Tag: pet sitting business coach

Implement Quickly

Implement Quickly and You Will See Results

“The biggest difference between an average income and financial freedom is Implementation.” –Bill Glazer

There are some people in this world that take action and implement and sadly there are others that don’t. Let’s just say I have 2 different people purchase my product, 9 Secrets to Building a Stellar Team of Pet Sitters.

This product includes everything one needs to create a fabulous team of competent pet sitters. It has the EXACT documents, emails and procedures that I use to build my team of 30+ pet sitters. All these two people have to do is implement the systems and strategies in their own businesses. The first person grabs it and runs with it. They go home and take everything they were given and put it into immediate action. The other person takes it home and reads through it, then puts it down. Then a month later picks it up again and thumbs through it all the while humming and hawing that they’re “too busy,” or that they “know this stuff already,” or they’ll “get to it next month.” Now, from those two types of people who do you think is going to have the more successful business? The first person, of course! This person is a doer! They IMPLEMENT. They don’t need to ask questions, or over-analyze or complain or make excuses. They just do it and they do it quickly.

pet sitters implement quickly

Would it surprise you to learn that most successful millionaire entrepreneurs believe that implementation (a.k.a “getting things done”) have named it as the number one KEY to success? That doesn’t surprise me at all… because it’s true!

I’m no stranger to procrastination. I understand it completely, but I can say with total confidence that when you finally decide to just bite the bullet and get something done, it is far less painful and time consuming than what you have created in your mind. Therefore, it’s worth the effort. Plus, the satisfaction that you’ll get from finally putting a check mark next to that task is priceless!

Here is a mantra that I follow in my business, “ACT WITH SPEED.” I have learned first-hand that it is not only the act of implementation, but actually the speed with which you do it that will show you a drastic return on your investment.

Your Homework Assignment:

  1. How can you implement more effectively?
  2. What do you have on your To-Do list for a long while? Put a deadline on the tasks, write them on your calendar and get them done! No excuses please.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How to Get More Pet Sitting Referrals

How to Get More Pet Sitting Referrals

Referrals Make The Very Best Pet Sitting Clients
This is the actual icon that Pet Nanny uses in our Welcome Email. Right from the get-go we want our customers to know that we love and appreciate referrals.

Why do referrals make the very best customers?

  1. Referrals are coming to you from someone that has already done business with you and is happy and pleased with the work that your pet sitting business has done for them.
  2. Pet Sitting Referrals that come from friends are also great, because they know that their friend has no ulterior motive other than to do what is best for them.
  3. Referrals are much more likely to buy because they have been given the green light by the 3rd party. They are pre-sold.
  4. You don’t have to spend money on advertising to bring them in as clients.
  5. You don’t have to sell yourself, because someone has already done that for you.
  6. Referrals are the customers who will be more loyal to your business. The psychology behind someone standing up for you and saying how wonderful you are, breeds the loyalty factor.

How to Get More Pet Sitting Referrals quote


How do you generate more referrals?

  1. First and foremost, you have to provide outstanding service. Nobody is going to refer any run of the mill business. These people’s names will forever be attached to you, so they are only going to refer your pet sitting business if your customer service and level of pet care is truly exceptional.
  2. Create a connection with your client’s right from jump street. All new Pet Nanny clients receive a Welcome to Pet Nanny greeting card, which thanks them for their business.
  3. Celebrate their Birthday! Send them a birthday card with a small gift card or discount code to your pet sitting service. I personally believe that Birthday card goes a lot further than a Christmas Card does. Christmas cards and gifts seem to get overlooked due to the hustle and bustle of the holiday season.
  4. Send them handwritten cards. In the digital age with which we live, the art of a handwritten note is becoming rare. If you take the time to do this, it will be noticed and appreciated.
  5. Send thoughtful gifts. Each year (not at Christmas) I send my highest revenue generating clients a gift. It’s usually a care package for their pets, but I’ve also done gift cards, wine and scotch. This will depend on how well you know the client. Take notice to the things they like and surprise them with it!
  6. Ask for the referrals. I know this sound strange, but some people just need to be reminded that you love and appreciate referrals. As noted above, we let our clients know right from the start. I then have reminders and promotional campaigns in place to continue to drive referrals.
  7. ALWAYS thank your clients for referrals. This is a MUST! Do not take for granted these people will continue to send you referrals. You must thank them. I know a painter who continuously received word-of mouth referrals from this one source. I continuously reminded him to thank her, which he did not. Can you guess what happened? That’s right! The referrals dried up. She has not referred him in over 2 years. I warned him.

In short, if your business provides outstanding service and you make your clients feel good and appreciated, you will create a continuous pipeline of the very best clients!

