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Avoid Perfection Paralysis in Your Pet Sitting Business

I had a great coaching call with one of my Multiply Mastermind students, and we were talking about automations. Automations are what I teach my students to create on the backend that will take the manual processes out of their business, so things are happening without doing every last piece of it.

The number one automation we need to get is a lead magnet on their website. That is something you can offer your customer prospects in advance that will give them value, that’s going to add them to your email list, to convert them into a customer.

My student created several lead magnets. A lead magnet for dogs, for cats, one for summer, and one for winter. They were all excellent lead magnets, but she doesn’t need seven of them.

She just needs one.

She needs one to get it up and to run within her automation to get the campaign going.

That is what this lesson is all about. You have to be aware and mindful of the rabbit holes.

QUOTE - Avoid Perfection Paralysis in Your Pet Sitting Business

 

My student is staying stuck because she’s focusing too much on the rabbit holes and perfection paralysis. She was afraid to get it out in the world before it’s perfect.

There’s always plenty of time to get it perfect and add the bells and whistles to make it amazing.

Right now, get it up, get it out into the world and get it running because that’s how you’re going to build and grow your business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team

Finding that sweet spot in communicating with your team is essential to your pet sitting business growth. Building a team of sitters that trust you and that you can trust working with your managerial team is a top goal.

Here are ten tips on how to do this effectively.

#1 Conduct monthly video conferences.

My managers run these meetings for me via Zoom. We discuss what is going on in the business, what worked well, what slipped through the cracks, and what we can improve on. We also take the opportunity to answer any questions and get any feedback.

For those who can not make the meeting, the video is emailed to them and posted in our team Facebook group.

You can use a Facebook group to communicate regularly. You can post tips and tricks, things to remember, policies and procedures, report the need for a last-minute sitter, etc. This Facebook group is proven invaluable for bringing everyone together in one location, and you can quickly get a message out.

#2 Send regular monthly newsletters.

For those sitters that can not make the meeting, you can not trust all of them to watch the video. A newsletter is a great way to get any messages across.

A newsletter can be a letter letting them now, “Hey, this is what’s going on. This is what’s new with you.”

Enumerate all the things you would discuss in the video conference.

#3 Use Slack for internal communications.

Slack is an excellent tool to communicate effectively with your management team. Slack is searchable, so if you’re looking for something you want to discuss, you can use its search bar to find what you are looking for.

#4 Have regular check-in meetings and surveys where you encourage feedback.

Whatever time period you decide, you’re going to want to send out a survey. Ask your sitters, “How is it going? Do you have too many clients? Would you like some more clients? What would you like to be different about the position? How much longer can you see working for the company?”

You’re trying to get ahead of the game. You want to make sure you are keeping in touch with them. The last thing you want is a sitter who’s unhappy, quitting, leaving you with clients who don’t have coverage.

These regular check-in meetings and surveys help you deal with that. Don’t forget to encourage feedback, letting them that you are open to hearing what they have to say and that you’re willing to make changes.

Communicate your boundaries too.

“Hey, I only want to work mid-days, Mondays, and Fridays.”

That’s where you will discuss the job description, and say, “You were hired from Monday through Friday, 11:00 AM to 3:00 PM. So, unfortunately, that is outside of the position that was offered.”

It goes both ways. But being able to communicate about it, especially now, when we have Zoom and don’t have to meet, it’s invaluable.

#5 Celebrate their great work and express your appreciation.

If somebody goes above and beyond for you, show them your appreciation. Send them a card in the mail, or gift cards, or an email.

QUOTE - 10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team


#6 Build comfort in talking about what is not working.

There was a time in my business when I was fearful of expressing things that I was unhappy about. I still struggle with that a little bit, but I’ve gotten much better.

You can’t be fearful of expressing things that you want in your business. You are the owner of the business. I’m here to remind you and remind myself that you have every right to express when you are unhappy about something.

#7 Create boundaries with methods and timing of communication.

Having people consistently go to you to fix their problems and communicate with you at all hours of the day is unacceptable.

Nobody should text you at midnight saying, “I am locked out of a house.”

