Work Smarter Not Harder In Your Pet Sitting Business

Work Smarter Not Harder In Your Pet Sitting Business

Are you still working too many hours in your business?

Every day in my free Facebook group, the Pet Nanny Coach Community, I post a tip of the day to help you grow your pet sitting business.

Last week one of the tips was to get seven to nine hours of sleep at night. It’s not groundbreaking advice, but most of us don’t do it.

However, I was surprised by the responses. Some people said, “Huh, tell the dogs that.” Some people said, “Yeah, right.”


But one specific comment stuck out. A member of our community said that following my advice to hustle and work hard on your business means that she works from 5.00 AM to 11.00 PM every day, leaving absolutely no time to get even seven hours of sleep a night.

I teach working less and making more

And I thought this is not at all what I teach my students.

Yes, I want you to hustle. Yes, I want you to take action. Yes, I want you to implement all these amazing business strategies in your business.

But that does not mean working from 5:00 AM to 11:00 PM!  As a lifestyle that is going to cause burnout and most likely is going to cause you to quit.

It’s not sustainable. And I know because I lived it for five years.

What I teach is working less and making more.

The more you work in your business (rather than on your business) the less money you’re going to make because there’s only so many hours a day that you can trade for dollars which puts a glass ceiling over your head.

Work Smarter Not Harder In Your Pet Sitting Business

But when you leverage yourself through a team of heart-centered pet care professionals that will take exceptional care of your clients’ pets, the sky is truly the limit in how big you can grow your business.

I teach my clients how to get more clients, make more money, and have more freedom.

Freedom is an integral part of what I teach. Your business is supposed to add to your life, to give you a lucrative income stream and provide the time to be able to do the things that you love.

Grow a pet sitting business that serves you

Freedom comes from team building and creating systems and processes in your business, which is what I teach in my Multiply Mastermind program.

My tip today for you, my friends, is to start thinking about how you can work smarter and not harder.

How you can get out of the day-to-day grind, trading hours for dollars, and how you can grow an exceptional, awesome business that serves you, serves your life and gives you the freedom to enjoy your life. Because that is what I want for all of you.

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How to Conquer Overwhelm

This week, we are focusing on how to conquer overwhelm, getting all of those dastardly tasks and things we need to do out of our heads and start taking action on them so we can move our business forward.

I’ve been noticing a very common denominator among the pet-sitting business owners I speak or work with.  And it’s something that most business owners struggle with at one point or another.

It happens when you’ve got so much going on that you can’t see through the trees! Most likely, you’re out still walking the dogs, taking care of the pets, and you don’t really have a whole lot of time to work on the business.  That’s when overwhelm kicks in.

When you start feeling overwhelmed, you might want to give up.  But don’t do that!  I’m going to show you how to push through to the other side and avoid burnout.

Here are some concrete tips on how to overcome your overwhelm, conquer that overwhelm, really start focusing on moving your business forward and reach the goals you’ve set for your business.

#1 Brain Cleanse

The first step is to get everything out of your head. You want to do a total brain cleanse. Just go ahead and dump everything. Every single thing that you can possibly think of – get it out of your head and get it on paper.

Below this video, I’m going to link to some awesome dry erase sheets that you can put up on a wall and write everything down. If you have a whiteboard, use it. If you prefer doing it on your phone, or in your notes, do that.

You can use a mind-mapping tool like MindMeister if that works better for you. A notebook works great. However you do it, just get it out of your head and onto paper.

#2 Organize

The second step to conquering overwhelm is to organize everything you wrote down into projects. Then beneath the projects, list out the steps that need to take place for you to complete the project.  You might end up with five or six projects in front of you.

#3 Prioritize

Next I want you to prioritize the projects you created.  What are we going to do first? What comes second, third, fourth, fifth, and sixth?

#4 Schedule

Now that you have everything that used to be floating around in your head written down, organized and in order, you are going to actually schedule these into your calendar.

