Stop Working In Your Pet Sitting Business!

You will make amazing strides in your pet sitting business when you start working ON your business.

I have some exciting news!!! I have recently taken the next big step in my own pet sitting business…. I have hired a Sitter Manager. Woohoo!

I’m going to rewind a bit to first tell you how I found myself in the position of needing to make this hire for the continued health of my business.

Many moons ago I hired my first “virtual assistant,” whose job title is now, “Client Happiness Manager,” or “CHM” for short.

My CHM is responsible for:

  • Scheduling
  • Answering the phones
  • Client communications
  • Processing new clients
  • Sitter schedules
  • Office administrative support

My responsibilities as the owner were:

  • Marketing
  • Client attraction
  • Client retention
  • Sitter recruiting
  • Sitter screening
  • Sitter processing
  • Sitter management
  • Dealing with B.I.G. issues (Ugh! We hate those, right?)

So, as Pet Nanny has continued to grow by leaps and bounds, my CHM and I found ourselves working around the clock and more importantly, we constantly found ourselves with a shortage of qualified pet sitters. This in turn was stopping the growth of the business. Do you see the vicious cycle here? This is when I knew it was time to bring in additional support.

First, my CHM and I had a sit down and mapped out exactly what we needed the new administrative person to handle. What became crystal clear was that we needed someone who would be responsible for:

  • Sitter recruiting
  • Sitter interviewing
  • Sitter screening
  • Sitter processing
  • Sitter management
  • Vet & pet store relations
  • Back-up to the CHM

In short, someone that would keep our sitter roster, chock-full with awesome Pet Nannies and also serve as the back-up to my CHM on weekends and when she needed some time off. This would then free up my time to beef up the marketing piece and have more time to dedicate to my most favorite peeps… My coaching clients. It would also give my wonderful CHM some breathing room before she went bonkers on me. 😉

So, as you can see, bringing on additional support is going to help me to exponentially grow my pet sitting business.

As pet sitters, most of started our business because we are first, animal lovers. We start by doing the pet sitting ourselves happy as can be because we get to play with pets all day. Then we hit a financial plateau, because there are just so many clients we can squeeze into a single day. Then, in most cases we hit burn out, because running around morning, noon and night, 365 days per year is a recipe for disaster.

The answer to this very common problem is to remove yourself from doing the actual pet sitting. In other words, “stop working in your business and start working on your business.” This is how you will be able to expand your business and make a lot more money in this industry. Another perk… You have your sanity and your free time back. Check… Check!

For those of you who are yelling at your computer right now, “But I started this business, so I can work with animals!!!!!” I get it. It’s a tough decision, but the honest truth is that you will most likely live the scenario I explained above until you make the jump from “Pet Sitter” to “Pet Sitting Business Owner.” I do have some good news for you though. If you insist, you can be the “permanent backup.” Meaning, if a sitter gets sick or has an emergency, you can fill in for them. Then you can get your animal fix. Sound good? 😉

pet sitting business

Your Homework Assignment: Take an assessment of your pet sitting business…

  • Are you doing all of the pet sitting visits, dog walks and house sitting stays on your own? (You shouldn’t be.)
  • Are you dedicating 4 hours per day on marketing your business? (You should be.)
  • Would bringing on additional pet sitters or office support help you to actually grown your business and make more money (I bet you it would.)
  • Is it time to bring on some support, so you can stop working IN your pet sitting business and start working ON GROWING your business? Food for thought.

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The 3 Biggest Pet Sitting Hiring Mistakes

Hiring new pet sitters to take care of the clients you worked so hard to gain can be a scary proposition. Here are 3 Pet Sitting Hiring Mistakes to avoid.

Pet Sitting Hiring Mistake #1

Hiring in a reactive way

What this means is that you start looking to hire a new pet sitter when you absolutely need someone. I know you’re probably thinking, “well, of course that’s the way I hire, dummy!” I get that would be the logical way, but it’s not a good strategy and I’ll tell you why… If you start the search for hiring a new pet sitter when you are in desperate need of someone; for example, your plate is entirely too full, or a sitter quits without notice, or you need to fire someone and you need to fill their slot asap. You then post your ads, start interviewing and hope and pray that you find a good person. This is being reactive to your current situation and you will make poor choices with whom you ask to join your team because you are in dire need to fill the position. This is not a smart, proactive way to fill your sitter roster with qualified individuals.

