My Secret Sauce to Building a Lucrative Pet Sitting Career

My Secret Sauce to Building a Lucrative Pet Sitting Career

I realized that I had been making videos for members of the pet sitting industry for many years. Some of you may not know who I am if you’re new to the industry. So I wanted to take this opportunity to let you know a little bit about me and how I was able to make millions was in the pet sitting industry, and how I became to be a coach to help others create lucrative pet sitting careers.

Flashback to 2001. I was a special education teacher teaching Down syndrome children, and I was completely unhappy in my career. As much as I loved the children, I did not feel like I was supposed to be doing this. I felt like I was trapped in the classroom all day. I wanted to be out in the fresh air, and I didn’t know what to do. I graduated from Ohio State with a special ed degree. So I had just assumed that this is what my path is supposed to be, to be a teacher.

After a heartfelt conversation with my parents where they asked me, “Colleen if you could do anything, what would it be?” And I said, “Well, I wouldn’t mind playing with dogs all day.” I said it as a joke, but it ended up being the sentence that changed my life. I decided at that moment that I was going to create a business based on my love of animals. That was how Pet Nanny started.

The problem was I knew nothing about business. Back then, I think there was like one book on the market. I read the book, and I followed the instructions, but that’s pretty much all I knew about business.

I didn’t know about business, marketing, team building, systemizing your business, and managing my finances. I spent a lot of years spinning my wheels. I did not get very far with the company. I ended up creating another job for myself, where I was working a lot.

I had clients, but non-ideal pet-sitting clients who didn’t respect me. They took advantage of me, called me all hours of the day and night. I had no free time. I’d never spent the night in my bed because I was always at my client’s houses, and it got exhausting.

To me, it was like I was maybe making a little more than I was when I was teaching, but I had no free time whatsoever. I completely lost my freedom. So at that point, I was trying to decide, do I want to do this? Or do I want to start something else? Maybe pharmaceutical sales, go back to teaching. I didn’t know.

Then again, I made the decision. I’m going to give this a go. I’m going to try to create a business that can run without me being an integral part of running it.

Create a business that can run without you being the integral part of having it run.

So I hired a business coach. I attended events, read books, and did everything. I implemented, and I got results.

How I've Made Millions in the Pet Sitting Industry 2


Currently, I have three managers that manage the company and a staff of 40 pet sitters that go out to take care of my client’s home. On average, we make around $75,000 a month in revenue, and I only have to work one hour a week in the business.

I started knowing absolutely nothing to get where I am today. It took me a lot of years to get to where I am today.

That’s how you will market your business, how you’re going to get new customers, how you’re going to wow your customers, and how you’re going to nurture your current customer list.

Have support. Find amazing pet sitters.

This is how you’re going to assess to make sure they’re going to be a good fit to work with your company, and it’s how you’re going to onboard them.

So by the time they’re ready to get started with your customers, they’re going to do a fantastic job.

What systems do you need in your business for it to run like a well-oiled machine? How to document them and build out your online business hub so that your business can run without you. That is how you know you have a true business.

Have the freedom to continue growing the business and doing things you love.

Guys, money is a good thing. Think about all of the things you can do and all of the charities you can commit your time to if you have extra money.

And freedom. You’re not stuck working like I was seven days a week, 365 days a year. You can have the freedom to continue growing the business on the backend. You can have the freedom to take part in hobbies that you love. Horseback riding, tennis, and paddle tennis. You like to travel. You want to work from different areas. You can do that when you build this type of business.

How many pet owners and pet lovers in your community can you impact with your amazing service?

So by you building this awesome pet sitting business, you’re going to be able to service so many more pet lovers and their furry pals and provide them with stellar pet care. And become a standout in the pet sitting industry.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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The Importance of Having a Powerhouse Team

The Importance of Having a Powerhouse Team

We are now in 2021. I was very excited to close the books on 2020 because it was the worst year of my life as it was for so many. I was excited for 2021 to hit the ground running and start with a bang and throw myself back into my pet sitting business because business building makes me happy.

