Today we’re talking about three simple steps for you to create consistent five figure months in your pet sitting business.
Step 1: Create a sales system that attracts new clients to your business.
Create a sales system that attracts new clients to your business while incentivizing your current customers to book from you more frequently.
Step 2: Systematize every single thing in your business.
It’s taking everything out of your head. It is documenting it onto an online business hub into some manual to easily delegate it to your support team.
Step 3: Have a Support Team
You will make a substantial income in your pet sitting business by leveraging yourself through a team of heart-centered pet care professionals that will take amazing care of your client’s pets. Then eventually, your support team will get even larger with a manager, a virtual assistant, and such.
Those are the three steps. You need to be acquiring new customers. You need to be systematizing every last thing in your business so one, you’re creating something of value that you’ll be able to sell down the road, and two, it makes it easy to run. It establishes that turnkey business where you’re not the person that’s having to do everything.
Lastly, you’re delegating to other people to do the work of running your pet sitting business.
As the business owner, you are not supposed to do the client work.
You are supposed to be the visionary. You’re supposed to be the person behind the scenes, and you delegate the client work to your team. It’s that simple.
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Today we are talking about the behaviors you need to make 2022 your best year yet. To create an amazing year, an amazing life, mindset is required. But without the behavior to go along with the mindset, you will not get very far.
For example, you might have total clarity on your fitness goals. You may say, “I want to lose this much weight”, but if you’re not exercising or dieting the way that you should, you’re not going to get very far with your fitness goals. The same goes for your business goals.
If you know that you want to create this much income in 2022, but you’re not showing up and doing anything to make that happen, you’re just wishfully thinking and hoping that this year’s going to be great.
Today I have defined four behaviors that you should take part in to create an amazing year.
You need to create a morning ritual.
Start every day with a morning ritual to optimize your mental, emotional, physical, and spiritual wellbeing. In my Multiply Mastermind Program, we have a book club. One of my favorite books in 2021 was the Miracle Equation by Hal Elrod. He also wrote the Miracle Morning, and I have to tell you this really resonated with me and stuck with me, and I now protect my morning routine with all of my might.
For 12 years, I have had my cleaning lady come at 8:00 AM every Tuesday, and I finally told her that she needs to come later because it is interrupting my morning routine, morning practices, and morning rituals. She wasn’t happy about it, but it’s that important because it puts me in the right mindset and frame of mind to make the most out of my day.
If you haven’t read the book, it’s called the Miracle Morning, and he also wrote the Miracle Equation. You can also go to Amazon Prime and watch Miracle Morning Movie. It’s short, it’s great, but I highly suggest creating a morning ritual so that you can start your day with an optimal mindset.
Design a predetermined process that produces the desired result.
Get clear on which actions, behaviors, and routines you need to commit to and then follow through with them to reach your goals. Going back to the fitness that’s the easiest to explain, but if you know precisely that you need to work out five days a week, you need to strength training three days a week, and you need to cut out carbs, that’s your process, and that’s going to get you your result.
You need to show up and follow that process every day. The same goes with business, something I’m giving you guys one of the processes I call is the see it through strategy, and this is how I become so unbelievably productive.
Figuring out your process that you need to show up to create the results in all areas for your goals. One of my favorite tips is creating a foundational schedule, or what I like to call a model calendar, because that way, you know exactly when you are focused on every habit or process.
It’s what you do every day, and most people let their schedules run them. They don’t set it proactively in advance and then show up for it. That is how you will create amazing results in your business and your life.
Initiate a support system.
It could be the Pet Nanny Coach community free Facebook group. There’s a ton of Facebook groups that you can join on Facebook. It could be you decide to join a mastermind or a coaching group.
You could also get a group together and start your group, your little mastermind group. You can start a Facebook group, other business owners you know come together and start your circle. You want to be an accountability buddy. You want to create the support system around you, where somebody else holds you accountable for your behaviors. They are giving you feedback, and they are giving you support.