This is a short list of idea. If you have any great ideas to share, please comment below. I would love to hear.

Your Homework Assignment:
Make a list of the things that you currently are doing to generate referrals. Next, brainstorm some ideas which you can implement to greater fuel your referral pipeline. Trust me, you’ll be so glad you did. As soon as I learned the importance of referrals and implemented my own strategies, I saw a huge jump in the amount of new monthly business that Pet Nanny generated. Huzzah!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Tax Tips for Pet Sitters

Tax Tips for Pet Sitters

Plan ahead and never again get caught short at tax time

Taxes used to stress me out more than you can imagine. Every year I would be shaking in my boots as I anxiously awaited to hear what I owed. The problem was that I never planned ahead. Why didn’t I plan ahead? Because I didn’t know how. You don’t know what you don’t know. Now you will know. Pet Sitters that follow the simple method below will always be prepared for the tax man.

Tax Tips for Pet Sitters

#1. You need to stay on top of what your quarterly tax payments need to be and if you’re making more money than you anticipated, you need to be putting more money aside for taxes.

#2. Create a separate account for your taxes: I use Capital One 360 (previously ING.) It’s super- easy to create an automated savings or checking account.

 

#3. Name the account “The Government’s Money”: The money you deposit into this account is not yours. It is the government’s money. Labeling it like this will be a gentle reminder that the money is not yours to touch. Do not borrow from this account!

#4. Deposit 20%: Every single time you make a deposit into your business account, you transfer 20% of that deposit into your tax account.

I most definitely suggest that you consult with your accountant about tax planning, but if you follow these simple tax tips for pet sitters you will always be prepared for tax season. Hallelujah!

Today is tax day and I’m completely prepared. I never thought I would see the day. I’m a happy Pet Nanny!

Your Homework Assignment:
If you don’t already have one, open a tax account where you can easily transfer at least 20% of your business deposits into. Then name the account “The Government’s Money.” You’ll thank me later. 😉

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

The Top 3 Pet Sitting Marketing Mistakes

The Top 3 Pet Sitting Marketing Mistakes

Before we start, I want to make something very clear… If you are looking to scale your business, you need to adopt a certain type of mindset.

You must do your pet sitting marketing consistently to have a flow of new prospects come to your business.

Once you make this shift in consciousness you are going to jump to the next level of success quickly.

MISTAKE #1. Not knowing the average lifetime value of a customer (LTV.)

Learning this one piece of valuable information, completely changed the way I thought about my business and about my customers.

So, what is the lifetime value of a customer? In short, it is the projected revenue that a customer will spend during their time with your business.

A very simple math equation that you can use to figure this out is to divide your lifetime gross revenue by the # of lifetime revenue-generating customers.

LTV= Lifetime gross revenue ÷ # of lifetime generating clients

NOTE: This is the most basic way to figure this out. You can most definitely calculate a more targeted number by doing some more advanced math, but if at the very least you figure this equation, you will have a basic understanding of this concept.

When I did this math, I was astounded at how high that number was. Now I don’t feel badly about offering discounts or running promotions to pull-in new clients.

MISTAKE #2. Not having your company’s Unique Selling Propositions clearly defined.

What are Unique Selling Propositions? They are what set you apart from your competition. It is crucial that you spell out what makes you different, so that your business becomes the only clear choice. There are tons of pet sitting businesses out there all saying the same exact things. Get clear on your USP’s and you will shine in comparison. I named Pet Nanny’s USP’s The Pet Nanny Peace of Mind Blueprint. Take a look. You’ll see that I have clearly listed and explained how Pet Nanny is unique. Until you do this, your company will be like any old vanilla pet sitting service out there.

MISTAKE #3. Not setting goals and mapping out a plan to achieve them.

Here is a simple method for you.

Let’s say you want to make $75,000 next year. This is your annual goal.

Divide this # by 12 and you will get a monthly goal of $6,250.00.

Next, figure out how many clients you need or how many visits or overnights need to happen for you to achieve this.

So, let’s say you would need to have 9 daily mid day walks (with a monthly mid day customer averaging about $340 per month)= $3,060.00

$6,250-$3,060= $3,190

$3,190 is the leftover amount that you would need to generate with your pet sitting visits, house sitting assignments and any other extra services you offer. You could also aim to bring on more monthly customers and hire another walker to help with the walking.

QUOTE - The Top 3 Pet Sitting Marketing Mistakes

 

Once you have these #’s all figured out you can move on to the marketing piece where you map out exactly what needs to be done to bring in new clients and keep your current pet sitting customers happy (this is so important and often forgotten.)

This is where you need to execute your Pet Sitting Marketing Power Wheel. Each section of the wheel will help you reel in new, ideal customers.

