Today, we’re talking about the top 15 things you should automate in your pet sitting business. When I talk about automation, I mean that you take the manual processes out of your business by leveraging technology.
Technology is designed to save you time and make you money. So, I teach how to use this to free up your time to focus on revenue-generating activities. Here are the top 15 things that you can start with.
1. Customer Scheduling.
There are a million out there, but you’re automating your customer scheduling and reminder processes using software like Time to Pet, Power Pet Sitter, Precise Petcare, Leashtime, Bluewave. If you’re new, you can also check out software called PocketSuite. I think it’s less than ten bucks a month, but worth it, absolutely worth it.
2. Backing up your files.
Do you ever think, “Hmm, I want to back up my files today.” No, it is not a top priority, but coming from someone that lost all their files once, this is an absolute must. You can use a cloud-based backup like Dropbox, where you can establish a daily or weekly time for a background backup to happen.
3. New-customer onboarding.
You can use an email autoresponder, something like MailChimp or ActiveCampaign, to run your clients through a new-customer onboarding sequence. They complete their new client forms, sign their contracts, and get introduced to their new pet sitter. You start it, and then it just runs through the whole process. I give this to my students who are in my Multiply Mastermind program.
4. Customer follow-ups and surveys.
Again, using your autoresponder or your pet-sitting software, you schedule these follow-ups and survey requests with your customers. So important. You want to make sure that your customers are happy with your pet sitting business, but also, when they are happy, that’s a testimonial that you can showcase for your business.
5. Lead capture and follow-up.
Somebody comes to your website, and they see your lead magnet. “Ooh, this is a great high-value coupon. I’m going to give my first name and email address to get this.” Then, boom, the campaign automatically starts to your email autoresponder.
They get a series of emails to convert them into a paying customer by the end of the sequence. You are not having to manually go in, “Oh, someone filled out a form. I better send them all these emails, one, by one, by one.” No, it just happened in the background.
6. Billing and failed payments.
Use your scheduling software to keep your client’s credit card information on file and process the payment before your client’s service begins. So, instead of you providing service… so the need is already met… printing out an invoice, leaving it on the counter, hoping and praying that they mail it in.
Or they leave it on the counter, then you put it in your pocket, and you lose it, or your sitter, one of your sitters has it and doesn’t mail it to you. The list goes on about how many things can go wrong when you do this manually. If you get this all set up through your pet sitting business software, they pay ahead of time, and it’s super-easy. Then also, if their card is declined or needs to be updated, the system automatically sends them an email. You do not have to do it.
7. Referral and testimonial request.
Using an autoresponder again, like MailChimp or ActiveCampaign, you can run referral-request promotions and ask for testimonials and reviews.
We are in business. You need to have a receipt for anything that we spend on our business. Audited, need the receipts. You can use an app like Shoeboxed to scan, organize, and store your business receipts.
9. Website traffic tracking.
Google Analytics allows you to set up a simple report to have emailed to you once a week to look at it quickly to see what your traffic was, how many visitors were there, where they are located, and so on. So you don’t have to think, “Oh, I need to go into Google Analytics.” Because everybody wants to do that. These reports are automatically emailed to you.
10. Social media posts and promotions.
You can use software like SmarterQueue, Hootsuite, or MeetEdgar, which allows social media posts to be written in batches, and then dispersed throughout the week or month using a scheduler. So, you load the content up ahead of time. You decide when you want it sent out to your social media channels, and you don’t have to think about it.
11. Greeting card mailing.
Integrate your email autoresponder with a company like Rocket Notes, or send out cards to automate new-customer welcome greeting cards or thank-you cards. So, at Pet Nanny, when somebody signs up as a new client, and I run them through that new-customer onboarding campaign, it sends a notification to Rocket Notes, which then mails them a greeting card that they get in the mail. It’s pretty cool.
12. Collecting job applications.
Add an online form like Google Forms or Jotforms to your website to collect sitter applications and automatically follow up with them. Someone says, “Oh, I would like to work with Pet Nanny.” They fill out the application. They then get dropped into an autoresponder email sequence, where they are getting the appropriate emails and an invitation to schedule an interview. You do not manually have to do it.
13. Sitter hiring.
Run your sitters through an automated assessment campaign to evaluate how they communicate and follow directions. One of the best things I’ve ever set up in my business, also something that I give to my Multiply Mastermind students.
You want to create these assessment tasks for sitter prospects to run through so that you can be assured that they’re going to be a good person before you hire them. It can be automated, and you don’t have to do it step by step—such an integral part of my business.
14. Sitter onboarding.
Run your sitters through an automated onboarding campaign, which takes them through all the steps they need to complete before they are sent out in the field to work with your customers. Something else I give to my Multiply Mastermind students, I provide the link, and it goes right into their active campaign.
They customize it for themselves. They are onboarding these sitters so that they do not have to do it step by step with every sitter, and it becomes redundant and boring. You can automate so many steps of that process.
15. Contract signing.
Use software like DocuSign or SignNow to have your clients and sitters sign their contracts. Versus a “Hi, client, high new client. Here’s the service agreement.” Having to sign it, come home, put it in a file or picture it, scan it, take a picture of it, and upload it to your Dropbox or Google Drive. You can automate that whole process using one of these contract-signing software.
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