Every Sunday, you can print off your weekly planner and schedule time to work on each project.  You've got Monday through Sunday - what step of which project are you going to work on each day? Click To Tweet

Take the time to write everything down.  Walking around with everything competing for bandwidth in your brain means you are much less likely to get it done. Get it out of your head and start working on those projects that you’ve wanted to get done for a long time. I know you can do it!

And if you like this video, like it, share it, and subscribe to the channel!

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My Top 6 Books To Grow Your Pet Sitting Business

I love to read, and I think it’s so important in helping to move yourself and business forward. Below are my top 6 books to grow your pet sitting business. It was super tough to narrow them down. There are so many good ones, but these were the ones that have made the most significant impact on me. Enjoy!

#1.) Raving Fans by Ken Blanchard and Sheldon Bowles

The pet sitting business world is all about providing fabulous customer service. This book dives into just how to do that!

#2.) The Law of Divine Compensation by Marianne Williamson

In this oh so wonderful book, she reveals the spiritual principles that help us overcome financial stress and unleash the divine power of abundance.

Mariann also offers a free livestream every Tuesday night. You can sign up on her website at www.mariann.com

#3.) The Big Leap by Gay Hendricks

I honestly thought this was a bunch of mumbo-jumbo, but after opening my mind to the possibility of having an upper-limit problem, I will never again be the same. This was a game changer that brought my life and business to the next level of success.

#4.) Ask And It Is Given by Esther and Jerry Hicks

Esther and Jerry Hicks had been teaching the law of attraction for decades before it became all the range. This book tells their story of how they learned to channel information from the spiritual realm. If this sounds utterly crazy to you, I get it! I thought the same thing, but I’m now a believer. I read their daily email of inspiration and listen to Esther’s YouTube channel (Jerry has since passed away) every single day. It tunes me in each morning. Check out the website,
http://www.abraham-hicks.com

#5.) Profit First by Mike Michalowicz

This book is all about how to manage your money. It’s fantastic! All of his books are great! You should also check out his excellent website and free resources here, http://www.mikemichalowicz.com.

#6.) The Universe Has Your Back by Gabrielle Bernstein

Gabrielle Bernstein is a-a-a-amazing! I love her and her teachings. This book changed my life. Seriously. She also has an info-packed website filled with inspiration. Check it out here, https://gabbybernstein.com

Your Homework Assignment: Get reading or listening to books that will teach, motivate and inspire you!

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Mindset for Pet Sitters- 10 Signs You Might Have an Upper Limit Problem

Today I’m giving you a dose of mindset for pet sitters. We should all try and do mindset work on a daily basis to move us closer to our personal and business goals.

Upper Limit Problem is a phrase coined by Gay and Kathlyn Hendricks in their book, The Big Leap. So what exactly is an “Upper Limit Problem?” It’s a sneaky form of self-sabotage that creeps into your life just when things are starting to get really good.

As Gay Hendrick defines it…

The ULP is the human tendency to put the brakes on our positive energy when we’ve exceeded our unconscious thermostat setting for how good we can feel, how successful we can be, and how much love we can feel.

Below are ten signs that you may have an Upper Limit Problem

1.) You have an income cap that you can’t break.

New businesses should experience exponential growth in the first few years of business. After that, you may not have as large of jumps in revenue, but you should continue to make more every year that you’re in business. If you can’t seem to break a specific number, you’ve got an upper limit problem.

2.) You can’t get past a certain number of customers.

This goes along the same lines as number one, not being able to break through a cap on customers. I had this problem for a while. I couldn’t seem to get past 612 customers. After I realized that I had an upper limit problem, I have since tripled that number. (Awareness of the issue plays a large part in overcoming the issue.)

3.) You pick fights about nothing.

You just had a fabulous week! You signed ten new customers; you hired three new sitters; you created a new referral partnership. Things are going great when inexplicably;e you find yourself picking an unnecessary fight. If you find yourself getting overly angry just after something good has happened, it’s probably not a fluke.

4.) You never invest in hard assets.

