Tag: owning a pet sitting business

The Fear Around Building Referral Partnerships

Today I want to talk about the fear that most of us have when going out and building pet sitting business relationships with strategic alliances or referral partners.

First, a strategic Alliance is somebody that serves the same target market as you do but offers a different service. Our referral partner doesn’t necessarily have to be in the pet industry but is another business or person you have a partnership with because you guys are referring business back and forth.

This was a major hot topic in my mastermind this week because we talked all about marketing, and a piece of that is getting out from behind your computer, getting cookies, getting cupcakes, getting a pizza, getting bagels, whichever you choose, and going in and making relationships with these business owners.

pet sitting business referrals

 

When we first start talking about this, most of my students feel they’re crippled in fear, and I don’t want to discount that fear because I know I certainly felt it. My heart used to beat like crazy. I would start sweating when I would go in. But here’s the bottom line. You get to choose what this means to you.

This means some people may say, “Oh, you know what? We’re good. We already have a pet sitter that we refer, but thanks for stopping by.” Okay, great. Thank you. It doesn’t mean anything about you or your pet sitting business. It has nothing to do with your self-worth. You don’t seem to have an energetic connection with that business or with that person. That’s fine.

Then the next business you go into will be like, “Oh my gosh, you’re exactly what my clients are looking for. I would love to put out your cards. And thank you so much for the cookies, and here’s the best way to refer us.” You’re going to continue fostering that relationship with them over time. But you have to get out of the fear and do it anyhow.

One of my students this week had a big win. She had these awesome cupcakes made from her grocery with little paw prints. She went out, made awesome connections, and started getting clients.

So my homework assignment for you today is to stretch yourself. Step out of your comfort zone. Write down a list of people you would like to create relationships with and go out and meet with them. I do have a script. I don’t want you guys to overthink this or go in robotically, but if you need a script to help you, like what to say when you go out, go to messagecolleen.com and type in the word script in the messenger chat. And I’m going to shoot you over that script to give you an idea and a framework of what you can say.

Don’t make it mean anything about you if they decide they don’t want to be a referral partner with you. Some people will want to, some people won’t, and either is okay. It doesn’t mean anything about you or your pet sitting business.

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Can my Independent Contractors Wear Clothes with my Business Name and Logo?

Today, I’m answering a question from the Pet Nanny Coach community Facebook group member, who asked if her independent contractors are allowed to wear clothes with her pet sitting business name and logo on them.

Can my Independent Contractors Wear Clothes with my Business Name and Logo


The answer is absolutely not.

The reason why is because they are not classified as employees. If they were employees, then yes, you could have them wear whatever you want them to in terms of having and showcasing your pet sitting business name. You could have them use card magnets.

But if they’re independent contractors, they are independent of your company. In the eyes of the government, they are their own business and, therefore, should not in any way be affiliated with your company. They are not eligible to wear clothing with your pet sitting business name and logos on it.

I want you to be very careful with this. I do not believe that the benefit of having your sitters wear this type of clothing outweighs the risk. Trust me on this.

I’ve been through two audits. This was a very stressful subject in my life for many years. I won those audits, thankfully, but I know myself when it comes to independent contractors. So please take my advice. Don’t go down this road. The risk to your pet sitting business operations being interrupted is not worth the reward that you may get from your independent contractors wearing clothing with your business name and logo on it.


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How I get Pet Sitters Extraordinary Results in Their Businesses

I want to talk about how it is that I get pet sitters extraordinary results in their businesses.

I’m particular with who I work with.

I teach pet sitting business owners how to launch, grow, and multiply their businesses. I’m not teaching anybody in the pet industry. I’m teaching specifically pet sitters. I’m not teaching plumbers. I’m not teaching housekeepers.

I am a pet sitter. That is what my career is in. I’ve created amazing results with my own business. That is why I want to help other people in the same career as I am.

Business Strategy. I work from 2 proven frameworks.

I work from two proven frameworks, my Launch & Grow framework, which gets my students to 3K months. Then, we go over to my Multiply framework, which is getting my students to 10K months.

