I want to talk about how it is that I get pet sitters extraordinary results in their businesses.
I’m particular with who I work with.
I teach pet sitting business owners how to launch, grow, and multiply their businesses. I’m not teaching anybody in the pet industry. I’m teaching specifically pet sitters. I’m not teaching plumbers. I’m not teaching housekeepers.
I am a pet sitter. That is what my career is in. I’ve created amazing results with my own business. That is why I want to help other people in the same career as I am.
Business Strategy. I work from 2 proven frameworks.
I work from two proven frameworks, my Launch & Grow framework, which gets my students to 3K months. Then, we go over to my Multiply framework, which is getting my students to 10K months.
Each of the frameworks has step-by-step instructions on how they will get results. Once those frameworks are implemented, the result is 3K, and then the result is 10K or more, which compounds over time. It’s a proven step-by-step system.
I’m not just randomly hopping on calls with people saying, “Okay, try this, try that.” No. There is a specific set of instructions. There is a specific curriculum.
I provide all the tools and templates to make the process easy.
All of the emails, automation, sales, and hiring funnels, all of the manuals and systems, everything is white label so that pet sitters can take my logo off, put their logo on, and put it into action. There’s no reason for them to recreate anything.
Yes, I want them to spin my materials, but I make it nice and easy and say, “Hey, this is what I use in my business, and it works, and you can use it too.”
Support that includes mindset coaching.
Lastly is the support. I love my students as if they are part of my own family, and I will love them and support them in any way possible. I also like to work on their mindset, which is an added thing. I’ve learned over the years of coaching, that a lot of times, the limitations that people come up against are all in their minds.
As I said, I will love and support you if you ever become my student. Still, I’m never going to argue for your limitations because I know what is possible for you on the other side of comfort, stepping out of your comfort zone, learning new things, and implementing. I know what you can achieve. So I work a lot around mindset, digging deep into the stories that we all tell ourselves that keep us stuck.
First, I only work with pet sitters. Second, I teach from proven frameworks. Third, I give all of the tools and templates to my students to make them easy to implement. And lastly, I support them through coaching support and helping with their mindset blocks. So those are the four ways I help my students get results—specifically, a pet sitting business coach.
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
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Today’s topic is the four steps you need to take to get to $3,000 months in revenue in your pet sitting business. There are two different frameworks. The first is Launch & Growers, which teaches how to get to your first $3,000 month. The second is my Multiply framework, which teaches you how to get to $10,000 months.
1. Get clear on your profit plan.
What is the business that you are creating? Is it dog walking, pet sitting, house sitting, concierge, or in-home boarding? Is it a combination of all of the above? What are you creating?
Next, what will you charge for these amazing services that you’re going to offer to your customers? How are you going to make money? And who do you want to service? Who’s your ideal client avatar? Getting clear on the exact customer you want to attract to your business is part of your profit plan.
2. Attract pet parents. Set yourself apart from the competition.
This is how you speak to pet parents. This is how you set yourself apart from the competition. Why is someone going to choose you and your business over somebody else?
3. Grow – Create your marketing system.
We’re going to create your marketing power wheel. Your marketing system, your marketing plan, and your marketing calendar so that you can put your marketing strategies on autopilot. Then you will consistently attract your ideal client avatar to your business weekly.
4. Convert visitors into paying customers.
This is where I see so many pet sitters miss the boat. You need to have a pet sitting website that converts the visitors into paying customers to your pet sitting business. You need to file a whole recipe, so when somebody hits your website, it’s ding, ding, ding, ding… this is the person that I want to work with.
If you would like detailed training on these steps, you can go to petnannycoachwebinar.com, watch the training and download the workbook.
If you are already at $3,000 months, and you’re ready to get to $10,000 months, go to webinarwithcolleen.com. That’s where I teach you my 10K month framework.
If you’re ready to make your dream of owning a successful and profitable pet sitting business a reality, DOWNLOAD your FREE blueprint now.
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Today, our topic is how to start a dog walking business or a pet sitting business.