What are you going to do at midnight if they are locked out of a house? They need to be trained and trusted to be able to handle a situation. They should know what your protocol is, to begin with, before they even go out into the field.

So it would be best if you created those boundaries with them, letting them know the best way to communicate with you, how you want to be communicated with, and between what hours.

#8 Respond to every team member’s email within 24 hours.

Letting emails sit in your inbox never has worked out well. Trying to communicate as quickly as possible is a great tip.

#9 Acknowledge special moments in their lives.

When people who for you and are having special moments in their lives, you want to celebrate with them and let them know that you care.

You can use sendoutcards.com, an easy way to send a greeting card and any gifts or gift cards.

#10 Make internal documents and knowledge easily accessible.

Once you have everything broken down into individual SOPs, you can easily share it with your team.

“Colleen, I don’t know how to send an email in Infusionsoft.”

“Okay, this is how you do it.” And you click the link, and you copy and send the link to your team via Slack, maybe.

And then they’re able to go ahead and follow the SOP. You can also include video links in those SOPs, and you are off to the races.

I hope these tips are helpful to you. You can also go to my YouTube channel where I’ve got tons of videos over there to help you build your pet sitting business. Or you can join our free Facebook group at petnannycoachcommunity.com. Don’t forget to say hi.

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Crush Them With Social Proof!

Are you looking to get more pet sitting clients? Of course you are! One best way to bring in new clients is to provide them with social proof. What do I mean by social proof? I’m talking about reviews and testimonials from happy clients that have used your pet sitting service.

Testimonials are a Powerful Client Attraction Tool Click To Tweet

Testimonials from happy clients will put your prospects more at ease about working with you. Let’s face it, hiring a pet sitting service to come into your home while you’re not there to care for your most prized possessions can be a scary thing for people. You will ease their worries by showing them the amazing results that other clients of yours have received. The testimonials will prove that your company is trustworthy.

You should have an entire page on your website solely dedicated to reviews, which should be updated often. The more reviews the better! You can never have too many. Take a look at Pet Nanny’s Reviews’ page.

If you don’t have testimonials yet, go and get them! Remember when I talked about shifting your mindset from… “I don’t have that, so I’m not going to do that.” To… “I don’t have that, I better go and get that!” That is the mindset of a successful entrepreneur. This is your perfect opportunity to put this into practice. Go ask your clients for testimonials!

pet sitting clients

Your Homework Assignment: Create your plan of attack for collecting testimonials to get more pet sitting clients.

  1. Make a list of the clients you love the most and who you know have received fantastic results from working with your pet sitting service.
  2. Type a personal letter to each of them telling them how much you enjoy having them as a client and that you’re looking to fill your client roster with clients just like them. Then ask them if they would be so kind as to share their positive experience with your company in the form of a testimonial?
  3. Request that they include a photo of their pet.
  4. Post it on your website, on your social media channels and anywhere else you can think of.
  5. Thank your clients for writing the testimonial. Send them a greeting card with something like a Starbucks gift card or a free visit. You must never forget to personally thank your awesome pet sitting or dog walking clients! This will breed loyalty.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Work Smarter Not Harder In Your Pet Sitting Business

Are you still working too many hours in your business?

Every day in my free Facebook group, the Pet Nanny Coach Community, I post a tip of the day to help you grow your pet sitting business.

Last week one of the tips was to get seven to nine hours of sleep at night. It’s not groundbreaking advice, but most of us don’t do it.

However, I was surprised by the responses. Some people said, “Huh, tell the dogs that.” Some people said, “Yeah, right.”

But one specific comment stuck out. A member of our community said that following my advice to hustle and work hard on your business means that she works from 5.00 AM to 11.00 PM every day, leaving absolutely no time to get even seven hours of sleep a night.

