How to Make Consistent Sales With Your Dog Walking Business
The most common question is from many, many of you who are wondering how they can make consistent sales with their pet sitting or dog walking business.
Always Be Marketing.
My answer is always to be marketing so you always have clients. ABM. What does this mean? This means that you need to market your business to attract ideal clients to your company consistently. Most pet sitters I speak to aren’t marketing at all, and if they are marketing, they’ll do some things here or there.
They may lose a bunch of customers and then run out and do some drive-by marketing where they’re going to run out and do some stuff. And then the marketing stops.
Create a marketing plan, then add it to your marketing calendar.
As the business owner, petpreneur, visionary, and CEO of your company, it’s your responsibility to create a marketing plan and then add it to your marketing calendar. You are implementing a marketing strategy every Monday through Friday for your business.
We call this the Marketing Power wheel in my Multiply Mastermind program and my Launch and Grow program. I have all my students print it off and tape it up where they can see it. These are the marketing activities that they are told to do on a regular and consistent basis.
If they do that, they will regularly and consistently attract clients to their business.
Always be marketing, so you always have clients. It is a weekly task in your business. It’s not something you do here or there. Now, if you are stuck trading hours for dollars working in your business, you still need to build your team, and you don’t have any clients, or you don’t have any time to attract new clients, that’s an issue in itself.
That means you’re now the bottleneck in the business, and major business activities that need to be happening aren’t happening, and then your business is suffering, and it doesn’t grow.
Step into the petpreneurial role.
Understand that your job is to market on a consistent basis. Always be marketing, so you always have clients. It’s as simple as that.