📣 Calling all pet business owners and enthusiasts! 🐶🐱 Are you looking to attract, assess, and onboard talented professionals to take your pet sitting business to new heights? 🌟
🐾 Join us for an exciting presentation on building a high-performance team for your pet sitting business! 🚀
🔑 Unlock the secrets to building a dream team that delivers exceptional service and keeps tails wagging with our FREE presentation! 🎉
📝 In this action-packed session, we’ll cover essential topics such as:
✅ Attraction: Enhancing your employer brand and utilizing job boards and social media platforms.
✅ Assessment: Conducting thorough interviews, reference checks, and assessing skills and cultural fit.
✅ Onboarding: Setting clear expectations, providing training, and valuable resources.
✅ Hiring, Training, and Retaining: Crafting job descriptions, recognizing top performers, and fostering a positive work environment.
🐾 Whether you’re just starting out or looking to level up your pet sitting business, this event is a must-attend! Reserve your spot now, and let’s build a team that will make tails wag and clients rave! 🐕👏
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
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Are you a passionate pet sitter looking to take your business to the next level? Are you ready to uncover the hidden opportunities that can skyrocket your revenue? Look no further! In this live session, we’re here to help you unleash the full potential of your pet sitting business.
We’ll be sharing their creative strategies and smart techniques to help you maximize revenue like never before. Whether you’re just starting out or have an established pet sitting business, this session is perfect for you!
During our live stream, you can expect:
🔍 A deep dive into uncovering hidden opportunities: We’ll explore the untapped potential within your pet sitting business. From identifying new target markets to discovering unique services, we’ll help you find those hidden gems that can significantly boost your revenue.
💡 Innovative revenue-boosting ideas: Our team of experts will share their creative insights on how to think outside the box and generate additional income streams within your pet sitting business. From personalized care packages to value-added services, we’ll empower you with innovative ideas to attract more clients and increase your revenue.
📈 Proven strategies for business growth: We’ll provide you with tried-and-true strategies that have worked wonders for successful pet sitters. Learn how to leverage social media platforms, build a strong online presence, and effectively market your services to expand your customer base and drive revenue growth.
🧩 Q&A session: Have burning questions about maximizing revenue in your pet sitting business? We’ve got you covered! Our experts will dedicate time to answer your queries and provide tailored advice to address your specific challenges and goals.
Get ready to transform your pet sitting business and unlock its full revenue potential! Mark your calendar, invite fellow pet lovers, and join us live for an interactive session filled with valuable insights and friendly support.
Together, we’ll make your pet sitting business thrive like never before! 🐾💼
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
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Many moons ago, I came across the book The E-Myth Revisited by Michael Gerber, who is the one who coined this concept. What it means is that when they start businesses, most people come to the business and start their businesses with the mindset of a technician.
Meaning, I love animals, I love pets, and I’m going to start a business, and I’m going to walk all the dogs, and I’m going to take care of all the cats, I’m going to house-sit. This is a technician mindset. Meaning I created a place for myself to go to work. I didn’t necessarily create a business.
So I had to delegate my pet sits, and my dog walks to a team of amazing pet care providers and administrative work to an amazing manager.
So that person takes care of all the scheduling, phone calls, emails, issues with clients, and hiring. All of that I took off my plate so that my only focus was marketing and systematizing, which then multiplied my business so quickly.
It’s really that simple. When you’re working in your business, there are only so many hours that you can trade for dollars. But for you to create that replicable, turnkey business that somebody could come in and turn the key and turn on the revenue streams, that is what the value is, and that is where you’re going to make a substantial income in this industry.
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I was told for many years that I could not make six figures being a pet sitter. The family told me. Friends told me. Complete strangers told me. I was told by current clients. I was told by everybody that it wasn’t possible.
But, I knew with my deep intuition that I pride myself on that I absolutely could do it. That was the first thing. I had to know, and I had to believe that I was capable of doing it. That was the number one thing. If you don’t think that you can, you certainly won’t.
The second thing is I stopped working in my pet-sitting business. It’s a straightforward equation. The more you can serve in your pet-loving community, the more money you will generate in your business.
But if only one of you is trading hours for dollars, you have a cap on the income you can create in your business. You need to leverage yourself through a team of heart-centered pet care professionals to help you serve more of your pet-loving clients.
The more people you serve, the more money you will make, plus give job opportunities to these other amazing people. It’s just a win-win for all that is involved.
So, two points. Number one, you need to believe that you can do it. And I’m here to tell you that you can. I am knighting you. I’m saying, “Yes, go for it.”
And number two, stop working in your business. Stop trading hours for dollars. Step into the CEO role and leverage yourself through an amazing team. That is how you’re going to get there, and that is how it will continue to multiply year, after year, after year. I’m so excited to hear about your journey.
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
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Today I have a special guest in my home office, which never, ever happens. My student and friend Laura Breakstone, who’s also a Pennsylvanian, came down to visit me today to record this video in person. Then we’ll go grab dinner and catch up on all the goodness on what’s going on with her business. Thank you for being here.
Laura Breakstone:
Yes, yes, I’m very happy to be here.
Colleen Sedgwick:
So I wanted to shoot this video so you can talk about your experience with Pet Nanny Coach, the Launch & Grow Program and the Multiply Mastermind program. So it could be helpful to see what you’ve gotten from it and help others decide if it’s a good fit.
Laura Breakstone:
Absolutely.
Colleen Sedgwick:
All right, so first, can you tell everybody how you came to find Pet Nanny Coach?
Laura Breakstone:
Yeah, I was browsing YouTube, and I just had a dream in my head and thought, what would it take to run a pet sitting business? And all of a sudden, you pop up, and that’s how I got started.
Colleen Sedgwick:
If you go to petnannycoach.com/youtube, you can go to my channel; I’ve got a ton of videos there, from basic videos on how to start a pet-sitting business to videos about automations and high-level strategies. So you can hit over there or not now, watch this first, and then you can go there.
All right, first question. So before we started working together, what problems and struggles were you experiencing? So you were not already a pet sitter. You were a brand new-
Laura Breakstone:
Yeah, I was completely new to the business idea of it. I was doing pet sitting under the table. I was working as a manager at a couple of retail stores and pet retail stores. And people would come in, and they’d say, “Oh, well, do you know a pet sitter?” And I’d say, “Well yeah, I do some pet sitting.”
So it was just on the side, and I saw the potential for it to grow, especially when I started working for the little mom and pop shop because then you get to know people there, they start to know and trust you, as you always say, and yeah, I saw a lot of potential with that. So yeah, that was a side gig.
Colleen Sedgwick:
All right, good. So how did you decide to, or how’d you come to be enrolled in the Launch & Grow program?
Laura Breakstone:
I just wanted to take everything to the next level. I decided I was ready. I don’t think there was any monumental moment other than I just thought, let’s try it out, because I mean, I wanted to shoot for my dreams and give it a whirl. There was no monumental moment. I think I just thought I was ready.
Colleen Sedgwick:
Good. All right, so the Launch & Grow Your Dream Pet Sitting Business is for brand new pet sitters that don’t necessarily have a business yet or for pet sitters that may be in business for a little bit. Still, they’re not getting the results they want, and what I teach in that program is the foundational pieces you need to get to 3k months, and then we take you to 10k months from there.
So that’s the idea. I have my 3k month framework and my 10k month framework. So Laura started in the Launch & Grow program, the 3k framework, and then she enrolled in the Multiply Mastermind program, and it has been such a blessing to have you as part of the program. You’re such a shining ray of sunlight into my life.
Laura Breakstone:
Thank you.
Colleen Sedgwick:
A+ student just decided to make the commitment and go all in. So what made you decide then to go onto the Mastermind?
Laura Breakstone:
I needed more. I just needed more. It worked out so well, and I thought this program is amazing. What’s the next level? I needed to know that next level.
Colleen Sedgwick:
It’s much more advanced.
Laura Breakstone:
Yeah, yeah, it’s a lot more advanced because with the Launch & Grow, it’s just getting that initial stuff out of the way, forming the LLC, building a website, all that stuff, so then once you have that down, then it’s like, now what? That was the biggest thing, it’s like, okay, well, I’m started, but now what? That was a scary thing for me, so the fact that you had a program laid out to tell me, here’s what you do, I had to go for it.
Colleen Sedgwick:
Good. And here’s the problem, guys, is that many pet sitters don’t even know what’s next. Let’s say they may jump and start their businesses, lay the foundational pieces, and have clients, but they don’t understand how to scale their business, and they get stuck working in their businesses instead of on their businesses.
And the truth is that there are only so many hours in a day that you can trade for dollars, so you get stuck completely trading hours for dollars and can’t scale the business.
And that is where the Multiply Mastermind program comes in. It’s how to multiply your existing business, where you have a client base, you’re making money, but now we want to take it to the next level where you’re making money with working less.
So the less you work, the more you make, the more freedom you have, and the more impact you can have because of all the clients you’re going to be able to serve. So that’s the difference between getting out and working in the business. So before you joined, what fears, what were you worried about? Were you worried about anything?
Laura Breakstone:
Before I joined Multiply Mastermind you’re talking about?
Colleen Sedgwick:
Yeah.
Laura Breakstone:
I don’t know anything I was worried about regarding the program because that was super laid out. I mean, there’s always that financial aspect of it, too, that you have to consider, but the way I looked at it is like you’re paying for a college class.
And actually, I got to tell you that this is worth more to me than a college class. I’m serious, I paid for four years of college, and I feel like I learned more doing this than I did my entire four years of college because in college, you’re paying for a lot of fluff courses.
Colleen Sedgwick:
Absolutely.
Laura Breakstone:
Let’s be real, I mean, it’s a lot of fluff, and I’m not technically using my degree. Although it applies to this industry, it’s a pre-vet degree.
Colleen Sedgwick:
Yeah.
Laura Breakstone:
But this, actually, I learn more doing this.
Colleen Sedgwick:
Wow.
Laura Breakstone:
Because it’s real-world practical experience and knowledge that you’re gaining.
Colleen Sedgwick:
Right, business structure, business advice, online marketing advice, how to find clients, service them. Good, that makes me happy. All right, what are the greatest results and benefits you have received from being in the Mastermind?
Laura Breakstone:
There’s so many. There are so many. How do I even rattle them off? One of the most obvious ones is just revenue increase. I mean, you see that every single month, increase after increase.
But there are business things you learn from this program, but there are also life things you learn from this program too, and both of them were near and dear to me. There’s certain things that you have to overcome a lot of mental hurdles with, like self-confidence issues and things like that, and this program also helps you battle some of those anxieties and fears, which was another great benefit out of this. Especially with the book club, that’s great. Inspirational reading. It’s changed my life.
Colleen Sedgwick:
Yeah, I had a student tell me that the book club has been life-changing for her the other day.
Laura Breakstone:
Mm-hmm, yeah.
Colleen Sedgwick:
So the year that Laura joined, I decided to incorporate a lot of mindset work versus just business strategy because that’s what I was known for, and I thought, you know what? What’s missing here is the mindset piece because people get stuck in fear, people get stuck in not wanting to step out of their comfort zone, so I thought, I need to add an element to this program that we work on that, and one of those things is a book club that we do.
We dive deep into the book and do workbooks and exercises based on the principles we learn. So not only are my students getting a lot out of it, I am too. I love it.
Laura Breakstone:
Yeah, yeah.
Colleen Sedgwick:
At first, I was like, I don’t want to be reading a book every month, but they need this, and now I’m like, it’s great.
Laura Breakstone:
Yeah, and the audiobook option also helps because you just read in the car.
Colleen Sedgwick:
Right.
Laura Breakstone:
Well, listen in the car. You don’t read in the car.
Colleen Sedgwick:
Yeah, listen in the car. And it’s not mandatory. I tell all my students that join, “I would love for you to be part of this, but if you don’t want to be, that’s fine too. It’s not part of the core curriculum,” but I think it’s really helpful.
Laura Breakstone:
Yeah, yeah, for sure.
Colleen Sedgwick:
All right, good. All right, so would you recommend the Multiply Mastermind to pet sitting business owners who want to multiply to 10k or more a month through sales, systems, and support?
Laura Breakstone:
Yes, big yes, Oh my gosh, I do recommend it. Any chance I can get I recommend you because it’s just a life-changing program.
Colleen Sedgwick:
Oh, well, thank you. I appreciate you being here.
Laura Breakstone:
Yes, absolutely.
Colleen Sedgwick:
All right, guys, any questions about the Multiply Mastermind, you can go to applytomultiply.com. On that page, you’ll get all of the information about the program and what’s included, and you can apply on that page. We’ll hop on a call to discuss to see if we are a good fit to work together, and we’ll go from there. All right, but if you are interested, go to applytomultiply.com, and hopefully, we’ll be chatting soon.
Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!
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If you’ve been following me, you’ve probably heard me say a gazillion times, “Stop working in your business and start working on your business.” This was the major shift that completely changed the trajectory of my career and my life with my dog walking business, and where I learned this was the E-Myth Revisited.
It was the first business book I read that had a major impact on my life. It’s just like bells went off in my head, ding, ding, ding, ding, ding, “I am doing this business thing all wrong.”
So what the E-Myth says is that entrepreneurs are people that understand that going into business is something that you do. You’re building a business that runs without you having to do the work to create the revenue and the income.
The problem is that most small business owners are technicians. They’re like myself and most of the students that I work with. We go into the pet industry because we love and adore animals and want to provide amazing pet care. But then we decide that we want to grow the business, and we don’t know how to do that because we are technicians. We’re not entrepreneurs innately, as the word would define.
So that is the big shift. You have to start thinking differently about your business. If you had a hundred different locations, you would not be able to service a hundred different locations, be the manager, be the pet sitter.
You would have to think about your dog walking business differently in terms of creating systems and processes that are easily replicable between all locations and that it is running without you being the person that is doing all of the marketing. You’re not the person that’s doing all of the admin. You’re not the person that’s doing the pet sitting. You’re not the person doing the database, the hiring, and all of the stuff that goes into it.
Start thinking of ways to remove yourself as the bottleneck.
You have to start thinking about yourself from a place of removing yourself as that bottleneck in your dog walking business so that you can create these processes so that you’re able to grow your team and you’re able to service more customers and, therefore, make more money.
You have to get out of the technician mindset and move yourself to that entrepreneurial mindset of working on your business and not in your business. This creates freedom in your life, which makes money in your business. It’s such an important shift if you want to grow a lucrative dog walking business.
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Today our topic is the mindset keeping most pet sitting business owners stuck. I have the honor every week of speaking to pet sitters from all walks of life. People in the United States, people in other countries, people at all different levels in their business, and one common theme that I have identified is keeping pet sitters stuck came across in an application on my desk.
I had a session with the pet sitter yesterday, and she just put it so perfectly on her application, where it says, what are the biggest obstacles stopping you from taking your business to the next level? This business owner wrote “To work all of the time because I don’t want to pay for help. And two, I don’t trust others to do an awesome job.” So what happens with this type of mindset? This business owner gets stuck working in their business. So I’m here to help shift those with a similar mindset.
The people you hire are hiring to make you money.
Your pet sitters, your team, dog walkers, and cat sitters on your dream team are generating revenue for your company. You can service so many more customers because you have that support team in place. That’s the first thing. It’s not money out the door. They’re creating more money for you.
The trust issue is a story that your brain is telling you.
It’s the story that we tell ourselves, I certainly did for many, many years, that my clients only want me to do the pet sitting. They will not want to use my service if I hire or contract the work to somebody on my team, and I don’t think they’re going to do as good of a job as me.
Here’s the bottom line, it is a story. This is a story that your brain is telling you, and your ego is telling you to keep you small, to keep you safe. I said to myself that for way too long, and it took me forever to start hiring, and I was stuck for a long time.
Many people out there will take amazing care of your client’s pets.
How you find them, you need to set up your attraction system, you need to set up your assessment system, and you need to set up an excellent onboarding system so that by the time they go out to work for you, they are going to be such valuable members of your team.
You may have some clients that say, well, you’re not going to be doing it anymore, then no, I’m not going to use your service. But I’m telling you that is such a small, small percentage. Listen, I went through it myself. Every week, I work with pet sitting business owners to tackle this mindset and make that leap into hiring.
I know they had the same experience. One, maybe two clients decide not to continue, but truth be told, most of the clients are happy for you and that you are growing your business and that you have found amazing people and sell the benefit of it. This is so great. If anybody gets sick, if an emergency happens, and a sitter gets stuck on the road, we always have a backup for you and your precious pets.
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One of the first things that I teach my students in my Launch and Grow program is the importance of creating the know, like, and trust factor with your pet sitter prospects and your customers.
People like doing business with people. In the in-home, pet sitting industry, you are going into clients’ homes, or your team of pet sitters are going into clients’ homes. These people need to fully trust you and your team before they’re going to raise their hand and say, “Yes, let’s do this.”
I have each pet sitter record a video introducing themselves.
One of the easiest ways I’ve done this when I grew my team is I have my pet sitters record a video of themselves, introducing themselves. They share why they join the Pet Nanny Team and explain what their pet care values are.
When I assign the pet sitter to a client, they receive an email with the video and a full writeup before their registration meeting. So that will immediately create the know, like, and trust factor with their assigned sitter and break the ice before the sitter even rings the doorbell for the meeting.
Sign up for an automation tool.
You want to sign up for an automation tool like Active Campaign or MailChimp or Infusionsoft/Keap which I use. There are lots of different options out there for creating automations. We go deep into that in my multiply mastermind program. I give six of my most used automations, three of my best marketing, three of my best hiring automations in the program.
Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients.This resource is 100% FREE and is my gift to you. Enjoy!
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