How to Read More Books in 2021

How to Read More Books in 2021

This is a challenge that I’ve extended to my students in my Multiply Mastermind Program and my Scholars Program.

But one of the big things I hear when I suggest different books to members of my pet sitting community or my students is “Colleen, I do not have the time to read a book. I don’t have time to do anything for myself, let alone sit down and read.”

Start listening to books.

I use an Audible app through Amazon, and it’s given me the ability to take in at least one book a week.

Realize you have plenty of time when doing other things.

You might not have time to sit down with an actual hard copy book, but my second tip is you have plenty of time when you are loading and unloading the dishwasher, cleaning your house, doing laundry, and you’re walking the dog. If you put your earbuds in and listen to the book when you’re doing these things, you don’t need a lot of mental concentration when doing these types of tasks. You can consume more.

Speed up Audible.

You don’t have to listen to it at the exact speed that the author is reading. You can go up to two times as fast and that way you can get through more books.

How to Read More Books in 2021 - ver02

 

I highly suggest trying to read more in 2021. Please start with The Big Leap, which is my all-time favorite. I recommend it to everyone in my pet sitting community. Get Audible on Amazon, put your earbuds in and listen while you’re doing housework, and speed it up if you need to, and that’s how you’re going to get more reading in this year.

Enter your first name and email below and we’ll send Your 12 Website Essentials Cheat Sheet to your inbox. It’s 100% FREE!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How to be Ready for 2021

How to be Ready for 2021

We previously talked about your pet sitting business vision and the results that you want to create and get really, really, really clear. To get there, we need to start taking some action, maybe action that we haven’t taken in the past, or we need to possibly stop doing some of the things that we are doing to get to where we want to go.

How to be Ready for 2021

 

I want you to think about three things.

The first thing we’re going to talk about is what you need to stop doing to get to where you want to go.

If you’re going to create a six-figure pet sitting business, perhaps you need to stop doing the pet sitting because if you are still doing the dog walking and the pet sitting, there’s only a certain number of hours in the day you can trade for dollars.

Therefore, you’re going to have a cap on the amount of income you want to create. If you’re going to build that multiple six-figure lucrative pet-sitting career, perhaps that is what you need to stop doing.

So maybe you will have already stopped doing the pet sitting, but you’re spending your entire day answering phones, returning emails, doing all the scheduling, doing the payroll, et cetera. Maybe you need to stop doing all aspects of the administration of the pet sitting business.

When I flipped over from being a pet sitter and dog walker and took over all the managerial roles, that became a full-time job very quickly. Perhaps those are the roles that you shouldn’t be focusing on anymore, that you should delegate to a manager to focus on income-generating activities.

What else do you need to stop doing in your business? Perhaps it is the hiring, that’s another thing. After my business got to a certain point, I spent so so much time interviewing and processing, and onboarding new sitters that it ate up all my time. And again, I was then not focused on income-generating activities.

Think about what we need to keep doing.

Maybe you have a fantastic way with people, and when issues pop up, your clients love how you handle problems. Perhaps you have the manager doing the other admin stuff, but you’re going to keep dealing with the issue resolution.

Maybe you’re good at writing emails or writing letters. Perhaps you’re good at smoothing things over. This is a role that you probably don’t want to give up if that is the case.

Maybe you have a keen sense of the type of people you want to hire for your business so maybe hiring needs to stay on your list of duties. Perhaps you need to keep doing excellent video content.

Maybe you’ve done these how-to videos that have gotten a lot of engagement on social media. These are the types of things, really think about what you need to keep doing in your business.

What do you need to start doing

Again, how you got to where you are is not going to get you where you want to go. What do we need to add and start doing to create the business of our dreams?

So maybe you need to start networking. Perhaps you need to join a networking group. Maybe you need to start doing some paid advertising, like Google ad words or Facebook ads. Many people are super scared of venturing over into paid advertising, but I’m telling you that it is fantastic once you get it set up correctly.

Perhaps you need to start working on your leadership skills with your teams. Maybe you need to have regular team meetings.

So really thinking about your business in three ways, what are you going to stop doing, what are you going to keep doing, and what will you start doing? Very, very simple questions you can ask yourself. Write it down, and then commit to that for your plan for 2021.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

TITLE - How to Manage Your Pet Sitter's Lack of Response Time

How to Manage Your Pet Sitter’s Lack of Response Time

I’m doing a follow-up to a video I did a few weeks ago, wherein I gave a tip to include due dates when requesting things from your team of pet sitters or customers.

I received a follow-up question from a community member.

