Tag: pet sitting business coach

What I Learned from the Last Decade

What I’ve Learned This Past Decade

I thought it would be fun to look back at some of the big lessons I’ve learned over the past decade in my pet sitting business.

Truthfully, this list could have been much longer, but these were the things that stood out the most to me.

1. Doing the same thing over and over again and expecting different results is the definition of insanity. Know when it’s time to pivot.

2. Get help in your pet sitting business before you think you need it.

3. Build a team ASAP to free up your time for revenue-generating activities. In short, stop working IN your business if you want to multiply.

4. Always listen to your gut. If you have a bad feeling about a PIA client or prospect or a sitter on your staff, listen to what your body is telling you. It’s your intuition trying to speak to you. Every time I have ignored that feeling, I have lived to regret it.

5. Success, at its foundation, is generally a sequence of steps followed in order.

6. You’ll never really ever, “feel ready.” Do it anyway.

7. You’ll sometimes need to go through majorly rocky STUFF to get to your loftiest goal – these things happen FOR you. They are lessons to prepare you for bigger and better things.

8. The energy and mindset work is real and has played a massive role in my success.

9. Beware of the people in your life who are energy sucks. Create clear boundaries to protect your energy and well-being.

10. Money is energy. Respect it. Treat it like you’re in a relationship with it. Don’t ignore it.

11. The world you see around you is a reflection of the thoughts you think every day and the belief systems you carry through life. Change your thoughts, change your life.

pet sitting business

 

This practice is difficult and needs to be consistently practiced.

It’s also totally worth it.

Now, what about YOU?


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How to be More Productive in Your Pet Sitting Business

It’s time to get focused on our pet sitting business growth plan. The plan starts by identifying and eliminating our productivity time sucks so that we can accomplish great things in our businesses. Below are my 7 tips on how to be more productive.

#1. Take a Pause Between Tasks

There are some days when I wake up and realize that I have a never-ending list of tasks to complete. I frantically write them all down in my notebook and then jump on trying to get them all completed. This is NOT an efficient way to manage your time or your tasks.

Solution on How to Be More Productive:

  1. Prioritize what is immediately necessary.
  2. Take a quick pause between tasks and ask yourself, “does this really matter,” or “is this moving me closer toward my pet sitting business goals.”
    • If the answer is no, then move onto the next immediately important task.
    • You can go back to the previous tasks when your more important tasks have been completed.

Tip: Trust me on this one. I can’t tell you how many times I have tried barreling through my tasks just to realize that my day was gone, and I had gotten nothing of actual importance completed. Prioritization is key!

#2. Steer Clear of the “Perfectionism Predator”

According to communication expert Anett Grant: “Perfectionism is the predator of productivity.” This is another point that I have great familiarity with. I suffer from something called “perfectionism paralysis.” This characteristic can be defined as aspiring towards impossibly high goals. The thought of or the inability to reach certain perfection sets me on a procrastination and paralysis cycle where I look for any reason to not release a product or program for fear of criticism that the project is not perfect. Does this sound familiar to anyone? I catch myself doing this quite often. I really need to keep myself in check with it.

Solution on How to Be More Productive:

Here is some advice for you that my mentor once told me, “good is good enough. Get it out there! You can always go back and make changes after it is released.”

pet sitting business

TIP: Read Getting Things Done by David Allen

#3. Beware of the Social Media Time Suck

The problem with social media is that you can log in to send out some work tweets or business Facebook posts, but then you check your news feed and then next thing you know two hours has passed, and you have gotten nothing of substance done.

Solution on How to Be More Productive:

  1. Set specific time blocks per day for using social media for business.
  2. Save your personal social media time for after business hours.

You can also use it as a distraction. Every time you receive a notification that a picture was posted of you, or that you were tagged in a post, your immediate reaction is to go check it out. Am I right? These distractions are eating up valuable time in your day and keeping you from accomplishing your pet sitting business goals.

Solution on How to Be More Productive:

  1. Turn off all notifications from your social media outlets.
  2. Set specific times to check for updates.

#4. Meditate for Massive Growth in Your Pet Sitting Business

Don’t run for the hills just yet. Meditation can be off-putting to some people. I’m not sure why, but it most definitely scares some. Don’t be afraid!

Meditation has been proven to reduce stress, improve focus and concentration, increase emotional intelligence, improve creativity and your overall health. These are all pretty awesome things, so why not give it a shot?

Solution on How to Be More Productive:

Download the HeadSpace App. This free app will get you started on a simple and easy meditation practice, and all it takes is 10 minutes per day. That’s it! I challenge you to give it a try.

#5. Stop Multitasking

Multitasking is trying to do more than one thing at a time and can be one of the worst productivity killers. In the age of smartphones, tablets, smartwatches, email, facetime and social media, it is so easy to multitask without even realizing it. And here’s a newsflash, our brains are not wired to work that way. Researchers found that when we attempt to multitask, the brain “bottlenecks” the information and quickly moves its attention from one thing to the next, instead of addressing the items simultaneously. Rather than becoming more productive when faced with multiple tasks to accomplish at once, this suggests we only become more frazzled—and thus less able to handle the challenges of a high workload.

Citation: www.ncbi.nlm.nih.gov/pubmed/24516634

Solution on How to Be More Productive:

  • Find a distraction-free place to work. I suggest the library.
  • Block out distractions by shutting off all of your devices.
  • Set a timer and work in two-hour time blocks without distraction.

Tips: Just in case you don’t trust yourself to block out all of the distractions on your own some apps can help you out. Check out:

  1. Dark Room, a full screen, distraction free, writing environment. Dark Room is just about you and your text.
  2. Anti-Social is an app that makes it easy for you to target and block any distracting website so you can be more productive.
  3. Rescue Time is an Internet tool that tracks what users do all day so they can learn where they’re wasting time, get better at self-management, and make changes that amp up productivity.

#6. Get a Grip on Email

How often do you feel swamped by email? My guess is pretty often. Pet sitters receive email all hours of the days and night with requests and changes from current clients, new client inquiries and emails from their staff. It is endless! I honestly feel like I can write an entire mini-course on this subject, but for today, I’m going to give you some quick tips.

Solution on How to Be More Productive:

  1. Do not check email continuously throughout the day. Set specific times for when you will check and answer emails.
  2. Set boundaries and expectations with your clients by setting an autoresponder that clearly states your office hours and when they can expect to hear back from you.
  3. Create templates of often used replies so that you can quickly cut and paste.
  4. Unsubscribe from any emails that are polluting your inbox. (I hope they’re not mine, but if so, I get it. ;))

Tip: You can always create a Feedly account and subscribe to the RSS feeds from the writers who content you want to read. This way you’ll still receive the updates, but they’ll be neatly organized.

#7. Set Aside Time for Yourself

Taking time off is one of the most difficult things for a pet sitter to do. For whatever reason, you are expected to be on call 24 hours per day, 365 days per year. An expectation that I will never quite understand. This is not a healthy lifestyle and is most certainly a recipe to spoil your productivity. You need time off to clear your mind and recharge your engines.

Solution on How to Be More Productive:

  1. Schedule your time off at the beginning of the year and alert your client list, so that they can plan their trips accordingly.
  2. I would also suggest hiring another pet sitter to cover your visits or contacting another local pet sitting business owner to cover your workload during your time off.

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TITLE - Create a Container Around Your Time

Create a Container Around Your Time

This post is written at the time of COVID-19, where many of my students and pet sitters are locked inside their homes. This allows them to work on their businesses. Here is the problem: they are having a hard time creating tangible results for their business.

QUOTE - Create a Container Around Your Time


Most of the time, the issue is with Parkinson’s law: Work expands to fill the time available for its completion. Whatever time you allow yourself to work, you will find enough work to fill that time.