I teach working less and making more

And I thought this is not at all what I teach my students.
Yes, I want you to hustle. Yes, I want you to take action. Yes, I want you to implement all these amazing business strategies in your business.
But that does not mean working from 5:00 AM to 11:00 PM!  As a lifestyle that is going to cause burnout and most likely is going to cause you to quit.
It’s not sustainable. And I know because I lived it for five years.
What I teach is working less and making more.
The more you work in your business (rather than on your business) the less money you’re going to make because there’s only so many hours a day that you can trade for dollars which puts a glass ceiling over your head.
Work Smarter Not Harder In Your Pet Sitting Business
But when you leverage yourself through a team of heart-centered pet care professionals that will take exceptional care of your clients’ pets, the sky is truly the limit in how big you can grow your business.
I teach my clients how to get more clients, make more money, and have more freedom.
Freedom is an integral part of what I teach. Your business is supposed to add to your life, to give you a lucrative income stream and provide the time to be able to do the things that you love.

Grow a pet sitting business that serves you

Freedom comes from team building and creating systems and processes in your business, which is what I teach in my Multiply Mastermind program.
My tip today for you, my friends, is to start thinking about how you can work smarter and not harder.
How you can get out of the day-to-day grind, trading hours for dollars, and how you can grow an exceptional, awesome business that serves you, serves your life and gives you the freedom to enjoy your life. Because that is what I want for all of you.

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5 Reasons Why Your Pet Sitting or Dog Walking Client Prospects Back Out

Sometimes it happens that you have a wonderful conversation with a pet sitting prospect. They are super excited about using your pet sitting or dog walking service and then for what seems like no reason what so ever they back out. You’re left confused thinking, “what happened?”

Any of us who have been in the pet sitting industry knows that this happens often. Sometimes, there is nothing you can do about it, but it’s definitely worth examining.

In my personal experiences it boils down to the following:

#1. Simply put, he or she may not be your ideal dog walking or pet sitting client.

Be honest with yourself, sometimes your gut tells you that this person is going to be difficult, but you ignore your inner voice and decide to sign them up anyhow because you need the money. We’ve all done it and we all have regretted it.

#2. They’re not convinced of the VALUE that you’re dog walking business is offering.

As compared to our competition, my pet sitting service Pet Nanny, offers immense VALUE to our clients. We’ve gone above and beyond to make our service stand out. We truly care about our clients and their pets and will give them nothing but the very best that pet care has to offer. Sometimes a pet sitting prospect may not see the value that you are trying to portray. They think, “pet sitting services are a dime a dozen. It doesn’t matter who I hire, I’ll still get the same result.” In this case you may be speaking too much about processes and not the RESULTS that they receive from using your service… complete and total peace of mind. Attempt to shift some of the things that you are saying in your get acquainted call to focus on the RESULTS that they will receive from using your awesome service.

#3. They’re concerned about the money.

We all know that there are a million pet sitting businesses out there and we also know that there are many that greatly undercut the prices of the more professional services to try and gain clients. Again, the money issue is usually based on the fact that your pet sitting prospect does not see the VALUE in what you are offering. Examine how you are presenting this to your prospects. Just remember, there are some people out there that are bargain shoppers no matter what and guess what… they are NOT your ideal client. There are also some people that may not be able to afford your service. Pet ownership is can be a hefty expense and if they can’t afford your top-notch service than wish them the best of luck and perhaps refer a less expensive service to them.

#4. People want it to be easy.

Make it as easy as you possibly can for pet sitting or dog walking clients to sign-up and use your services. If there is too much hoopla involved, they may move on due to frustration. So, examine your processes and streamline as much as you possibly can to make it as simple and easy as possible.

#5. He or she is the last minute customer that suddenly realizes they have weekend plans but nobody to watch their pets.

I have devoted an entire blog article to this issue. These people call every service in town trying to find someone to help. You then jump through hoops to help them out. Then, when you call them back they say, “awww… thanks, but my Mom is going to watch them.” DO NOT waste your time with these people. I don’t take any reservations for new clients unless I have 3 solid days to process them. 9 times out of 10 these last minute callers will not be your “ideal client” and if they do end up using you that weekend, you most likely will not hear from them again. Trust me on this one. I’ve made this mistake countless times.

pet sitting prospect

Your Homework Assignment: Spend some time and examine feedback from clients that have backed out. Make a list. What are they saying? Is there anything that can be changed?