It is so unbelievably invaluable, and that’s why I love my Mastermind Program. I love my students. We are all there to hold each other up, celebrate with each other, and, most importantly, hold others accountable.
What are you doing this week? What three things are you doing? And then, at the end of the week, did you do them? It’s as simple as that. Try to initiate a support system, whether you create your own or join one. If you have to show up and be accountable to somebody else, you’re more likely to achieve your goals.
Seek out guidance.
Do not try to figure this out on your own. I have not learned all that I know about business.
I didn’t download it from space. I sought out teachers who have done it already, and I learned from them, modeled them, and implemented the behaviors and results.
There is absolutely no reason you should be trying to figure this out yourself, trying to recreate the wheel. Find somebody you resonate with that you look up to that has the results in their business that you want, and learn from them. You are going to save years, upon years, upon years, upon years of your time if you do this and you take the shortcut.
So, that is the four steps and behaviors that I want you to focus on in 2022. Creating your morning ritual, go check out what it is? My Miracle Morning movie on Prime Video. Two, you need to design a predetermined process that will produce the desired result. Three, initiate a support system. And four seek out guidance. And remember, guys, that every year’s ultimate purpose is to continue learning and continue growing and becoming a better version of yourself than you were before.
I’m excited for 2022 and to see what results you create and what version of yourself you create.
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Today, our topic is five steps to optimize your mindset for 2022. It’s not always about the strategy; it’s not always about the behaviors. We will go into that in next week’s video. This week, I want to start with the mindset because everything starts from within.
1. We need to celebrate your wins and your accomplishments for 2021.
As human beings, we don’t take enough time to do this. So the first thing I want you to do is to look back and document your accomplishments, document the lessons you learned, and most importantly, what you are most grateful for in 2021.
2. Clarity equals power.
What results do you want to create in 2022? Take some time and put it into these eight different areas.
First, career and business.
Two, your finances. How much money do you want to make? How much money do you want to save? How much money do you want to give?
Three, what are your relationship goals?
Four, your health and your fitness. Maybe you would like to lose weight; maybe you need to gain weight; perhaps you want to get stronger or exercise three days a week. Me, I want to walk more in 2022.
Next is education. What do you like to learn? Is there something about business that you have been fearful of learning? Do you want to go back to school for something else? We always need to be learning, and we always need to be expanding. So that’s your area of education.
Seven, your spirituality and/or religion. What goals do you have in that area?
And lastly, how about your social time and your relaxation goals? How much time do you want to spend relaxing with your family and taking time off from work, and enjoying your life? I know I don’t think about this enough at all.
When you clearly define your why, the how will show up. The major problem with most people I speak to is that they’re unclear on what they want to create, and then the how is murky. Get clear on your why, and the how will appear.
3. What is your purpose?
This is where I want you to identify why you want to achieve your goals.
Going back to last week’s video, you need to get clear and connected with becoming a better version of yourself and becoming the person who can achieve the goals. That is your most significant driver, and that is your why and your purpose. And it’s going to keep you going.
4. You need to maintain unwavering faith.
Know that if you show up for yourself every day in your life and business, you will achieve the results you want.
5. Resilience.
Things are going to happen in your life, and things will happen in your business. It would help if you learned to respond proactively to adversity. If you develop this skill of becoming resilient and coming up with a solution-based mindset, and becoming proactive to adversity, you are going to have an amazing year.
Today’s business growth video is a simple mindset shift when you look back on 2021.
Go back to review your goals and the results you have created.
At the time of this recording, it is Christmas Eve, which means it’s that time of the year where you need to reflect on the year that you just had and go back and review your goals.
But the most important mindset shift that I want you to make is to ask yourself, more importantly, “How did you show up for yourself every single day?” what were your income goals? What were your health goals? What were your personal and relationship goals?