For example, if you give yourself seven days to complete a project, you will find enough work to fill that time. If you give yourself two days to work on the same project, it’s going to take you two days.

Remember, work does not only expand to fit the time. It also contracts to fit the time you allow for it. It’s best to decide how much time something is going to take.

How do you do this? By putting a container around your time.

Utilize Your Calendar

What results do you want to create by the end of the week? It’s not about watching a video or completing worksheets. It’s completing the worksheets and implementing strategies that are going to get you results. By putting a container around your time, this leads us to the next tip below…

Give Yourselves Deadlines

You can’t have loose, haphazard time parameters or it’s going to fill up that time. If you don’t give yourself a deadline for let’s say, building out a full hiring system for your company, it might take you two years to finish because you didn’t give yourself a container.

If let’s say, you give yourself two weeks for the same work, that work is going to contract and you are going to produce that result in two weeks.

The best way to grow your business is to work on your time management skills, creating a container around your time, and to utilize your calendar to complete your deadlines.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How to Stay Organized and Motivated When Working From Home

How to Stay Organized and Motivated When Working From Home

I haven’t done a pet sitting visit in about 13 years. So I know what it’s like to be in your house and trying to be productive and motivated. Here are nine tips for you on how to do this.

Create a Miraculous Morning

How you start your day is absolutely everything. Don’t turn on your phone once you open your eyes, reading the news of Twitter, and taking all negative information. You are not starting the day on the right foot.

I get up, have breakfast, do workout, shower, then do my meditation and prayer practice. These activities calm my mind, so I positively start my day. That can be your morning routine.

Get Dressed and Showered

A lot of people work from home in their jammies, dirty-ish type of clothes. Don’t spend your day in slippers or bare feet. It isn’t good for your mind or productivity. My suggestion is to get up and wear something clean and nice, with shoes. No need to wear anything fancy.

Have a Designated Workspace

Not everybody has a home office, but it does something for your mind and productivity to be able to go to a specific space where you can work. It could be a dining room table or a kitchen table.

See It Through Strategy

On a Sunday or Monday morning, sit down and have a power planning hour. You will dump every single thought and task you have on paper. It should take about an hour.

Get them out in your head and write it all down. Then schedule them on your calendar. You can also use Google Calendar. You’re taking everything on that list and organize on when you’re going to complete it. Then you throw that list of all your tasks and to-dos. You know you have already had everything written down, and you know your future self is going to show up and do it.

Have your Finish Friday Hour

Schedule time to go through all your tasks. See what you have and haven’t completed for the week. For the things you didn’t complete, you’re going to take note of those, and they will go into your next planning power hour. This is organizing and time management.

How to Stay Organized and Motivated When Working From Home quote

 

Do not mix your home chores and workday tasks

Work hours are for work hours. You have to be strict about this. If you stop what you’re doing to put in the laundry or to fold a load that’s in the dryer, everything is going to take you so much longer to get it done.

Define Boundaries with your Family and Friends

I don’t get it why people think I’m available to them at every moment. So guess what? My phone is now on do not disturb mode during office hours. I check it to make sure my kids are fine at school, but 95% of the time, I don’t respond to my friends. I am focused on what I’m doing.

Every time you hear that ding, you stop. It takes your focus off on what you’re working on, and if it is not urgent, it’s not going to help you with where you want to get in your business. Do be strict with yourself and put on the do not disturb.

Get up and move.

Have scheduled breaks where you get up and go for a walk. Take the dogs out for a walk. Get some fresh air. Or do some weight exercises. Put on some music and dance around to get in a good mood. Do anything to get your body moving. Have 10-minute breaks scheduled so you have time to breathe. This is going to help you with your productivity.

Meal prepping.

When working from home, you can get into some bad habits with what you’re putting in your body because the fridge is right there. My suggestion is to get your dinners ready for the week on Sundays. Prepare everything ready to go, so it’s nice and easy. Have healthy snacks on hand that you can grab, versus not having anything in the house except for something that’s not good for you.

