How to Create a Powerhouse Pet Sitting Website

How to Create a Powerhouse Pet Sitting Website

Last week I wrote a post about the 5 elements of on-page search engine optimization. My hope is that you quickly turned around and implemented the strategies I laid out for you, but my guess is that many of you tuned out the moment you read the term “SEO.” If this was you, don’t worry! I get it! I too used to wander off to lala land whenever high-level technology conversation began. It was just so overwhelming to me that I’d rather pretend it wasn’t important.

Well, I have some good news for you. You don’t need to know how to do these types of overwhelming tasks. WOOHOO! Isn’t that a relief? You should delegate them to a team of skilled professionals who know what they’re doing and can complete the tasks in a fraction of the time it would take you to learn and then implement yourself.

Personally, I didn’t even know that these types of services existed until about 5 years ago. I mean, I knew that there were people who would make changes to your website, but I didn’t know that you could hire a team of professionals who were skilled in ALL things technology. Once I made this fascinating discovery and I hired my first web team, I saw my business pick-up a ton of momentum.

Repeat after me… “My pet sitting website is the cornerstone of my business.”

Say it again… “My pet sitting website is the cornerstone of my business.”

If you want to see your pet sitting business reach new heights, you need to have a pet sitting website that is client attractive, meaning it pulls in your ideal prospects and pushes away your non-ideal prospects. You need to design a FREE offer, so you can capture the information of your prospects and follow-up with them to turn them into paying customers. You need to write a blog with Google Authorship, so that you are adding fresh new content to your website and therefore ranking higher on Google. The list goes on and on.

How to Create a Powerhouse Pet Sitting Website

A team of website professionals has the ability to…

#1. Create a beautiful and functional web site design that is also mobile responsive

#2. Design an opt-in for your free offer

pet sitting business

#3. Design web forms that your clients can submit directly from your pet sitting website

pet sitting website

pet sitting business

#4. Create a blog design that is simple and easy to read and SEO friendly

pet sitting website

#5. Create an E-Commerce Store

pet sitting business

#6. Add video to your pet sitting website

pet sitting business

#7. Create beautiful PDF’s, ECovers and Infographics

pet sitting website
They will also…

Help with SPAM, page loading speed, Google Analytics, search engine optimization, social media optimization, article marketing, video editing, marketing material creation, keyword research and mail merges. You name it, they can do it!

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5 Things I Would Have Done Differently In My Pet Sitting Business

Tips I wish I had known when I started my pet sitting business

It’s hard to believe but it’s been 19 years since I first started my pet sitting business! There have been ups and downs, but I’ve learned a lot along the way and today I want to share with you the five things that I would have done differently (if I knew then what I know now.)

Hopefully, you can learn from these tips and do them differently in your pet sitting business, so that you can get where you want to be much faster.

One: Have a clear vision of the results you want to achieve

The first thing I would have done differently is to have a clear vision of the results I wanted to achieve in my business versus just flying by the seat of my pants, which is pretty much what I did.

I had no plan, I had no vision, I had no idea what I wanted to create, I had no idea what I wanted to make each month.

It took me a long time to get to where I am now because clarity equals power, and I didn’t have any clarity. Be clear on what you want to achieve, and you’re going to get there much faster.

Two: Hire help as soon as possible

If your business depends solely on you, you do not have a business, you actually have a job. I know because I did this.

I had a job for many years. I created a large job for myself. As my business was ramping up and I started getting all these customers, and I was booked out all the time, I worked 12 to 15 hour days, seven days a week, 365 days a year.

I had no idea how I could stop being the sole person that was managing the business and doing all the client work. When I finally learned how to do it, and I built a strong team, things started to happen really quickly. I created a balance in my life and my work, which is just so important.

Your business is supposed to add to your life, not to make you miserable, exhausted, and burned out.

pet sitting business

 

Three: Use technology to expand your business

The third thing I would have done differently is I would have leveraged technology so much sooner.

If you are still doing everything manually it is going to be hard to grow your business successfully. There are tools out there now which can save you time, energy and in the end help your business to bring in more money.

There are online scheduling systems, automation tools for your emails and social media marketing which will make running your business so much more efficient and profitable.

Creating processes and systems that happen automatically through the use of technology was a game changer for my pet sitting business.

Four: Understand the lifetime value of your customer base

Your lifetime value of a customer is how much a customer is projected to spend with you during their lifetime with your business. It costs way much more money to acquire a new customer than it does to incentivize your current customers to book from you more often, this, my friends, is a game changer.

I should have been nurturing the relationships by staying in touch with these customers instead of just assuming that when they needed pet sitting or dog walking that they would call me. That’s an assumption you don’t want to make.