“Colleen, I loved that video. I implemented it immediately. However, I still heard crickets from my staff of pet sitters. What would be your next step? Or what consequences would you institute if this happened to you?”

I would call a meeting with the said sitter and say, “I sent you this email on this date. I gave you this due date. Number one, I never received an acknowledgment. Number two, you did not turn in the video by said date. Why is that?”

Then you listen to their response.

QUOTE - How to Manage Your Pet Sitter's Lack of Response Time


You don’t want to be that person, just the talking head. Take time and listen to what they have to say.

Then I’d say, “Okay. A requirement for this position is I need this video to create a trust factor for our customer prospects. I also need you to respond to me when I request something from you. I’m going to ask you, is this still a position you are interested in doing?”

If they say, “Yes, absolutely,” say,

“Okay, wonderful. But moving forward, I’m setting this boundary, which is the personal responsibility that I’m requesting from you. This is how we do business around here. You ignoring my emails is no longer going to fly.”

If they say, “No, this isn’t actually for me,” you are better off.

Think of it this way. Let’s say your customer left a last-minute note. They’re running out the door, and they said, “Oh shoot, there are two new plants by the slider. I need to have the sitter water them.”

Do you want a sitter to be like, “I don’t know if I’m going to do that today. I don’t feel like it.”?

No, of course not. That is pretty much what that sitter did to your professional email, requesting a video from them and giving them a duty. They blatantly ignored you.

Now, it may have fallen through the cracks. There may be a reason. With this specific situation, people are often nervous in front of the camera, and instead of telling you that, they may have just tried to ignore it.

This isn’t a total deal-breaker. It would be best if you instituted what you’re going to allow and set the stage for what you expect from your team of pet sitters.

If they explain, “I’m just really nervous about being in the camera,” give them helpful tips and tricks.

If they say, “No, this position isn’t for me,” you’re better off. That is how I would personally handle it. It doesn’t have to be a contentious conversation.

It could be a friendly conversation. “You’re amazing. I love how my customers love you, and the pets love you. But here’s the deal. I am the owner of this company, and I need to know when I send you a request for something that you, one, acknowledge and, two, get back to me in a timely fashion. If that’s not going to work, then this business relationship isn’t going to work.

I hope that makes sense and you find that helpful.

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

TITLE - Avoid Perfection Paralysis in Your Pet Sitting Business

Avoid Perfection Paralysis in Your Pet Sitting Business

I had a great coaching call with one of my Multiply Mastermind students, and we were talking about automations. Automations are what I teach my students to create on the backend that will take the manual processes out of their business, so things are happening without doing every last piece of it.

The number one automation we need to get is a lead magnet on their website. That is something you can offer your customer prospects in advance that will give them value, that’s going to add them to your email list, to convert them into a customer.

My student created several lead magnets. A lead magnet for dogs, for cats, one for summer, and one for winter. They were all excellent lead magnets, but she doesn’t need seven of them.

She just needs one.

She needs one to get it up and to run within her automation to get the campaign going.

That is what this lesson is all about. You have to be aware and mindful of the rabbit holes.

QUOTE - Avoid Perfection Paralysis in Your Pet Sitting Business

 

My student is staying stuck because she’s focusing too much on the rabbit holes and perfection paralysis. She was afraid to get it out in the world before it’s perfect.

There’s always plenty of time to get it perfect and add the bells and whistles to make it amazing.

Right now, get it up, get it out into the world and get it running because that’s how you’re going to build and grow your business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

TITLE - Quick Tip on How to Increase Response Time From Your Pet Sitters

Quick Tip on How to Increase Response Time From Your Pet Sitters

I had a weekly private coaching call with one of my students when she let me know that she had sent an email to her pet sitters requesting a video from them. She will use the videos on her website and marketing materials to create the know, like, and trust factor with her prospective customers.

The sitters didn’t respond or acknowledge the email.

QUOTE - Quick Tip on How to Increase Response Time From Your Pet Sitters


So I suggested the following.

(1) Rewrite the copy of the email.

Start with:

Dear First Name,

Last week, I had requested a video. This is why I am requesting it.

(2) Then, explain the importance of the request and include instructions on how to do it

For example:

Don’t stress out about it. It’s easy, peasy. Grab your iPhone, introduce yourself, let them know what your pet care values are, and that you’re super excited to meet them and their furry pals.

(3) Always include a due date

Anytime you are requesting anything from your staff or requesting a testimonial from your clients, always include a due date. People respond to due dates. Otherwise, it just sits in their inbox as something to do when they get to it.