My suggestion would be to bring on back-up sitters for your current sitters, who would have the ability to move into the primary sitters slots if the need arises. These sitters will also be the people who absorb the new business that is coming in.

Pet Sitting Hiring Mistake #2

Not managing the expectations of your new sitters.

Managing expectations is the single most important concept to understand and implement when you start to expand your team. Good people who have the availability and positive traits to become a pet sitter are certainly hard to come by. This is why I have made interviewing a regular part of my work week. Pet Sitting is just not going to be a good fit for everyone and you need to clearly spell out the job description right from the get go. Don’t bring people on under false expectations. Be clear and concise with exactly how it will work and what you need from them and what they need to do to be successful in the position.

So, for Pet Nanny this means explaining to your sitter prospects that they shouldn’t expect a full roster of visits or walks for the first couple of months after they join the team. It takes time to build their client base, but if they’re available and if we receive rave reviews from their clients, we will continue to send them assignments and build their book of business.

Pet Sitting Hiring Mistake #3

Hiring individuals who are using your business as a pit stop.

As the interviewer, it’s your job to figure out what it is that the sitter prospect wants to get out of the position. Are they looking for some extra cash to pay for a shore house? If the answer is yes, then why would you hire a person who will be heading out of town during the busy summer months?

Was the person recently laid off from their full-time job? Are they looking to fill their time while they search for their new full-time job? If so, then they are using your company as a pit stop until a better opportunity comes along. I may use this person for back-up pet sitting or house sitting assignments, but I would never give them regular midday clients because what happens when they get a new job and they give you 1 weeks’ notice? You’re going to need to hire in a reactive way, which is NEVER a good thing as explained above. You’ll most likely end up hiring someone that, again, is not a good fit and is using your company as a pit stop. Are you seeing the vicious cycle?

Then there’s the person who says that they’re not looking for other employment, but they live alone and have no other means of income. This always sets off sirens in my head. How are they going to afford to pay their bills if this is their full-time gig? Hello?! They’re not! They’re just telling you what you want to hear. I know it sounds enticing… a person with complete open availability to take on as many assignments as needed. JACKPOT! Here’s your wake-up call. If it sounds too good to be true, it most likely is. In 100% of these hires that I’ve done, about 1 to 2 months down the road I receive the email (they never call to tell me,) that they’re not making enough money and they’ve found something more financially stable. At this point I usually smack myself on the head and say, “of course they did, dum dum!” Then it’s time to do damage control with their customers and to hire again in a reactive way. Ugh!

Trust me, I’ve made all the pet sitting hiring mistakes you can possibly make, but most of the troubles have stemmed from the 3 mistakes listed above. This is what causes the massive amount of turnover, which I hear so many of you complain about. You need to think ahead and make smart, strategic, decisions about who you’re going to hire.

pet sitting hiring mistakes

Your Homework Assignment: Create your avatar. Think of the best sitter you’ve ever had and then jot down all the things that made them great. Next, add any other traits that you would love to have in a team member to the list. Booya! You’ve just created your Ideal Sitter Profile. Be sure to review it every time before you start your interviews to remind yourself of who exactly it is you’re looking for, and to avoid the 3 biggest pet sitting hiring mistakes.

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Pet Sitting Hiring Tips

Last week I wrote about the 3 Biggest Pet Sitting Hiring Mistakes. This week I’m going to give you a couple more helpful pet sitting hiring tips.

Pet Sitting Hiring Tip #1. Listen to your gut!

There have been times when I’ve met a pet sitting prospect and they’ve done all the right things. They’ve presented themselves well, answered my questions clearly and with enthusiasm. They also have the availability I’m looking for, but for some reason, which I can’t explain, something is off. It’s that thing we call our “gut feeling.” My advice to you is to listen to your gut. In my experience, it very rarely steers me the wrong way. When you get that feeling it’s usually due to the energy the person may be exuding and your subconscious is picking up on it. That feeling is there to tip you off. Trust yourself and listen to it! It can save you a lot of trouble in the long run.