1. You need to take action.
If you have been thinking about this for a long time but can’t seem to move forward with your idea, you need to take the first step. Here’s what I want you to do. Count with me, 5, 4, 3, 2, 1, go. Take action.
Action is going to build momentum. Just get started. When your mind goes, “Oh no, no, no, I’m not ready, I’m not ready,” do the 5-4-3-2-1 rule and start.
2. Let’s get clear on your business vision and the results you want to create.
What exactly are you going to offer to your customers? Is it a dog walking business? Is it a pet sitting business? Is it a cat-sitting business? Are you going to do power walks? Are you going to do a pet taxi? Are you going to do a concierge service?
3. Create an Excel sheet to calculate your startup costs.
I highly suggest using a Google Sheet or an Excel sheet. The good news is that the startup costs for a dog walking business or a pet sitting business are very low. If you guys are like, “I want to do this,” but you’re worried about money, this is what you should be doing. You should be getting into this industry because you can get into this market at a very low cost.
4. Choose a smart name for your dog walking business.
Think about what people are going to be typing into Google. Are they going to be typing in ‘Cloud 9 Pet Sitting Services? No, they’re probably going to be typing in ‘dog walker in Philadelphia, Pennsylvania,’ or they’re going to be typing in ‘pet sitters in Philadelphia, Pennsylvania.’
So what are you doing, and where are you doing it? If you can choose a name that has these keywords, you’re going to be way ahead of your competition.
5. Get legal.
First, you want to choose your business entity. If you’re starting, it’s most likely going to be a sole proprietor; that’s how I started. Then as I got larger, I moved over to a limited liability corporation to protect my assets. You need to choose.
What’s your entity going to be? Then you want to register your fictitious name or do business with the government, and then get a business license if necessary.
6. Write a tagline.
It’s a short, memorable phrase that’s associated with your service. I did not choose a smart business name when I started my business. I chose a very generic name that a million businesses have.
It was not smart, but what I did was, with my tagline, I differentiated myself. So Pet Nanny, Pet Sitters of the Main Line. There we go again with those keywords. What am I doing? Pet sitting. And where am I doing it? On the Main Line.
7. Have a professional logo design.
If you want to be a professional service, get a logo design. You can go to upwork.com, guru.com, fiverr.com, or 99designs.com, and you can have a logo design very inexpensively. It doesn’t cost a lot of money. When I had my logo designed, it was $700 back in 2001. Now you can get it done for nothing.
8. Have professional business cards and marketing materials designed and printed.
In my Launch & Grow Your Dream Pet Sitting Business, we go very deep into marketing strategies for you to get clients, and guess what? If you’re going to be a professional business, you must have a logo and marketing materials.
You need those marketing materials to be able to promote your business. Again, Upwork, Guru, Fiverr, or 99designs. Very simple, very inexpensive. Even VistaPrint has a graphic design service now, which is like $5. That’s how inexpensive it can be.
9. Price your services.
How much should you be charging? Do competitive research on other local pet sitting businesses and kennels, create an Excel spreadsheet, and get clear.
10. You want to have a client-attractive website designed.
People need to find you on the web. People are on their phones; people are on their computers. They are searching for you on Google, and you need to have a professional website. In my Launch & Grow program, we go into depth about every piece you need to have to convert your website visitors into paying customers. This is important and inexpensive.
You need to have a hosting plan for a website, so godaddy.com, Bluehost, WP Engine, or SiteGround. I love SiteGround because you get all the security with your website at a quarter of your WP Engine cost.
11. Join trade associations.
So Pet Sitters International or my preferred association is the National Association of Professional Pet Sitters, NAPPS, which is all about education and how you can grow your pet sitting business. It’s well worth the money you will pay for these memberships. It gives you credibility, and you’re on their pet sitter search network. People go to their website and type in their zip code, and you’re going to be listed in their directory.
12. Register your business online.
In my Launch & Grow program, again, I give about 78 different websites you’ll want to register your business on. You want to register with Google My Business, Yelp, Bing, Yahoo, petsitting.com and petsitusa.com.
Try Business Insurers of the Carolinas or who I use: Pet Sitters Associates.
14. Prepare your paperwork.
Below this video you can find my Complete Checklist for Starting a Pet Sitting Business, where I give you the actual documents that you can email to your clients before you go and meet with them. This includes a welcome letter, and it has all their client and pet information, the vet release form and the key release form.
I also give you a digital process where you can do all of this online and get rid of the paper, which I highly suggest. So check out that link below.
15. Set up a business bank account.
Too many pet sitters I talk to are co-mingling their funds. They are getting checks from their clients, and they’re depositing them right into their personal bank accounts. No, no, no, no, no. You want a separate business bank account.
I would like more bank accounts, but that’s more of an advanced strategy. Start with just the business account. Go to your bank and say you’re starting a business. Bring them that fictitious name statement, doing business as, and you can open a business bank account.
16. Set up your social media accounts.
Set up your Facebook, Twitter, LinkedIn, Instagram, Pinterest and TikTok accounts. These are free channels that you can use to promote your business and get clients. Go and claim your listings or create them.
17. Shop for your supplies and go to step two in the checklist.
But to name a few, you want to send out a press release to your local media, post your flyers or postcards on local bulletin boards, drop your cards off at local pet stores and vets, give your business card to anyone you do business with, hairdressers, landscapers, dry cleaners, dentists, et cetera, announce your business on your neighborhood Facebook page, and the list goes on.
The first two things I have my Launch and Grow students do are: Number one, define your what. What results do you want to create with your dog walking business?
The second exercise I have them do is to define their why. Why do you want to create this business?
Know your What. Clarity equals Power.
Decide what you want and where you want to go because if you don’t know the results you want to create, no program, book, or coach will help you get there. I know this from personal experience.
When I started my business, I was teaching school. I was unhappy in my career. I decided to start a pet sitting business because I liked dogs. That was my what. I had no specific goals clear in my mind. I didn’t know what I wanted to create, and I was lost for many years early on in my pet sitting business.
What result do you want to create? Look at your business.
Are you doing this to be the only pet sitter in your business? If so, great, define it. This is what I want.
Or do you see a business where you have a team working for you that will help service your clients? What are your financial goals? How much do you want to make with this business? Get clear. Do you want to make $2,000.00 a month, $3,000.00 a month, $10,000.00 a month, $20,000.00 a month, $50,000.00 a month? How long do you want to take to build the business?
If you want to create a six-figure pet sitting business, how long will it take you to get there? Do you want to say within the next three years I want to be at six figures? Or, within the next 12 months, I want to be at six figures, which I’ve had many students do, by the way—by getting super clear about what you want your business to look like, all right?
Do you want to be a dog walking business? Do you want to be a pet sitting business? Do you like to offer house sitting services? Do you want to provide concierge services?
All of this is super specific because when you know what result you want to create, it’s just showing up and doing the work that will get you there. That’s step one, know your what.
Know your Why.
If you don’t have a compelling emotional reason for what you’re doing, if you don’t have a strong enough why, you’re going to get frustrated, you’re going to get bored, you’re going to get upset, and you may quit. That was me.
I had built this business just by default. I had all these clients. I didn’t have a plan. I was miserable. I was living in people’s houses 365 days a year. I hated it. I hated the business that was created before me, and I didn’t have a strong enough why.
Remember my why, that I liked dogs? No. When things get tough, and you get derailed, or you lose motivation if you are not connected with why you want to create this business, why you want to make financial freedom for yourself, why you want to service your pet-owning and pet-loving community, I’m telling you, you’re going to close up shop, and you’re going to quit.
So, get clear. I want you to write as many compelling reasons as you can. Just make sure you’re genuinely connected emotionally to what you want, to being crystal clear on why you want it.
So, in short, what do you want to create, and why do you want to create it? Those are the first two steps in starting your dog walking business, starting your pet sitting business, or starting any business.
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
Enter Your Info Below to Download The Complete Checklist For Starting a Pet Sitting Business!
The concept of accountability buddies for pet sitters came into my existence years ago when I was part of a Mastermind Group. We were assigned a new accountability buddy each quarter, and we were told to have a five-minute conversation with them every work day. On the call, we were to tell the other person the three tasks that we were to work on that day. The following day we would hold each other accountable and then tell each other our three tasks for that day and so on and so forth.
In my experience, this was just too much! The conversation was supposed to only be five minutes, but if you had a chatty partner, you would be on the phone for much longer than that which ate up valuable time in my day. I then started to dread these calls, which utterly defeated the purpose.
Pick a standing day and time that you will meet each week and put it on repeat on your calendar with reminders, so you don’t forget.
Share your top 3 goals/tasks for the week.
Why Accountability Buddies for Pet Sitters are so Powerful
Being in business for yourself, you only need to answer to yourself. You don’t have a boss who gives you strict deadlines. You’re the boss, and if you don’t feel like doing something, nobody is going to make you do it. But if you have an accountability buddy, you now have someone to answer to, and you are going to be much more likely to complete your tasks. This process turns your “good intentions” into actual “to-do’s.”
Identify Your Champagne Moment
Cara Bentley of Lifehack Bootcamp coined the phrase your “Champagne Moment.” This is what you really need to focus on what’s really going to move your business forward.
Do this exercise weekly (ideally with your accountability buddy!) on Sunday night to sort out the critical tasks from the seemingly important tasks.
1: What could you do this week that would deserve popping a bottle of champagne and truly celebrating? Think beyond “shallow work” like emails and meetings. What’s a moment that would really propel your life or career forward?
2: What’s the #1 goal this week that would help you get to that result?
3: How many hours would take you to accomplish your goal? Is it doable in a week?
4: What’s the #1 task you can complete on MONDAY to get you to your weekly goal?
5a: Write down 3 potential things that could DISTRACT or PREVENT you from reaching your goal.
5b: What’s your “plan of defense” to STOP those things from happening?
Would you feel like popping open a bottle of champagne and CELEBRATING when your weekly goal is complete? If not, repeat this exercise! It’s not a Champagne Moment unless you would want to CELEBRATE it.
Today’s mini-training talks about how much you can make pet sitting. Here’s what you’ll learn.
What the earning potential is at different levels of the pet sitting industry.
Why a clear vision of what you want and why you want it is so important.
The difference between having a job and having a business.
The power of the leverage business model.
But first, in case you don’t know me, my name is Colleen Sedgwick, and I’m the founder of Pet Nanny Coach. I teach pet sitters how to launch, grow and multiply their businesses.
As you can imagine, I get asked quite often, “Colleen, is it possible to have a career taking care of animals and make a solid income doing it?” And my answer is always an emphatic, “Yes, I am living proof that it is possible.”
Back in 2001, when I started my business, I didn’t have a clear vision for my company. As you all have heard me say countless times, “I didn’t know what I wanted and why I wanted it,” which is an integral part of having a successful business. It seems basic, but it’s so necessary.
All I knew was I wanted to quit my job as a teacher and work for myself. I used to say things like, “Yeah, I want to make my hours. I want to work for myself. Make my hours. Be able to get on the shore when I want.” And I learned quickly that being the owner of the business and the technician doing the client work inside the business wasn’t easy and required an exorbitant amount of time.
I didn’t realize when I started my business that I was never meant to do the client work. I thought the opposite.
In reality, if you are doing the client work or, in our world, the pet sitting or the dog walking or the house sitting, you don’t have a business. You have a job. Please don’t get mad at me. Don’t shoot the messenger, my friends. There is no judgment here because I used to think the same thing as you.
I started this business based on my love of animals. So I should be the person out taking care of them. It makes perfect sense, right?
Wrong! As a business owner, your role is to be the strategic visionary that delegates the client work to the technicians inside the business. Who knew? I certainly didn’t. I had no idea.
In today’s training, I want to break down the earning potential for all different levels of pet sitting, so you have an unmistakable picture and can make the best decision for you on what path suits you the best.
