Tag: how to run a pet sitting business

How I get Pet Sitters Extraordinary Results in Their Businesses

How I get Pet Sitters Extraordinary Results in Their Businesses

I want to talk about how it is that I get pet sitters extraordinary results in their businesses.

I’m particular with who I work with.

I teach pet sitting business owners how to launch, grow, and multiply their businesses. I’m not teaching anybody in the pet industry. I’m teaching specifically pet sitters. I’m not teaching plumbers. I’m not teaching housekeepers.

I am a pet sitter. That is what my career is in. I’ve created amazing results with my own business. That is why I want to help other people in the same career as I am.

Business Strategy. I work from 2 proven frameworks.

I work from two proven frameworks, my Launch & Grow framework, which gets my students to 3K months. Then, we go over to my Multiply framework, which is getting my students to 10K months.

Each of the frameworks has step-by-step instructions on how they will get results. Once those frameworks are implemented, the result is 3K, and then the result is 10K or more, which compounds over time. It’s a proven step-by-step system.

I’m not just randomly hopping on calls with people saying, “Okay, try this, try that.” No. There is a specific set of instructions. There is a specific curriculum.

I provide all the tools and templates to make the process easy.

All of the emails, automation, sales, and hiring funnels, all of the manuals and systems, everything is white label so that pet sitters can take my logo off, put their logo on, and put it into action. There’s no reason for them to recreate anything.

Yes, I want them to spin my materials, but I make it nice and easy and say, “Hey, this is what I use in my business, and it works, and you can use it too.”

How I get Pet Sitters Extraordinary Results in Their Businesses


Support that includes mindset coaching.

Lastly is the support. I love my students as if they are part of my own family, and I will love them and support them in any way possible. I also like to work on their mindset, which is an added thing. I’ve learned over the years of coaching, that a lot of times, the limitations that people come up against are all in their minds.

As I said, I will love and support you if you ever become my student. Still, I’m never going to argue for your limitations because I know what is possible for you on the other side of comfort, stepping out of your comfort zone, learning new things, and implementing. I know what you can achieve. So I work a lot around mindset, digging deep into the stories that we all tell ourselves that keep us stuck.

First, I only work with pet sitters. Second, I teach from proven frameworks. Third, I give all of the tools and templates to my students to make them easy to implement. And lastly, I support them through coaching support and helping with their mindset blocks. So those are the four ways I help my students get results—specifically, a pet sitting business coach.

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The Power of Momentum

Today our topic is the power of momentum. I have been teaching pet sitting business owners how to create lucrative pet sitting careers for many years now. And the one differentiator that I see between those who can produce the results they want and those who aren’t is the ability to generate momentum for themselves.

These people figure out how to get motivated, stay motivated, persevere, and get things done even when they don’t want to. I’m here to tell you that your brain is not wired to want to get things done. Our brains are wired to keep us nice and warm and cozy in our houses to watch Netflix, eat, and search out comfort.

The Power of Momentum

 

When you start doing something new and start building your pet sitting businesses and taking action, your brain’s like, whoa, hold the phone. Hold on. Don’t do this. Go back to what you were doing before because that’s safe. The people who keep moving forward and understand that this is resistance they have to move through, and they find ways to generate that motivation. These are the people who get results in their business.

In my Multiply Mastermind program, we have a book club. This month our book was The 5 Second Rule Mel Robbins. In this book, she teaches a brain hack that you can do when you start feeling this resistance come into play.

The 5 Second Rule

She says when you start hearing that negative self-talk, and it’s saying, hey, don’t do the business building work today. Hey, don’t work out today. Hey, don’t eat that healthy food; eat something much yummier. You can count down five, four, three, two, one, go, and you have to move your body.

This is a simple brain hack that you can implement in your life to start moving through that resistance and generating that momentum so that you can create the results in your business that you want.