I realize that this is much easier said than done, but it’s a skill you need to practice if you want to substantially grow your pet sitting business. Here is a good article on how to follow your intuition.

Pet Sitting Hiring Tip #2. Create a test or assessment to evaluate new sitters.

When I hire a new pet sitter to join the Pet Nanny Team, I email them a Sitter Welcome Packet. I explain to the new sitter that all of the items in the packet must be completed before we can start giving them assignments. How the sitter completes the packet is a tell-all, if they are actually going to work out. Those individuals who hop quickly to completing the packet in an orderly fashion without many questions or issues usually end up being my best sitters. Why?

  1. They have made getting started with Pet Nanny a priority.
  2. They have displayed their sense of urgency.
  3. They can follow directions.
  4. They can communicate effectively.

Those who sit on the packet for a week or more before starting the tasks, 9 times out of 10 do not work out well. I have now made it our policy that if a new sitter lets more than 7 days pass without submitting the completed takes, the offer to join our team is rescinded. I already know that if it takes them this long to complete a basic task, that they lack any sense of urgency and don’t consider Pet Nanny to be a priority. In the pet sitting industry, you need to have the ability to communicate effectively by returning phone calls, emails and texts promptly. In this case they have failed my test.

If the prospect clearly communicates with you that she is going out of town or has something else going on at that exact moment, I absolutely take that into consideration because they COMMUNICATED clearly with me. It’s all about the ability to communicate effectively!

pet sitting hiring tips

Your Homework Assignment:

  1. Start listening to your gut! Follow these pet sitting hiring tips.
  2. Create a test for your own new hires. Think about how you can evaluate a new hire before actually sending them out into the field.

Hiring is one of the scariest things for us pet sitting business owners to conquer. You may be asking yourself, “Will they do as good of a job as I do? Can I trust them? How do I pay them? Will my clients like them?” I get it! It’s a tough transition.

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How To Track Your Pet Sitting Business Growth

“If you want to make more in your pet sitting business it is crucial that you track and record your income.” 

This was a concept I learned a few years back and I have found it to most certainly be true. In my experience what you track closely and consistently will continuously grow month to month in your pet sitting business. This is such a simple concept, but I promise you, if you implement this tip, I bet you will see the same result.

What you track closely and consistently will continuously grow month to month. Click To Tweet

There are things that you should be tracking each and every month in your pet sitting business, in order to bring more to you. If you’re unsure of what exactly you should be tracking, my advice to you is track everything you want to see GROW, starting with your income.

As the owner of your business it is important that at the end of each and every month you track and record certain numbers and stats and compare them to your past months and past years numbers.

This will give you an unbelievable sense of accomplishment. Sometimes, I’m astounded at the massive growth we experience in a certain month and it feels good to give my team and myself a well-deserved pat on the back.

Other times, I may notice a slump in sales in a certain area of my business, but this gives me notice to ramp up my marketing in that area.

Ok, so what is it you should be tracking each month? Here are 3 basic areas you can start tracking immediately to get the ball rolling.

#1. Total New Clients

Then break that number into categories.

  • New Mid Day Clients
  • New Pet Sitting Clients
  • New House Sitting Clients

#2. Total Monthly Revenue

Then break that number into categories.

  • Mid Day Walking Revenue
  • Pet Sitting Revenue
  • House Sitting Revenue

#3. Total Web Form Submissions

These are the forms that you should have on your website, that gives your visitors/prospects an easy way to contact you and take the next step.

  • Become a Client Submissions
  • Request a Quote Submissions
  • Lead Magnet/Opt-in Offer Submissions

How to Track Your Pet Sitting Business Growth

Here’s an image of my basic spreadsheet, which helps me track my pet sitting business growth.

pet sitting business

Your Homework Assignment: Create an Excel, Numbers or Google Worksheet, broken down into the categories I have listed for you and track these numbers every single month. If you don’t have web forms on your web site, get web forms on your web site. Finally, celebrate your growth!