Each of the frameworks has step-by-step instructions on how they will get results. Once those frameworks are implemented, the result is 3K, and then the result is 10K or more, which compounds over time. It’s a proven step-by-step system.

I’m not just randomly hopping on calls with people saying, “Okay, try this, try that.” No. There is a specific set of instructions. There is a specific curriculum.

I provide all the tools and templates to make the process easy.

All of the emails, automation, sales, and hiring funnels, all of the manuals and systems, everything is white label so that pet sitters can take my logo off, put their logo on, and put it into action. There’s no reason for them to recreate anything.

Yes, I want them to spin my materials, but I make it nice and easy and say, “Hey, this is what I use in my business, and it works, and you can use it too.”

How I get Pet Sitters Extraordinary Results in Their Businesses


Support that includes mindset coaching.

Lastly is the support. I love my students as if they are part of my own family, and I will love them and support them in any way possible. I also like to work on their mindset, which is an added thing. I’ve learned over the years of coaching, that a lot of times, the limitations that people come up against are all in their minds.

As I said, I will love and support you if you ever become my student. Still, I’m never going to argue for your limitations because I know what is possible for you on the other side of comfort, stepping out of your comfort zone, learning new things, and implementing. I know what you can achieve. So I work a lot around mindset, digging deep into the stories that we all tell ourselves that keep us stuck.

First, I only work with pet sitters. Second, I teach from proven frameworks. Third, I give all of the tools and templates to my students to make them easy to implement. And lastly, I support them through coaching support and helping with their mindset blocks. So those are the four ways I help my students get results—specifically, a pet sitting business coach.

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Dog Walking Business Tips – How to Create a Monthly Newsletter

Today, I want to talk to you about your dog walking business newsletters. When anybody goes to your website and signs up for your irresistible free offer should be included in your newsletter bucket. This is a vehicle and a way for you to stay in touch with your current customer list and all of the people on your customer prospect list.

Then, you need to pick an email autoresponder—something like MailChimp or ActiveCampaign, which my students use. Choose one, and then create a template that you will use each month. You’re going to want to include a personal message on your list.

Next, choose one of your blog articles. Something that your customer avatar will find valuable, and then you can promote your dog walking business referral partnerships and strategic alliances. It’s a way for you to support the businesses that you refer.

Dog Walking Business Tips - How to Create a Monthly Newsletter

 

I had a student in my Multiply Mastermind program who had an amazing idea this week to contact her local humane society and offer to do a highlight of one of their pets every month in their newsletter, and the humane society was thrilled. Not only is she cultivating that relationship with the strategic alliance, but she’s doing something wonderful for the pets as well.

Lastly, you always want to include a call to action for your customers to schedule service or for those who haven’t used your dog walking business yet to sign up for service.

I hope you found this helpful. Get a newsletter started. Send one every single month. Pick a set day of the month that you will send it out, whether it’s the third Thursday the first Tuesday. It doesn’t matter, but be consistent and get that out. You can delegate it to somebody, too.

If this is something that you were like, “Yes, I want to do this, but I don’t have the time,” there are people out there that will do your monthly newsletter for you. You can go to Upwork.com or Fiverr.com and find somebody there.

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The Power of Momentum

Today our topic is the power of momentum. I have been teaching pet sitting business owners how to create lucrative pet sitting careers for many years now. And the one differentiator that I see between those who can produce the results they want and those who aren’t is the ability to generate momentum for themselves.

These people figure out how to get motivated, stay motivated, persevere, and get things done even when they don’t want to. I’m here to tell you that your brain is not wired to want to get things done. Our brains are wired to keep us nice and warm and cozy in our houses to watch Netflix, eat, and search out comfort.

The Power of Momentum

 

When you start doing something new and start building your pet sitting businesses and taking action, your brain’s like, whoa, hold the phone. Hold on. Don’t do this. Go back to what you were doing before because that’s safe. The people who keep moving forward and understand that this is resistance they have to move through, and they find ways to generate that motivation. These are the people who get results in their business.