It is going back and looking and reviewing those and what outcome and results you have created. The purpose of a goal isn’t the results, and it’s not the outcome. It’s about becoming a better version of yourself. That is why we set goals.
Too many of us are dialed into the outcome, which is not the point.
Look back and say, “How did I show up for myself in 2021?”
The mindset shift, look back and say, “How did I show up for myself in 2021?”
You can either be happy with that, or you could say, “In 2022, this is how I am going to show up. This is the person that I need to become to create the results that I want.”
Today’s topic is the four steps you need to take to get to $3,000 months in revenue in your pet sitting business. There are two different frameworks. The first is Launch & Growers, which teaches how to get to your first $3,000 month. The second is my Multiply framework, which teaches you how to get to $10,000 months.
1. Get clear on your profit plan.
What is the business that you are creating? Is it dog walking, pet sitting, house sitting, concierge, or in-home boarding? Is it a combination of all of the above? What are you creating?
Next, what will you charge for these amazing services that you’re going to offer to your customers? How are you going to make money? And who do you want to service? Who’s your ideal client avatar? Getting clear on the exact customer you want to attract to your business is part of your profit plan.
2. Attract pet parents. Set yourself apart from the competition.
This is how you speak to pet parents. This is how you set yourself apart from the competition. Why is someone going to choose you and your business over somebody else?
3. Grow – Create your marketing system.
We’re going to create your marketing power wheel. Your marketing system, your marketing plan, and your marketing calendar so that you can put your marketing strategies on autopilot. Then you will consistently attract your ideal client avatar to your business weekly.
4. Convert visitors into paying customers.
This is where I see so many pet sitters miss the boat. You need to have a pet sitting website that converts the visitors into paying customers to your pet sitting business. You need to file a whole recipe, so when somebody hits your website, it’s ding, ding, ding, ding… this is the person that I want to work with.
If you would like detailed training on these steps, you can go to petnannycoachwebinar.com, watch the training and download the workbook.
If you are already at $3,000 months, and you’re ready to get to $10,000 months, go to webinarwithcolleen.com. That’s where I teach you my 10K month framework.
If you’re ready to make your dream of owning a successful and profitable pet sitting business a reality, DOWNLOAD your FREE blueprint now.
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Today, our topic is how to start a dog walking business or a pet sitting business.
1. You need to take action.
If you have been thinking about this for a long time but can’t seem to move forward with your idea, you need to take the first step. Here’s what I want you to do. Count with me, 5, 4, 3, 2, 1, go. Take action.
Action is going to build momentum. Just get started. When your mind goes, “Oh no, no, no, I’m not ready, I’m not ready,” do the 5-4-3-2-1 rule and start.
2. Let’s get clear on your business vision and the results you want to create.
What exactly are you going to offer to your customers? Is it a dog walking business? Is it a pet sitting business? Is it a cat-sitting business? Are you going to do power walks? Are you going to do a pet taxi? Are you going to do a concierge service?
3. Create an Excel sheet to calculate your startup costs.
I highly suggest using a Google Sheet or an Excel sheet. The good news is that the startup costs for a dog walking business or a pet sitting business are very low. If you guys are like, “I want to do this,” but you’re worried about money, this is what you should be doing. You should be getting into this industry because you can get into this market at a very low cost.
4. Choose a smart name for your dog walking business.
Think about what people are going to be typing into Google. Are they going to be typing in ‘Cloud 9 Pet Sitting Services? No, they’re probably going to be typing in ‘dog walker in Philadelphia, Pennsylvania,’ or they’re going to be typing in ‘pet sitters in Philadelphia, Pennsylvania.’
So what are you doing, and where are you doing it? If you can choose a name that has these keywords, you’re going to be way ahead of your competition.
5. Get legal.
First, you want to choose your business entity. If you’re starting, it’s most likely going to be a sole proprietor; that’s how I started. Then as I got larger, I moved over to a limited liability corporation to protect my assets. You need to choose.