If it’s a value issue than it’s time to change the way you are speaking to prospects and perhaps changes need to be made in your marketing materials to convey the VALUE you offer and the RESULTS that your clients receive.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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How Life Coaching Has Impacted My Pet Sitting Business

Today’s business growth tip explores how I have used life coaching to impact my pet sitting business.

When I first learned about mindset I was taught that our thoughts create our reality. And while that’s true, it’s not quite so simple.

To begin with, I assumed if you just thought happy thoughts things would manifest and you’d be good to go.

But when life coaching came into my life, it took mindset work to a new, more powerful level that shows how you have control over the results you get in your life.

A life coaching model that made one of the biggest impacts on me was created by coach Brooke Castillo who says that all circumstances are neutral. So no matter what happens to you, you decide how you are going to think about it. It’s all up to you. You can choose a negative thought or you could choose a positive thought.

What you are thinking is going to create how you feel.

Circumstances are neutral, thoughts create your feelings, which drive your actions, which create your results.

Is what you’re thinking making you excited or is it making you anxious? Is it making you happy or is it making you sad?

Then your feelings drive your actions. How you’re feeling is what prompts action. If you’re feeling anxious, if you’re feeling overwhelmed, the action probably is going to be some form of inaction.

But if you’re thinking productive, happy, exciting thoughts, the action is going to be to complete the tasks in front of you, which will then create the result in your life.

So what does this mean for you, your life and your pet sitting business?

It means that you can create any single result that you want in your own life by being the watcher of your thoughts.

What are you thinking every day?

What are your belief systems?

So many of us have belief systems around money and what we can do with our businesses.

 

 

I see the difference in mindset approaches with many of my students and members of my Facebook community.

Let’s say I have two separate students. I give them both the same curriculum, the whole A to Z to create amazing businesses. One shows up every week. She goes to the classes, watches the videos, completes the worksheets, she implements, she asks questions, she does masterminding within the community and she gets amazing results.

Then there’s student B. They don’t watch the curriculum, they don’t show up to classes, they don’t ask questions, they don’t become part of the community and therefore they don’t get results.

What do you think is the difference between these two students? They both have the same content available to them, to give them everything they need to have a successful business.

What changes are you ready to make today?

You’ve got to learn how to manage your thoughts so that you can create amazing results in your life. Thoughts equal feelings which drive actions, which create results. I cannot tell you how much this has impacted my life and has impacted my business.

The first step in all of this is just start watching. Start watching when you feel that negative thought or you have an attack thought about something. Say, “Oh, that’s just a thought, and a positive one is also available to me and I’m going to go with that one.”

We recently added a life coach to the Pet Nanny Coaching staff because I think it’s such an important ingredient for success.  I’ve made her available to my scholars. My scholars group includes those students who are successful graduates of my Multiply Mastermind.

You change your thoughts, you change your life. If you change your thoughts, you change your feelings and change your actions and you change your results.  What changes are you ready to make today?

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How to be More Productive in Your Pet Sitting Business

It’s time to get focused on our pet sitting business growth plan. The plan starts by identifying and eliminating our productivity time sucks so that we can accomplish great things in our businesses. Below are my 7 tips on how to be more productive.

#1. Take a Pause Between Tasks

There are some days when I wake up and realize that I have a never-ending list of tasks to complete. I frantically write them all down in my notebook and then jump on trying to get them all completed. This is NOT an efficient way to manage your time or your tasks.

Solution on How to Be More Productive:

  1. Prioritize what is immediately necessary.
  2. Take a quick pause between tasks and ask yourself, “does this really matter,” or “is this moving me closer toward my pet sitting business goals.”
    • If the answer is no, then move onto the next immediately important task.
    • You can go back to the previous tasks when your more important tasks have been completed.

Tip: Trust me on this one. I can’t tell you how many times I have tried barreling through my tasks just to realize that my day was gone, and I had gotten nothing of actual importance completed. Prioritization is key!