You may invest in classes, trainings, courses, masterminds, live events or retreats, but when it comes to purchasing tangible things that you need for the growth of your business. If you find yourself having no trouble spending to learn, but you’re unwilling to spend to earn your subconscious mind just may be keeping you in continuous student status, which is holding you back on becoming a professional. This is an upper limit problem.

5.) You desert money-making projects right after the idea origination phase.

You come up with a stellar new idea for your business. Your customers are going to love it! You make notes, you create a project plan, and then you never look at it again. If you leave these great ideas unimplemented on a continuous basis, you may be subconsciously leaving them in the idea phase so that they don’t come to fruition. This is self-sabotage.

6.) You leave projects 70-90% done.

Similar to the last problem, where you desert projects at the idea phase, in this example you’re leaving things when they’re almost entirely grown. Your website is nearly done, your Procedures Manual is virtually complete, your new mailing campaign is ready to mail.
If this is you, you’re leaving projects in the final phases, so they never come into being. This is most definitely an Upper Limit Problem.

7.) You get sick right after you have a BIG win.

Sometimes it’s not your mind that objects and rebels. Sometimes it’s your body that protests your advancement. Do you ever get hit was an illness right after you achieve something great and then that illness stops you in your tracks. This happens to me with the gym. Without fail anytime I start a new workout routine, BAM! I get taken out with a virus which makes it insanely hard to get back to the healthy routine. Upper Limit, pet sitters!

8.) You walk away from deals.

You have terrific opportunities just waiting for you to seize. A new house sitting client needs you to housesit their mansion all summer. A new Monday through Friday, two times per day, dog walking client wants you to start ASAP, and you never get back to them. This is most surely a sign of an Upper Limit Problem.

9.) Your leave your money uncared for.

You have money waiting to be deposited, and you sit on it. I used to find checks in my pockets months after a service had been completed. My roommate used to find checks laying around the apartment and in my jackets. This was definitely a sign that I was suffering from an Upper Limit Problem.

10.) Other people’s difficulties throw you off your momentum.

When you’re in your “zone of genius” and making great things happen, nothing can throw you off your game. You’re focused and intentional, and nothing can penetrate you. If all of a sudden you find yourself being derailed by things that wouldn’t usually phase you, you may be suffering from an Upper Limit Problem. Your subconscious is looking for any reason to stop your momentum.

So how do you battle your Upper Limit Problem?

You battle your Upper Limit Problem by becoming aware of the issue. In his book, Hendricks refers to benign vigilance as “paying keen but relaxed attention.”

Start looking for patterns in your behavior and go on high-alert when good things start to happen to you. If you find yourself beginning to pick an unnecessary fight, close your eyes, take a deep breath and ground yourself. Say to yourself,

“I expand in abundance, success, and love every day, as I inspire those around me to do the same.” Click To Tweet

 

Every single person on the planet deals with an Upper Limit Problem. It’s just some have higher thermostats than others, and some have busted through their own upper limits.

Your Homework: Start with awareness and read the Big Leap! I highly recommend it!

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Accountability Buddies for Pet Sitters

The concept of accountability buddies for pet sitters came into my existence years ago when I was part of a Mastermind Group. We were assigned a new accountability buddy each quarter, and we were told to have a five-minute conversation with them every work day. On the call, we were to tell the other person the three tasks that we were to work on that day. The following day we would hold each other accountable and then tell each other our three tasks for that day and so on and so forth.

In my experience, this was just too much! The conversation was supposed to only be five minutes, but if you had a chatty partner, you would be on the phone for much longer than that which ate up valuable time in my day. I then started to dread these calls, which utterly defeated the purpose.

My Accountability Buddies for Pet Sitters System

  1. Find a buddy using our FREE Pet Nanny Coach Community Facebook Group. Use the #accountabilitybuddy
  2. Pick a standing day and time that you will meet each week and put it on repeat on your calendar with reminders, so you don’t forget.
  3. Share your top 3 goals/tasks for the week.

Why Accountability Buddies for Pet Sitters are so Powerful

Being in business for yourself, you only need to answer to yourself. You don’t have a boss who gives you strict deadlines. You’re the boss, and if you don’t feel like doing something, nobody is going to make you do it. But if you have an accountability buddy, you now have someone to answer to, and you are going to be much more likely to complete your tasks. This process turns your “good intentions” into actual “to-do’s.”

