Amazing Customer Experiences

Amazing Pet Sitting Customer Experiences

Please think about your pet sitting customer journey from start to finish. And I want you to think about it from the moment that the customer makes contact with you. It could be the moment they land on your website, or this could be when they call the office.

Create the know, like, trust factor through video on your homepage.

First, let’s talk about the website. Are you creating the know, like, and trust factor through video on your homepage so that if a prospect hits your website and they say, “Oh, let me click play. Oh, wow. This is great.” And you talk about your services; you talk about the value you provide, talk about the benefits, talk about how you are the solution to their problems.

That right away is going to give you a step up above the pet sitting competition. Is your messaging clear? Do your contact forms work? Is your number clickable? Everybody’s on mobile these days. They need to go boop and touch the phone number and have the phone call.

I know that seems so simple, but how many times have you been to a website, and you’re like, “I can’t call the person.” Very simple. Make sure the phone number is clickable.

Load your pet sitting website with social proof from happy customers.

Social proof is free, and it, again, creates that know, like, and trust factor, and it’s going to portray to your prospect that you are the person they want to do business with.

Make sure every website link is going to the right place.

If I sign up for your free offer on your website, is the email being sent? I can’t tell you how many companies I’ve worked with that have that opt-in offer on their website, but then nothing happens on the back end. That’s not a good first impression, especially when they leave you in the trust with their animals and their homes.

Make sure someone answers the phone.

That is a big one, and I have a manager, my client happiness manager, and she is supposed to answer the phone, and if she doesn’t answer the phone, she’s to call back within five minutes. That’s the deal.

If you’re not answering the phone, if you’re the admin and you’re out walking dogs, how long is it taking you to get back to your customer prospects? This is part of the journey. Every five minutes that you let lapse before calling a new customer prospect back, your chances of signing them on as a client drops significantly, so keep that in mind.

Be friendly on the phone.

I had a student once, and we were doing a coaching call, and she just sounded miserable. And people would call her office, and she wasn’t signing clients. I said, “Is this the tone of voice that you’re using when you’re speaking with your clients?” She said, “Yeah. What’s wrong with my tone of voice?”

I’m like, “Well, it’s not very welcoming or friendly.” I was scared to death. It was just a cold feeling. Remember, they are trusting us with their homes and their pets. They want to feel that you are warm, and friendly, and approachable and that they can trust you.

Listen and take good notes.

We all know that everybody loves to talk about their pets. It would be best if you sat back, listen to your customers, write down notes so that you have a clear understanding of precisely what they’re looking for. And say it back to them. Let them know that, “Yes, I am listening to you. I hear what you are saying.” That’s going to go a long way.

Have an easy system or process for customers to get started.

They say, “Okay. This is great. How do I get started?” Is it easy? Always want to make it easy for them to buy from you.

Set clear expectations of what is to happen next.

“Okay, we have you all signed up. This is what’s going to happen next. Your assigned pet care professional will be reaching out to you within” enter the time period.

“You’re also going to be receiving an email that’s going to tell you all about them. X, Y, and Z. You’re also going to receive a welcome packet in your inbox. There are two sets in that welcome packet. Number one. Please fill out the forms. Number two. Update your billing information.” So on and so forth.

They know exactly what their responsibility is and what they can expect on your side.

Reach out to your customers before they depart.

If you are reaching out, how is that? Is it an automated process through an email autoresponder? Are you picking up the phone or calling them?

Regardless, you do want to make that touchpoint. This is going to give them peace of mind, “Okay, this company is on it.” 

Do you have prepared information on how they can prepare for their pet sitting, dog walker, or house sitter? With a simple checklist PDF that they can go, “Oh, this is great information.” They can put it on the counter and make sure they have everything ready.

You’re taking the pressure off of them because you’re giving them exactly what they need to do to prepare for their sitter.

Keep in touch with your customers while they’re away.

If so, how? Do they request how? Did you ask how they want to be kept in touch with? Do they want text messages? Do they want videos? Do they want emails? Do they want phone calls?