When out of nowhere, I received a positive diagnosis for COVID, completely unexpected. A family friend accidentally gave it to my entire family. We’re all fine. I had a horrific headache and exhaustion for two weeks—nothing where I had to be hospitalized or anything.

The reason I’m telling you this is that something unexpected happened to me. And I was once again reminded about the importance of having a powerhouse team to help with your business.

The system runs the business, the person runs the system.

My business could entirely run without me because I had everything from soup to nuts systematized, and then I have a team of amazing people who implement the system. So, therefore, I am not the bottleneck.

So I’m not even just talking about having a pet sitter team as the business owner. It would be best if you had somebody helping you on the administrative side because you might have people who can go out and do the walks but if you were sick like I was, I was pretty much narcoleptic fallen asleep every hour, I needed somebody to be able to manage things on the backend.

For my coaching business and my pet-sitting business, the managers were able to take care of everything. I was able to sleep and heal, and everything ran seamlessly.

Start thinking about the systems in your business.

Every single thing that you do needs to be documented with point by point outlined instructions so that you can easily delegate it to a team member and they can implement the system. I will repeat it.

The Importance of Having a Powerhouse Team

 

When you have a business that can run without you, you truly have a business.

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Become a Visionary of Your Pet Sitting Business

Become the Visionary of Your Pet Sitting Business

When I first started my pet sitting business, I was going through the motions. I didn’t know what I was doing. I didn’t have the slightest clue what I wanted to create. I would go day by day by day, and I pretty much flew by the seat of my pants for about a good five years… until this concept was introduced to me.

You think, well, of course, I know what I want to create, but most people don’t.

Today I want you to get clear on exactly what it is that you want to create in terms of your business.

#1 What is your vision for success?

It would be best if you get crystal clear on what you want to create in your business. You need to close your eyes, and you need to think about it.
– How much revenue do you want to generate?
– How many clients do you want to service?
– What services do you want to offer?
– How many team members do you want?
– What role do you want to play? CEO, Manager, Pet Sitter, Dog Walker etc.

Become a Visionary of Your Pet Sitting Business


Close your eyes and visualize in your mind what your successful business looks like.

For me, I created this business where I was the bottleneck, and I was working 7 days a week, 365 days a year, living in other people’s houses. I got clear on the freedom that I wanted, and I visualized the business to give me freedom.

And then I felt what that was going to feel like. That is part of it. It is not only seeing what you want to create in your life and your business, but feeling how it feels now and being grateful for it now, and trusting that it will come to you in the future.

#2. Create a daily practice of closing your eyes, painting a picture in your mind of what your future success looks like.

We are all creators of our own lives. What we think about and what we feel is creating the reality we live in. We’re manifesting stuff daily, and we can do it more powerfully, effectively, and intentionally if we connect with it and take small steps to get a little closer every day. Commit just 5 minutes every day to visualize what it is that you’re trying to create.

#3. Believe with the conviction that your vision for success is yours for the taking.

Trust in knowing that it’s on its way to you. Believe whole-heartedly that it’s on its way to you. You have to get yourself in a place where you believe that you can achieve your goals with absolute certainty, that it’s your destiny and your reality. Feel like success is already yours and on its way into your life.

Get clear on what you want, tune in with the vision every single day, and believe with conviction that it’s yours for the taking.

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How to Track the Effectiveness of Paid Advertising for Your Pet Sitting Business

How to Track the Effectiveness of Paid Advertising for Your Pet Sitting Business

About 15 years ago, I spent around $450 or more per month on Google Adwords advertising for my pet sitting business without having a single clue if all that money was even bringing me one client per month. That is not a smart marketing strategy, and I wasted a ton of money.

You need to track the effectiveness of your paid advertising

With paid advertising, you have to get into the mindset of knowing that you need to track its effectiveness. If you find the advertising working, you’re going to put the same amount of money or more into that advertising. Otherwise, you’re not going to invest in that ad again. That’s the basics of it.