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The Mindset that is Keeping Most Pet Sitters and Dog Walkers Stuck

The Mindset that is Keeping Most Pet Sitting Business Owners Stuck

Today our topic is the mindset keeping most pet sitting business owners stuck. I have the honor every week of speaking to pet sitters from all walks of life. People in the United States, people in other countries, people at all different levels in their business, and one common theme that I have identified is keeping pet sitters stuck came across in an application on my desk.

I had a session with the pet sitter yesterday, and she just put it so perfectly on her application, where it says, what are the biggest obstacles stopping you from taking your business to the next level? This business owner wrote “To work all of the time because I don’t want to pay for help. And two, I don’t trust others to do an awesome job.” So what happens with this type of mindset? This business owner gets stuck working in their business. So I’m here to help shift those with a similar mindset.

The people you hire are hiring to make you money.

Your pet sitters, your team, dog walkers, and cat sitters on your dream team are generating revenue for your company. You can service so many more customers because you have that support team in place. That’s the first thing. It’s not money out the door. They’re creating more money for you.

The trust issue is a story that your brain is telling you.

It’s the story that we tell ourselves, I certainly did for many, many years, that my clients only want me to do the pet sitting. They will not want to use my service if I hire or contract the work to somebody on my team, and I don’t think they’re going to do as good of a job as me.

Here’s the bottom line, it is a story. This is a story that your brain is telling you, and your ego is telling you to keep you small, to keep you safe. I said to myself that for way too long, and it took me forever to start hiring, and I was stuck for a long time.

Many people out there will take amazing care of your client’s pets.

Pet Sitting Business Owners are often hesitant to hire support.

How you find them, you need to set up your attraction system, you need to set up your assessment system, and you need to set up an excellent onboarding system so that by the time they go out to work for you, they are going to be such valuable members of your team.

You may have some clients that say, well, you’re not going to be doing it anymore, then no, I’m not going to use your service. But I’m telling you that is such a small, small percentage. Listen, I went through it myself. Every week, I work with pet sitting business owners to tackle this mindset and make that leap into hiring.

I know they had the same experience. One, maybe two clients decide not to continue, but truth be told, most of the clients are happy for you and that you are growing your business and that you have found amazing people and sell the benefit of it. This is so great. If anybody gets sick, if an emergency happens, and a sitter gets stuck on the road, we always have a backup for you and your precious pets.

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Create a Meet Your Pet Sitter Automation

Create a Meet Your Pet Sitter Automation

One of the first things that I teach my students in my Launch and Grow program is the importance of creating the know, like, and trust factor with your pet sitter prospects and your customers.

People like doing business with people. In the in-home, pet sitting industry, you are going into clients’ homes, or your team of pet sitters are going into clients’ homes. These people need to fully trust you and your team before they’re going to raise their hand and say, “Yes, let’s do this.”

I have each pet sitter record a video introducing themselves.

One of the easiest ways I’ve done this when I grew my team is I have my pet sitters record a video of themselves, introducing themselves. They share why they join the Pet Nanny Team and explain what their pet care values are.

When I assign the pet sitter to a client, they receive an email with the video and a full writeup before their registration meeting. So that will immediately create the know, like, and trust factor with their assigned sitter and break the ice before the sitter even rings the doorbell for the meeting.

Create a Meet Your Pet Sitter Automation

 

Sign up for an automation tool.

You want to sign up for an automation tool like Active Campaign or MailChimp or Infusionsoft/Keap which I use. There are lots of different options out there for creating automations. We go deep into that in my multiply mastermind program. I give six of my most used automations, three of my best marketing, three of my best hiring automations in the program.

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What to do When You Get Burned by a Pet Sitter on Your Team

What to do When You Get Burned by a Pet Sitter on Your Team

I spoke with a pet sitter last week, and she was just distraught about the previous three hires she had made to her pet sitting business. This is what I see happen so many times with pet sitting business owners trying the hiring process. They make the wrong choices, and then they say, “Oh, nope, this isn’t for me. I’m going to stay small, and the business does not multiply.”