You need to set that expectation that you need to ask them first and then follow through with how they want to be communicated with. We had a client once who the sitter was texting every visit with cute pictures, and he was like, “Stop texting me. I am on the beach trying to relax. I do not need to be texted.”

Right there, I went to their onboarding form, and I said, “How do you like to be kept in touch with?” I give them the options. I don’t want to bother my customers who don’t want to be bothered, but if they do want to be bothered, I want to be sending those messages. Make sense?

When a client returns, make sure they were happy with the service.

When they return, what is left for them at the final visit? What are they walking into? Do you reach out or send a survey to make sure they were pleased?

Every time a client ends service with me, they are receiving a survey because I want to make sure they were happy with their pet sitter. And if anything was out of the ordinary or anything went wrong, I want to know so that I can make it better.

What are you doing to Wow them?

Are you sending them a card? Is the sitter leaving a handwritten thank you note for allowing him or her to take care of their pets? Are they leaving a little bag of homemade biscuits? There are a million different things that you can do to really wow your customers.

Stay in touch when they are not actively using your service.

Are you keeping in touch with them? Are you providing value to them with interesting or helpful content? Are you checking in with their furry pals? Are you making quick phone calls, or sending short text messages, or sending a send-out card, “Hey, it’s Colleen from Pet Nanny. I haven’t heard from you guys in a while. I just wanted to see how doctor Watson’s doing. We miss him so much. Let us know if you need anything; we’re always here to help. With warm wags, Colleen.” Something like that. You can do that so easily through sendoutcards.com.

Are you reminding them about upcoming holidays when they may need service?

This is the whole journey. From the time they hit the website, they call the office, how they sign up, is it easy to buy from you? Before they depart, while they’re away, when they return, and while they’re not actively using your service.

 

I tell you, if you do improve it, this is where you are going to set yourself apart from the rest. I see in so many pet sitting groups there are so many pet sitters, “How am I going to make a living doing this?” This is how.

You’re going to attract amazing customers; you’re going to provide genuinely stellar service; they are going to use you over and over again. They’re going to refer you all over town, and this is when business becomes easy.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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The 5 House Marketing Strategy

The 5 House Rule Marketing Strategy

The 5 House Rule or the Forced Referral Marketing Strategy

The name of this strategy is called the five house rule or the forced referral marketing strategy. The idea is if you get pet sitting clients in a neighborhood. Let’s say the client’s names are Paul and Claire.

The 5 House Rule Marketing Strategy


You’re going to say how nice Paul and Claire are and how much you love taking care of their pets. It is customary for the business owner to offer a discount to all of the neighbors as a token of courtesy for your wonderful clients.

The idea is they’re going to then talk to Paul and Claire because they probably know Paul and Claire, since their neighbors, ask them about you, Paul and Claire are going to give you a review, and then you should be getting at least one out of the five sign up as pet sitting clients.

From there, you have five more houses to market to, so on and so forth. Instead of saying, “Hey, Paul and Claire, do you think you could spread the word about my business and give me a referral, tell your neighbors”, they might, they might not.

When you do this, you’re forcing the referral. You’re writing the sales letter, and then the neighbor will then ask your client about you and then give you pet sitting clients referrals that way.

Send a sales and discount letter to the neighbors left and right, and 3 across the street.

Offer them an awesome discount or some incentive to sign up for service. Usually, one out of the five will sign up, and then you’re going to have five more houses, so on and so forth.

It’s personalized.

It’s not just like a mass mailing. “Hey, check out my pet sitting business.” There are some great campaigns and strategies for that too. But this one is a personalized neighborhood, five-house rule marketing strategy.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How Marketing and Hiring Work Together

How Marketing  and Hiring Work Together

My mission in 2021 is to help as many business owners get their pet sitting clients back after COVID and multiply them to consistent five-figure months. I will be coming here to share some tips, tricks, strategies, mindset stuff because 2020 was a rough year. I want to give back, which is how I’m going to go ahead and do it.