Identify Your Champagne Moment

Cara Bentley of Lifehack Bootcamp coined the phrase your “Champagne Moment.” This is what you really need to focus on what’s really going to move your business forward.

Do this exercise weekly (ideally with your accountability buddy!) on Sunday night to sort out the critical tasks from the seemingly important tasks.

1: What could you do this week that would deserve popping a bottle of champagne and truly celebrating? Think beyond “shallow work” like emails and meetings. What’s a moment that would really propel your life or career forward?

2: What’s the #1 goal this week that would help you get to that result?

3: How many hours would take you to accomplish your goal? Is it doable in a week?

4: What’s the #1 task you can complete on MONDAY to get you to your weekly goal?

5a: Write down 3 potential things that could DISTRACT or PREVENT you from reaching your goal.

5b: What’s your “plan of defense” to STOP those things from happening?

Would you feel like popping open a bottle of champagne and CELEBRATING when your weekly goal is complete? If not, repeat this exercise! It’s not a Champagne Moment unless you would want to CELEBRATE it.

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“Your brain is the ultimate technology. It’s not your phone, it’s your brain. If you take extreme ownership of your circumstances, then you’re going to be LeBron James 52 weeks out of the year! You’re going to crush it all the… Click To Tweet

Your Homework: Get an Accountability Buddy!


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My 4 Top Tips to Building a Wildly Successful Pet Sitting Business

Access your 100% FREE Wildly Successful Pet Sitting Business Planning Workbook below.

When I started my pet sitting business I knew nothing about business. I didn’t know how to systematically get new pet sitting and dog walking clients or how to efficiently manage my business. I pretty much knew nothing, but we all have to start somewhere, right? So how did I learn? I read. I took courses. I went to live events and most importantly I took a ton of action. Learn…implement. Learn…implement. That’s how it went.

Now looking back on my pet sitting journey I have boiled down my 4 top tips for growing a wildly successful pet sitting business.

Tip #1. Create a Mindset for Success

Success is not an accident. It’s something we have to make happen on purpose, day in, day out. It all starts with knowing what you want and conditioning yourself for success, so that you can make it happen. You should fill your brain with positive, motivational books, quotes, videos and podcasts so that you can train your brain to achieve the success that you desire. You need to make this part of your daily routine. I pay for YouTube Red. I listen to all my favorite mentors daily to tune me in and keep me in a positive state of mind. YouTube Red is commercial free and the videos still play even when you navigate away from the app. I love this tool!

Tip #2. Get Really Good at Marketing Your Business

 Once you’re focused on being the best version of yourself to create the success you want, you need to focus on what action you need to take. MARKETING = GETTING CLIENTS. A big piece of that action is centered around getting your pet sitting business out there! You need to have a clear message that speaks to your ideal client. Every single day you need to be doing at least one thing to get your business out there in front of your ideal prospects. You need to expand your reach and make them say, “this pet sitting business is the answer to my prayers.”

Every single day you need to be doing at least one thing to get your business out there in front of your ideal prospects. Click To Tweet

Tip #3. Get Really Good at Systems and Processes

If you want to scale your business you need to get systems and processes in place. This is a crucial step! Things can really become a mess if you don’t nail this step. Read The E-Myth! It is a must read! It truly changed the trajectory of my business. Your systems need to be replicable, documented and delegated. The system is what runs the business and the person runs the system.

 Tip #4. Grow Your Team

Don’t wait for five years (like I did) to grow your team. Building a team of talented pet sitters is a must. The more sitters who are on your team, the more ideal clients you can service. The more ideal client you can service, the more revenue you will generate. The more revenue you generate, the more you can invest in marketing which will in turn attract more ideal clients. And I didn’t even mention the freedom it creates in your life. That was my WHY. I crave freedom!