In my Multiply Mastermind program, we have a book club. This month our book was The 5 Second Rule Mel Robbins. In this book, she teaches a brain hack that you can do when you start feeling this resistance come into play.

The 5 Second Rule

She says when you start hearing that negative self-talk, and it’s saying, hey, don’t do the business building work today. Hey, don’t work out today. Hey, don’t eat that healthy food; eat something much yummier. You can count down five, four, three, two, one, go, and you have to move your body.

This is a simple brain hack that you can implement in your life to start moving through that resistance and generating that momentum so that you can create the results in your business that you want.

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Create a Meet Your Pet Sitter Automation

One of the first things that I teach my students in my Launch and Grow program is the importance of creating the know, like, and trust factor with your pet sitter prospects and your customers.

People like doing business with people. In the in-home, pet sitting industry, you are going into clients’ homes, or your team of pet sitters are going into clients’ homes. These people need to fully trust you and your team before they’re going to raise their hand and say, “Yes, let’s do this.”

I have each pet sitter record a video introducing themselves.

One of the easiest ways I’ve done this when I grew my team is I have my pet sitters record a video of themselves, introducing themselves. They share why they join the Pet Nanny Team and explain what their pet care values are.

When I assign the pet sitter to a client, they receive an email with the video and a full writeup before their registration meeting. So that will immediately create the know, like, and trust factor with their assigned sitter and break the ice before the sitter even rings the doorbell for the meeting.

Create a Meet Your Pet Sitter Automation

 

Sign up for an automation tool.

You want to sign up for an automation tool like Active Campaign or MailChimp or Infusionsoft/Keap which I use. There are lots of different options out there for creating automations. We go deep into that in my multiply mastermind program. I give six of my most used automations, three of my best marketing, three of my best hiring automations in the program.

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What to do When You Get Burned by a Pet Sitter on Your Team

I spoke with a pet sitter last week, and she was just distraught about the previous three hires she had made to her pet sitting business. This is what I see happen so many times with pet sitting business owners trying the hiring process. They make the wrong choices, and then they say, “Oh, nope, this isn’t for me. I’m going to stay small, and the business does not multiply.”

So I said to this sitter, “You are learning something, this is a new process, but you need to get better at it.”

Let’s look back and identify the red flags.

Starting with the application, look at what they submitted. Look at the spelling, look at the grammar. Sometimes when I go back, and I’m like, oh, that was not a good hire.

If a pet sitter is going to apply to your company and they cannot take the time to capitalize or use correct punctuation, they’re not going to be a good fit.

Look back and see how they followed the process that you have laid out.

What steps did you have in place for them through the hiring process, and how did they follow it? Did they follow it correctly? Did they have to ask lots of questions? Did they do it incorrectly? Did you have to ask them repeatedly to submit their background check or to submit their references, et cetera? Did they follow the steps?

How do they communicate with you? Go back and read their emails and or text messages to you. It goes back to that application. Are they writing well thought out detailed emails or text messages? Or are they kind of a mess and all over the place? Are they just trying to throw the buck back at you, saying, here you fix this, so on and so forth? Communication is huge.

How do they present themselves at the interview? Sometimes I see people people that show up for a pet sitter interview, and they look an absolute mess. If somebody’s coming to interview for a job position, the least they can do is pull their hair back and put on clean clothes. Suppose they can’t present themselves cleanly and professionally to you at an interview. In that case, they’re not going to present themselves well to your human clients when they go to do registration meetings. Were they on time for the interview? What kind of questions did they ask you during the interview and onboarding process? If the answer’s none, that is a red flag.

QUOTE - What to do When You Get Burned by a Pet Sitter on Your Team


Reflect on how you could have missed the red flag.

Did you ignore the red flags? A lot of times, you ignore them. You think this person seems like they’re going to be a really good fit. I’m going to pretend like that email they just sent me wasn’t unprofessional. Or all right, I can get past how they looked, or they were 15 minutes late to the interview.