Yesterday, we had an excellent question in the group from Jen Smith. Jen said asked, “Age-old question, do you hire or contract first, or get the new pet sitting clients first? Due to COVID-19, I’m personally working extra jobs by necessity, my kids and bills don’t pay for themselves… what do you do?”

Evaluate where you are in the business.

If right now you were at the Build-up Bill or Build-up Betty stage, the Launch and Grow stage, your focus needs to be on marketing and getting clients.

If you’ve lost a ton of pet sitting clients due to the COVID-19 pandemic, you want to get the marketing back up and focus on filling your client book, and then you want to switch the focus over to the hiring.

Now, when you’re at the Multiply stage, which is there are no more hours to trade for dollars, you are the bottleneck in your business, you’re the one that’s doing everything, you want always to be focused now on hiring and marketing at the same time. They work hand-in-hand.

If you don’t have pet sitting clients and marketing systems in place, don’t focus on hiring all the time.

You need to get to a certain point. You need to get all of these marketing systems and sales systems in place to have the work to give over to your sitters.

You need to have your sales, systems, and support in place.

Refer back to the video at the top of this blog post. You will find there my Multiply Formula. That’s my framework. I teach my students how to multiply their businesses to $10,000 or more a month in revenue.

When you do that, you will have more money, impact, and freedom in your life, but you need to have the three main components all working together. You need to have your sales, systems, and your support. Support is not only a team of pet sitters, but also your admin support and tech support.

How Marketing and Hiring Work Together

 

Have your marketing plan on autopilot.

With your sales systems, you need to have your marketing plan on autopilot, so every week, you have it mapped out, your marketing plan on your marketing calendar, and how you will attract new clients to your business. You always want a pipeline of new clients signing up for your service. You want it systematized, and you want it scheduled, and you want it planned out.

Then you want to wow your customers when they come to your business, really knock their socks off to show them that you are the most outstanding company that they’re going to write great testimonials for and refer you all over town.

Nurture the pet sitting clients already in your client list.

Let them know how much you love and appreciate them and incentivizing them to book service more frequently, and increasing their transaction amount for each invoice by offering different, amazing add-ons and such.

When you have your sales system going, and it’s on autopilot, you go on your networking meetings, meet with your strategic alliances, have your email campaigns going, and have your direct mail campaigns going, etc. You have all of the plans and mapped out; there’s always going to be business coming, there’s always going to be bookings.

Have your recruiting, assessment and onboarding systems in place.

Then you’re also going to have to have the sitters that will be able to handle all of the business. You need to have your recruiting systems in place and attract high-level talent to your business.

You want to have your assessment systems in place. A way to assess these people coming into the pipeline that you’re recruiting, how they will be as sitters once they get started, and then a fantastic onboarding system, which also the assessment kind of goes into the onboarding.

It doesn’t stop after the assessment, but having these unique onboarding systems in place so that by the time they are finished, your sitters are going to go out into the field and do a fantastic job.

You need to define and document your systems and build business hubs to delegate easily.

The idea is the system runs the business, and the person runs the system. You should not be the system in your business.

That’s the problem with most entrepreneurs and pet sitters. They are the system. Their business is in their head. If anything were to happen to them, the business and systems would disappear. You need all three of these pieces working in conjunction for you to be able to consistently create five-figure months, $10,000 or more a month.

Getting back to Jen’s question, you need to build up the client list. When you get to that point where there are no more hours to trade for dollars, we need to focus on the Multiply Framework, which is where your sales system and your support systems will work hand in hand. You have to do the sales part to hire the sitters. You don’t want to bring on many sitters and then not have the work for them.

Manage new pet sitter expectations.

Let them know this is not an overnight thing. This is a slow process. We’re going to bring you on. We’re going to see how you do. We’re going to do this very slowly. We’re going to get feedback from customers, but we will build your book of business within eight to 12 weeks. That is the expectation.

Then also makes you put skin in the game. If you bring these people onto your roster, you need to do your job as the marketer and CEO, as the person that’s meant to get clients for this business to fill your sitters’ schedules.

I used to have all these same concerns. I was like, “Oh, when do I hire? I don’t want to have people sitting on the list.”

