, I have an amazing, stellar team of pet sitters.

Howdy, Pet Lover! Do you want to have all the pet sitting clients you need? This resource is 100% FREE and is my gift to you. Enjoy!

  •  

YES! Send Me The Top 3 Mistakes to Avoid as a Pet Sitting Business Owner!



 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.






The-Top-3-Essentials-for-Pet-Sitting-Websites

The Top 3 Essentials for Pet Sitting Websites

Pet Sitting Websites are the Cornerstone of Your Business

Pet sitting websites are the cornerstone of your business. In most cases it will be your customers first impression of you and your business, so it’s important that you make those first few seconds when a visitor lands on your page count.

My advice to you is to hire a reputable graphic designer who will create a beautiful and functional web site for your company. I promise you, this will be the best money that you ever spend on your business! You can easily have a new site created for a reasonable amount of money. Visit  www.guru.com,  odesk.com or elance.com (odesk and elance is now upwork.com) to post your job and find a great designer.

When designing your pet sitting website it’s important to communicate with your designer exactly who your target market is and what it is that you’re looking to accomplish. Remember, designers are great at creating beautiful sites, but not many know and understand the business side of things. You need to let them know exactly what should be included.

The 1st Essential for Pet Sitting Websites

The first essential is your contact information on each and every page of your website. I know this seems like a no-brainer, but how often are you on a site where you can’t fine the phone number? Pretty often, right? You don’t want your visitors to ever have to search to find a way to contact you. Also, we’re now in the mobile age where a large percentage of your pet sitting prospects will be on their phones when they land on your page. Make it easy for them to reach you. All they should have to do is point and click to call your office.

The 2nd Essential for Pet Sitting Websites

The second essential is to establish the “know, like and trust factor” with your visitors. I know I’m always harping on this, but in our industry this is crucial for converting visitors into paying clients. Think about it this way… our new customers are in essence giving strangers the keys to their homes and trusting them to take care of and safe-guard their most prized possessions. They need to visually see you and immediately get the feeling that you are a person for whom they can trust and rely on.

How do you do this? You add a video of you on the homepage of your site. I know everyone’s first reaction to this is, “no way!” That was certainly my first reaction, but I’m telling you if you want to bring in tons of new clients, video is a MUST!

The 3rd Essential for Pet Sitting Websites

The third essential is testimonials from happy clients. Social proof is one of the best and most cost-effective ways to convert prospects into paying clients. If they can see that your current customers are raving fans they will be much more likely to use your service. If you don’t have testimonials, go and get them! Ask your clients if they wouldn’t mind writing a few words about their experience with your company. If you’re just starting out, be sure to go above and beyond the call of duty for your new clients (you should always do this,) then follow-up with them afterwards to see if they were happy. If they are, you ask them for a testimonial.

Try and get into the mentality of going and getting the things that you need but don’t have versus having the mindset where you say, “I don’t have that, so I’m not going to do that.” You won’t get too far in business if this is the way you think.

Your Homework Assignment: Go and do it or go and get it!

  • If you don’t have a website, get one! Websites are so inexpensive these days; there is really no excuse to not have one. If you don’t have a website you will lose credibility with your pet sitting prospects and you will fall drastically short against your competition.
  • If your website is basically a virtual brochure it’s time to upgrade. Hire a designer and get a professional site created. Be sure to include the contact information on each and every page.
  • Record a video of you on your homepage. If you can’t afford to have a professional one created then have friend record it for you on your phone. It doesn’t matter! You just want your prospects to know, like and trust you.
  • Gather testimonials for your site.
  • Download my 12 Website Essentials Infographic right below this post. This will help you to create your new amazing pet sitting website!

Howdy, Pet Lover! Do you want to have all the pet sitting clients you need? This resource is 100% FREE and is my gift to you. Enjoy!

  •  

YES! Send Me The Top 3 Mistakes to Avoid as a Pet Sitting Business Owner!



 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.






The 1 Hour Rule

The 1 Hour Rule

You may have heard the 10,000-hour rule, which means that you can learn to become an expert at anything as long as you give it 10,000 hours of your time. Now, this very well may be true.

However, thinking that way stops people in their tracks because your brain automatically goes into overwhelm and overdrive. And when that happens, you start procrastinating, and therefore you do not take action, so you stay stuck where you are.

Think a little smaller.

Think about doing one newsletter or writing one blog post, learning how to do one automation inside your email autoresponder, or completing one module. Just think of it as one hour of your time each workday, Monday through Friday, and think about all that you can accomplish by just focusing on that one task and that one hour.

Chunk down these big projects into tiny, small, manageable tasks.

Block out that time on your calendar to show up for yourself and your business, these wins will start to stack, and then you’re going to gain momentum, and then you’re going to get clarity because clarity comes from taking action.

Instead of thinking like, “Oh my gosh, 10,000 hours I’m going to have to put into learning how to build a business”…


The 1 Hour Rule


Download Your Free Planner Sheets
Get Your Free Planning sheets now and conquer that overwhelm





 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.