Design an end of the day routine.

My end of the day time is usually at 4 PM. That is the time when my kids would get home from school. You need to have ‘triggers’ for your brain to shut down and be at home and present. Otherwise, you might become a recovering workaholic. So shutting down your email, shutting out of your Facebook, getting your inbox to zero, and then that’s it. You are done for the day.

We want to make the most out of our time when we are in our houses, and this is how you’re going to do it.

Below is a FREE PDF you can download as guide to being productive and motivated working from home.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Pet Sitting Safety Tips

Pet Sitting Safety Tips

As mentioned in the video above, here is a copy of COVID19 Letter 2 to Clients and Health Safety Guidelines for my clients during these hard times.

Due to the COVID-19 pandemic, the pet sitting industry has been hit real hard. A lot of us are struggling with it, but I’m here to remind you that this is temporary.

pet sitting safety tips quote


Guess what? Now is the time when you can sit down and focus on your business. Let’s try and look at the positive of the situation and make the most of our time.

As examples, here are some updates regarding my company.

(1) In Pennsylvania, where I live, Governor Wolf said that animal care was not an essential business. So we closed our doors entirely, and I furloughed my entire staff of pet sitters. These make them eligible for unemployment, and they will have a position with me when my company opens its doors again.

(2) I kept my three managers working in streamlining the business. We go through our manuals, update our standard operating procedures, go through our email list, create a marketing action plan, etc.

(3) Last week, Governor Wolf moved animal care over to the essential business list. By the time I’m recording this video, we have not yet reopened but I have drafted a letter, wherein I try to evaluate who among my clients needs pet care services.

If there is a need, I then contact my sitters and say, “If work becomes available, would you be willing to get back out into the field?” Then based on those responses, I’ll be matching up my customers with the sitters.

(4) I provided COVID-19 healthy safety guidelines for both sitters and clients, as listed below.

Pet Sitter Guidelines

  1. Pet sitters should sanitize their hands before entering our client’s home
  2. Pet sitters must wash their hands for 20 seconds immediately after entering the client’s home
  3. Pet sitter refills the water bowl after washing their hands
  4. Pet sitter wipes the leash with an antibacterial wipe or spray.
  5. Pet sitters wipe off any surfaces touched with an antibacterial wipe or spray, including door handles, keypads, and lockboxes
  6. Pet sitter washes their hands when exiting the client’s home
  7. Pet sitter is to alert the Pet Nanny office if they suspect an illness and are uncomfortable returning to the client’s home

Client Guidelines

  1. Client wipes down any surfaces like door handles and faucet handles with an antibacterial cleaner or wipes before the pet sitter arrives for their visit
  2. Clients are to have soap, paper towels, and running water immediately available
  3. If the client is home and the pet sitter arrives for a visit, there are two options
    • Option one, the client washes their hands, prepares their dogs for their walk, and then does a hand-off at the door with their pets sitter
    • Option two, the client goes to another part of the house while their pet sitter follows the procedures stated above
  4. If the client does become sick on a day where we have a scheduled visit, the client is to let the office know as soon as possible so that we can cancel the scheduled visit and any upcoming visits

Here are other ways you can do to create cash flow during these hard times:

  • Contact your customers and give an early booking discount. If they book any visits for the summer now, you might want to give them a little discount
  • Offer concierge services if you’re comfortable going out. People are scared to go shopping and doing that sort of stuff
  • Poop scooping services

This pandemic is temporary, and we’re all in this together. I am here for you. Please don’t hesitate to reach out if you need anything whatsoever. Stay healthy, stay well, and I’ll talk to you soon.

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Think BIG & Dream BIGGER

Think BIG & Dream BIGGER

You must set high goals for yourself to achieve great things in life

When I speak to a client about how much money they want to make in their pet sitting business, I am shocked at the answers that I receive.  The responses usually range anywhere from $30,000 to $75,000.  That’s an average of $52,500 per year for what these businesses hope and wish they could make. I find this not only shocking but also sad. You see, you must set high goals for yourself to achieve great things in life, and with all of these pet sitting business owners setting the bar so low for themselves, it’s no wonder there are so few profitable pet sitting businesses out there.