First, I know that some don’t want large businesses like the one that I have. You want to do pet sitting as a solo show, which is fine, by the way. You do you, my friends. Don’t email me or go to social media. But all I do is talk about growing these big businesses. If that’s not for you, that’s not for you. But we’re still going to talk, and we’re going to do some numbers for all levels, so stick with me.
Let’s do the math. Let’s assume that currently, it’s you doing all the pet-sitting. You have a packed schedule of twelve 30-minute visits per day at $22 per visit, seven days a week. This equals $264 per day, $1,840 per week, $7,392 per month, $88,704 per year. That was pretty good. On paper, this seems great. I remember the days I strived for this.
But let me be clear. This is not an equation for a happy and healthy life. This is a recipe for burnout, mistakes, unhappy clients, and an unhappy life. I know because I lived it. As a result, if this is you, you’re working way too hard. You may be asking yourself, “What am I not getting here?” You’re feeling stressed in other areas of your life. Can you relate to this? I certainly can because that was my life for quite some time.
So let’s dial this back a bit to make it more manageable. Now, let’s say that you had eight 30-minutes midday visits at $22 per visit, five days a week. So now we’re just doing midday walks. We’re not doing mornings. We’re not doing evenings. We’re not doing overnights. We’re not spending our weekends pet sitting. So it’s eight 30-minute midday visits, Monday through Friday. This equals $176 per day, $880 per week, $3,520 per month, $42,240 per year.
In this example, you’re making much less, but at least you have a life. You have your mornings, evenings and weekends free. In my opinion, this is a much more sustainable situation and a recipe for a happy life if you can live off that income. Remember, that’s your gross income and doesn’t account for what you have to pay out in taxes and your expenses.
Leverage Business Model
If your goal is to create a lucrative pet sitting career, let’s talk about the leverage business model, which I teach my Multiply Students. To make a substantial income in this industry and to achieve the freedom-based lifestyle you deserve, you need to leverage yourself through a team of heart-centered pet care professionals who hold the same beliefs, values, and pet care philosophy that you do. Let’s run some numbers to illustrate this point.
We’re going to restructure your business from that first example where you’re doing crazy visits, seven days a week, you’re making good money, but you have no life, and you’re miserable. So let’s restructure this. Okay, so say you keep six midday dog-walking clients, six visits a day at $22 per visit, five days a week. Equals $132 per day, $660 per week, $2,640 per month.
Next, you hire three pet sitters to absorb the rest of your current clients and to take on new clients. This is the same equation for all three sitters. Sitter one has eight visits a day at $22 per visit. This is $176 per day, $1,232 per week, $4,928 per month for the business, so that’s grossing for the business. Say you take 50%, so $2,464 goes to the sitter, and $2,464 goes to the business. So that’s the same equation for sitter one, sitter two, and sitter three.
Now, you have your midday walking income still, so that’s a total of $2,640 per month. So the income you received from center one is $2,464. Plus, the income from sitter two, $2,464.
The income from sitter three, $2,464. Your owner’s income is $2,640. This equals $10,032 per month. The gross revenue for the business equals $17,424 per month. Now, let’s look back at your previous structure. You were making $7,392 per month working 12 hours … 12 to 15 hours, to be quite honest, per day, seven days a week, 365 days a year. Now, by bringing on only three pet centers and drastically lightening your load, you are now making $10,032 per month.
This is the recipe for creating a lucrative pet sitting career.
For those high-achieving pet sitters who do have dreams of growing a more significant business, you now have gifted yourself the time to work on your business and market your business to serve more clients and therefore make more money with even more free time.
Do you see how this works? I’m going to say that again. You’ve now gifted yourself the time to work on your business and market your business, so you can service more clients and therefore make more money and have even more free time. It’s an equation, guys.
All right, so let’s take this a few steps further so that you can see the power of a team. Twenty sitters are working five days per week. Each sitter has six visits per day at $22 per visit. This equals $2,640 in daily revenue, $13,200 in weekly revenue, $52,800 in monthly revenue. Your 50% equals $26,400 per month. Pretty great, right?