So I said to this sitter, “You are learning something, this is a new process, but you need to get better at it.”

Let’s look back and identify the red flags.

Starting with the application, look at what they submitted. Look at the spelling, look at the grammar. Sometimes when I go back, and I’m like, oh, that was not a good hire.

If a pet sitter is going to apply to your company and they cannot take the time to capitalize or use correct punctuation, they’re not going to be a good fit.

Look back and see how they followed the process that you have laid out.

What steps did you have in place for them through the hiring process, and how did they follow it? Did they follow it correctly? Did they have to ask lots of questions? Did they do it incorrectly? Did you have to ask them repeatedly to submit their background check or to submit their references, et cetera? Did they follow the steps?

How do they communicate with you? Go back and read their emails and or text messages to you. It goes back to that application. Are they writing well thought out detailed emails or text messages? Or are they kind of a mess and all over the place? Are they just trying to throw the buck back at you, saying, here you fix this, so on and so forth? Communication is huge.

How do they present themselves at the interview? Sometimes I see people people that show up for a pet sitter interview, and they look an absolute mess. If somebody’s coming to interview for a job position, the least they can do is pull their hair back and put on clean clothes. Suppose they can’t present themselves cleanly and professionally to you at an interview. In that case, they’re not going to present themselves well to your human clients when they go to do registration meetings. Were they on time for the interview? What kind of questions did they ask you during the interview and onboarding process? If the answer’s none, that is a red flag.

QUOTE - What to do When You Get Burned by a Pet Sitter on Your Team


Reflect on how you could have missed the red flag.

Did you ignore the red flags? A lot of times, you ignore them. You think this person seems like they’re going to be a really good fit. I’m going to pretend like that email they just sent me wasn’t unprofessional. Or all right, I can get past how they looked, or they were 15 minutes late to the interview.

What could you put in place so that you don’t miss the red flags?

At Pet Nanny Coach, I teach my Multiply Framework, and we have three steps to the hiring process. We have the Attraction System. So we’re attracting the right people. We have the Assessment System; we have all types of hoops to jump through to see if they can make it to the other side. So look at that process. What do you have in place to see how they’re going to be as a pet sitter before you hire them? And finally, what does your Onboarding System look like?

Look at your onboarding process.

One I see a lot is the availability. They tell me they’re available here, and then they get started, and then all of a sudden, their availability changes. Is there any way to improve and have prepared this person more so that they could have done a better job for you?

We must go over this ten times before somebody starts working with my company and have them sign an availability sheet. This is what you are signing off on. Then we also go over the long-term relationship that we’re looking for. We’re not looking to work with pet sitters who will use my company as a pit stop. And if you join my team, you are committing to a long-term relationship of working together.

We’re going over it again and again. During the interview process, during the assessment phase, during the onboarding process. It’s setting those expectations right upfront so that they know what to expect.

Be kind to yourselves during this process.

You are going to get better at it, I promise, but it will take a little bit of a learning curve. I’m telling you if you put my processes into place, creating that attraction system, that assessment system, and that onboarding system that all work in conjunction with each other, you are going to create such an amazing team of people that you love working with that are going to take such fantastic care of your clients, both furry and human.

Still, you got to put the work in on the front end. And when you do that, it’s going to take so much of the stress level out of this.

When you get burned, I want you to take the time to go back and look. What were the red flags? How did I miss the flags? What could I put in place the next time I hire to avoid the red flags? Look at the onboarding process. How can you prepare these people so that you know that they are going to do such a great job working for your company at the end of that onboarding process? Take the time and look. I’m telling you 9.9 times out of 10, there were red flags, and we got to figure out how to get better at not missing those.

