How to be Ready for 2021
We previously talked about your pet sitting business vision and the results that you want to create and get really, really, really clear. To get there, we need to start taking some action, maybe action that we haven’t taken in the past, or we need to possibly stop doing some of the things that we are doing to get to where we want to go.
I want you to think about three things.
The first thing we’re going to talk about is what you need to stop doing to get to where you want to go.
If you’re going to create a six-figure pet sitting business, perhaps you need to stop doing the pet sitting because if you are still doing the dog walking and the pet sitting, there’s only a certain number of hours in the day you can trade for dollars.
Therefore, you’re going to have a cap on the amount of income you want to create. If you’re going to build that multiple six-figure lucrative pet-sitting career, perhaps that is what you need to stop doing.
So maybe you will have already stopped doing the pet sitting, but you’re spending your entire day answering phones, returning emails, doing all the scheduling, doing the payroll, et cetera. Maybe you need to stop doing all aspects of the administration of the pet sitting business.
When I flipped over from being a pet sitter and dog walker and took over all the managerial roles, that became a full-time job very quickly. Perhaps those are the roles that you shouldn’t be focusing on anymore, that you should delegate to a manager to focus on income-generating activities.
What else do you need to stop doing in your business? Perhaps it is the hiring, that’s another thing. After my business got to a certain point, I spent so so much time interviewing and processing, and onboarding new sitters that it ate up all my time. And again, I was then not focused on income-generating activities.
Think about what we need to keep doing.
Maybe you have a fantastic way with people, and when issues pop up, your clients love how you handle problems. Perhaps you have the manager doing the other admin stuff, but you’re going to keep dealing with the issue resolution.
Maybe you’re good at writing emails or writing letters. Perhaps you’re good at smoothing things over. This is a role that you probably don’t want to give up if that is the case.
Maybe you have a keen sense of the type of people you want to hire for your business so maybe hiring needs to stay on your list of duties. Perhaps you need to keep doing excellent video content.
Maybe you’ve done these how-to videos that have gotten a lot of engagement on social media. These are the types of things, really think about what you need to keep doing in your business.
What do you need to start doing
Again, how you got to where you are is not going to get you where you want to go. What do we need to add and start doing to create the business of our dreams?
So maybe you need to start networking. Perhaps you need to join a networking group. Maybe you need to start doing some paid advertising, like Google ad words or Facebook ads. Many people are super scared of venturing over into paid advertising, but I’m telling you that it is fantastic once you get it set up correctly.
Perhaps you need to start working on your leadership skills with your teams. Maybe you need to have regular team meetings.
So really thinking about your business in three ways, what are you going to stop doing, what are you going to keep doing, and what will you start doing? Very, very simple questions you can ask yourself. Write it down, and then commit to that for your plan for 2021.
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