Sitter Spotlight: Laura Breakstone

Today I have a special guest in my home office, which never, ever happens. My student and friend Laura Breakstone, who’s also a Pennsylvanian, came down to visit me today to record this video in person. Then we’ll go grab dinner and catch up on all the goodness on what’s going on with her business. Thank you for being here.

Laura Breakstone:

Yes, yes, I’m very happy to be here.

Colleen Sedgwick:

So I wanted to shoot this video so you can talk about your experience with Pet Nanny Coach, the Launch & Grow Program and the Multiply Mastermind program. So it could be helpful to see what you’ve gotten from it and help others decide if it’s a good fit.

Laura Breakstone:

Absolutely.

Colleen Sedgwick:

All right, so first, can you tell everybody how you came to find Pet Nanny Coach?

Laura Breakstone:

Yeah, I was browsing YouTube, and I just had a dream in my head and thought, what would it take to run a pet sitting business? And all of a sudden, you pop up, and that’s how I got started.

Colleen Sedgwick:

If you go to petnannycoach.com/youtube, you can go to my channel; I’ve got a ton of videos there, from basic videos on how to start a pet-sitting business to videos about automations and high-level strategies. So you can hit over there or not now, watch this first, and then you can go there.

All right, first question. So before we started working together, what problems and struggles were you experiencing? So you were not already a pet sitter. You were a brand new-

Laura Breakstone:

Yeah, I was completely new to the business idea of it. I was doing pet sitting under the table. I was working as a manager at a couple of retail stores and pet retail stores. And people would come in, and they’d say, “Oh, well, do you know a pet sitter?” And I’d say, “Well yeah, I do some pet sitting.”

So it was just on the side, and I saw the potential for it to grow, especially when I started working for the little mom and pop shop because then you get to know people there, they start to know and trust you, as you always say, and yeah, I saw a lot of potential with that. So yeah, that was a side gig.

Colleen Sedgwick:

All right, good. So how did you decide to, or how’d you come to be enrolled in the Launch & Grow program?

Laura Breakstone:

I just wanted to take everything to the next level. I decided I was ready. I don’t think there was any monumental moment other than I just thought, let’s try it out, because I mean, I wanted to shoot for my dreams and give it a whirl. There was no monumental moment. I think I just thought I was ready.

Colleen Sedgwick:

Good. All right, so the Launch & Grow Your Dream Pet Sitting Business is for brand new pet sitters that don’t necessarily have a business yet or for pet sitters that may be in business for a little bit. Still, they’re not getting the results they want, and what I teach in that program is the foundational pieces you need to get to 3k months, and then we take you to 10k months from there.

So that’s the idea. I have my 3k month framework and my 10k month framework. So Laura started in the Launch & Grow program, the 3k framework, and then she enrolled in the Multiply Mastermind program, and it has been such a blessing to have you as part of the program. You’re such a shining ray of sunlight into my life.

Laura Breakstone:

Thank you.

Colleen Sedgwick:

A+ student just decided to make the commitment and go all in. So what made you decide then to go onto the Mastermind?

Laura Breakstone:

I needed more. I just needed more. It worked out so well, and I thought this program is amazing. What’s the next level? I needed to know that next level.

Colleen Sedgwick:

It’s much more advanced.

Laura Breakstone:

Yeah, yeah, it’s a lot more advanced because with the Launch & Grow, it’s just getting that initial stuff out of the way, forming the LLC, building a website, all that stuff, so then once you have that down, then it’s like, now what? That was the biggest thing, it’s like, okay, well, I’m started, but now what? That was a scary thing for me, so the fact that you had a program laid out to tell me, here’s what you do, I had to go for it.

Colleen Sedgwick:

Good. And here’s the problem, guys, is that many pet sitters don’t even know what’s next. Let’s say they may jump and start their businesses, lay the foundational pieces, and have clients, but they don’t understand how to scale their business, and they get stuck working in their businesses instead of on their businesses.

And the truth is that there are only so many hours in a day that you can trade for dollars, so you get stuck completely trading hours for dollars and can’t scale the business.

And that is where the Multiply Mastermind program comes in. It’s how to multiply your existing business, where you have a client base, you’re making money, but now we want to take it to the next level where you’re making money with working less.