People forget who they work with. People want to do business with people. They want to know that by you staying in touch with them that you care about them, that you care about their pets, and they’re going to easily remember to book with you each time they need service.

By staying in touch with them you’re also going to create raving fans. It’s not just enough to have customers in this crowded marketplace. You want your customers to be raving fans who use you all the time and are going to spread the word about you and your business.

Five: Hire a business coach 

I waited way too long before I hired my first business coach. Back then, there really weren’t any pet business-related business coaches, so mine was not in the pet field and yours certainly doesn’t have to be either.

If you find someone who runs a business that you admire, that has the results that you would like in your business, that has the business model that you want to follow, go and hire them. Ask them to help you to get you to where you want to go. It’s a shortcut. You don’t have to try to figure all these things out on your own.

So, these are the five main things I wish I had known back when I started my pet sitting business. I hope they help you to design and run the business you are dreaming of.

 

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Creating Boundaries and Expectations With Your Pet Sitting Customers

I speak with many pet sitting business owners on a weekly basis and something that most all of them have in common is their lack of creating boundaries and expectations when setting up a pet sitting business.

Case In Point

I spoke to a very smart and ambitious owner last week who told me that her dream is to build a million dollar pet sitting business. She then told me that she emails and/or texts all of her customers every Sunday night to see if they’re going to need service for the upcoming week.

I explained to her that setting up a pet sitting business means she must set her business up now for where she wants to take it. Meaning, if she had a million dollar business would she be able to personally text and or email every single customer to see if they need service? No, of course not! She could maybe automate it, but most definitely would not have the time to do it herself.

Creating That Expectation With Her Customers

She is also creating an expectation for her customers. Let’s just say the business grows to a point where she can no longer continue sending out the personal reminders. Her customers are going to be like, “Hey! Where’s my reminder text?” because that is now the expectation that she has created.

My Experience With This

I have personal experience with this exact issue. I once had this very high-maintenance client. My Client Happiness Manager found it easiest to reach out to him on Friday afternoons to see what he needed for the following week, so she didn’t have to deal with a Saturday or Sunday phone call from him. Well, one week she forgot to reach out. The client called on Monday morning frantic about his dogs and was very upset that he did not receive his reminder email. I mean, really?! As annoyed as I was about his attitude, it was our own fault for creating that expectation. I then stepped in and kindly explained to him our actual procedures for scheduling. He responded that if he didn’t receive the reminder from our office that he would take his business elsewhere. I said, “good riddance!” No, I didn’t actually say that. I wanted to, but I took the high road. I expressed my disappointment, but wished him and his pups the best of luck. They can now be someone else’s headache. I know that sounds harsh, but I’m telling you, if you start “unleashing” these types of negative, heartsick clients, you will make room for more of your ideal clients.

Unleashing negative, heartsick clients, you will make room for more of your ideal clients. Click To Tweet

I just went off on a bit of a tangent there. Back to boundaries and expectations…

How to Create Boundaries and Expectations

If you want your clients to communicate with you via email, don’t text them or accept reservations via text. Kindly explain to your customers that text messages sometimes fall through cracks and that you would prefer they use your online scheduler or email.

If you don’t want to be on call 24-hours per day, don’t answer the phone or emails in the evening. On your voicemail message include your office hours and when callers can expect to hear back from you. For your email, create an auto-responder, which includes the same info. Turn on the auto-responder at the end of the day and set a reminder to turn it off in the morning.

setting up a pet sitting business

The Downside of Doing “Extras”

I tell our sitters to please be careful with the extras they provide, because what will happen when the next sitter goes to their home? The client is going to expect the extras for which their new sitter isn’t obliged to provide because it’s not part of her job description.

Summary

You must create clear boundaries and expectations with your customers, so that you can leverage your time, your business and your sanity. This will allow you to manage many more customers and provide them all with a level of service that is top-notch and replicable.

Your Homework Assignment:

  • What expectations are you creating with your customers? How can you manage your customer’s expectations better?
  • What boundaries would you like to set?
  • Next, send out an email or snail mail letter explaining when and why your procedures are changing.
  • After your letter goes out, enforce your boundaries!

TIP: Remember…

“Those that mind don’t matter and those that matter don’t mind.” Click To Tweet
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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11 Ways To Generate Trust With Your Pet Sitting Customers and Prospects

The best piece of advice I can give you for owning a pet sitting business is to create a reputation for yourself and for your business as being “trustworthy.” In this industry, our customers are in essence, giving the keys to their homes to complete strangers. They’re basically saying, “Come on in (while I’m not here) and take care of my precious pals and worldly treasures.” If you think of it from this perspective, you can see how hiring a pet sitting service is a very scary thing for our customers. It is your job to show your pet sitting customers and customer prospects that you and your business can be trusted implicitly. So, how do you create trust with your pet sitting customers and prospects? Here are 11 ways…

#1. Owning a pet sitting business requires a professional website

  • You literally have 3 seconds to make an impression on your website visitors. If you have a poorly designed and unprofessional looking site, it’s going to be a serious detriment to your credibility and will most likely result in lost opportunities.

