My Secret Sauce to Building a Lucrative Pet Sitting Career
I realized that I had been making videos for members of the pet sitting industry for many years. Some of you may not know who I am if you’re new to the industry. So I wanted to take this opportunity to let you know a little bit about me and how I was able to make millions was in the pet sitting industry, and how I became to be a coach to help others create lucrative pet sitting careers.
Flashback to 2001. I was a special education teacher teaching Down syndrome children, and I was completely unhappy in my career. As much as I loved the children, I did not feel like I was supposed to be doing this. I felt like I was trapped in the classroom all day. I wanted to be out in the fresh air, and I didn’t know what to do. I graduated from Ohio State with a special ed degree. So I had just assumed that this is what my path is supposed to be, to be a teacher.
After a heartfelt conversation with my parents where they asked me, “Colleen if you could do anything, what would it be?” And I said, “Well, I wouldn’t mind playing with dogs all day.” I said it as a joke, but it ended up being the sentence that changed my life. I decided at that moment that I was going to create a business based on my love of animals. That was how Pet Nanny started.
The problem was I knew nothing about business. Back then, I think there was like one book on the market. I read the book, and I followed the instructions, but that’s pretty much all I knew about business.
I didn’t know about business, marketing, team building, systemizing your business, and managing my finances. I spent a lot of years spinning my wheels. I did not get very far with the company. I ended up creating another job for myself, where I was working a lot.
I had clients, but non-ideal pet-sitting clients who didn’t respect me. They took advantage of me, called me all hours of the day and night. I had no free time. I’d never spent the night in my bed because I was always at my client’s houses, and it got exhausting.
To me, it was like I was maybe making a little more than I was when I was teaching, but I had no free time whatsoever. I completely lost my freedom. So at that point, I was trying to decide, do I want to do this? Or do I want to start something else? Maybe pharmaceutical sales, go back to teaching. I didn’t know.
Then again, I made the decision. I’m going to give this a go. I’m going to try to create a business that can run without me being an integral part of running it.
Create a business that can run without you being the integral part of having it run.
So I hired a business coach. I attended events, read books, and did everything. I implemented, and I got results.
Currently, I have three managers that manage the company and a staff of 40 pet sitters that go out to take care of my client’s home. On average, we make around $75,000 a month in revenue, and I only have to work one hour a week in the business.
I started knowing absolutely nothing to get where I am today. It took me a lot of years to get to where I am today.
That’s how you will market your business, how you’re going to get new customers, how you’re going to wow your customers, and how you’re going to nurture your current customer list.
Have support. Find amazing pet sitters.
This is how you’re going to assess to make sure they’re going to be a good fit to work with your company, and it’s how you’re going to onboard them.
So by the time they’re ready to get started with your customers, they’re going to do a fantastic job.
What systems do you need in your business for it to run like a well-oiled machine? How to document them and build out your online business hub so that your business can run without you. That is how you know you have a true business.
Have the freedom to continue growing the business and doing things you love.
Guys, money is a good thing. Think about all of the things you can do and all of the charities you can commit your time to if you have extra money.
And freedom. You’re not stuck working like I was seven days a week, 365 days a year. You can have the freedom to continue growing the business on the backend. You can have the freedom to take part in hobbies that you love. Horseback riding, tennis, and paddle tennis. You like to travel. You want to work from different areas. You can do that when you build this type of business.
How many pet owners and pet lovers in your community can you impact with your amazing service?
So by you building this awesome pet sitting business, you’re going to be able to service so many more pet lovers and their furry pals and provide them with stellar pet care. And become a standout in the pet sitting industry.
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