I‘m here to tell you that you CAN make so much more in your business and that you don’t have to play small. You can create a greatly prosperous and professionally fulfilling pet sitting business. I know that it may not seem possible, but I can tell you from experience that it is! By creating systems and leverage techniques you can ignite your pet sitting business into a moneymaking machine. First, you must change your mindset: 

You must think BIGGER, dream BIGGER and BELIEVE that you can do it. Then you have to do the work.

My personal business coach, Fabienne Fredrickson, shared with me a paragraph from Louise Hay’s book “You Can Heal Your Life.” This excerpt has resonated with me and hopefully it will do the same for you.

“I love the visualization of standing at the seashore looking out at the vast ocean and knowing that this ocean is the abundance that is available to me. Look down at your hands and see what sort of container you are holding. Is it a teaspoon, a thimble with a hole in it, a paper cup, a glass, a tumbler, a pitcher, a bucket, a washtub, or perhaps you have a pipeline connected to this ocean of abundance? Look around you and notice that no matter how many people there are and no matter what kind of container they have, there is plenty for everyone. You cannot rob another, and they cannot rob you. And in no way can you drain the ocean dry. Your container is your consciousness, and it can always be exchanged for a larger container.”

Think BIG & Dream BIGGER quote

After I read this I looked at myself and realized that I was carrying only a small pitcher. I wanted to make money, but I was content with “just enough.” That was the thought that I constantly told myself. (You have to start becoming keen to the sabotaging thoughts that go through your mind.) It wasn’t until I shifted my mindset and asked the universe to triple my income that the right opportunities started to present themselves. It’s strange how the universe works. “Ask and you shall receive.” It’s so true.

Your Homework Assignment:

Picture yourself on the shoreline, feet in the sand, looking out at our vast ocean of abundance. What’s in your hands? Now, change that mental picture to that large pipeline. Next start writing the goals down as if you have already received them and are so grateful. Remember, you can’t ask for too much because you can never exhaust the supply of abundance that is available to you.

  1. I’m so happy and grateful that I received 5 new clients this week. I’m so grateful! Thank you universe!
  2. I’m so happy and grateful that I hired 2 new fabulous, responsible pet sitters this week. I’m so happy and grateful. Thank you universe!
  3. I’m so happy and grateful that I made an additional $50,000 in revenue this year.

You get the picture. Be specific as possible and always be grateful for it. Without that element you won’t get very far. Remember, you are the only person that can set the limits. Think BIG, dream BIG and BELIEVE you can do it. I believe in you.

Here is one of my actual goal cards

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Implement Quickly

Implement Quickly and You Will See Results

“The biggest difference between an average income and financial freedom is Implementation.” –Bill Glazer

There are some people in this world that take action and implement and sadly there are others that don’t. Let’s just say I have 2 different people purchase my product, 9 Secrets to Building a Stellar Team of Pet Sitters.

This product includes everything one needs to create a fabulous team of competent pet sitters. It has the EXACT documents, emails and procedures that I use to build my team of 30+ pet sitters. All these two people have to do is implement the systems and strategies in their own businesses. The first person grabs it and runs with it. They go home and take everything they were given and put it into immediate action. The other person takes it home and reads through it, then puts it down. Then a month later picks it up again and thumbs through it all the while humming and hawing that they’re “too busy,” or that they “know this stuff already,” or they’ll “get to it next month.” Now, from those two types of people who do you think is going to have the more successful business? The first person, of course! This person is a doer! They IMPLEMENT. They don’t need to ask questions, or over-analyze or complain or make excuses. They just do it and they do it quickly.

pet sitters implement quickly

Would it surprise you to learn that most successful millionaire entrepreneurs believe that implementation (a.k.a “getting things done”) have named it as the number one KEY to success? That doesn’t surprise me at all… because it’s true!

