Using Automation in Your Business.

2 Meditation Tools for Pet Sitters

Listening to Binaural Beats when you are meditating or sleeping can help you manage your pet sitting business. This video describes the benefits of making Binaural Beats part of your daily routine.

Binaural beats are when you hear two tones, one in each ear, that are slightly different in frequency. Your brain processes a beat at the difference of the frequency. This is called a binaural beat.

Using Automation in Your Business.

 

About six months ago, I was advised by my coach to get earbuds and listen to binaural beats when I’m meditating. I was doing some reading about it, and I was like, it’s terrific to listen to binaural beats when you’re sleeping. It does all types of goodness for your subconscious mind, your subconscious thoughts. It reduces anxiety. It helps you increase your focus and attention, lower stress, increases relaxation, fosters positive moods, promote creativity, and helps manage pain.

These were all these benefits I heard about binaural beats when you go to sleep with them in your ears with your earbuds. But I like to sleep on my side or my stomach, and the earbuds would hurt. So I was like, “This isn’t working.”

I was scrolling through Twitter one day, and one of these ads pops up. This is like a sleep mask, and it has earphones on the side. It doesn’t hurt, and these are great for the plane too, or if you want to do a quick meditation in the middle of the day, block out all the light and go to sleep listening to different meditations, hypnosis, or binaural beats.

Another tip I have for you is this great app I found called Synctuition. This is a paid app, but it gives you all types of binaural beats for all different things. If you want to start a meditation practice or you want to up your meditation practice so you can become more productive in your life and your business, try these two things out.

Resources

evalax.com
synctuition.com
Understanding the Wellness Benefits of Binaural Beats

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How to Manage Fear in Your Business

How to Manage Fear In Your Pet Sitting Business

My mission in 2021 is to help as many pet sitting business owners get their businesses back after COVID. I will be popping in here every week to do these little mini-lessons. Lorraine, a member of our community, asked me to focus on fears.

Historically, fear has helped us as humans stay alive. As we’ve evolved, what it’s done is pretty much stop most people from taking action in their lives. Back in the day when we were cavemen, fear helped us to stay alive. If you’re like walking down the highway and a car is coming, and you feel fear, that’s a good fear.

Suppose you’re fearful of judgment, failing, embarrassment, and success; all these other fears we have are not serving us at all.

Remember, fear is just an unpleasant emotion.

Back in the day, I had an intense fear of judgment and failure, which kept me stuck for a very, very, very long time. I’m here to tell you today is that fear is just an unpleasant emotion. It’s in our minds. It’s make-believe. You’re making yourself believe something. Most people are afraid of feeling unpleasant emotions, so they’ll avoid doing anything that brings those up. That’s what keeps us stuck.

Start moving through fear with your courage.

I do not like speaking live in front of people, but I’m doing it anyway. I was fearful of embarrassing myself, of saying something stupid. What I do is I stop when I start feeling that emotion; I close my eyes I take a deep breath. I feel the fear. And I remind myself that it is all just in my mind, and I’m going to act despite it anyway.

How to Manage Fear in Your Business

 

This is a mantra that I say to myself many times that helps calm me. I deal with a lot of anxiety. I’ll wake up in the middle of the night with anxiety for absolutely no reason.

That is my mini-lesson for you today. Understanding that fear is in your mind. Stopping yourself when you are feeling fearful. Reminding yourself that this is in your mind, you’re making yourself believe something that isn’t true.

It’s not necessary. You’re causing suffering in your own life. I cause suffering in my own life. When in reality, that was just false belief systems that I was creating in my mind.

When you start doing this, and you start moving through fear, that’s when you start gaining confidence through your courage, and it’s just going to get easier.

Do meditation.

Another thing that you can do to start helping with this is meditation. I know meditation was challenging for me. When I first started meditating, I would last a minute. Now I’m up to about 25 minutes.

Meditating and EFT tapping are good ones. You go to YouTube and look up EFT tapping for fear. Listening to binaural beats at night when you’re going to bed. Hypnosis. There are a million things that you can do to start working through your fear.

Mind work is the most important one. It is understanding that you are the thinker of your thoughts. The thoughts that you’re thinking are what is creating the fear in your body. Without your mind, the fear wouldn’t exist.

Journaling helps, writing this stuff down. So helpful. I tell my students to create a morning practice for themselves when they get up and do something positive. Whether if you’re spiritual. If it’s reading scripture. If it’s reading something or listening to something positive, journaling, meditation, exercise, all good things for helping deal with these fears.