I hope this helps.

Enter your first name and email address below to receive our Wildly Successful Pet Sitting Business Plan Workbook

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

The key to freedom in your pet sitting business

The Key to Freedom in Your Pet Sitting Business

Systems in your business are the key to your success. Imagine your business running like a fine-tuned machine. You have time to spend with family, take a vacation, play a sport or hobby.

You are the bottleneck in your business, and you are stopping yourself from being able to grow to a higher level. It’s taking up all your time. Your business is supposed to add and expand your life.

Systematizing everything takes yourself out as the bottleneck of your business.

You should have a system for new client calls, what happens when they sign up, an onboarding process, hiring system, marketing system, what to do when the website goes down, and the protocol when a sitter locks himself out of the house, etc. When everything is organized, then that is when you will gain your freedom back.

The key to freedom in your pet sitting business


Use Google Drive to organize your online business hub.

This will make it simple to delegate to your team, have things done, and complete it to your standard. There will be no questions about how you want something done in your business.

Use screen recordings when explaining things.

You have your computer showing step by step by step, how you want something done. Plus, you have an outline format.

The system runs the business, and the person runs the system. You should not be the system in your place, and that’s what most pet sitters are doing.

I hope this helps.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

TITLE - What to do when you lose motivation with your pet sitting business

What To Do When You Lose Motivation with Your Pet Sitting Business

There’s this thing called motivation that ebbs and flows. Some days you wake up, and you’re like, “All right, I’m ready to do this,” and you get a whole lot of stuff done. The next day you don’t feel like doing anything and don’t want to work on the business.

This feeling is normal. You’re a normal human being.

Motivation is a discipline, not a feeling

Think about professional athletes. They have to wake up every day to train to be in shape. I highly doubt that these people want to do this all day every day, but they don’t have a choice. They are working at it every single day to play at their peak performance level.

It’s the same with your business. You need to learn to act even when you don’t feel like it.

QUOTE - What to do when you lose motivation with your pet sitting business

 

Recommit to Yourself

It would be best if you told yourself, “Okay, this is what I set out to do. This is the business that I want to create. These are the results that I want to create. I’m the one that’s going to make them happen, and I’m going to do this whether I feel tired, whether I feel sad, whether I feel groggy. I’m going to wake up, and I’m going to work on my business every single day.”

Little steps add up. So every day, work on three tasks. You get more done, that’s amazing. If you can get three tasks done every day, you will grow leaps and bounds in your business.

So again, motivation is a discipline, and it is not a feeling. Once you learn that and get that mindset and say, “I just don’t feel like doing it, but I’m going to do it anyway,” you are going to reap the rewards.

Take this time to recommit to yourself, to your business, and to your future self, because your future self will thank you for doing so.

Enter your first name and email address below to receive our Wildly Successful Pet Sitting Business Plan Workbook

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Get More Done in Your Pet Sitting Business by Creating a Model Calendar

Get More Done in Your Pet Sitting Business by Creating a Model Calendar

Pet sitters struggle with time management, especially if you are still out doing the dog walking, pet sitting, and house sitting. Thus, it makes it challenging to work on the business to move it forward. I talked about this previously when writing about Creating a Container Around Your Time. Today’s lesson has to do with Making a Model Calendar.

Make a Model Calendar

The model calendar is a strategy wherein you get a Google Calendar, then create a structure and routine for yourself.

For example:
– Monday 7:00 am: Plan your week. This is your planning power hour.
– Tuesday to Saturday 7:00 am: Admin work. Check customer emails, respond to customer requests, etc.

Put Focus Time on your calendar.

This is when you are committed to showing up for yourself, to work on and grow the business. If you stick to your calendar, you are going to be so much more productive. But the trick is to show up for yourself. The only person you’re letting down by not following your model calendar is you.

QUOTE - Get More Done in Your Pet Sitting Business by Creating a Model Calendar.png

 

Don’t forget to test your model calendar.

You may find out that you don’t show up for your Monday power hour sessions. So you may decide to move that to Sunday afternoons.

You may find out you need more time for admin work on Mondays and Fridays. So you may increase those hours.

You may find out you’re not showing up for your focus time and implementation time to work on the business at that specific time for whatever reason. Move the time.

The hours of service can vary among pet sitters. You need to test things out to figure out what works for you.

So creating a routine, structure, and framework for your week helps get much more done. Go to Google, create a Model Calendar, and get to it.

Enter your first name and email address below to receive our Wildly Successful Pet Sitting Business Plan Workbook

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.