#2. Include your business phone number at the top of every page on your website

  • Phone numbers that are front and center invoke trust.
  • Answer the phone when it rings! People will feel immediately comfortable if they know they can get a live person on the phone when they call.

#3. Post your credentials on your website by including the logos to associations for which you are affiliated

#4. Crush them with social proof!

  • Showcase the positive experiences of others who have used your pet sitting service. The more the better! If you only have a few, don’t let that stop you. You have to start somewhere.
  • Dedicate an entire page for your positive reviews. Here is an article on how to use social proof when owning a pet sitting business.

#5. Make it personal

  • People trust people. Showcase who you are on your About Us page. Tell your story on this page and be sure to include a picture or a video, so people can connect with you.

owning a pet sitting business

#6. Have a Meet Our Team Page

  • Your prospects will feel more at ease if they can visually see who will be coming into their homes. I suggest using video, but at the very least, include a picture and write-up of each team member.

#7. Have a blog on your website

  • Fresh and relevant content, for which your prospects will find valuable, is not only good for search engine optimization, but it also shows that your business is alive and kicking, which breeds trust.

#8. Include a Privacy Policy

  • Be clear about what you will and will not do with any personal data you collect. Make it easy to read.
  • You can have one generated for you by Ibuenda.

#9. Clearly communicate what your customers can expect from your services

Be crystal clear on exactly what your customers can expect from using your service. Click To Tweet

This is the knowledge-bomb!

  • Don’t ever promise anything that you can’t deliver on. It is better to under-promise and over-deliver.
  • Lay out your Polices and Procedures and be sure they understand all of them.
  • Let them know exactly when they will hear from their sitter to schedule their registration meeting.
  • Let them know exactly how they will hear from their sitter when they are gone.
  • Let them know how you will communicate with them.
  • Let them know exactly what will happen at each and every visit or house sitting stay.
  • Let them know how you will follow-up with them.
  • Let them know how they can schedule and how long they can expect for a service order to be processed.
  • MANAGE THEIR EXPECTATIONS! If you deliver on what you promised, they will trust you and they in turn will spread the word.

#10. Offer a Guarantee

  • Offering a guarantee will alleviate your customer’s sense of risk.
  • Pet Nanny offers a 100% money-back guarantee. I know that we offer superior service, so I’m not worried about people cashing in on this offer, and if a sitter does mess-up, I want to give my customer’s their money back. Why should they pay for a service they didn’t receive?
  • You may from time to time come across an unscrupulous individual, who is purposely trying to take advantage. When you do come head to head with this person, give them the refund and chalk it up as the cost of doing business (I’ll tell you a good story about this at a later time.)

#11. Keep in touch on a regular and consistent basis

  • Creating a “Stay-In-Touch Marketing Plan” will help to keep you top-of-mind with your customers and customer prospects, but it also essential for owning a pet sitting business. When your customers can rely on the fact that they will hear from you on a consistent basis, they also know they can rely on you to take care of their most prized possessions.

 Your Homework Assignment:

  1. Go to your website as if you were a first time visitor and ask yourself, “would I trust me based on this website?” If the answer is no, it’s time to revamp your site.
  2. Start to implement some or all of these 11 ways to generate trust with your pet sitting customers.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

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How I Get Results For Your Pet Sitting Business

Hundreds of pet sitting business owners have used these techniques

Today, I’m going to give you an insight into my methods for teaching and how I get my students results.

I’ve been in business since 2001 and not only have I created a successful pet sitting business, I have taken the methods I used to grow my own business and taught hundreds of others how to do the same.

I do this using two separate frameworks, one for people who are completely new to the pet sitting industry and ready to start their own business, and a second system for those pet sitters who are ready to expand and grow their business.

Simple step-by-step frameworks to get you results

Both systems use an easy-to-follow, step-by-step framework which guides my students through learning and then implementation towards direct results in their pet sitting businesses.

If you are ready to start your own pet sitting business or have already started but struggling to get results then the Launch and Grow system is for you.

In the Launch and Grow course we start with the basics such as how to correctly name your pet sitting business, how to analyze your competitors and how to legally set up your business.

From there we move onto the profit plan where we discuss how to position your business to make money, how to attract clients through marketing, how to stand out of the crowd, and what to do on a regular basis so that you always have clients coming in.