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Hire Slowly and Fire Quickly

How to Run a Pet Sitting Business – Valuable Advice

Hire slowly and fire quickly. This is the advice that was given to me by my mentor many years ago. It is a line that is always in the back of my mind whenever I coach on how to run a pet sitting business. It is advice that has kept me safe for many years, but recently I went against my better judgement and did the exact opposite.

A Story To Illustrate This Point

Rewind to about a year ago. I unexpectedly lost a longtime sitter with a full midday roster, which translates to VERY important clients that would soon be without a dog walker. I of course went into a total panic mode. I posted my job ad and started interviewing almost immediately, but the pickings were slim. I made the decision to hire someone I knew in my gut was NOT a good fit for Pet Nanny, but I had no choice (I thought.)

So, this pet sitter started with little to no issues, but as time progressed I started to receive some negative feedback. I knew I should let her go, but against my better judgement, I took the advice of someone who felt that it would cause way more of a ruckus to let her go than to keep her on. Again, I went against my gut and kept her on. STUPID!!!

Now, fast forward to about one year after she was hired. Our Client Happiness Manager set-up a shadow walk between this pet sitter and a new pet sitter. The new pet sitter reported back to Pet Nanny Headquarters that this veteran sitter had A LOT to say… A lot of negative things. She said that she takes clients’ reservations all of the time and that Pet Nanny has no idea. She also said that she brings her boyfriend with her whenever she wants and that you don’t actually have to stay for the entire time on visits. All three of these points completely go against Pet Nanny Standards and the Code of Ethics that each sitter signs when they join our team. This is not how to run a pet sitting business.

When this information was relayed to me, it felt as though someone had punched me in the stomach. I thought to myself, how many other pet sitters has she tainted with her selfish and self-serving views? How many clients had she tainted with her inability to keep her thoughts to herself and simply provide the top quality pet care that Pet Nanny promises? Ugh! I didn’t even want to think about it.

how to run a pet sitting business

Next, my manager and I jumped into fix-it mode. We knew we had to immediately stop this pet sitter from ever visiting another Pet Nanny client’s home. My manager called her and told her to meet her at a local establishment where she requested all of the keys to be returned to her. She then explained to this sitter the standards of Pet Nanny which she was clearly not living up to, as well as the provisions of her agreement with us, which she was clearly violating. The sitter swore up and down that she did none of these things. My manager wished her the best and they went their separate ways. Oh, and I forgot to mention that we removed her from our website and revoked her access to the Pet Nanny database before this meeting took place, just in case this sitter wanted to access her client list and wreak more havoc.

The Moral of The Story

The moral of the story is hire slowly and fire quickly. If you always try to hire proactively (as I talk about here in this blog post,) you won’t ever have to ignore this advice. And…. Always listen to your gut, because it’s always right!

Your Homework Assignment: Take an assessment of your staff. Is there anyone that you should cut loose? If so, do it!

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My Top 6 Books To Grow Your Pet Sitting Business

I love to read, and I think it’s so important in helping to move yourself and business forward. Below are my top 6 books to grow your pet sitting business. It was super tough to narrow them down. There are so many good ones, but these were the ones that have made the most significant impact on me. Enjoy!

#1.) Raving Fans by Ken Blanchard and Sheldon Bowles

The pet sitting business world is all about providing fabulous customer service. This book dives into just how to do that!

#2.) The Law of Divine Compensation by Marianne Williamson

In this oh so wonderful book, she reveals the spiritual principles that help us overcome financial stress and unleash the divine power of abundance.

Mariann also offers a free livestream every Tuesday night. You can sign up on her website at www.mariann.com

#3.) The Big Leap by Gay Hendricks

I honestly thought this was a bunch of mumbo-jumbo, but after opening my mind to the possibility of having an upper-limit problem, I will never again be the same. This was a game changer that brought my life and business to the next level of success.