I learned this a long time ago from Dan Kennedy, one of the world’s marketing gurus. He’s got these fantastic books, the BS Guides To Grassroot Marketing, and The No BS Guide to Networking, and a whole list of them. They’re short, small, and easy to read.

If you don’t have any money to invest in yourself, or into a business coach, or a program, start here.

How to Track the Effectiveness of Paid Advertising for Your Pet Sitting Business

 

Understand whether the money you invest is returning to you

You need to have a direct response marketing to understand where every dollar you are putting out for your business is coming back to you.

For example:

Let’s say I run a Facebook ad, and I say, “Oh, I have this great pet sitting business.”

Then someone says, “Oh, that pet sitting business looks great. Let me click on this link.”

I’m just sending them to my home page. There is no way for me to know if they saw my ad on Facebook if they came to my home page and became clients. I’m just sending traffic to my website, having no clue if it’s converting or not.

Create a specific Call To Action for each ad

You need to understand I’m going to create this ad, and I’m going to make a specific call to action for this Facebook marketing campaign.

Let’s say, hey, Facebook audience that I’m targeting. I’m going to give you $25 off your first service order.

They click the link and go to a specific landing page. Then we’re going to see how many people got to the landing page and how many people gave me their first name and email to get the coupon.

Then you’re going to track the effectiveness. The potential customers gave me their first name and email address. How many of those people signed up to become a customer?

This is how you track the effectiveness of paid advertising.

Send the paid traffic to a specific URL created for the offer

It is the same thing for print advertising.

You don’t just want to say, Hey, come check out Pet Nanny, this excellent pet sitting business.”

You need to send them an offer. Go to this specific URL, petnannycoach.com.

If I’m doing print advertising in a specific magazine, I’ll know if somebody opens the magazine app and says, “Okay, I’ll go get that coupon.”

They clicked on the coupon and gave me their first name and email. They enter the marketing sequence and become a customer.

I can see then that the advertising is worth it.

Track your paid advertising’s effectiveness and conversions

How many people saw your ad and clicked on it?

How many people hit the landing page and gave you their first name and email address?

Out of that amount of people, how many people became customers, and then you tweak from there?

A lot of people see my ad, and no one’s clicking on it. Maybe try a new ad, a new ad image.

They’re getting to the sales page, but they’re not giving me their first name and email address. That means the offer and the page copy is not going to be great. Maybe change some of the wording, change the color of the submit button.

They’re getting into the sales sequence, but they’re not becoming customers. What do I need to change?

That’s how you become good at marketing and know every dollar you spend is coming back to you in the form of a customer. Otherwise, you’re just flushing money down the toilet, and we don’t want that.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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TITLE - Avoid Perfection Paralysis in Your Pet Sitting Business

Avoid Perfection Paralysis in Your Pet Sitting Business

I had a great coaching call with one of my Multiply Mastermind students, and we were talking about automations. Automations are what I teach my students to create on the backend that will take the manual processes out of their business, so things are happening without doing every last piece of it.

The number one automation we need to get is a lead magnet on their website. That is something you can offer your customer prospects in advance that will give them value, that’s going to add them to your email list, to convert them into a customer.

My student created several lead magnets. A lead magnet for dogs, for cats, one for summer, and one for winter. They were all excellent lead magnets, but she doesn’t need seven of them.

She just needs one.

She needs one to get it up and to run within her automation to get the campaign going.

That is what this lesson is all about. You have to be aware and mindful of the rabbit holes.

QUOTE - Avoid Perfection Paralysis in Your Pet Sitting Business

 

My student is staying stuck because she’s focusing too much on the rabbit holes and perfection paralysis. She was afraid to get it out in the world before it’s perfect.

There’s always plenty of time to get it perfect and add the bells and whistles to make it amazing.

Right now, get it up, get it out into the world and get it running because that’s how you’re going to build and grow your business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team

10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team

Finding that sweet spot in communicating with your team is essential to your pet sitting business growth. Building a team of sitters that trust you and that you can trust working with your managerial team is a top goal.

Here are ten tips on how to do this effectively.