#2. Steer Clear of the “Perfectionism Predator”

According to communication expert Anett Grant: “Perfectionism is the predator of productivity.” This is another point that I have great familiarity with. I suffer from something called “perfectionism paralysis.” This characteristic can be defined as aspiring towards impossibly high goals. The thought of or the inability to reach certain perfection sets me on a procrastination and paralysis cycle where I look for any reason to not release a product or program for fear of criticism that the project is not perfect. Does this sound familiar to anyone? I catch myself doing this quite often. I really need to keep myself in check with it.

Solution on How to Be More Productive:

Here is some advice for you that my mentor once told me, “good is good enough. Get it out there! You can always go back and make changes after it is released.”

pet sitting business

TIP: Read Getting Things Done by David Allen

#3. Beware of the Social Media Time Suck

The problem with social media is that you can log in to send out some work tweets or business Facebook posts, but then you check your news feed and then next thing you know two hours has passed, and you have gotten nothing of substance done.

Solution on How to Be More Productive:

  1. Set specific time blocks per day for using social media for business.
  2. Save your personal social media time for after business hours.

You can also use it as a distraction. Every time you receive a notification that a picture was posted of you, or that you were tagged in a post, your immediate reaction is to go check it out. Am I right? These distractions are eating up valuable time in your day and keeping you from accomplishing your pet sitting business goals.

Solution on How to Be More Productive:

  1. Turn off all notifications from your social media outlets.
  2. Set specific times to check for updates.

#4. Meditate for Massive Growth in Your Pet Sitting Business

Don’t run for the hills just yet. Meditation can be off-putting to some people. I’m not sure why, but it most definitely scares some. Don’t be afraid!

Meditation has been proven to reduce stress, improve focus and concentration, increase emotional intelligence, improve creativity and your overall health. These are all pretty awesome things, so why not give it a shot?

Solution on How to Be More Productive:

Download the HeadSpace App. This free app will get you started on a simple and easy meditation practice, and all it takes is 10 minutes per day. That’s it! I challenge you to give it a try.

#5. Stop Multitasking

Multitasking is trying to do more than one thing at a time and can be one of the worst productivity killers. In the age of smartphones, tablets, smartwatches, email, facetime and social media, it is so easy to multitask without even realizing it. And here’s a newsflash, our brains are not wired to work that way. Researchers found that when we attempt to multitask, the brain “bottlenecks” the information and quickly moves its attention from one thing to the next, instead of addressing the items simultaneously. Rather than becoming more productive when faced with multiple tasks to accomplish at once, this suggests we only become more frazzled—and thus less able to handle the challenges of a high workload.

Citation: www.ncbi.nlm.nih.gov/pubmed/24516634

Solution on How to Be More Productive:

  • Find a distraction-free place to work. I suggest the library.
  • Block out distractions by shutting off all of your devices.
  • Set a timer and work in two-hour time blocks without distraction.

Tips: Just in case you don’t trust yourself to block out all of the distractions on your own some apps can help you out. Check out:

  1. Dark Room, a full screen, distraction free, writing environment. Dark Room is just about you and your text.
  2. Anti-Social is an app that makes it easy for you to target and block any distracting website so you can be more productive.
  3. Rescue Time is an Internet tool that tracks what users do all day so they can learn where they’re wasting time, get better at self-management, and make changes that amp up productivity.

#6. Get a Grip on Email

How often do you feel swamped by email? My guess is pretty often. Pet sitters receive email all hours of the days and night with requests and changes from current clients, new client inquiries and emails from their staff. It is endless! I honestly feel like I can write an entire mini-course on this subject, but for today, I’m going to give you some quick tips.

Solution on How to Be More Productive:

  1. Do not check email continuously throughout the day. Set specific times for when you will check and answer emails.
  2. Set boundaries and expectations with your clients by setting an autoresponder that clearly states your office hours and when they can expect to hear back from you.
  3. Create templates of often used replies so that you can quickly cut and paste.
  4. Unsubscribe from any emails that are polluting your inbox. (I hope they’re not mine, but if so, I get it. ;))

Tip: You can always create a Feedly account and subscribe to the RSS feeds from the writers who content you want to read. This way you’ll still receive the updates, but they’ll be neatly organized.