 

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Create a Weekly Scorecard for Your Pet Sitting Business

Create a Weekly Scorecard for Your Pet Sitting Business

In my Multiply Mastermind Program, we have a monthly book club. We read a fabulous one this past summer, and it was called Traction by Gino Wickman. I love this book so much because he dials down how to get a business where you are not the person that’s doing the client work. How do you do that in your pet sitting business?

Create Systems and Processes

The system runs the business, and the person runs the system. If you’ve heard me say it once, you’ve heard me say it a million times. This is how you create a turnkey system for your business without you actually being the one doing the client work.

Create a Weekly Scorecard for Your Pet Sitting Business

In this book, one of the strategies that he suggested to create is a weekly scorecard for your business. This puts your data into a quick and easy snapshot that you can look at every week.

 Create a Weekly Scorecard for Your Pet Sitting Business


Every Monday, my manager fills out the scorecard from the week prior. She sends me an email. I can open the email first thing Monday morning and see exactly what happened the week before. It immediately put this into action with my pet sitting business.

I will go through and tell you what we are tracking in the pet sitting business at Pet Nanny. I absolutely love this tool.

First, we’re doing weekly revenue, then payroll, then how many client prospect phone calls we had. How many new clients have we enrolled. How many surveys were submitted. How many business review requests were made. How many testimonials have we received.

How many customer problems we had. How many refund requests did we have, or how many refunds were given.

Then we move on to the sitters. I want to know the total number of sitter applications, and then I dial down that number even deeper into how many applications are in the service area. We could receive many applications, but if they’re not in my actual service area, they’re useless.

Then I want to know how many interviews were scheduled. How many were completed. Then I want to know the total number of pet sitters currently on our roster and how many are still needed.

Then I dial that number down even deeper to the specific service areas where we need sitters. How many sitters do we need in Malvern? How many do we need in Wayne? How many do we need in Berwyn? So on and so forth.

That way, we’re clear on what we need to be working towards.

Use the Scorecard Yourself if You Don’t Have a Manager

This is something super simple that you should start right away for your business. It doesn’t matter if you don’t have a manager yet. You can be filling this out. Then when you do hire your first manager, this will be something you will delegate to them.

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3 Steps to 5-Figure Months in Your Pet Sitting Business

3 Steps to 5-Figure Months in Your Pet Sitting Business

Today we’re talking about three simple steps for you to create consistent five figure months in your pet sitting business.

Step 1: Create a sales system that attracts new clients to your business.

Create a sales system that attracts new clients to your business while incentivizing your current customers to book from you more frequently.

Step 2: Systematize every single thing in your business.

It’s taking everything out of your head. It is documenting it onto an online business hub into some manual to easily delegate it to your support team.

Step 3: Have a Support Team

You will make a substantial income in your pet sitting business by leveraging yourself through a team of heart-centered pet care professionals that will take amazing care of your client’s pets. Then eventually, your support team will get even larger with a manager, a virtual assistant, and such.

Those are the three steps. You need to be acquiring new customers. You need to be systematizing every last thing in your business so one, you’re creating something of value that you’ll be able to sell down the road, and two, it makes it easy to run. It establishes that turnkey business where you’re not the person that’s having to do everything.

Lastly, you’re delegating to other people to do the work of running your pet sitting business.

QUOTE - 3 Steps to 5-Figure Months in Your Pet Sitting Business

 

As the business owner, you are not supposed to do the client work.

You are supposed to be the visionary. You’re supposed to be the person behind the scenes, and you delegate the client work to your team. It’s that simple.

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The Behaviors You Need to Make 2022 Your Best Year Yet

The Behaviors You Need to Make 2022 Your Best Year Yet

Today we are talking about the behaviors you need to make 2022 your best year yet. To create an amazing year, an amazing life, mindset is required. But without the behavior to go along with the mindset, you will not get very far.

For example, you might have total clarity on your fitness goals. You may say, “I want to lose this much weight”, but if you’re not exercising or dieting the way that you should, you’re not going to get very far with your fitness goals. The same goes for your business goals.