This illustrates the power of a team. You give the client work to the technicians, and you focus on the business growth or the strategy work of your company.
So Courtney Anderson of waggitytails.com leveraged herself through a team and experienced explosive growth in her business. Courtney decided to start building her team one year after she launched her business in 2014.
Courtney now employs 13 pet sitters and a part-time office manager. Her team services 200+ clients and 50 recurring weekly clients. Courtney’s yearly revenue has increased by 652%. And she attributes her massive success to the power of a team.
So get out your paper and figure out the math. How much money do you want to make? How many clients would you need to support that number? How many sitters would you need to support that number?
Remember to account for taxes and expenses from your gross income. In all these examples, I’m speaking gross. Again, you always need to pay your taxes and account for your operating expenses for the company. Luckily, in our industry, we don’t have a ton of overhead because our business occurs in our client’s homes, which is a plus. But again, these are all gross numbers. We need to account for taxes and expenses.
I honestly never dreamed that my pet sitting business would create so much prosperity in my life. After I learned about the power of leverage, team-building systems, processes, and automation, the sky became the limit for my business. And I’m so grateful for the blessing of my business. All right, guys, so this is what is possible. Let’s close this out.
This is what’s possible for you. When you’re asking, “How much can I actually make in this industry,” again, do the math. Figure out what you are going to charge. How many clients do you need? What kind of lifestyle do you want?
Remember, your business is supposed to serve your life. I speak to so many of you, and your business is not serving your life. And it’s sucking the life out of you. It’s not the purpose of a business.
Remember, if you do all the visits, you don’t have a business; you have a job.
Again, you can have a lucrative pet-sitting career by leveraging yourself through a team. If that’s not for you, have at it. Stay solo. And do the math and figure out what you need to do and how many visits you need to do in a day to create the income that you need for your life.
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Grab your FREE 7 Tax-Saving Tips For Pet Sitting Businesses PDF here!
Tax time is upon us. I want to talk about seven tax saving tips for your pet sitting business.
1. Keep your tax and financial documents for at least seven years.
If you’re ever audited you’ll need those records. Any claims made at tax time require supporting documentation. Keeping good records is an excellent idea for any pet sitting business owner because it encourages organization, always a good thing.
It’s challenging to reconstruct records at a later date. To give you a real quick story about how this is very important, I have been audited twice. They tried to audit me one year after the second audit that I had won. I’m supposed to have five years safe harbor.
My accountant went back and said, “Hey, you guys audited Colleen last year.” They said, “We have no record of that. We have no documentation of that. You need to prove that we did.” Thankfully, we had all of our records. I was able to send it to them so that they couldn’t continue with the audit.
So, a simple system I use is Dropbox, and I have a Financials folder. I have a folder for each year where I store all of my financial documents. There you go, a straightforward system that you can implement today in your business.
2. Understand your loans.
The IRS doesn’t classify most business loans as income. The interest paid on loans is generally a deductible expense. It’s essential to have records regarding the use of any loans, which may be for equipment, or to finance some other activity.
In the year 2020, with all those PPP loans, you must understand how that implicates your taxes and how it’s forgiven if you took out a PPP loan.
3. Know the different types of audits.
First, there’s an office audit, which generally is a simple audit where you’ll be requested to report to your local IRS office to resolve some slight discrepancy.
Then, there’s a correspondence audit where they’ll, it’s hard to say, where they’ll ask you to mail in some documentation.
Then, there’s a field audit, which I went through. These tend to be comprehensive audits conducted at your place of business—very, very stressful. I would never want any of you to have to go through what I went through. I ended up winning, by the way, which was good.
Then, lastly is the criminal investigation audit, which, hopefully, will never happen to anybody watching this video. If you get notified that a criminal investigation audit is happening to you, immediately consult your lawyer because you’re suspected of tax evasion.
4. Pay your quarterly tax bill.
When you have an employer, your taxes are regularly taken out of your paycheck. If you’re self-employed, you’re required to estimate your tax each quarter and pay it. Failure to pay this can result in a significant tax penalty.