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Pet Sitters Stealing Clients & Clients Stealing Your Pet Sitters

As the owner of a pet sitting business who wants to grow and scale their business by building a team, there is a concern about the people you hire/your pet sitters going behind your back and stealing your clients. There is also a concern regarding your clients cutting you, the business owner out of the transaction. Both of these are genuine concerns and have both happened to me.

Here is my opinion on these issues:

Issue #1. Pet Sitters Stealing Your Clients

There is a very real possibility that you may make a less than a stellar decision with someone that you hire to join your team and that this less than impressive individual could go behind your back and offer their services directly to your pet sitting clients or dog walking clients. This scenario could very well happen and will most likely happen, but don’t let it stop you from growing your team.

TIP: Have Them Sign a Pet Sitter Non-Compete Agreement

What I suggest you do to prevent something like this from happening is first to have every pet sitter/dog walker sign a non-compete agreement. In this agreement, it should clearly spell out that the sitter is more than welcome to start their own business at any time; they’re just not able to do so with your company’s clients.

You should go over this non-compete with your pet sitter prospects thoroughly and ask them if they fully understand the agreement and if they have any questions. You can then tell them you will take them to court if it is revealed that they have done something so dishonest. This scares them!

Issue #2: Clients Poaching your Pet Sitters

You may also have the unpleasant experience of having your clients trying to poach your sitters. Meaning they go behind your back and try to cut you out of the transaction.

TIP: All Scheduling Must Go Through the Pet Sitting Business Owner’s Office

I would make it part of your company policy to have all scheduling go through the office. Any scheduling that is done and any service that is provided without the knowledge of your company will immediately void the service agreement between you and the client. Your company can not be held liable for any damages that takeplace while the client’s pets and home are under the sitter’s care.

Your pet sitters also need to entirely understand this policy as well because they could find themselves in a situation where they are uninsured and making themselves liable.

Final Thoughts on This Subject

Pet sitting clients that try to poach your pet sitters are what I call “non-deal clients.” (Go here to learn how to create your ideal client profile.) These people are not the type of pet owners that you want on your client roster. Let them go immediately and make room for people who you love working with.

Pet sitter or dog walkers that try and steal your clients are dishonest people. If your clients want to do business with someone that would behave in such a manner, you are better off without either of them. I firmly believe in karma. Let go of the negative energy and let karma work its magic. You stay focused on finding impressive, honest people to join your staff and to providing fantastic service to your roster of ideal clients who you absolutely love working with!

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Holiday Marketing for Pet Sitters

‘Tis the season, pet sitters! Have you thought yet about your holiday marketing and how you can maximize your profits this holiday season or are you just dreading the arrival of the holidays with no plan in place?

My guess is that most of you are in the second group of pet sitters who haven’t planned any holiday offerings, sales or discounts. Let’s change that with some ideas for Holiday Marketing for Pet Sitters!

This is a great time of year to attract new prospective clients, show appreciation to our current customers and ensure a profitable New Year, which will be here before you know it.

This is a great time of year to attract new prospective clients, show appreciation to our current customers and ensure a profitable New Year. Click To Tweet

Below are some ideas to get your creative juices flowing.

Holiday Marketing for Pet Sitters

  • Customize your website with a holiday theme.
    • Holiday logos
    • Holiday banners
    • Holiday videos
    • Holiday plug-ins
    • Holiday countdown timer
  • Create holiday infographics for your pet-loving clients
  • Write holiday blog posts
  • Create a holiday email series
  • Holiday posts on Facebook
  • Holiday Facebook Ads
  • Create a time-limited saving offer
  • Design a holiday-themed Facebook Timeline image
  • Run a holiday contest
  • Run a direct mail promotion
  • Thank your current customers with a gift

Here are Some Examples of our Holiday Logos:

Tip: You can have these created on www.Fiverr.com for just five bucks!

Here is our 2015 Christmas Video

Here are Some Examples of our Holiday Email Templates

Your Homework Assignment:

  1. Create a holiday marketing calendar.
  2. Break down everything you will need to implement the calendar, ex. images, videos, email copy etc.
  3. Put your plan into action and watch the sales roll in.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

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