The-Top-3-Essentials-for-Pet-Sitting-Websites

Your Website Should be the Cornerstone of Your Pet Sitting Business

Your website should be the cornerstone of your business. In most cases it will be your customers first impression of you and your business, so it’s important that you make those first few seconds when a visitor lands on your page count.

My advice to you is to hire a reputable graphic designer who will create a beautiful and functional web site for your company. I promise you, this will be the best money that you ever spend on your business! You can easily have a new site created for a reasonable amount of money. Visit www.elance.com or www.guru.com or www.odesk.com to post your job and find a great designer.

When designing your pet sitting website it’s important to communicate with your designer exactly who your target market is and what it is that you’re looking to accomplish. Remember, designers are great at creating beautiful sites, but not many know and understand the business side of things. You need to let them know exactly what should be included.

The 1st Essential for Pet Sitting Websites

The first essential is your contact information on each and every page of your website. I know this seems like a no-brainer, but how often are you on a site where you can’t fine the phone number? Pretty often, right? You don’t want your visitors to ever have to search to find a way to contact you. Also, we’re now in the mobile age where a large percentage of your pet sitting prospects will be on their phones when they land on your page. Make it easy for them to reach you. All they should have to do is point and click to call your office.

The 2nd Essential for Pet Sitting Websites

The second essential is to establish the “know, like and trust factor” with your visitors. I know I’m always harping on this, but in our industry this is crucial for converting visitors into paying clients. Think about it this way… our new customers are in essence giving strangers the keys to their homes and trusting them to take care of and safe-guard their most prized possessions. They need to visually see you and immediately get the feeling that you are a person for whom they can trust and rely on.

How do you do this? You add a video of you on the homepage of your site. I know everyone’s first reaction to this is, “no way!” That was certainly my first reaction, but I’m telling you if you want to bring in tons of new clients, video is a MUST!

The 3rd Essential for Pet Sitting Websites

The third essential is testimonials from happy clients. Social proof is one of the best and most cost-effective ways to convert prospects into paying clients. If they can see that your current customers are raving fans they will be much more likely to use your service. If you don’t have testimonials, go and get them! Ask your clients if they wouldn’t mind writing a few words about their experience with your company. If you’re just starting out, be sure to go above and beyond the call of duty for your new clients (you should always do this,) then follow-up with them afterwards to see if they were happy. If they are, you ask them for a testimonial.

Try and get into the mentality of going and getting the things that you need but don’t have versus having the mindset where you say, “I don’t have that, so I’m not going to do that.” You won’t get too far in business if this is the way you think.

Your Homework Assignment: Go and do it or go and get it!

  • If you don’t have a website, get one! Websites are so inexpensive these days; there is really no excuse to not have one. If you don’t have a website you will lose credibility with your pet sitting prospects and you will fall drastically short against your competition.
  • If your website is basically a virtual brochure it’s time to upgrade. Hire a designer and get a professional site created. Be sure to include the contact information on each and every page.
  • Record a video of you on your homepage. If you can’t afford to have a professional one created then have friend record it for you on your phone. It doesn’t matter! You just want your prospects to know, like and trust you.
  • Gather testimonials for your site.
  • Download my 12 Website Essentials Infographic right below this post. This will help you to create your new amazing pet sitting website!

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Increase the Know, Like, and Trust Factor on your Website

Hey, guys! My strategy for you today is the Know, Like and Trust Factor.

I was out and about early this morning. I had to be at the hair stylist by seven o’clock to get my hair done.  The Pet Nanny Coach site is being updated (I can’t wait until you see it!), and I needed some fresh, new photos (if I see that picture of me with Dr. Watson one more time. . . !).

I wanted to get new pictures taken for my new site, and this got me thinking about your websites.  There are so many that I visit and I don’t see anything of you anywhere on your site!

I’m not saying I don’t understand, because I did the same exact thing with my first site. I didn’t want to be anywhere on there. I had pictures of pets everywhere, but Colleen was nowhere to be found until my business coach taught me the importance of the Know, Like and Trust Factor.

What is the Know, Like, and Trust Factor?

So, what is that?  It is giving the people the opportunity to know, like and trust you through your website, because people like doing business with people.

People want to know who the owner of your business is. People want to know who they’re going to trust to come into their homes to care for their most precious pets, and their homes and their prized possessions, and you can do this through your website.

A Challenge – Part One

So, my challenge for you is first, to create a video on the homepage of your website – face to camera. You need to look at the camera and say, “Hi, my name is Colleen Sedgwick. I’m the owner of Pet Nanny, and my pet sitting company rules, and this is why.”.

You want to let them know who you are, what you're about, what you stand for, and what your values are. Click To Tweet I can promise you this – you are going to see a huge uptick in the number of new clients that you get from visitors to your website. They’re going to have a connection with you through the video, and they’re going to get to know, like and trust you.

A Challenge – Part Two

The second part of this challenge is to look at your “About” page and spruce that page up!  Your About page is the second most-visited page on your website, after your homepage. So, you really want to make this page shine.

You want to let people in. Share details about you, such as:

  • Let them know what organizations you belong to.
  • Why did you start this business?
  • Did you have a defining moment in your life that made you say, “Hey, I want to start a pet care service that is extraordinary.”
  • Are you involved in rescues?

Tell them your story

Anything that is going to open a little window into who you are is going to make a huge difference.  Your website visitors are going to begin to know, like and trust you right from the get-go, and you’re going to sign up clients much more easily than when you were not showcasing yourself.

So get out there and complete this challenge!  Create a face to camera video to put on your homepage, and spruce up that “About” page and show people who you are.

All right, guys, I am wishing you a great day. Take care!