In my Multiply Mastermind Program, we have a monthly book club. We read a fabulous one this past summer, and it was called Traction by Gino Wickman. I love this book so much because he dials down how to get a business where you are not the person that’s doing the client work. How do you do that in your pet sitting business?

Create Systems and Processes

The system runs the business, and the person runs the system. If you’ve heard me say it once, you’ve heard me say it a million times. This is how you create a turnkey system for your business without you actually being the one doing the client work.

Create a Weekly Scorecard for Your Pet Sitting Business

In this book, one of the strategies that he suggested to create is a weekly scorecard for your business. This puts your data into a quick and easy snapshot that you can look at every week.

Every Monday, my manager fills out the scorecard from the week prior. She sends me an email. I can open the email first thing Monday morning and see exactly what happened the week before. It immediately put this into action with my pet sitting business.

I will go through and tell you what we are tracking in the pet sitting business at Pet Nanny. I absolutely love this tool.

First, we’re doing weekly revenue, then payroll, then how many client prospect phone calls we had. How many new clients have we enrolled. How many surveys were submitted. How many business review requests were made. How many testimonials have we received.

How many customer problems we had. How many refund requests did we have, or how many refunds were given.

Then we move on to the sitters. I want to know the total number of sitter applications, and then I dial down that number even deeper into how many applications are in the service area. We could receive many applications, but if they’re not in my actual service area, they’re useless.

Then I want to know how many interviews were scheduled. How many were completed. Then I want to know the total number of pet sitters currently on our roster and how many are still needed.

Then I dial that number down even deeper to the specific service areas where we need sitters. How many sitters do we need in Malvern? How many do we need in Wayne? How many do we need in Berwyn? So on and so forth.

That way, we’re clear on what we need to be working towards.

Use the Scorecard Yourself if You Don’t Have a Manager

This is something super simple that you should start right away for your business. It doesn’t matter if you don’t have a manager yet. You can be filling this out. Then when you do hire your first manager, this will be something you will delegate to them.