#4.) Ask And It Is Given by Esther and Jerry Hicks

Esther and Jerry Hicks had been teaching the law of attraction for decades before it became all the range. This book tells their story of how they learned to channel information from the spiritual realm. If this sounds utterly crazy to you, I get it! I thought the same thing, but I’m now a believer. I read their daily email of inspiration and listen to Esther’s YouTube channel (Jerry has since passed away) every single day. It tunes me in each morning. Check out the website,
http://www.abraham-hicks.com

#5.) Profit First by Mike Michalowicz

This book is all about how to manage your money. It’s fantastic! All of his books are great! You should also check out his excellent website and free resources here, http://www.mikemichalowicz.com.

#6.) The Universe Has Your Back by Gabrielle Bernstein

Gabrielle Bernstein is a-a-a-amazing! I love her and her teachings. This book changed my life. Seriously. She also has an info-packed website filled with inspiration. Check it out here, https://gabbybernstein.com

Your Homework Assignment: Get reading or listening to books that will teach, motivate and inspire you!

If you’re ready to make your dream of owning a successful and profitable pet sitting business a reality, DOWNLOAD your FREE blueprint now.

 

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Mindset for Pet Sitters- 10 Signs You Might Have an Upper Limit Problem

Today I’m giving you a dose of mindset for pet sitters. We should all try and do mindset work on a daily basis to move us closer to our personal and business goals.

Upper Limit Problem is a phrase coined by Gay and Kathlyn Hendricks in their book, The Big Leap. So what exactly is an “Upper Limit Problem?” It’s a sneaky form of self-sabotage that creeps into your life just when things are starting to get really good.

As Gay Hendrick defines it…

The ULP is the human tendency to put the brakes on our positive energy when we’ve exceeded our unconscious thermostat setting for how good we can feel, how successful we can be, and how much love we can feel.

Below are ten signs that you may have an Upper Limit Problem

1.) You have an income cap that you can’t break.

New businesses should experience exponential growth in the first few years of business. After that, you may not have as large of jumps in revenue, but you should continue to make more every year that you’re in business. If you can’t seem to break a specific number, you’ve got an upper limit problem.

2.) You can’t get past a certain number of customers.

This goes along the same lines as number one, not being able to break through a cap on customers. I had this problem for a while. I couldn’t seem to get past 612 customers. After I realized that I had an upper limit problem, I have since tripled that number. (Awareness of the issue plays a large part in overcoming the issue.)

3.) You pick fights about nothing.

You just had a fabulous week! You signed ten new customers; you hired three new sitters; you created a new referral partnership. Things are going great when inexplicably;e you find yourself picking an unnecessary fight. If you find yourself getting overly angry just after something good has happened, it’s probably not a fluke.

4.) You never invest in hard assets.

You may invest in classes, trainings, courses, masterminds, live events or retreats, but when it comes to purchasing tangible things that you need for the growth of your business. If you find yourself having no trouble spending to learn, but you’re unwilling to spend to earn your subconscious mind just may be keeping you in continuous student status, which is holding you back on becoming a professional. This is an upper limit problem.

5.) You desert money-making projects right after the idea origination phase.

You come up with a stellar new idea for your business. Your customers are going to love it! You make notes, you create a project plan, and then you never look at it again. If you leave these great ideas unimplemented on a continuous basis, you may be subconsciously leaving them in the idea phase so that they don’t come to fruition. This is self-sabotage.

6.) You leave projects 70-90% done.

Similar to the last problem, where you desert projects at the idea phase, in this example you’re leaving things when they’re almost entirely grown. Your website is nearly done, your Procedures Manual is virtually complete, your new mailing campaign is ready to mail.
If this is you, you’re leaving projects in the final phases, so they never come into being. This is most definitely an Upper Limit Problem.

7.) You get sick right after you have a BIG win.

Sometimes it’s not your mind that objects and rebels. Sometimes it’s your body that protests your advancement. Do you ever get hit was an illness right after you achieve something great and then that illness stops you in your tracks. This happens to me with the gym. Without fail anytime I start a new workout routine, BAM! I get taken out with a virus which makes it insanely hard to get back to the healthy routine. Upper Limit, pet sitters!

8.) You walk away from deals.

You have terrific opportunities just waiting for you to seize. A new house sitting client needs you to housesit their mansion all summer. A new Monday through Friday, two times per day, dog walking client wants you to start ASAP, and you never get back to them. This is most surely a sign of an Upper Limit Problem.