When you do all of this, you do not have to worry about it. It all works beautifully together. Market your business consistently, hire consistently, build out your systems, which is my answer to Jen’s question.

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1 Super Simple & Free Marketing Strategy

1 Super Simple & Free Marketing Strategy

Most people forget about their email signature. Number one, email is free. Every time you send an email to either a client or a client prospect in a marketing funnel, you can optimize your email signature with a call to action.

If you’re emailing your customer, you could finish with your name.

“If you were happy with your pet sitting service, please click here to leave a Google review,” or “please click here to leave a Yelp review,” or “please click here to schedule your next service.”

If you’re sending it to a prospect, you can have something like “Click here to follow us on Facebook,” or “follow us on Twitter,” or “follow us on Instagram,” or LinkedIn, or whatever other social media that you’re on.

1 Super Simple & Free Marketing Strategy 2

 

You can send them to a piece of content to warm them up. You can have a call to action to send your customers to a landing page where they’re giving you their name and email address for a coupon, which will then drop them in a follow-up sequence to incentivize them to schedule service with you.

You can have a link for whatever call to action you want. It’s free. And one of the most overlooked marketing strategies there is. Go check out your email signature in your email client and your email autoresponder and have some fun with this.

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4 Ways to Increase Sales in Your Pet Sitting Business

4 Ways to Increase Sales in Your Pet Sitting Business

I get a million questions about marketing and how do I make more money? We tend to over-complicate things. It’s pretty simple.

1. Increase the number of new customers you bring to your business.

This is where you want to have a sales system where you are getting your pet sitting business, messaging, and offers out in front of new people and adding new people to your customer list.

2. Increase customer frequency.

It means getting your current customers to book from you more frequently. Again, you need to have a sales system to incentivize and remind your existing customer list to book service from you.

4 Ways to Increase Sales in Your Pet Sitting Business

 

It’s also the most forgotten practice in business. You have a customer list. These are the people that are willing and ready to buy from you.

3. Increase average transaction value.

Having your customers spend more money each time they book from you. Well, how do you do this?

Don’t just offer the basic 30-minute visit. Go to my website at petnannymainline.com, and you go to the services page, you will see that I offer a wide array of services, from 15, 30, 45 minutes, 60-minute, two-hour visits.

Plus, we have an entire menu of add-on services, or we call them concierge services. So when our customers are traveling, we will not only do the pet-sitting, dog-walking, and house sitting, but we will take care of an array of things that they need to be done in their home to keep things running smoothly for them. This will increase the average customer transaction.

4. Lastly, increase profit margin.

Increase your profit margins, meaning you need to make more with each visit booked. How do you do this? You can streamline and lower your expenses, or you can raise your rates.

Think about your compensation schedule for your sitters, as well. That’s another way to increase your profit margins.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How to Get Your Pet Sitting Business Back after COVID-19

How to Get Your Pet Sitting Business Back after COVID-19

2020 was an unprecedented year for our lives and our pet sitting businesses. We watched the world close up, and our enterprises close without knowing when it will end. Thankfully, a vaccine has been developed. I am ready to ramp up to make 2021 my best year in business yet!

The number one complaint that I heard pre-Covid was, “Colleen, I just don’t have the time to work ON my business!” This complaint is the issue that holds most pet sitters back from creating lucrative pet sitting careers. They’re stuck working IN their businesses rather than ON their businesses. As terrible as 2020 has been, it has gifted all of us the time to work ON our businesses. My challenge to you is to use this time to create the company of your dreams.

STEP 1: Audit Your Standard Operating Procedures

“Organize around business functions, not people. Build systems within each business function. Let systems run the business, and people run the systems. People come and go, but the systems remain constant.”
– Michael Gerber, E-Myth Revisited

What Standard Operating Procedures (SOPs) can you improve upon, streamline, or eliminate?