#1 Conduct monthly video conferences.

My managers run these meetings for me via Zoom. We discuss what is going on in the business, what worked well, what slipped through the cracks, and what we can improve on. We also take the opportunity to answer any questions and get any feedback.

For those who can not make the meeting, the video is emailed to them and posted in our team Facebook group.

You can use a Facebook group to communicate regularly. You can post tips and tricks, things to remember, policies and procedures, report the need for a last-minute sitter, etc. This Facebook group is proven invaluable for bringing everyone together in one location, and you can quickly get a message out.

#2 Send regular monthly newsletters.

For those sitters that can not make the meeting, you can not trust all of them to watch the video. A newsletter is a great way to get any messages across.

A newsletter can be a letter letting them now, “Hey, this is what’s going on. This is what’s new with you.”

Enumerate all the things you would discuss in the video conference.

#3 Use Slack for internal communications.

Slack is an excellent tool to communicate effectively with your management team. Slack is searchable, so if you’re looking for something you want to discuss, you can use its search bar to find what you are looking for.

#4 Have regular check-in meetings and surveys where you encourage feedback.

Whatever time period you decide, you’re going to want to send out a survey. Ask your sitters, “How is it going? Do you have too many clients? Would you like some more clients? What would you like to be different about the position? How much longer can you see working for the company?”

You’re trying to get ahead of the game. You want to make sure you are keeping in touch with them. The last thing you want is a sitter who’s unhappy, quitting, leaving you with clients who don’t have coverage.

These regular check-in meetings and surveys help you deal with that. Don’t forget to encourage feedback, letting them that you are open to hearing what they have to say and that you’re willing to make changes.

Communicate your boundaries too.

“Hey, I only want to work mid-days, Mondays, and Fridays.”

That’s where you will discuss the job description, and say, “You were hired from Monday through Friday, 11:00 AM to 3:00 PM. So, unfortunately, that is outside of the position that was offered.”

It goes both ways. But being able to communicate about it, especially now, when we have Zoom and don’t have to meet, it’s invaluable.

#5 Celebrate their great work and express your appreciation.

If somebody goes above and beyond for you, show them your appreciation. Send them a card in the mail, or gift cards, or an email.

QUOTE - 10 Ways to Effectively Communicate With Your Pet Sitting and Dog Walking Team


#6 Build comfort in talking about what is not working.

There was a time in my business when I was fearful of expressing things that I was unhappy about. I still struggle with that a little bit, but I’ve gotten much better.

You can’t be fearful of expressing things that you want in your business. You are the owner of the business. I’m here to remind you and remind myself that you have every right to express when you are unhappy about something.

#7 Create boundaries with methods and timing of communication.

Having people consistently go to you to fix their problems and communicate with you at all hours of the day is unacceptable.

Nobody should text you at midnight saying, “I am locked out of a house.”

What are you going to do at midnight if they are locked out of a house? They need to be trained and trusted to be able to handle a situation. They should know what your protocol is, to begin with, before they even go out into the field.

So it would be best if you created those boundaries with them, letting them know the best way to communicate with you, how you want to be communicated with, and between what hours.

#8 Respond to every team member’s email within 24 hours.

Letting emails sit in your inbox never has worked out well. Trying to communicate as quickly as possible is a great tip.

#9 Acknowledge special moments in their lives.

When people who for you and are having special moments in their lives, you want to celebrate with them and let them know that you care.

You can use sendoutcards.com, an easy way to send a greeting card and any gifts or gift cards.

#10 Make internal documents and knowledge easily accessible.

Once you have everything broken down into individual SOPs, you can easily share it with your team.

“Colleen, I don’t know how to send an email in Infusionsoft.”

“Okay, this is how you do it.” And you click the link, and you copy and send the link to your team via Slack, maybe.

And then they’re able to go ahead and follow the SOP. You can also include video links in those SOPs, and you are off to the races.

I hope these tips are helpful to you. You can also go to my YouTube channel where I’ve got tons of videos over there to help you build your pet sitting business. Or you can join our free Facebook group at petnannycoachcommunity.com. Don’t forget to say hi.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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Crush Them With Social Proof!