9.) Your leave your money uncared for.

You have money waiting to be deposited, and you sit on it. I used to find checks in my pockets months after a service had been completed. My roommate used to find checks laying around the apartment and in my jackets. This was definitely a sign that I was suffering from an Upper Limit Problem.

10.) Other people’s difficulties throw you off your momentum.

When you’re in your “zone of genius” and making great things happen, nothing can throw you off your game. You’re focused and intentional, and nothing can penetrate you. If all of a sudden you find yourself being derailed by things that wouldn’t usually phase you, you may be suffering from an Upper Limit Problem. Your subconscious is looking for any reason to stop your momentum.

So how do you battle your Upper Limit Problem?

You battle your Upper Limit Problem by becoming aware of the issue. In his book, Hendricks refers to benign vigilance as “paying keen but relaxed attention.”

Start looking for patterns in your behavior and go on high-alert when good things start to happen to you. If you find yourself beginning to pick an unnecessary fight, close your eyes, take a deep breath and ground yourself. Say to yourself,

“I expand in abundance, success, and love every day, as I inspire those around me to do the same.” Click To Tweet

 

Every single person on the planet deals with an Upper Limit Problem. It’s just some have higher thermostats than others, and some have busted through their own upper limits.

Your Homework: Start with awareness and read the Big Leap! I highly recommend it!

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Accountability Buddies for Pet Sitters

The concept of accountability buddies for pet sitters came into my existence years ago when I was part of a Mastermind Group. We were assigned a new accountability buddy each quarter, and we were told to have a five-minute conversation with them every work day. On the call, we were to tell the other person the three tasks that we were to work on that day. The following day we would hold each other accountable and then tell each other our three tasks for that day and so on and so forth.

In my experience, this was just too much! The conversation was supposed to only be five minutes, but if you had a chatty partner, you would be on the phone for much longer than that which ate up valuable time in my day. I then started to dread these calls, which utterly defeated the purpose.

My Accountability Buddies for Pet Sitters System

  1. Find a buddy using our FREE Pet Nanny Coach Community Facebook Group. Use the #accountabilitybuddy
  2. Pick a standing day and time that you will meet each week and put it on repeat on your calendar with reminders, so you don’t forget.
  3. Share your top 3 goals/tasks for the week.

Why Accountability Buddies for Pet Sitters are so Powerful

Being in business for yourself, you only need to answer to yourself. You don’t have a boss who gives you strict deadlines. You’re the boss, and if you don’t feel like doing something, nobody is going to make you do it. But if you have an accountability buddy, you now have someone to answer to, and you are going to be much more likely to complete your tasks. This process turns your “good intentions” into actual “to-do’s.”

Identify Your Champagne Moment

Cara Bentley of Lifehack Bootcamp coined the phrase your “Champagne Moment.” This is what you really need to focus on what’s really going to move your business forward.

Do this exercise weekly (ideally with your accountability buddy!) on Sunday night to sort out the critical tasks from the seemingly important tasks.

1: What could you do this week that would deserve popping a bottle of champagne and truly celebrating? Think beyond “shallow work” like emails and meetings. What’s a moment that would really propel your life or career forward?

2: What’s the #1 goal this week that would help you get to that result?

3: How many hours would take you to accomplish your goal? Is it doable in a week?

4: What’s the #1 task you can complete on MONDAY to get you to your weekly goal?

5a: Write down 3 potential things that could DISTRACT or PREVENT you from reaching your goal.

5b: What’s your “plan of defense” to STOP those things from happening?

Would you feel like popping open a bottle of champagne and CELEBRATING when your weekly goal is complete? If not, repeat this exercise! It’s not a Champagne Moment unless you would want to CELEBRATE it.

Go here to download this excellent freebie: www.amyporterfield.com/174                                               

“Your brain is the ultimate technology. It’s not your phone, it’s your brain. If you take extreme ownership of your circumstances, then you’re going to be LeBron James 52 weeks out of the year! You’re going to crush it all the… Click To Tweet

Your Homework: Get an Accountability Buddy!


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