So the less you work, the more you make, the more freedom you have, and the more impact you can have because of all the clients you’re going to be able to serve. So that’s the difference between getting out and working in the business. So before you joined, what fears, what were you worried about? Were you worried about anything?

Laura Breakstone:

Before I joined Multiply Mastermind you’re talking about?

Colleen Sedgwick:

Yeah.

Laura Breakstone:

I don’t know anything I was worried about regarding the program because that was super laid out. I mean, there’s always that financial aspect of it, too, that you have to consider, but the way I looked at it is like you’re paying for a college class.

And actually, I got to tell you that this is worth more to me than a college class. I’m serious, I paid for four years of college, and I feel like I learned more doing this than I did my entire four years of college because in college, you’re paying for a lot of fluff courses.

Colleen Sedgwick:

Absolutely.

Laura Breakstone:

Let’s be real, I mean, it’s a lot of fluff, and I’m not technically using my degree. Although it applies to this industry, it’s a pre-vet degree.

Colleen Sedgwick:

Yeah.

Laura Breakstone:

But this, actually, I learn more doing this.

Colleen Sedgwick:

Wow.

Laura Breakstone:

Because it’s real-world practical experience and knowledge that you’re gaining.

Colleen Sedgwick:

Right, business structure, business advice, online marketing advice, how to find clients, service them. Good, that makes me happy. All right, what are the greatest results and benefits you have received from being in the Mastermind?

Laura Breakstone:

There’s so many. There are so many. How do I even rattle them off? One of the most obvious ones is just revenue increase. I mean, you see that every single month, increase after increase.

But there are business things you learn from this program, but there are also life things you learn from this program too, and both of them were near and dear to me. There’s certain things that you have to overcome a lot of mental hurdles with, like self-confidence issues and things like that, and this program also helps you battle some of those anxieties and fears, which was another great benefit out of this. Especially with the book club, that’s great. Inspirational reading. It’s changed my life.

Colleen Sedgwick:

Yeah, I had a student tell me that the book club has been life-changing for her the other day.

Laura Breakstone:

Mm-hmm, yeah.

Colleen Sedgwick:

So the year that Laura joined, I decided to incorporate a lot of mindset work versus just business strategy because that’s what I was known for, and I thought, you know what? What’s missing here is the mindset piece because people get stuck in fear, people get stuck in not wanting to step out of their comfort zone, so I thought, I need to add an element to this program that we work on that, and one of those things is a book club that we do.

We dive deep into the book and do workbooks and exercises based on the principles we learn. So not only are my students getting a lot out of it, I am too. I love it.

Laura Breakstone:

Yeah, yeah.

Colleen Sedgwick:

At first, I was like, I don’t want to be reading a book every month, but they need this, and now I’m like, it’s great.

Laura Breakstone:

Yeah, and the audiobook option also helps because you just read in the car.

Colleen Sedgwick:

Right.

Laura Breakstone:

Well, listen in the car. You don’t read in the car.

Colleen Sedgwick:

Yeah, listen in the car. And it’s not mandatory. I tell all my students that join, “I would love for you to be part of this, but if you don’t want to be, that’s fine too. It’s not part of the core curriculum,” but I think it’s really helpful.

Laura Breakstone:

Yeah, yeah, for sure.

Colleen Sedgwick:

All right, good. All right, so would you recommend the Multiply Mastermind to pet sitting business owners who want to multiply to 10k or more a month through sales, systems, and support?

Laura Breakstone:

Yes, big yes, Oh my gosh, I do recommend it. Any chance I can get I recommend you because it’s just a life-changing program.

Colleen Sedgwick:

Oh, well, thank you. I appreciate you being here.

Laura Breakstone:

Yes, absolutely.

Colleen Sedgwick:

All right, guys, any questions about the Multiply Mastermind, you can go to applytomultiply.com. On that page, you’ll get all of the information about the program and what’s included, and you can apply on that page. We’ll hop on a call to discuss to see if we are a good fit to work together, and we’ll go from there. All right, but if you are interested, go to applytomultiply.com, and hopefully, we’ll be chatting soon.