What’s your entity going to be? Then you want to register your fictitious name or do business with the government, and then get a business license if necessary.
6. Write a tagline.
It’s a short, memorable phrase that’s associated with your service. I did not choose a smart business name when I started my business. I chose a very generic name that a million businesses have.
It was not smart, but what I did was, with my tagline, I differentiated myself. So Pet Nanny, Pet Sitters of the Main Line. There we go again with those keywords. What am I doing? Pet sitting. And where am I doing it? On the Main Line.
7. Have a professional logo design.
If you want to be a professional service, get a logo design. You can go to upwork.com, guru.com, fiverr.com, or 99designs.com, and you can have a logo design very inexpensively. It doesn’t cost a lot of money. When I had my logo designed, it was $700 back in 2001. Now you can get it done for nothing.
8. Have professional business cards and marketing materials designed and printed.
In my Launch & Grow Your Dream Pet Sitting Business, we go very deep into marketing strategies for you to get clients, and guess what? If you’re going to be a professional business, you must have a logo and marketing materials.
You need those marketing materials to be able to promote your business. Again, Upwork, Guru, Fiverr, or 99designs. Very simple, very inexpensive. Even VistaPrint has a graphic design service now, which is like $5. That’s how inexpensive it can be.
9. Price your services.
How much should you be charging? Do competitive research on other local pet sitting businesses and kennels, create an Excel spreadsheet, and get clear.
My suggestion:
10. You want to have a client-attractive website designed.
People need to find you on the web. People are on their phones; people are on their computers. They are searching for you on Google, and you need to have a professional website. In my Launch & Grow program, we go into depth about every piece you need to have to convert your website visitors into paying customers. This is important and inexpensive.
You need to have a hosting plan for a website, so godaddy.com, Bluehost, WP Engine, or SiteGround. I love SiteGround because you get all the security with your website at a quarter of your WP Engine cost.
11. Join trade associations.
So Pet Sitters International or my preferred association is the National Association of Professional Pet Sitters, NAPPS, which is all about education and how you can grow your pet sitting business. It’s well worth the money you will pay for these memberships. It gives you credibility, and you’re on their pet sitter search network. People go to their website and type in their zip code, and you’re going to be listed in their directory.
12. Register your business online.
In my Launch & Grow program, again, I give about 78 different websites you’ll want to register your business on. You want to register with Google My Business, Yelp, Bing, Yahoo, petsitting.com and petsitusa.com.
13. Insurance.
Try Business Insurers of the Carolinas or who I use: Pet Sitters Associates.
14. Prepare your paperwork.
Below this video you can find my Complete Checklist for Starting a Pet Sitting Business, where I give you the actual documents that you can email to your clients before you go and meet with them. This includes a welcome letter, and it has all their client and pet information, the vet release form and the key release form.
I also give you a digital process where you can do all of this online and get rid of the paper, which I highly suggest. So check out that link below.
15. Set up a business bank account.
Too many pet sitters I talk to are co-mingling their funds. They are getting checks from their clients, and they’re depositing them right into their personal bank accounts. No, no, no, no, no. You want a separate business bank account.
I would like more bank accounts, but that’s more of an advanced strategy. Start with just the business account. Go to your bank and say you’re starting a business. Bring them that fictitious name statement, doing business as, and you can open a business bank account.
16. Set up your social media accounts.
Set up your Facebook, Twitter, LinkedIn, Instagram, Pinterest and TikTok accounts. These are free channels that you can use to promote your business and get clients. Go and claim your listings or create them.
17. Shop for your supplies and go to step two in the checklist.
But to name a few, you want to send out a press release to your local media, post your flyers or postcards on local bulletin boards, drop your cards off at local pet stores and vets, give your business card to anyone you do business with, hairdressers, landscapers, dry cleaners, dentists, et cetera, announce your business on your neighborhood Facebook page, and the list goes on.
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
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The first two things I have my Launch and Grow students do are: Number one, define your what. What results do you want to create with your dog walking business?