What could you put in place so that you don’t miss the red flags?

At Pet Nanny Coach, I teach my Multiply Framework, and we have three steps to the hiring process. We have the Attraction System. So we’re attracting the right people. We have the Assessment System; we have all types of hoops to jump through to see if they can make it to the other side. So look at that process. What do you have in place to see how they’re going to be as a pet sitter before you hire them? And finally, what does your Onboarding System look like?

Look at your onboarding process.

One I see a lot is the availability. They tell me they’re available here, and then they get started, and then all of a sudden, their availability changes. Is there any way to improve and have prepared this person more so that they could have done a better job for you?

We must go over this ten times before somebody starts working with my company and have them sign an availability sheet. This is what you are signing off on. Then we also go over the long-term relationship that we’re looking for. We’re not looking to work with pet sitters who will use my company as a pit stop. And if you join my team, you are committing to a long-term relationship of working together.

We’re going over it again and again. During the interview process, during the assessment phase, during the onboarding process. It’s setting those expectations right upfront so that they know what to expect.

Be kind to yourselves during this process.

You are going to get better at it, I promise, but it will take a little bit of a learning curve. I’m telling you if you put my processes into place, creating that attraction system, that assessment system, and that onboarding system that all work in conjunction with each other, you are going to create such an amazing team of people that you love working with that are going to take such fantastic care of your clients, both furry and human.

Still, you got to put the work in on the front end. And when you do that, it’s going to take so much of the stress level out of this.

When you get burned, I want you to take the time to go back and look. What were the red flags? How did I miss the flags? What could I put in place the next time I hire to avoid the red flags? Look at the onboarding process. How can you prepare these people so that you know that they are going to do such a great job working for your company at the end of that onboarding process? Take the time and look. I’m telling you 9.9 times out of 10, there were red flags, and we got to figure out how to get better at not missing those.

 

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Create a Weekly Scorecard for Your Pet Sitting Business

In my Multiply Mastermind Program, we have a monthly book club. We read a fabulous one this past summer, and it was called Traction by Gino Wickman. I love this book so much because he dials down how to get a business where you are not the person that’s doing the client work. How do you do that in your pet sitting business?

Create Systems and Processes

The system runs the business, and the person runs the system. If you’ve heard me say it once, you’ve heard me say it a million times. This is how you create a turnkey system for your business without you actually being the one doing the client work.

Create a Weekly Scorecard for Your Pet Sitting Business

In this book, one of the strategies that he suggested to create is a weekly scorecard for your business. This puts your data into a quick and easy snapshot that you can look at every week.

 Create a Weekly Scorecard for Your Pet Sitting Business


Every Monday, my manager fills out the scorecard from the week prior. She sends me an email. I can open the email first thing Monday morning and see exactly what happened the week before. It immediately put this into action with my pet sitting business.

I will go through and tell you what we are tracking in the pet sitting business at Pet Nanny. I absolutely love this tool.

First, we’re doing weekly revenue, then payroll, then how many client prospect phone calls we had. How many new clients have we enrolled. How many surveys were submitted. How many business review requests were made. How many testimonials have we received.

How many customer problems we had. How many refund requests did we have, or how many refunds were given.

Then we move on to the sitters. I want to know the total number of sitter applications, and then I dial down that number even deeper into how many applications are in the service area. We could receive many applications, but if they’re not in my actual service area, they’re useless.

Then I want to know how many interviews were scheduled. How many were completed. Then I want to know the total number of pet sitters currently on our roster and how many are still needed.

Then I dial that number down even deeper to the specific service areas where we need sitters. How many sitters do we need in Malvern? How many do we need in Wayne? How many do we need in Berwyn? So on and so forth.

That way, we’re clear on what we need to be working towards.

Use the Scorecard Yourself if You Don’t Have a Manager

This is something super simple that you should start right away for your business. It doesn’t matter if you don’t have a manager yet. You can be filling this out. Then when you do hire your first manager, this will be something you will delegate to them.

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