You might also end up with an enormous tax bill than you can handle in a single payment.
I did not pay my quarterly taxes for years, and I would stress about it, and I would toss and turn, “Oh my gosh, am I going to have enough money to pay the taxman?” One year I did get caught with a $15,000 bill that I was not prepared for. So, I never again missed a quarterly payment after that experience.
5. Prepare early.
The vast number of tax filers wait until the last minute. If you’re expecting a refund, this can be the worst time to file. The IRS is overwhelmed with all the tax returns that pour in. So, preparing your tax return early leaves you time to find any missing documents and answer any questions, all right? It just gives you peace of mind to get it done with, get the monkey off your back.
6. Get help.
Depending on your business finances’ complexity, hiring an expert to prepare your pet sitting business tax return is an excellent idea.
In theory, the money you spend ought to result in a smaller tax burden. It can be helpful if any legal issues arise. The price you’re going to pay for using an accountant and a CPA lets you know what you can be deducted. You don’t know what you don’t know. That’s going to be money in your pocket that you’re not paying to the government. I’s going to pay for itself to use an accountant or a CPA. That’s number one.
Number two, when I was audited, my accountant was so awesome. He dealt with the whole thing. He knew exactly how to structure the audit. He knew exactly what language to use. He knew exactly how to organize everything, where I easily won that audit.
Without him, I don’t even know what would have happened. That audit was for using independent contractors appropriately. That’s a whole other story. Thankfully I had him because he was an MVP in that experience.
7. Avoid using taxes collected from employee payroll, or that you put aside to pay business expenses.
Don’t do that. That happens when you have all of your money in one account.
My tip for you today is to create a bank account outside of your regular bank. I want you to title it The Government’s Money. It’s not your money.
Every week, you’re going to take a percentage of your revenue; you’re going to transfer it out of your bank into the government money account. By the time you’re ready to pay your quarterly tax bill, the money is there set aside, and you’re not tempted to touch it because it’s outside of your regular bank, out of sight, out of mind, okay?
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When I first started my pet sitting business, I was going through the motions. I didn’t know what I was doing. I didn’t have the slightest clue what I wanted to create. I would go day by day by day, and I pretty much flew by the seat of my pants for about a good five years… until this concept was introduced to me.
You think, well, of course, I know what I want to create, but most people don’t.
Today I want you to get clear on exactly what it is that you want to create in terms of your business.
#1 What is your vision for success?
It would be best if you get crystal clear on what you want to create in your business. You need to close your eyes, and you need to think about it.
– How much revenue do you want to generate?
– How many clients do you want to service?
– What services do you want to offer?
– How many team members do you want?
– What role do you want to play? CEO, Manager, Pet Sitter, Dog Walker etc.
Close your eyes and visualize in your mind what your successful business looks like.
For me, I created this business where I was the bottleneck, and I was working 7 days a week, 365 days a year, living in other people’s houses. I got clear on the freedom that I wanted, and I visualized the business to give me freedom.
And then I felt what that was going to feel like. That is part of it. It is not only seeing what you want to create in your life and your business, but feeling how it feels now and being grateful for it now, and trusting that it will come to you in the future.
#2. Create a daily practice of closing your eyes, painting a picture in your mind of what your future success looks like.
We are all creators of our own lives. What we think about and what we feel is creating the reality we live in. We’re manifesting stuff daily, and we can do it more powerfully, effectively, and intentionally if we connect with it and take small steps to get a little closer every day. Commit just 5 minutes every day to visualize what it is that you’re trying to create.
#3. Believe with the conviction that your vision for success is yours for the taking.
Trust in knowing that it’s on its way to you. Believe whole-heartedly that it’s on its way to you. You have to get yourself in a place where you believe that you can achieve your goals with absolute certainty, that it’s your destiny and your reality. Feel like success is already yours and on its way into your life.
Get clear on what you want, tune in with the vision every single day, and believe with conviction that it’s yours for the taking.
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