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How to Read More Books in 2021

How to Read More Books in 2021

This is a challenge that I’ve extended to my students in my Multiply Mastermind Program and my Scholars Program.

But one of the big things I hear when I suggest different books to members of my pet sitting community or my students is “Colleen, I do not have the time to read a book. I don’t have time to do anything for myself, let alone sit down and read.”

Start listening to books.

I use an Audible app through Amazon, and it’s given me the ability to take in at least one book a week.

Realize you have plenty of time when doing other things.

You might not have time to sit down with an actual hard copy book, but my second tip is you have plenty of time when you are loading and unloading the dishwasher, cleaning your house, doing laundry, and you’re walking the dog. If you put your earbuds in and listen to the book when you’re doing these things, you don’t need a lot of mental concentration when doing these types of tasks. You can consume more.

Speed up Audible.

You don’t have to listen to it at the exact speed that the author is reading. You can go up to two times as fast and that way you can get through more books.

How to Read More Books in 2021 - ver02

 

I highly suggest trying to read more in 2021. Please start with The Big Leap, which is my all-time favorite. I recommend it to everyone in my pet sitting community. Get Audible on Amazon, put your earbuds in and listen while you’re doing housework, and speed it up if you need to, and that’s how you’re going to get more reading in this year.

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Why I was Attracting Non-Ideal Pet Sitting Clients

Why I was Attracting Non-Ideal Pet Sitting Clients

 

One of the most common discussions among my students, and in my Facebook community, is how to find premium pet sitting clients who are easy to work with, who treat you with respect and who are prepared to pay premium prices.

I understand this dilemma because at the beginning of my pet sitting business journey I had exactly the same problem.

When I started my pet sitting business back in 2001 I had no idea how to run a business, how to set up a business, how to set myself apart from the rest, and I just threw a bunch of gunk up onto the wall to see what stuck.

That was my marketing strategy.

How you present your business matters

And the result was that I presented myself as a hobbyist versus as being a professional company.

I attracted non-ideal pet sitting clients who didn’t respect me, who haggled with me, who were not pleasant to work with.

I was very, very unhappy.

Why I was Attracting Non Ideal Pet Sitting Clients

 

Then, there was a moment with one specific customer that really changed my perspective on who I was prepared to accept as a client and who I should be trying to attract to my business.

This client lived in a giant mansion and booked me to visit her house five times a day, so the bill was quite large for that specific assignment. Then when she got home,  she wouldn’t pay me.

I emailed her, I called her, I emailed her invoices. Finally, she said, “If you want your money, you need to come to my front door and ask me for it face to face.”

And that was it. That was a defining moment with my business. I realized I was not prepared to accept being treated rudely or without respect on a day-to-day basis.

In fact, I almost quit the business because I was so unhappy.

Set yourself apart from the crowd

I had this roster filled with customers that I couldn’t stand. I worked seven days a week, 365 days a year and I was extremely unhappy, and I almost quit.

But I turned it all around and here we are in 2019, and I have an amazing business that’s bursting at the seams filled with ideal clients.

I have a staff of 40 pet sitters, I employ three managers, and the business is killing it.

So I’m here to tell you that I am living proof that you can have a hobbyist business and turn it into a professional company that will provide you with a lucrative career.

It is possible but you need to set yourself apart from the hobbyist and all of the people that have come in and saturated the market.

Don’t worry you don’t have to do this on your own. Join my Facebook group – Pet Nanny Coach Community for advice, support, and tips on growing your pet sitting business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How to be Ready for 2021

How to be Ready for 2021

We previously talked about your pet sitting business vision and the results that you want to create and get really, really, really clear. To get there, we need to start taking some action, maybe action that we haven’t taken in the past, or we need to possibly stop doing some of the things that we are doing to get to where we want to go.

How to be Ready for 2021

 

I want you to think about three things.

The first thing we’re going to talk about is what you need to stop doing to get to where you want to go.

If you’re going to create a six-figure pet sitting business, perhaps you need to stop doing the pet sitting because if you are still doing the dog walking and the pet sitting, there’s only a certain number of hours in the day you can trade for dollars.

Therefore, you’re going to have a cap on the amount of income you want to create. If you’re going to build that multiple six-figure lucrative pet-sitting career, perhaps that is what you need to stop doing.

