Tag: how to grow my pet sitting business

Create Your Ideal Pet Sitting Client Profile

Create Your Ideal Pet Sitting Client Profile Before Mapping Out Your Pet Sitting Business Plan

Identifying who you want to attract as clients to your pet sitting business is the first thing you should do before mapping out your pet sitting business plan. When you know WHO you want to work with, marketing becomes so much easier!

There are numerous things that universally will constitute an ideal pet sitting client.

  • Those who you really enjoy working with.
  • Those who need your help.
  • Those that value what you offer.
  • Those who can easily be identified and contacted.
  • Those who will happily pay what you are worth without attempting to negotiate.
  • Those who write excellent testimonials for you.
  • Those who will refer you time and time again.

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My #1 Pet Sitting Business Secret

My #1 Pet Sitting Business Success Secret

Are you ready to hear my number one pet sitting business secret?

It’s something available to anyone starting a pet sitting business and was the one thing I did that really boosted my business and got me to where I am today.

So, if you’ve been reading my blog for a while you know that at the beginning of my business journey I was pretty miserable.

Working around the clock for clients that I hated, I almost quit. In fact, I almost went into pharmaceutical sales!

After having many long conversations with my husband and my parents, I decided not to quit but to go all-in.

A business coach is like a roadmap to success

Almost miraculously, just as I’d made that decision this person stepped into my life out of nowhere.

Her name is Fabienne Fredrickson, a business coach who came to speak at a pet sitting conference in Philadelphia.

Immediately I thought. “This is who I want to work with. I want to hire this woman to teach me how to have a successful business.”

I came home and told my husband that this is what I’m going to do. I’m going to hire somebody that has the business results that I want in my life. I need someone to teach me what it was that I didn’t know.

And he said, “All right, well that sounds great. How much is it?”

I think back then the program cost $15,000 and he about had a heart attack.

I don’t blame him, he didn’t know about business coaching or business building and it was a lot of money.

Finally, after discussing it long and hard, he said, “Fine, I believe in you. I trust you. But the deal is whatever she tells you to do, that is what you have to do. Every last thing she tells you to do.”

And I did. I joined the program, I learned, I implemented, and I got results.

Back then there wasn’t a pet sitting business-specific coach so I went with a general business coach. But she taught me all about marketing, all about ideal clients, and attracting your ideal clients.

She taught me all about systems and processes and how to have a website that converts. She taught me all about automation. I listened. I learned.  And then most importantly, I took action, and in one year I increased my business by 100%. It was a big year.

The $15,000 investment was absolutely worth it.

Make an investment in your future

The key was I hired somebody that had the results in their business and in their life that I wanted, and that could show me what to do.

It gave me a shortcut to success.

And that’s my number one pet sitting business secret. Hire yourself a business coach, whether it’s pet sitting specific, pet business specific or somebody else.

So, my advice is to find somebody that you connect with. Find somebody that you trust. Find somebody to show you the way and give you a shortcut.  Without a roadmap you can spend a lot of years spinning your wheels, not making enough money, wasting your time, wasting your freedom when you should be making money, enjoying your life.

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Why I was Attracting Non-Ideal Pet Sitting Clients

Why I was Attracting Non-Ideal Pet Sitting Clients

 

One of the most common discussions among my students, and in my Facebook community, is how to find premium pet sitting clients who are easy to work with, who treat you with respect and who are prepared to pay premium prices.

I understand this dilemma because at the beginning of my pet sitting business journey I had exactly the same problem.

When I started my pet sitting business back in 2001 I had no idea how to run a business, how to set up a business, how to set myself apart from the rest, and I just threw a bunch of gunk up onto the wall to see what stuck.

That was my marketing strategy.

How you present your business matters

And the result was that I presented myself as a hobbyist versus as being a professional company.

I attracted non-ideal pet sitting clients who didn’t respect me, who haggled with me, who were not pleasant to work with.

I was very, very unhappy.

Why I was Attracting Non Ideal Pet Sitting Clients

 

Then, there was a moment with one specific customer that really changed my perspective on who I was prepared to accept as a client and who I should be trying to attract to my business.

This client lived in a giant mansion and booked me to visit her house five times a day, so the bill was quite large for that specific assignment. Then when she got home,  she wouldn’t pay me.

I emailed her, I called her, I emailed her invoices. Finally, she said, “If you want your money, you need to come to my front door and ask me for it face to face.”

And that was it. That was a defining moment with my business. I realized I was not prepared to accept being treated rudely or without respect on a day-to-day basis.

In fact, I almost quit the business because I was so unhappy.

Set yourself apart from the crowd

I had this roster filled with customers that I couldn’t stand. I worked seven days a week, 365 days a year and I was extremely unhappy, and I almost quit.

But I turned it all around and here we are in 2019, and I have an amazing business that’s bursting at the seams filled with ideal clients.

I have a staff of 40 pet sitters, I employ three managers, and the business is killing it.

So I’m here to tell you that I am living proof that you can have a hobbyist business and turn it into a professional company that will provide you with a lucrative career.

It is possible but you need to set yourself apart from the hobbyist and all of the people that have come in and saturated the market.

Don’t worry you don’t have to do this on your own. Join my Facebook group – Pet Nanny Coach Community for advice, support, and tips on growing your pet sitting business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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How I Raised My Family While Growing My Pet Sitting Business

How I Raised My Family While Growing My Pet Sitting Business

Growing my pet sitting business while growing a family

As a business owner who is also a Mom, I get asked the question so many times, “Colleen, how did you build the business you did at the same time you were raising the kids?”

So I thought I would share my experience of growing my pet sitting business while raising a family and dealing with all the hundreds of tasks and responsibilities which come with both those jobs.

It almost started by accident when I was pregnant with my first baby, Lucy.

I really wanted to spend the first three months with her completely and not work at all in my business doing any pet sitting or managerial duties.

Working while the baby sleeps

So I hired my first manager with the plan that she was going to leave after three months, but I fell so much in love with my daughter and with mothering that I decided to make the manager permanent.

Having someone to take care of the day-to-day running of the pet sitting business freed me up, during the quiet times when the baby was napping, to work on business growth strategies and marketing the business.

The result: I ended up increasing the revenue by $53,000.

And that was when I realized just what a powerful tool it was hiring someone to manage the pet sitting team.  The more time that you take to work on your business and stop working in your business, the more quickly you’re going to be able to scale your businesses.

How I Raised my Family While Growing My Pet Sitting Business

 

Then, when our family grew to include my two boys, I still made business growth a priority.

The kids would go to a babysitter for a few hours a day so that I could still continue to work on the business. But that also meant that during the second half of the day I could completely focus on them.

And now, everyone’s at school until 4 PM, so unless I’m doing a coaching call at night that’s when I stop work.

I get to work from home, so whenever they’re sick, they get to stay home with me. We never have to worry about that. I’m at every school function, and I get to be with them during school vacations.

Hiring a team let me focus on my priorities

My pet sitting business has given me the freedom and flexibility to enjoy my family.

So that’s how I did it, guys. I had already hired my team of sitters before starting a family, but hiring a manager really made the difference in allowing me to focus my time and energy where the business, and my family, needed it the most.

That’s my advice to you,  you need a team to do the client work and a manager to do the administrative work so that you can have the time to grow and multiply your business.

With that strategy, I raised these three little kids (see video above) all the while growing a company that I love.

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Use a Facebook Group to Manage Your Team of Pet Sitters

Use a Facebook Group to Manage Your Team of Pet Sitters

Improve communication across the team with this useful tool

If like me, you have a large number of people on your pet sitting team, sometimes you feel out of touch with them. This is especially true if you have a manager in between you and the rest of the team.

At Pet Nanny of the Main Line we have a large team of 40 sitters, they are out working every day and I have very little communication with them on a day-to-day basis.

But it’s important that we keep a connection with our staff so that everyone is working from the same page and understands the company’s expectations. Even our best sitters sometimes make mistakes and need a gentle reminder of our specific policies for providing exceptional service to our clients.

One way we improved communication across the whole team was to create a private Facebook group just for our pet sitters. If you are looking for tools to manage your team of pet sitters, I recommend this free option.

Use a Facebook Group to Manage Your Team of Pet Sitters

If you are a member of my free Facebook group Pet Nanny Coach Community, you’ll see that I post a tip of the day.

It’s popular with the members and I decided to set up a similar resource for my pets sitters.

It’s a series of gentle little reminders about what to do when working for our clients.

Such as, don’t forget to check the key when you are at a registration meeting. Make sure that your first contact with a client is always via phone, not text messaging.

Check that all the doors are locked when you leave the house. Make sure that you rinse the dog bowls or cat bowls on your final visit. Don’t forget to wipe the counters.

Celebrate the small and big wins together

Another function of the Facebook group is to create a community and try to bring us all together.

When we work remotely rather than in a regular office, this virtual space is where we get to know each other and share common issues, as well as celebrate successes.

We have theme days such as “Favorite Pet Friday and we also have team meetings within the group using Facebook lives and chat.

When we want to praise a sitter who has gone above and beyond for our clients we celebrate them as “Sitter of the Month, and it inspires and encourages everyone.

It’s also a great way to quickly reach a group of pet sitters in one go. At times when we’ve needed an urgent pet visit and putting a message in the group helped identify a sitter who could respond immediately.

So, my tip for you today is Facebook groups is a great tool to manage your team of pet sitters. They’re free, you can set reminders, run meetings and communicate face-to-face using lives and group chat.

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