Map out on a calendar exactly what you will do every week/month to bring in new leads. Include social media, blogging, article submissions, networking groups, stay-in-touch marketing, direct mail, referral partners, strategic alliances, promotional campaigns, video trainings, giveaways etc. Once you get clear on what marketing needs to happen, you simply plug it into your calendar and it’s done with for the year. You just need to follow the calendar. The key is to do it systematically and automate as much as you can. If you do this, you will always have plenty of clients. Remember to track your goals every week. What you track, grows!

Your Homework Assignment:
You have a lot to do this week.

  1. Figure out the Average Lifetime Value of Your Customer.
  2. Write down your Unique Selling Proposition.
  3. Get clear in your numbers. Set an annual goal and monthly goals and then map out a strategy to achieve them.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

What I Learned from the Last Decade

What I’ve Learned This Past Decade

Now that we’ve entered 2020, I thought it would be fun to look back at some of the big lessons I’ve learned over the past decade in my pet sitting business.

Truthfully, this list could have been much longer, but these were the things that stood out the most to me.

1. Doing the same thing over and over again and expecting different results is the definition of insanity. Know when it’s time to pivot.

2. Get help in your pet sitting business before you think you need it.

3. Build a team ASAP to free up your time for revenue-generating activities. In short, stop working IN your business if you want to multiply.

4. Always listen to your gut. If you have a bad feeling about a PIA client or prospect or a sitter on your staff, listen to what your body is telling you. It’s your intuition trying to speak to you. Every time I have ignored that feeling, I have lived to regret it.

5. Success, at its foundation, is generally a sequence of steps followed in order.

6. You’ll never really ever, “feel ready.” Do it anyway.

7. You’ll sometimes need to go through majorly rocky STUFF to get to your loftiest goal – these things happen FOR you. They are lessons to prepare you for bigger and better things.

8. The energy and mindset work is real and has played a massive role in my success.

9. Beware of the people in your life who are energy sucks. Create clear boundaries to protect your energy and well-being.

10. Money is energy. Respect it. Treat it like you’re in a relationship with it. Don’t ignore it.

11. The world you see around you is a reflection of the thoughts you think every day and the belief systems you carry through life. Change your thoughts, change your life.

pet sitting business


This practice is difficult and needs to be consistently practiced.

It’s also totally worth it.

Now, what about YOU?

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

4 Pet Sitting Business Building Productivity Tips

Last week I discussed the importance of implementing with speed. This week I want to give you some very simple productivity tips. This is what I first teach my high-level pet sitting business coaching clients. I realize they may seem too simple to even matter, but trust me if you follow these tips you will become so much better at completing your tasks and growing your business faster.

Pet Sitting Business Building Productivity Tip #1: Before you start working on ANYTHING for the day, sit down for 5-10 minutes and WRITE DOWN your top 3 important tasks for that day.

Most people run straight to their email first thing in the morning. Don’t do this. Your email messages all come from people searching for answers from you. So, what happens? Your day starts by you reacting to the needs of everyone else. Not from a centered place where you are organizing the most important needs of your business for the day.

The 3 tasks that you choose for your day’s to-dos, should all be able to realistically be completed that day. The tasks can most certainly be part of a bigger project. Just be sure to keep them simple and attainable. The 3 tasks should also have importance to the growth of your business. Please nothing like, “call hairdresser.”

If you complete your 3 tasks, feel free to add more, but only start with 3. Too many tasks will overwhelm you, which will then cause procrastination.

Pet Sitting Business Building Productivity Tip #2: Always think of these two things when deciding which tasks to focus on…

  1. What tasks will bring me more pet sitting customers/leads for my business?
  2. What tasks will generate more revenue for my business?

When you focus your day on tasks that will GROW your business, you will start to see big results. You can also use my similar hack to plan out your week as I describe here.

Pet Sitting Business Building Productivity Tip #3: Tackle your hardest and most dreaded tasks first.

“The most valuable tasks you can do each day are often the hardest and most complex. But the payoff and rewards for completing these tasks efficiently can be tremendous.” ― Brian Tracy, Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Pet Sitting Business Building Productivity Tip #4: Work in 2-hour time blocks without interruption.

This means you turn off your cell phone, your email, your instant messaging, your Skype, your Facebook, your Twitter and anything else that is a time-suck for you. You then set a timer for 2-hours and you work without distraction until the timer sounds. You then get up and walk around and take a break for at least 15-minutes.

Pet Sitting Business Building Productivity Tips

 

Your Homework Assignment:
Start implementing these productivity tips tomorrow and do them all for at least 3 weeks. That’s how long it takes to create a new habit. I think you’ll be absolutely amazed at what you’re able to achieve. Let me know how it goes. Good luck!

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.