So maybe you will have already stopped doing the pet sitting, but you’re spending your entire day answering phones, returning emails, doing all the scheduling, doing the payroll, et cetera. Maybe you need to stop doing all aspects of the administration of the pet sitting business.

When I flipped over from being a pet sitter and dog walker and took over all the managerial roles, that became a full-time job very quickly. Perhaps those are the roles that you shouldn’t be focusing on anymore, that you should delegate to a manager to focus on income-generating activities.

What else do you need to stop doing in your business? Perhaps it is the hiring, that’s another thing. After my business got to a certain point, I spent so so much time interviewing and processing, and onboarding new sitters that it ate up all my time. And again, I was then not focused on income-generating activities.

Think about what we need to keep doing.

Maybe you have a fantastic way with people, and when issues pop up, your clients love how you handle problems. Perhaps you have the manager doing the other admin stuff, but you’re going to keep dealing with the issue resolution.

Maybe you’re good at writing emails or writing letters. Perhaps you’re good at smoothing things over. This is a role that you probably don’t want to give up if that is the case.

Maybe you have a keen sense of the type of people you want to hire for your business so maybe hiring needs to stay on your list of duties. Perhaps you need to keep doing excellent video content.

Maybe you’ve done these how-to videos that have gotten a lot of engagement on social media. These are the types of things, really think about what you need to keep doing in your business.

What do you need to start doing

Again, how you got to where you are is not going to get you where you want to go. What do we need to add and start doing to create the business of our dreams?

So maybe you need to start networking. Perhaps you need to join a networking group. Maybe you need to start doing some paid advertising, like Google ad words or Facebook ads. Many people are super scared of venturing over into paid advertising, but I’m telling you that it is fantastic once you get it set up correctly.

Perhaps you need to start working on your leadership skills with your teams. Maybe you need to have regular team meetings.

So really thinking about your business in three ways, what are you going to stop doing, what are you going to keep doing, and what will you start doing? Very, very simple questions you can ask yourself. Write it down, and then commit to that for your plan for 2021.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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Become a Visionary of Your Pet Sitting Business

Become the Visionary of Your Pet Sitting Business

When I first started my pet sitting business, I was going through the motions. I didn’t know what I was doing. I didn’t have the slightest clue what I wanted to create. I would go day by day by day, and I pretty much flew by the seat of my pants for about a good five years… until this concept was introduced to me.

You think, well, of course, I know what I want to create, but most people don’t.

Today I want you to get clear on exactly what it is that you want to create in terms of your business.

#1 What is your vision for success?

It would be best if you get crystal clear on what you want to create in your business. You need to close your eyes, and you need to think about it.
– How much revenue do you want to generate?
– How many clients do you want to service?
– What services do you want to offer?
– How many team members do you want?
– What role do you want to play? CEO, Manager, Pet Sitter, Dog Walker etc.

Become a Visionary of Your Pet Sitting Business


Close your eyes and visualize in your mind what your successful business looks like.

For me, I created this business where I was the bottleneck, and I was working 7 days a week, 365 days a year, living in other people’s houses. I got clear on the freedom that I wanted, and I visualized the business to give me freedom.

And then I felt what that was going to feel like. That is part of it. It is not only seeing what you want to create in your life and your business, but feeling how it feels now and being grateful for it now, and trusting that it will come to you in the future.

#2. Create a daily practice of closing your eyes, painting a picture in your mind of what your future success looks like.

We are all creators of our own lives. What we think about and what we feel is creating the reality we live in. We’re manifesting stuff daily, and we can do it more powerfully, effectively, and intentionally if we connect with it and take small steps to get a little closer every day. Commit just 5 minutes every day to visualize what it is that you’re trying to create.

#3. Believe with the conviction that your vision for success is yours for the taking.

Trust in knowing that it’s on its way to you. Believe whole-heartedly that it’s on its way to you. You have to get yourself in a place where you believe that you can achieve your goals with absolute certainty, that it’s your destiny and your reality. Feel like success is already yours and on its way into your life.

Get clear on what you want, tune in with the vision every single day, and believe with conviction that it’s yours for the taking.

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How to Get Your Pet Sitting Business Back after COVID-19

How to Get Your Pet Sitting Business Back after COVID-19

2020 was an unprecedented year for our lives and our pet sitting businesses. We watched the world close up, and our enterprises close without knowing when it will end. Thankfully, a vaccine has been developed. I am ready to ramp up to make 2021 my best year in business yet!