We cover the cornerstone of your business, your website. You will learn how to set it up so that it both attracts and then converts clients and turns them into loyal customers.

We also talk about how to get clients quickly. So for those who are brand new or those who are really struggling and need clients, I give you my foolproof method on how to get clients quickly.

And then after we implement all of this, the next step is building a team. And that’s what we dive really deep into in my Multiply Mastermind program.

This is everything you need to do to multiply your business to six figures and beyond. I have an entire framework on how to take your business to that next level and multiply it quickly.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

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The Myth That Stops Your Pet Sitting Business From Growing

Nothing bothers me more than pet sitters on their high horse spouting their negativity and completely false belief systems.

For me, one of the worst lies out there is the myth that if you are an animal lover, you shouldn’t care about creating a successful business and making money.

Like many of you, I started my pet sitting business because I love animals and that hasn’t changed as my business has grown.

You can be an animal lover and a successful business owner

However, it’s common to hear some people in the pet sitting business communities criticize anyone who is focusing on expanding from being a solo sitter into a successful and profitable business.

Not only is it a myth that you can’t both love and care about animals and focus on making money in your business at the same time, but it’s not the least bit rational.

 

 

There are only so many pets you can take care of if you are working as a solo pet sitter but just think of all the pets that you’ll be able to provide wonderful care for if you build a business and a team of heart-centered, pet care professionals.

Think about all the animals and pet owners in your community who you will be able to serve and help if you expand your pet sitting business.

Think about how the more money you make, the more you will have to give back to your favorite charitable causes.

With a successful business and a reliable team behind you, you’re going to have more time in your life to give back to your community, your clients, and the animals you love.

So let’s debunk that myth, once and for all, you CAN be an animal lover and build a successful and profitable pet sitting business.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

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The Huge Opportunity in the Pet Sitting Industry

An opportunity that is available to all of us in the pet sitting industry

There is a huge opportunity in the pet sitting industry, but most people are STRUGGLING to get their pet sitting businesses off the ground.

Why is my business bursting at the seams, while others are barely making ends meet?

Because I finally recognized the huge opportunity that was staring me straight in the face.

There is a market for your services

So, according to a study done in 2018 by The American Pet Products Association (APPA), 68% of U.S. households or 85 million families own a pet.

And most of these families that own pets consider their pets to be family members, and would happily pay top dollar to make sure that their furry friends are well-cared for.

There are millions, upon millions of pets that need your care, and you have the ability to create a professional and extraordinary service that will provide top-notch pet care to your pet-owning clients.

Back in 2001 when I started my business, I didn’t know any of this, I didn’t do any market research, I had no vision, I had no clarity. I didn’t know what opportunity was staring me right in the face.

So, that’s what I’m here to tell you today. There is a market for your services.

If this is what you want, a lucrative pet-sitting career, the opportunity is available to you. You’re only as small as you want to be because the clients are out there that need your services.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!

 

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Productivity Hack for your pet sitting business

Super Simple Productivity Hack for Pet Sitters

A simple tool to help you get more done with less stress

If there’s one thing I’m certain of, pet sitters are short on time, which is why I’m excited to share this week’s business building tip that will show you exactly how you can create more time and get more efficient in every area of your life.

You and I all have one million things going on in our brains each and every day that we need to get done.

For our pet sitting business, we need to get a newsletter out, we need to get marketing emails written, we need to schedule all those clients, we need to send that client a baby gift, we need to reach out to that sitter to figure out what’s going on with her summer schedule, the list goes on. And it never stops!

Then, on top of all of that, you have your personal stuff to take care of.

For me, it might be events at my children’s school or signing up the kids for camp, packing for a camping trip, getting the car serviced, etc.

When we have all this stuff swarming in our heads overwhelm sets in, and overwhelm causes inaction. When we have too much to do it’s easier to just ignore it than to actually get it done.

This is where my super simple productivity tool can help pet sitting professionals just like you.

The Weekly Brain Dump

STEP 1

Each week, preferably on Sundays, I want you to get out a piece of paper and do a thorough brain dump on every single task that you can possibly think of that you need to get done. Include personal tasks as well as those for your pet sitting business.

STEP 2

Cross off the things that you do not need to complete this week.

STEP 3

Schedule the remaining tasks onto a calendar of your choice. And the most important point – make sure you include due dates because if you don’t schedule it, it’s just wishful thinking.

I’m going to repeat that – make sure each task has a due date!

Make The Brain Dump one of your success habits to get you where you want to go, so much faster. It may be simple, but it’s an effective tool to help your pet sitting business grow.

FREE PDF Download For Pet Sitters

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

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