Are you looking to get more pet sitting clients? Of course you are! One best way to bring in new clients is to provide them with social proof. What do I mean by social proof? I’m talking about reviews and testimonials from happy clients that have used your pet sitting service.

Testimonials are a Powerful Client Attraction Tool Click To Tweet

Testimonials from happy clients will put your prospects more at ease about working with you. Let’s face it, hiring a pet sitting service to come into your home while you’re not there to care for your most prized possessions can be a scary thing for people. You will ease their worries by showing them the amazing results that other clients of yours have received. The testimonials will prove that your company is trustworthy.

You should have an entire page on your website solely dedicated to reviews, which should be updated often. The more reviews the better! You can never have too many. Take a look at Pet Nanny’s Reviews’ page.

If you don’t have testimonials yet, go and get them! Remember when I talked about shifting your mindset from… “I don’t have that, so I’m not going to do that.” To… “I don’t have that, I better go and get that!” That is the mindset of a successful entrepreneur. This is your perfect opportunity to put this into practice. Go ask your clients for testimonials!

pet sitting clients

Your Homework Assignment: Create your plan of attack for collecting testimonials to get more pet sitting clients.

  1. Make a list of the clients you love the most and who you know have received fantastic results from working with your pet sitting service.
  2. Type a personal letter to each of them telling them how much you enjoy having them as a client and that you’re looking to fill your client roster with clients just like them. Then ask them if they would be so kind as to share their positive experience with your company in the form of a testimonial?
  3. Request that they include a photo of their pet.
  4. Post it on your website, on your social media channels and anywhere else you can think of.
  5. Thank your clients for writing the testimonial. Send them a greeting card with something like a Starbucks gift card or a free visit. You must never forget to personally thank your awesome pet sitting or dog walking clients! This will breed loyalty.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Work Smarter Not Harder In Your Pet Sitting Business

Work Smarter Not Harder In Your Pet Sitting Business

Are you still working too many hours in your business?

Every day in my free Facebook group, the Pet Nanny Coach Community, I post a tip of the day to help you grow your pet sitting business.

Last week one of the tips was to get seven to nine hours of sleep at night. It’s not groundbreaking advice, but most of us don’t do it.

However, I was surprised by the responses. Some people said, “Huh, tell the dogs that.” Some people said, “Yeah, right.”

But one specific comment stuck out. A member of our community said that following my advice to hustle and work hard on your business means that she works from 5.00 AM to 11.00 PM every day, leaving absolutely no time to get even seven hours of sleep a night.

I teach working less and making more

And I thought this is not at all what I teach my students.
Yes, I want you to hustle. Yes, I want you to take action. Yes, I want you to implement all these amazing business strategies in your business.
But that does not mean working from 5:00 AM to 11:00 PM!  As a lifestyle that is going to cause burnout and most likely is going to cause you to quit.
It’s not sustainable. And I know because I lived it for five years.
What I teach is working less and making more.
The more you work in your business (rather than on your business) the less money you’re going to make because there’s only so many hours a day that you can trade for dollars which puts a glass ceiling over your head.
Work Smarter Not Harder In Your Pet Sitting Business
But when you leverage yourself through a team of heart-centered pet care professionals that will take exceptional care of your clients’ pets, the sky is truly the limit in how big you can grow your business.
I teach my clients how to get more clients, make more money, and have more freedom.
Freedom is an integral part of what I teach. Your business is supposed to add to your life, to give you a lucrative income stream and provide the time to be able to do the things that you love.

Grow a pet sitting business that serves you

Freedom comes from team building and creating systems and processes in your business, which is what I teach in my Multiply Mastermind program.
My tip today for you, my friends, is to start thinking about how you can work smarter and not harder.
How you can get out of the day-to-day grind, trading hours for dollars, and how you can grow an exceptional, awesome business that serves you, serves your life and gives you the freedom to enjoy your life. Because that is what I want for all of you.

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