The second exercise I have them do is to define their why. Why do you want to create this business?
Know your What. Clarity equals Power.
Decide what you want and where you want to go because if you don’t know the results you want to create, no program, book, or coach will help you get there. I know this from personal experience.
When I started my business, I was teaching school. I was unhappy in my career. I decided to start a pet sitting business because I liked dogs. That was my what. I had no specific goals clear in my mind. I didn’t know what I wanted to create, and I was lost for many years early on in my pet sitting business.
What result do you want to create? Look at your business.
Are you doing this to be the only pet sitter in your business? If so, great, define it. This is what I want.
Or do you see a business where you have a team working for you that will help service your clients? What are your financial goals? How much do you want to make with this business? Get clear. Do you want to make $2,000.00 a month, $3,000.00 a month, $10,000.00 a month, $20,000.00 a month, $50,000.00 a month? How long do you want to take to build the business?
If you want to create a six-figure pet sitting business, how long will it take you to get there? Do you want to say within the next three years I want to be at six figures? Or, within the next 12 months, I want to be at six figures, which I’ve had many students do, by the way—by getting super clear about what you want your business to look like, all right?
Do you want to be a dog walking business? Do you want to be a pet sitting business? Do you like to offer house sitting services? Do you want to provide concierge services?
All of this is super specific because when you know what result you want to create, it’s just showing up and doing the work that will get you there. That’s step one, know your what.
Know your Why.
If you don’t have a compelling emotional reason for what you’re doing, if you don’t have a strong enough why, you’re going to get frustrated, you’re going to get bored, you’re going to get upset, and you may quit. That was me.
I had built this business just by default. I had all these clients. I didn’t have a plan. I was miserable. I was living in people’s houses 365 days a year. I hated it. I hated the business that was created before me, and I didn’t have a strong enough why.
Remember my why, that I liked dogs? No. When things get tough, and you get derailed, or you lose motivation if you are not connected with why you want to create this business, why you want to make financial freedom for yourself, why you want to service your pet-owning and pet-loving community, I’m telling you, you’re going to close up shop, and you’re going to quit.
So, get clear. I want you to write as many compelling reasons as you can. Just make sure you’re genuinely connected emotionally to what you want, to being crystal clear on why you want it.
So, in short, what do you want to create, and why do you want to create it? Those are the first two steps in starting your dog walking business, starting your pet sitting business, or starting any business.
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!
‘Tis the season, pet sitters! Have you thought yet about your holiday marketing and how you can maximize your profits this holiday season or are you just dreading the arrival of the holidays with no plan in place?
My guess is that most of you are in the second group of pet sitters who haven’t planned any holiday offerings, sales or discounts. Let’s change that with some ideas for Holiday Marketing for Pet Sitters!
This is a great time of year to attract new prospective clients, show appreciation to our current customers and ensure a profitable New Year, which will be here before you know it.
Below are some ideas to get your creative juices flowing.
Holiday Marketing for Pet Sitters
Customize your website with a holiday theme.
Holiday logos
Holiday banners
Holiday videos
Holiday plug-ins
Holiday countdown timer
Create holiday infographics for your pet-loving clients
Write holiday blog posts
Create a holiday email series
Holiday posts on Facebook
Holiday Facebook Ads
Create a time-limited saving offer
Design a holiday-themed Facebook Timeline image
Run a holiday contest
Run a direct mail promotion
Thank your current customers with a gift
Here are Some Examples of our Holiday Logos:
Tip: You can have these created on www.Fiverr.com for just five bucks!
Here is our Christmas Video
Here are Some Examples of our Holiday Email Templates
Your Homework Assignment:
Create a holiday marketing calendar.
Break down everything you will need to implement the calendar, ex. images, videos, email copy etc.
Put your plan into action and watch the sales roll in.
Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients.This resource is 100% FREE and is my gift to you. Enjoy!
YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!
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