First, I need you to understand that you must think of spending money on your business as an investment. For example, say you spent $50 in a month on Google AdWords and those ads brought you in only 1 new client and the lifetime value of a new client is $1,000. You can easily see how that $50 is money well spent. You paid Google to bring you that new client, which you may not have gotten without them and you can expect that on average, that client will spend $1000 with you over their lifetime of using your service. Make sense? Investing in your business is a good thing. That being said…
There are some very effective low cost marketing strategies for pet sitters.
#1. Get a website
Nowadays you can create a website for free and pay less than $1 per month for hosting, so there is no excuse why in the digital age we live in, you should not have a business website!
Here is a video on how to easily create a free Tumblr blog site.
Here is a video on how to create a website using WordPress.
For inexpensive hosting, here is a list of the cheapest hosting companies in 2015.
Testimonials are one of my favorite low cost marketing tools, because they cost you nothing and they do all the selling for you.
Create a page on your website dedicated solely to rave reviews and direct your client prospects there. You can also create your own PDF handout with your very best testimonials. If you want to get fancy, go to www.fiverr.com and have someone create an attractive PDF for you. $5 is serious low-cost!
#3. Send out a Warm Letter
A Warm Letter is a personal letter written by you to everyone in your address book. Your letter should be “warm” and it should tell your peeps all that’s going on with your business and the best way for them to refer you.
Make sure that the letter is written to the person (don’t make it general) and sign the letter. You can use a Word Doc Mail Merge to personalize the letters. Again, if you don’t know how to do a mail merge, go to www.fiverr.com, search for “mail merge” and hire someone to do it for $5. When choosing who to hire to do your work, make your choice based on their user rating. They can also create your mailing labels template from your list of contacts. Fiverr gives you the ability to have tasks like this completed for next to nothing, so there is no reason you should waste an entire day trying to figure out how to do it on your own.
Your Homework Assignment:
- If you don’t have a website, go get one. A website is an absolute business must-have!
- Start collecting testimonials from your clients and post them on your website and package them in an attractive PDF handout.
- Write a warm letter and mail it to your contacts.
Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend.