How To Track Your Pet Sitting Business Growth

“If you want to make more in your pet sitting business it is crucial that you track and record your income.” 

This was a concept I learned a few years back and I have found it to most certainly be true. In my experience what you track closely and consistently will continuously grow month to month in your pet sitting business. This is such a simple concept, but I promise you, if you implement this tip, I bet you will see the same result.

What you track closely and consistently will continuously grow month to month. Click To Tweet

There are things that you should be tracking each and every month in your pet sitting business, in order to bring more to you. If you’re unsure of what exactly you should be tracking, my advice to you is track everything you want to see GROW, starting with your income.

As the owner of your business it is important that at the end of each and every month you track and record certain numbers and stats and compare them to your past months and past years numbers.

This will give you an unbelievable sense of accomplishment. Sometimes, I’m astounded at the massive growth we experience in a certain month and it feels good to give my team and myself a well-deserved pat on the back.

Other times, I may notice a slump in sales in a certain area of my business, but this gives me notice to ramp up my marketing in that area.

Ok, so what is it you should be tracking each month? Here are 3 basic areas you can start tracking immediately to get the ball rolling.

#1. Total New Clients

Then break that number into categories.

  • New Mid Day Clients
  • New Pet Sitting Clients
  • New House Sitting Clients

#2. Total Monthly Revenue

Then break that number into categories.

  • Mid Day Walking Revenue
  • Pet Sitting Revenue
  • House Sitting Revenue

#3. Total Web Form Submissions

These are the forms that you should have on your website, that gives your visitors/prospects an easy way to contact you and take the next step.

  • Become a Client Submissions
  • Request a Quote Submissions
  • Lead Magnet/Opt-in Offer Submissions

How to Track Your Pet Sitting Business Growth

Here’s an image of my basic spreadsheet, which helps me track my pet sitting business growth.

pet sitting business

Your Homework Assignment: Create an Excel, Numbers or Google Worksheet, broken down into the categories I have listed for you and track these numbers every single month. If you don’t have web forms on your web site, get web forms on your web site. Finally, celebrate your growth!

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Hire Slowly and Fire Quickly

How to Run a Pet Sitting Business – Valuable Advice

Hire slowly and fire quickly. This is the advice that was given to me by my mentor many years ago. It is a line that is always in the back of my mind whenever I coach on how to run a pet sitting business. It is advice that has kept me safe for many years, but recently I went against my better judgement and did the exact opposite.

A Story To Illustrate This Point

Rewind to about a year ago. I unexpectedly lost a longtime sitter with a full midday roster, which translates to VERY important clients that would soon be without a dog walker. I of course went into a total panic mode. I posted my job ad and started interviewing almost immediately, but the pickings were slim. I made the decision to hire someone I knew in my gut was NOT a good fit for Pet Nanny, but I had no choice (I thought.)

So, this pet sitter started with little to no issues, but as time progressed I started to receive some negative feedback. I knew I should let her go, but against my better judgement, I took the advice of someone who felt that it would cause way more of a ruckus to let her go than to keep her on. Again, I went against my gut and kept her on. STUPID!!!

Now, fast forward to about one year after she was hired. Our Client Happiness Manager set-up a shadow walk between this pet sitter and a new pet sitter. The new pet sitter reported back to Pet Nanny Headquarters that this veteran sitter had A LOT to say… A lot of negative things. She said that she takes clients’ reservations all of the time and that Pet Nanny has no idea. She also said that she brings her boyfriend with her whenever she wants and that you don’t actually have to stay for the entire time on visits. All three of these points completely go against Pet Nanny Standards and the Code of Ethics that each sitter signs when they join our team. This is not how to run a pet sitting business.

When this information was relayed to me, it felt as though someone had punched me in the stomach. I thought to myself, how many other pet sitters has she tainted with her selfish and self-serving views? How many clients had she tainted with her inability to keep her thoughts to herself and simply provide the top quality pet care that Pet Nanny promises? Ugh! I didn’t even want to think about it.

how to run a pet sitting business

Next, my manager and I jumped into fix-it mode. We knew we had to immediately stop this pet sitter from ever visiting another Pet Nanny client’s home. My manager called her and told her to meet her at a local establishment where she requested all of the keys to be returned to her. She then explained to this sitter the standards of Pet Nanny which she was clearly not living up to, as well as the provisions of her agreement with us, which she was clearly violating. The sitter swore up and down that she did none of these things. My manager wished her the best and they went their separate ways. Oh, and I forgot to mention that we removed her from our website and revoked her access to the Pet Nanny database before this meeting took place, just in case this sitter wanted to access her client list and wreak more havoc.

The Moral of The Story

The moral of the story is hire slowly and fire quickly. If you always try to hire proactively (as I talk about here in this blog post,) you won’t ever have to ignore this advice. And…. Always listen to your gut, because it’s always right!

Your Homework Assignment: Take an assessment of your staff. Is there anyone that you should cut loose? If so, do it!

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How to be More Productive in Your Pet Sitting Business

It’s time to get focused on our pet sitting business growth plan. The plan starts by identifying and eliminating our productivity time sucks so that we can accomplish great things in our businesses. Below are my 7 tips on how to be more productive.

#1. Take a Pause Between Tasks

There are some days when I wake up and realize that I have a never-ending list of tasks to complete. I frantically write them all down in my notebook and then jump on trying to get them all completed. This is NOT an efficient way to manage your time or your tasks.

Solution on How to Be More Productive:

  1. Prioritize what is immediately necessary.
  2. Take a quick pause between tasks and ask yourself, “does this really matter,” or “is this moving me closer toward my pet sitting business goals.”
    • If the answer is no, then move onto the next immediately important task.
    • You can go back to the previous tasks when your more important tasks have been completed.

Tip: Trust me on this one. I can’t tell you how many times I have tried barreling through my tasks just to realize that my day was gone, and I had gotten nothing of actual importance completed. Prioritization is key!

#2. Steer Clear of the “Perfectionism Predator”

According to communication expert Anett Grant: “Perfectionism is the predator of productivity.” This is another point that I have great familiarity with. I suffer from something called “perfectionism paralysis.” This characteristic can be defined as aspiring towards impossibly high goals. The thought of or the inability to reach certain perfection sets me on a procrastination and paralysis cycle where I look for any reason to not release a product or program for fear of criticism that the project is not perfect. Does this sound familiar to anyone? I catch myself doing this quite often. I really need to keep myself in check with it.

Solution on How to Be More Productive:

Here is some advice for you that my mentor once told me, “good is good enough. Get it out there! You can always go back and make changes after it is released.”

pet sitting business

TIP: Read Getting Things Done by David Allen

#3. Beware of the Social Media Time Suck

The problem with social media is that you can log in to send out some work tweets or business Facebook posts, but then you check your news feed and then next thing you know two hours has passed, and you have gotten nothing of substance done.

Solution on How to Be More Productive:

  1. Set specific time blocks per day for using social media for business.
  2. Save your personal social media time for after business hours.

You can also use it as a distraction. Every time you receive a notification that a picture was posted of you, or that you were tagged in a post, your immediate reaction is to go check it out. Am I right? These distractions are eating up valuable time in your day and keeping you from accomplishing your pet sitting business goals.

Solution on How to Be More Productive:

  1. Turn off all notifications from your social media outlets.
  2. Set specific times to check for updates.

#4. Meditate for Massive Growth in Your Pet Sitting Business

Don’t run for the hills just yet. Meditation can be off-putting to some people. I’m not sure why, but it most definitely scares some. Don’t be afraid!

Meditation has been proven to reduce stress, improve focus and concentration, increase emotional intelligence, improve creativity and your overall health. These are all pretty awesome things, so why not give it a shot?

Solution on How to Be More Productive:

Download the HeadSpace App. This free app will get you started on a simple and easy meditation practice, and all it takes is 10 minutes per day. That’s it! I challenge you to give it a try.

#5. Stop Multitasking

Multitasking is trying to do more than one thing at a time and can be one of the worst productivity killers. In the age of smartphones, tablets, smartwatches, email, facetime and social media, it is so easy to multitask without even realizing it. And here’s a newsflash, our brains are not wired to work that way. Researchers found that when we attempt to multitask, the brain “bottlenecks” the information and quickly moves its attention from one thing to the next, instead of addressing the items simultaneously. Rather than becoming more productive when faced with multiple tasks to accomplish at once, this suggests we only become more frazzled—and thus less able to handle the challenges of a high workload.

Citation: www.ncbi.nlm.nih.gov/pubmed/24516634

Solution on How to Be More Productive:

  • Find a distraction-free place to work. I suggest the library.
  • Block out distractions by shutting off all of your devices.
  • Set a timer and work in two-hour time blocks without distraction.

Tips: Just in case you don’t trust yourself to block out all of the distractions on your own some apps can help you out. Check out:

  1. Dark Room, a full screen, distraction free, writing environment. Dark Room is just about you and your text.
  2. Anti-Social is an app that makes it easy for you to target and block any distracting website so you can be more productive.
  3. Rescue Time is an Internet tool that tracks what users do all day so they can learn where they’re wasting time, get better at self-management, and make changes that amp up productivity.

#6. Get a Grip on Email

How often do you feel swamped by email? My guess is pretty often. Pet sitters receive email all hours of the days and night with requests and changes from current clients, new client inquiries and emails from their staff. It is endless! I honestly feel like I can write an entire mini-course on this subject, but for today, I’m going to give you some quick tips.

Solution on How to Be More Productive:

  1. Do not check email continuously throughout the day. Set specific times for when you will check and answer emails.
  2. Set boundaries and expectations with your clients by setting an autoresponder that clearly states your office hours and when they can expect to hear back from you.
  3. Create templates of often used replies so that you can quickly cut and paste.
  4. Unsubscribe from any emails that are polluting your inbox. (I hope they’re not mine, but if so, I get it. ;))

Tip: You can always create a Feedly account and subscribe to the RSS feeds from the writers who content you want to read. This way you’ll still receive the updates, but they’ll be neatly organized.

#7. Set Aside Time for Yourself

Taking time off is one of the most difficult things for a pet sitter to do. For whatever reason, you are expected to be on call 24 hours per day, 365 days per year. An expectation that I will never quite understand. This is not a healthy lifestyle and is most certainly a recipe to spoil your productivity. You need time off to clear your mind and recharge your engines.

Solution on How to Be More Productive:

  1. Schedule your time off at the beginning of the year and alert your client list, so that they can plan their trips accordingly.
  2. I would also suggest hiring another pet sitter to cover your visits or contacting another local pet sitting business owner to cover your workload during your time off.

Bonus: My #1 Pet Sitting Business Success Secret

Click Here to see my #1 Pet Sitting Business Success Secret

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How Life Coaching Has Impacted My Pet Sitting Business

How Life Coaching Has Impacted My Pet Sitting Business

Today’s business growth tip explores how I have used life coaching to impact my pet sitting business.

When I first learned about mindset I was taught that our thoughts create our reality. And while that’s true, it’s not quite so simple.

To begin with, I assumed if you just thought happy thoughts things would manifest and you’d be good to go.

But when life coaching came into my life, it took mindset work to a new, more powerful level that shows how you have control over the results you get in your life.

A life coaching model that made one of the biggest impacts on me was created by coach Brooke Castillo who says that all circumstances are neutral. So no matter what happens to you, you decide how you are going to think about it. It’s all up to you. You can choose a negative thought or you could choose a positive thought.

What you are thinking is going to create how you feel.

Circumstances are neutral, thoughts create your feelings, which drive your actions, which create your results.

Is what you’re thinking making you excited or is it making you anxious? Is it making you happy or is it making you sad?

Then your feelings drive your actions. How you’re feeling is what prompts action. If you’re feeling anxious, if you’re feeling overwhelmed, the action probably is going to be some form of inaction.

But if you’re thinking productive, happy, exciting thoughts, the action is going to be to complete the tasks in front of you, which will then create the result in your life.

So what does this mean for you, your life and your pet sitting business?

It means that you can create any single result that you want in your own life by being the watcher of your thoughts.

What are you thinking every day?

What are your belief systems?

So many of us have belief systems around money and what we can do with our businesses.

 

 

I see the difference in mindset approaches with many of my students and members of my Facebook community.

Let’s say I have two separate students. I give them both the same curriculum, the whole A to Z to create amazing businesses. One shows up every week. She goes to the classes, watches the videos, completes the worksheets, she implements, she asks questions, she does masterminding within the community and she gets amazing results.

Then there’s student B. They don’t watch the curriculum, they don’t show up to classes, they don’t ask questions, they don’t become part of the community and therefore they don’t get results.

What do you think is the difference between these two students? They both have the same content available to them, to give them everything they need to have a successful business.

What changes are you ready to make today?

You’ve got to learn how to manage your thoughts so that you can create amazing results in your life. Thoughts equal feelings which drive actions, which create results. I cannot tell you how much this has impacted my life and has impacted my business.

The first step in all of this is just start watching. Start watching when you feel that negative thought or you have an attack thought about something. Say, “Oh, that’s just a thought, and a positive one is also available to me and I’m going to go with that one.”

We recently added a life coach to the Pet Nanny Coaching staff because I think it’s such an important ingredient for success.  I’ve made her available to my scholars. My scholars group includes those students who are successful graduates of my Multiply Mastermind.

You change your thoughts, you change your life. If you change your thoughts, you change your feelings and change your actions and you change your results.  What changes are you ready to make today?

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Work Smarter Not Harder In Your Pet Sitting Business

Work Smarter Not Harder In Your Pet Sitting Business

Are you still working too many hours in your business?

Every day in my free Facebook group, the Pet Nanny Coach Community, I post a tip of the day to help you grow your pet sitting business.

Last week one of the tips was to get seven to nine hours of sleep at night. It’s not groundbreaking advice, but most of us don’t do it.

However, I was surprised by the responses. Some people said, “Huh, tell the dogs that.” Some people said, “Yeah, right.”


But one specific comment stuck out. A member of our community said that following my advice to hustle and work hard on your business means that she works from 5.00 AM to 11.00 PM every day, leaving absolutely no time to get even seven hours of sleep a night.

I teach working less and making more

And I thought this is not at all what I teach my students.

Yes, I want you to hustle. Yes, I want you to take action. Yes, I want you to implement all these amazing business strategies in your business.

But that does not mean working from 5:00 AM to 11:00 PM!  As a lifestyle that is going to cause burnout and most likely is going to cause you to quit.

It’s not sustainable. And I know because I lived it for five years.

What I teach is working less and making more.

The more you work in your business (rather than on your business) the less money you’re going to make because there’s only so many hours a day that you can trade for dollars which puts a glass ceiling over your head.

Work Smarter Not Harder In Your Pet Sitting Business

But when you leverage yourself through a team of heart-centered pet care professionals that will take exceptional care of your clients’ pets, the sky is truly the limit in how big you can grow your business.

I teach my clients how to get more clients, make more money, and have more freedom.

Freedom is an integral part of what I teach. Your business is supposed to add to your life, to give you a lucrative income stream and provide the time to be able to do the things that you love.

Grow a pet sitting business that serves you

Freedom comes from team building and creating systems and processes in your business, which is what I teach in my Multiply Mastermind program.

My tip today for you, my friends, is to start thinking about how you can work smarter and not harder.

How you can get out of the day-to-day grind, trading hours for dollars, and how you can grow an exceptional, awesome business that serves you, serves your life and gives you the freedom to enjoy your life. Because that is what I want for all of you.

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How to Conquer Overwhelm

This week, we are focusing on how to conquer overwhelm, getting all of those dastardly tasks and things we need to do out of our heads and start taking action on them so we can move our business forward.

I’ve been noticing a very common denominator among the pet-sitting business owners I speak or work with.  And it’s something that most business owners struggle with at one point or another.

It happens when you’ve got so much going on that you can’t see through the trees! Most likely, you’re out still walking the dogs, taking care of the pets, and you don’t really have a whole lot of time to work on the business.  That’s when overwhelm kicks in.

When you start feeling overwhelmed, you might want to give up.  But don’t do that!  I’m going to show you how to push through to the other side and avoid burnout.

Here are some concrete tips on how to overcome your overwhelm, conquer that overwhelm, really start focusing on moving your business forward and reach the goals you’ve set for your business.

#1 Brain Cleanse

The first step is to get everything out of your head. You want to do a total brain cleanse. Just go ahead and dump everything. Every single thing that you can possibly think of – get it out of your head and get it on paper.

Below this video, I’m going to link to some awesome dry erase sheets that you can put up on a wall and write everything down. If you have a whiteboard, use it. If you prefer doing it on your phone, or in your notes, do that.

You can use a mind-mapping tool like MindMeister if that works better for you. A notebook works great. However you do it, just get it out of your head and onto paper.

#2 Organize

The second step to conquering overwhelm is to organize everything you wrote down into projects. Then beneath the projects, list out the steps that need to take place for you to complete the project.  You might end up with five or six projects in front of you.

#3 Prioritize

Next I want you to prioritize the projects you created.  What are we going to do first? What comes second, third, fourth, fifth, and sixth?

#4 Schedule

Now that you have everything that used to be floating around in your head written down, organized and in order, you are going to actually schedule these into your calendar.

Every Sunday, you can print off your weekly planner and schedule time to work on each project.  You've got Monday through Sunday - what step of which project are you going to work on each day? Click To Tweet

Take the time to write everything down.  Walking around with everything competing for bandwidth in your brain means you are much less likely to get it done. Get it out of your head and start working on those projects that you’ve wanted to get done for a long time. I know you can do it!

And if you like this video, like it, share it, and subscribe to the channel!

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My Top 6 Books To Grow Your Pet Sitting Business

I love to read, and I think it’s so important in helping to move yourself and business forward. Below are my top 6 books to grow your pet sitting business. It was super tough to narrow them down. There are so many good ones, but these were the ones that have made the most significant impact on me. Enjoy!

#1.) Raving Fans by Ken Blanchard and Sheldon Bowles

The pet sitting business world is all about providing fabulous customer service. This book dives into just how to do that!

#2.) The Law of Divine Compensation by Marianne Williamson

In this oh so wonderful book, she reveals the spiritual principles that help us overcome financial stress and unleash the divine power of abundance.

Mariann also offers a free livestream every Tuesday night. You can sign up on her website at www.mariann.com

#3.) The Big Leap by Gay Hendricks

I honestly thought this was a bunch of mumbo-jumbo, but after opening my mind to the possibility of having an upper-limit problem, I will never again be the same. This was a game changer that brought my life and business to the next level of success.

#4.) Ask And It Is Given by Esther and Jerry Hicks

Esther and Jerry Hicks had been teaching the law of attraction for decades before it became all the range. This book tells their story of how they learned to channel information from the spiritual realm. If this sounds utterly crazy to you, I get it! I thought the same thing, but I’m now a believer. I read their daily email of inspiration and listen to Esther’s YouTube channel (Jerry has since passed away) every single day. It tunes me in each morning. Check out the website,
http://www.abraham-hicks.com

#5.) Profit First by Mike Michalowicz

This book is all about how to manage your money. It’s fantastic! All of his books are great! You should also check out his excellent website and free resources here, http://www.mikemichalowicz.com.

#6.) The Universe Has Your Back by Gabrielle Bernstein

Gabrielle Bernstein is a-a-a-amazing! I love her and her teachings. This book changed my life. Seriously. She also has an info-packed website filled with inspiration. Check it out here, https://gabbybernstein.com

Your Homework Assignment: Get reading or listening to books that will teach, motivate and inspire you!

If you’re ready to make your dream of owning a successful and profitable pet sitting business a reality, DOWNLOAD your FREE blueprint now.





 




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Mindset for Pet Sitters- 10 Signs You Might Have an Upper Limit Problem

Today I’m giving you a dose of mindset for pet sitters. We should all try and do mindset work on a daily basis to move us closer to our personal and business goals.

Upper Limit Problem is a phrase coined by Gay and Kathlyn Hendricks in their book, The Big Leap. So what exactly is an “Upper Limit Problem?” It’s a sneaky form of self-sabotage that creeps into your life just when things are starting to get really good.

As Gay Hendrick defines it…

The ULP is the human tendency to put the brakes on our positive energy when we’ve exceeded our unconscious thermostat setting for how good we can feel, how successful we can be, and how much love we can feel.

Below are ten signs that you may have an Upper Limit Problem

1.) You have an income cap that you can’t break.

New businesses should experience exponential growth in the first few years of business. After that, you may not have as large of jumps in revenue, but you should continue to make more every year that you’re in business. If you can’t seem to break a specific number, you’ve got an upper limit problem.

2.) You can’t get past a certain number of customers.

This goes along the same lines as number one, not being able to break through a cap on customers. I had this problem for a while. I couldn’t seem to get past 612 customers. After I realized that I had an upper limit problem, I have since tripled that number. (Awareness of the issue plays a large part in overcoming the issue.)

3.) You pick fights about nothing.

You just had a fabulous week! You signed ten new customers; you hired three new sitters; you created a new referral partnership. Things are going great when inexplicably;e you find yourself picking an unnecessary fight. If you find yourself getting overly angry just after something good has happened, it’s probably not a fluke.

4.) You never invest in hard assets.

You may invest in classes, trainings, courses, masterminds, live events or retreats, but when it comes to purchasing tangible things that you need for the growth of your business. If you find yourself having no trouble spending to learn, but you’re unwilling to spend to earn your subconscious mind just may be keeping you in continuous student status, which is holding you back on becoming a professional. This is an upper limit problem.

5.) You desert money-making projects right after the idea origination phase.

You come up with a stellar new idea for your business. Your customers are going to love it! You make notes, you create a project plan, and then you never look at it again. If you leave these great ideas unimplemented on a continuous basis, you may be subconsciously leaving them in the idea phase so that they don’t come to fruition. This is self-sabotage.

6.) You leave projects 70-90% done.

Similar to the last problem, where you desert projects at the idea phase, in this example you’re leaving things when they’re almost entirely grown. Your website is nearly done, your Procedures Manual is virtually complete, your new mailing campaign is ready to mail.
If this is you, you’re leaving projects in the final phases, so they never come into being. This is most definitely an Upper Limit Problem.

7.) You get sick right after you have a BIG win.

Sometimes it’s not your mind that objects and rebels. Sometimes it’s your body that protests your advancement. Do you ever get hit was an illness right after you achieve something great and then that illness stops you in your tracks. This happens to me with the gym. Without fail anytime I start a new workout routine, BAM! I get taken out with a virus which makes it insanely hard to get back to the healthy routine. Upper Limit, pet sitters!

8.) You walk away from deals.

You have terrific opportunities just waiting for you to seize. A new house sitting client needs you to housesit their mansion all summer. A new Monday through Friday, two times per day, dog walking client wants you to start ASAP, and you never get back to them. This is most surely a sign of an Upper Limit Problem.

9.) Your leave your money uncared for.

You have money waiting to be deposited, and you sit on it. I used to find checks in my pockets months after a service had been completed. My roommate used to find checks laying around the apartment and in my jackets. This was definitely a sign that I was suffering from an Upper Limit Problem.

10.) Other people’s difficulties throw you off your momentum.

When you’re in your “zone of genius” and making great things happen, nothing can throw you off your game. You’re focused and intentional, and nothing can penetrate you. If all of a sudden you find yourself being derailed by things that wouldn’t usually phase you, you may be suffering from an Upper Limit Problem. Your subconscious is looking for any reason to stop your momentum.

So how do you battle your Upper Limit Problem?

You battle your Upper Limit Problem by becoming aware of the issue. In his book, Hendricks refers to benign vigilance as “paying keen but relaxed attention.”

Start looking for patterns in your behavior and go on high-alert when good things start to happen to you. If you find yourself beginning to pick an unnecessary fight, close your eyes, take a deep breath and ground yourself. Say to yourself,

“I expand in abundance, success, and love every day, as I inspire those around me to do the same.” Click To Tweet

 

Every single person on the planet deals with an Upper Limit Problem. It’s just some have higher thermostats than others, and some have busted through their own upper limits.

Your Homework: Start with awareness and read the Big Leap! I highly recommend it!

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