#7. Set Aside Time for Yourself

Taking time off is one of the most difficult things for a pet sitter to do. For whatever reason, you are expected to be on call 24 hours per day, 365 days per year. An expectation that I will never quite understand. This is not a healthy lifestyle and is most certainly a recipe to spoil your productivity. You need time off to clear your mind and recharge your engines.

Solution on How to Be More Productive:

  1. Schedule your time off at the beginning of the year and alert your client list, so that they can plan their trips accordingly.
  2. I would also suggest hiring another pet sitter to cover your visits or contacting another local pet sitting business owner to cover your workload during your time off.

Bonus: My #1 Pet Sitting Business Success Secret

Click Here to see my #1 Pet Sitting Business Success Secret

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Stop Working In Your Pet Sitting Business!

You will make amazing strides in your pet sitting business when you start working ON your business.

I have some exciting news!!! I have recently taken the next big step in my own pet sitting business…. I have hired a Sitter Manager. Woohoo!

I’m going to rewind a bit to first tell you how I found myself in the position of needing to make this hire for the continued health of my business.

Many moons ago I hired my first “virtual assistant,” whose job title is now, “Client Happiness Manager,” or “CHM” for short.

My CHM is responsible for:

  • Scheduling
  • Answering the phones
  • Client communications
  • Processing new clients
  • Sitter schedules
  • Office administrative support

My responsibilities as the owner were:

  • Marketing
  • Client attraction
  • Client retention
  • Sitter recruiting
  • Sitter screening
  • Sitter processing
  • Sitter management
  • Dealing with B.I.G. issues (Ugh! We hate those, right?)

So, as Pet Nanny has continued to grow by leaps and bounds, my CHM and I found ourselves working around the clock and more importantly, we constantly found ourselves with a shortage of qualified pet sitters. This in turn was stopping the growth of the business. Do you see the vicious cycle here? This is when I knew it was time to bring in additional support.

First, my CHM and I had a sit down and mapped out exactly what we needed the new administrative person to handle. What became crystal clear was that we needed someone who would be responsible for:

  • Sitter recruiting
  • Sitter interviewing
  • Sitter screening
  • Sitter processing
  • Sitter management
  • Vet & pet store relations
  • Back-up to the CHM

In short, someone that would keep our sitter roster, chock-full with awesome Pet Nannies and also serve as the back-up to my CHM on weekends and when she needed some time off. This would then free up my time to beef up the marketing piece and have more time to dedicate to my most favorite peeps… My coaching clients. It would also give my wonderful CHM some breathing room before she went bonkers on me. 😉

So, as you can see, bringing on additional support is going to help me to exponentially grow my pet sitting business.

As pet sitters, most of started our business because we are first, animal lovers. We start by doing the pet sitting ourselves happy as can be because we get to play with pets all day. Then we hit a financial plateau, because there are just so many clients we can squeeze into a single day. Then, in most cases we hit burn out, because running around morning, noon and night, 365 days per year is a recipe for disaster.

The answer to this very common problem is to remove yourself from doing the actual pet sitting. In other words, “stop working in your business and start working on your business.” This is how you will be able to expand your business and make a lot more money in this industry. Another perk… You have your sanity and your free time back. Check… Check!

For those of you who are yelling at your computer right now, “But I started this business, so I can work with animals!!!!!” I get it. It’s a tough decision, but the honest truth is that you will most likely live the scenario I explained above until you make the jump from “Pet Sitter” to “Pet Sitting Business Owner.” I do have some good news for you though. If you insist, you can be the “permanent backup.” Meaning, if a sitter gets sick or has an emergency, you can fill in for them. Then you can get your animal fix. Sound good? 😉

pet sitting business

Your Homework Assignment: Take an assessment of your pet sitting business…

  • Are you doing all of the pet sitting visits, dog walks and house sitting stays on your own? (You shouldn’t be.)
  • Are you dedicating 4 hours per day on marketing your business? (You should be.)
  • Would bringing on additional pet sitters or office support help you to actually grown your business and make more money (I bet you it would.)
  • Is it time to bring on some support, so you can stop working IN your pet sitting business and start working ON GROWING your business? Food for thought.

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