The number one complaint that I heard pre-Covid was, “Colleen, I just don’t have the time to work ON my business!” This complaint is the issue that holds most pet sitters back from creating lucrative pet sitting careers. They’re stuck working IN their businesses rather than ON their businesses. As terrible as 2020 has been, it has gifted all of us the time to work ON our businesses. My challenge to you is to use this time to create the company of your dreams.

STEP 1: Audit Your Standard Operating Procedures

“Organize around business functions, not people. Build systems within each business function. Let systems run the business, and people run the systems. People come and go, but the systems remain constant.”
– Michael Gerber, E-Myth Revisited

What Standard Operating Procedures (SOPs) can you improve upon, streamline, or eliminate?

  • Client Prospect Phone Call
  • New Client Onboarding
  • Registration Meetings
  • Client Scheduling
  • Key Management
  • Client Communication
  • Client Payments
  • Client Surveys
  • Client Testimonials
  • Cancellation Policies
  • Severe Weather Policies
  • Referral Partnership & Strategic Alliance Relations
  • Sitter Recruiting
  • Sitter Assessment
  • Sitter Onboarding
  • Sitter Management
  • Sitter “Do Not Schedule” Requests
  • Payroll
  • Internal Communications
  • Team Meetings
  • Marketing Systems

How to Get Your Pet Sitting Business Back after COVID-19


Take some time on this step, as this will be the foundation of your business, my friends! Your ability to multiply to 10K or more all depends on the behind the scenes processes of your business. THE SYSTEM RUNS THE BUSINESS. THE PERSON RUNS THE SYSTEM.

BONUS TIPS: How to create phenomenal SOPs:

  1. Use a cloud service to create an online business hub like Google Drive.
  2. Use a screen recording software like LOOM to record screen share videos of you walking through your SOPs.
  3. Write your SOPs in a step by step format to create easy to follow instructions.
  4. Maintain your SOPs over time.

STEP 2: Get or Upgrade Your Pet Sitting Software

Implementing pet sitting software is one of the easiest ways to streamline your pet sitting business. If you have not yet invested in software, I highly recommend that you do! The peace of mind it provides you is priceless. There is a learning curve when learning any new skill or software. Now is the perfect time to take on the challenge.

If you already have a software program in your business, but you’re not happy with it, now would be the time to upgrade.

Softwares that I recommend based on happy student reviews:

  1. Time to Pet
  2. Leashtime
  3. Precise Pet Care
  4. Pet Sitter Plus

BONUS TIP: PocketSuite is an excellent software for those pet sitting business owners on a tight budget.

STEP 3: Keep in Touch With Your Current Customers

The best marketing that you can do at this moment is to keep in touch with your current customer list. If you are open for business, let them know and educate them on your COVID-19 Precaution Guidelines. Your pet-loving community may not need pet care at this exact moment, but if you stay in touch, you will be the first person they call when they do. They can also refer you to friends and family that do need pet care.

Ways to Stay in Touch With Your Pet Sitting Customers:

  1. Send a monthly newsletter with updates and filled with value
  2. A direct mail campaign
  3. An early summer booking promotion
  4. Social media posts
  5. Create video how-to’s
  6. Send gifts to your VIP clients
  7. Create video content
  8. Publish blog posts
  9. Add live chat to your website
  10. Include a pop-up to your website, letting them know you’re available during COVID.

BONUS TIP: You should continue your Stay-in-Touch Marketing Plan even after the pandemic has passed. Acquiring a new customer can cost five times more than having an existing customer book from you again. You make this happen through your Stay-in-Touch Marketing Plan.

STEP 3: Audit Your Finances

It’s essential to know your numbers! Most of the pet sitting business owners that I work with shy away from financial activities. I teach how to create a weekly financial system in order to always be on top of what money is coming in and what is going out. It’s a universal law that what you track grows!

  1. Run your Profit & Loss Statements for 2019 and 2020 to evaluate how much of a hit your business took. It will also help you to set your 2021 goals.
  2. Run your monthly revenue reports to help with your goal setting.
  3. Conduct an audit of your expenses and see what you can downgrade or eliminate.
  4. If you don’t have a weekly accounting system, create one!
  5. Open a tax account, and make weekly deposits to it, so you will never be caught with a large tax bill.
  6. Begin to compile your documents for your tax returns, statements, receipts, etc.
  7. Make sure you have all of the correct financial records for your contractors or employees.
  8. Make year-end purchases to use as tax write-offs.
  9. Verify any loan accounts, amounts still owed, payment schedule, and estimated payoff.
  10. Meet with a financial professional to ensure that you have everything in order.
  11. Consider raising your rates in 2021.