If you know that you want to create this much income in 2022, but you’re not showing up and doing anything to make that happen, you’re just wishfully thinking and hoping that this year’s going to be great.

Today I have defined four behaviors that you should take part in to create an amazing year.

You need to create a morning ritual.

Start every day with a morning ritual to optimize your mental, emotional, physical, and spiritual wellbeing. In my Multiply Mastermind Program, we have a book club. One of my favorite books in 2021 was the Miracle Equation by Hal Elrod. He also wrote the Miracle Morning, and I have to tell you this really resonated with me and stuck with me, and I now protect my morning routine with all of my might.

For 12 years, I have had my cleaning lady come at 8:00 AM every Tuesday, and I finally told her that she needs to come later because it is interrupting my morning routine, morning practices, and morning rituals. She wasn’t happy about it, but it’s that important because it puts me in the right mindset and frame of mind to make the most out of my day.

If you haven’t read the book, it’s called the Miracle Morning, and he also wrote the Miracle Equation. You can also go to Amazon Prime and watch Miracle Morning Movie. It’s short, it’s great, but I highly suggest creating a morning ritual so that you can start your day with an optimal mindset.

Design a predetermined process that produces the desired result.

Get clear on which actions, behaviors, and routines you need to commit to and then follow through with them to reach your goals. Going back to the fitness that’s the easiest to explain, but if you know precisely that you need to work out five days a week, you need to strength training three days a week, and you need to cut out carbs, that’s your process, and that’s going to get you your result.

You need to show up and follow that process every day. The same goes with business, something I’m giving you guys one of the processes I call is the see it through strategy, and this is how I become so unbelievably productive.

Figuring out your process that you need to show up to create the results in all areas for your goals. One of my favorite tips is creating a foundational schedule, or what I like to call a model calendar, because that way, you know exactly when you are focused on every habit or process.

The Behaviors You Need to Make 2022 Your Best Year Yet


It’s what you do every day, and most people let their schedules run them. They don’t set it proactively in advance and then show up for it. That is how you will create amazing results in your business and your life.

Initiate a support system.

It could be the Pet Nanny Coach community free Facebook group. There’s a ton of Facebook groups that you can join on Facebook. It could be you decide to join a mastermind or a coaching group.

You could also get a group together and start your group, your little mastermind group. You can start a Facebook group, other business owners you know come together and start your circle. You want to be an accountability buddy. You want to create the support system around you, where somebody else holds you accountable for your behaviors. They are giving you feedback, and they are giving you support.

It is so unbelievably invaluable, and that’s why I love my Mastermind Program. I love my students. We are all there to hold each other up, celebrate with each other, and, most importantly, hold others accountable.

What are you doing this week? What three things are you doing? And then, at the end of the week, did you do them? It’s as simple as that. Try to initiate a support system, whether you create your own or join one. If you have to show up and be accountable to somebody else, you’re more likely to achieve your goals.

Seek out guidance.

Do not try to figure this out on your own. I have not learned all that I know about business.

I didn’t download it from space. I sought out teachers who have done it already, and I learned from them, modeled them, and implemented the behaviors and results.

There is absolutely no reason you should be trying to figure this out yourself, trying to recreate the wheel. Find somebody you resonate with that you look up to that has the results in their business that you want, and learn from them. You are going to save years, upon years, upon years, upon years of your time if you do this and you take the shortcut.

So, that is the four steps and behaviors that I want you to focus on in 2022. Creating your morning ritual, go check out what it is? My Miracle Morning movie on Prime Video. Two, you need to design a predetermined process that will produce the desired result. Three, initiate a support system. And four seek out guidance. And remember, guys, that every year’s ultimate purpose is to continue learning and continue growing and becoming a better version of yourself than you were before.

I’m excited for 2022 and to see what results you create and what version of yourself you create.

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