I’m no stranger to procrastination. I understand it completely, but I can say with total confidence that when you finally decide to just bite the bullet and get something done, it is far less painful and time consuming than what you have created in your mind. Therefore, it’s worth the effort. Plus, the satisfaction that you’ll get from finally putting a check mark next to that task is priceless!

Here is a mantra that I follow in my business, “ACT WITH SPEED.” I have learned first-hand that it is not only the act of implementation, but actually the speed with which you do it that will show you a drastic return on your investment.

Your Homework Assignment:

  1. How can you implement more effectively?
  2. What do you have on your To-Do list for a long while? Put a deadline on the tasks, write them on your calendar and get them done! No excuses please.

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How to Get More Pet Sitting Referrals

How to Get More Pet Sitting Referrals

Referrals Make The Very Best Pet Sitting Clients
This is the actual icon that Pet Nanny uses in our Welcome Email. Right from the get-go we want our customers to know that we love and appreciate referrals.

Why do referrals make the very best customers?

  1. Referrals are coming to you from someone that has already done business with you and is happy and pleased with the work that your pet sitting business has done for them.
  2. Pet Sitting Referrals that come from friends are also great, because they know that their friend has no ulterior motive other than to do what is best for them.
  3. Referrals are much more likely to buy because they have been given the green light by the 3rd party. They are pre-sold.
  4. You don’t have to spend money on advertising to bring them in as clients.
  5. You don’t have to sell yourself, because someone has already done that for you.
  6. Referrals are the customers who will be more loyal to your business. The psychology behind someone standing up for you and saying how wonderful you are, breeds the loyalty factor.

How to Get More Pet Sitting Referrals quote


How do you generate more referrals?

  1. First and foremost, you have to provide outstanding service. Nobody is going to refer any run of the mill business. These people’s names will forever be attached to you, so they are only going to refer your pet sitting business if your customer service and level of pet care is truly exceptional.
  2. Create a connection with your client’s right from jump street. All new Pet Nanny clients receive a Welcome to Pet Nanny greeting card, which thanks them for their business.
  3. Celebrate their Birthday! Send them a birthday card with a small gift card or discount code to your pet sitting service. I personally believe that Birthday card goes a lot further than a Christmas Card does. Christmas cards and gifts seem to get overlooked due to the hustle and bustle of the holiday season.
  4. Send them handwritten cards. In the digital age with which we live, the art of a handwritten note is becoming rare. If you take the time to do this, it will be noticed and appreciated.
  5. Send thoughtful gifts. Each year (not at Christmas) I send my highest revenue generating clients a gift. It’s usually a care package for their pets, but I’ve also done gift cards, wine and scotch. This will depend on how well you know the client. Take notice to the things they like and surprise them with it!
  6. Ask for the referrals. I know this sound strange, but some people just need to be reminded that you love and appreciate referrals. As noted above, we let our clients know right from the start. I then have reminders and promotional campaigns in place to continue to drive referrals.
  7. ALWAYS thank your clients for referrals. This is a MUST! Do not take for granted these people will continue to send you referrals. You must thank them. I know a painter who continuously received word-of mouth referrals from this one source. I continuously reminded him to thank her, which he did not. Can you guess what happened? That’s right! The referrals dried up. She has not referred him in over 2 years. I warned him.

In short, if your business provides outstanding service and you make your clients feel good and appreciated, you will create a continuous pipeline of the very best clients!

This is a short list of idea. If you have any great ideas to share, please comment below. I would love to hear.

Your Homework Assignment:
Make a list of the things that you currently are doing to generate referrals. Next, brainstorm some ideas which you can implement to greater fuel your referral pipeline. Trust me, you’ll be so glad you did. As soon as I learned the importance of referrals and implemented my own strategies, I saw a huge jump in the amount of new monthly business that Pet Nanny generated. Huzzah!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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