BONUS TIPS: Use financial software like Quickbooks Online or Wave Apps, and read “Profit First” by Mike Michalowicz.

STEP 4: Plan for the Upcoming Year

Yearly planning is crucial because it’s your roadmap to success. COVID-19 is not going to be around forever, so you must have a plan ready to execute to attract new, ideal clients to your business, have your current clients book from you more frequently so that you continue to multiply your business.

  1. Pick a day that you will commit to engross yourself in your planning fully.
  2. You need space to think and be creative. Break out the whiteboard and remove all distractions. Consider getting a hotel room. If you do this at home, make sure to send everyone away!
  3. Plan with someone who knows your business. If you are a one-person show, grab a friend or a peer to plan with. If you have an assistant, have them with you for this process if you can—even if it’s just over Zoom!
  4. Brainstorm your opportunities and big dreams- Say you could wave a magic wand, and just like that, no matter what you journeyed out to do in your business, you couldn’t fail. What projects and new experiences would you say yes to? What would you do if you couldn’t fail? What would a wildly successful year look like for you?
  5. Decide on your non-negotiables- One thing that is just as important as dreaming up your significant opportunities is to look at your non-negotiables: What are you NOT willing to do or experience to get to your wildly successful year? What are the things you’ve done or experienced that you’re done with? What are the things you no longer want to experience again? In the future, when you need to decide on how you spend your time or what you’ll do, what are your non-negotiables?
    • I will no longer work nights or weekends.
    • I will no longer do any of the pet sitting.
    • I will no longer accept non-ideal clients.
    • I will no longer manage the office.
    • I will no longer hire non-ideal pet sitters.
    • I refuse to start something and not finish it. That’s something that is no longer happening in my business!
  6. Declare how much money you want to make in 2021. Be specific!
  7. Review what did work in 2019 and 2020.
  8. Design your marketing plan-How will you get new, ideal clients and have your current clients book from you more frequently?
  9. Add your income-generating activities to your calendar.
  10. Decide how you will need to show up in 2021 to reach your goals.-“If I’m able to pull this off, to create the most wildly successful year, how do I need to think? What thoughts will keep me moving forward? Who do I need to be?

If you’re ready to make 2021 your most incredible year in business yet, I invite you to schedule a complimentary Strategy Session with me.

Go to www.MeetWithColleen.com to schedule your 10K Month Pet Sitting Blueprint Strategy Session to learn how to scale your business through Sales, Systems, and Support.

If you have any questions, please feel free to shoot me a message and www.MessageColleen.com

I can’t wait to talk with you!

P.S. If you’re not already a member of our free Facebook Community, where people turn their passion for pets into paychecks, go to www.PetNannyCoachCommunity.com.

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The Myth That Stops Your Pet Sitting Business From Growing

Nothing bothers me more than pet sitters on their high horse spouting their negativity and completely false belief systems. For me, one of the worst lies out there is the myth that if you are an animal lover, you shouldn’t care about creating a successful pet sitting business and making money.

Like many of you, I started my business because I love animals and that hasn’t changed as my business has grown.

You can be an animal lover and a successful business owner

However, it’s common to hear some people in the pet sitting business communities criticize anyone who is focusing on expanding from being a solo sitter into a successful and profitable business.

Not only is it a myth that you can’t both love and care about animals and focus on making money in your business at the same time, but it’s not the least bit rational.

 

pet sitting business

 

There are only so many pets you can take care of if you are working as a solo pet sitter but just think of all the pets that you’ll be able to provide wonderful care for if you build a business and a team of heart-centered, pet care professionals.

Think about all the animals and pet owners in your community who you will be able to serve and help if you expand your pet sitting business.

Think about how the more money you make, the more you will have to give back to your favorite charitable causes.

With a successful business and a reliable team behind you, you’re going to have more time in your life to give back to your community, your clients, and the animals you love.

So let’s debunk that myth, once and for all, you CAN be an animal lover and build a successful and profitable pet sitting business.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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