  • Client Prospect Phone Call
  • New Client Onboarding
  • Registration Meetings
  • Client Scheduling
  • Key Management
  • Client Communication
  • Client Payments
  • Client Surveys
  • Client Testimonials
  • Cancellation Policies
  • Severe Weather Policies
  • Referral Partnership & Strategic Alliance Relations
  • Sitter Recruiting
  • Sitter Assessment
  • Sitter Onboarding
  • Sitter Management
  • Sitter “Do Not Schedule” Requests
  • Payroll
  • Internal Communications
  • Team Meetings
  • Marketing Systems

How to Get Your Pet Sitting Business Back after COVID-19


Take some time on this step, as this will be the foundation of your business, my friends! Your ability to multiply to 10K or more all depends on the behind the scenes processes of your business. THE SYSTEM RUNS THE BUSINESS. THE PERSON RUNS THE SYSTEM.

BONUS TIPS: How to create phenomenal SOPs:

  1. Use a cloud service to create an online business hub like Google Drive.
  2. Use a screen recording software like LOOM to record screen share videos of you walking through your SOPs.
  3. Write your SOPs in a step by step format to create easy to follow instructions.
  4. Maintain your SOPs over time.

STEP 2: Get or Upgrade Your Pet Sitting Software

Implementing pet sitting software is one of the easiest ways to streamline your pet sitting business. If you have not yet invested in software, I highly recommend that you do! The peace of mind it provides you is priceless. There is a learning curve when learning any new skill or software. Now is the perfect time to take on the challenge.

If you already have a software program in your business, but you’re not happy with it, now would be the time to upgrade.

Softwares that I recommend based on happy student reviews:

  1. Time to Pet
  2. Leashtime
  3. Precise Pet Care
  4. Pet Sitter Plus

BONUS TIP: PocketSuite is an excellent software for those pet sitting business owners on a tight budget.

STEP 3: Keep in Touch With Your Current Customers

The best marketing that you can do at this moment is to keep in touch with your current customer list. If you are open for business, let them know and educate them on your COVID-19 Precaution Guidelines. Your pet-loving community may not need pet care at this exact moment, but if you stay in touch, you will be the first person they call when they do. They can also refer you to friends and family that do need pet care.

Ways to Stay in Touch With Your Pet Sitting Customers:

  1. Send a monthly newsletter with updates and filled with value
  2. A direct mail campaign
  3. An early summer booking promotion
  4. Social media posts
  5. Create video how-to’s
  6. Send gifts to your VIP clients
  7. Create video content
  8. Publish blog posts
  9. Add live chat to your website
  10. Include a pop-up to your website, letting them know you’re available during COVID.

BONUS TIP: You should continue your Stay-in-Touch Marketing Plan even after the pandemic has passed. Acquiring a new customer can cost five times more than having an existing customer book from you again. You make this happen through your Stay-in-Touch Marketing Plan.

STEP 3: Audit Your Finances

It’s essential to know your numbers! Most of the pet sitting business owners that I work with shy away from financial activities. I teach how to create a weekly financial system in order to always be on top of what money is coming in and what is going out. It’s a universal law that what you track grows!

  1. Run your Profit & Loss Statements for 2019 and 2020 to evaluate how much of a hit your business took. It will also help you to set your 2021 goals.
  2. Run your monthly revenue reports to help with your goal setting.
  3. Conduct an audit of your expenses and see what you can downgrade or eliminate.
  4. If you don’t have a weekly accounting system, create one!
  5. Open a tax account, and make weekly deposits to it, so you will never be caught with a large tax bill.
  6. Begin to compile your documents for your tax returns, statements, receipts, etc.
  7. Make sure you have all of the correct financial records for your contractors or employees.
  8. Make year-end purchases to use as tax write-offs.
  9. Verify any loan accounts, amounts still owed, payment schedule, and estimated payoff.
  10. Meet with a financial professional to ensure that you have everything in order.
  11. Consider raising your rates in 2021.

BONUS TIPS: Use financial software like Quickbooks Online or Wave Apps, and read “Profit First” by Mike Michalowicz.

STEP 4: Plan for the Upcoming Year

Yearly planning is crucial because it’s your roadmap to success. COVID-19 is not going to be around forever, so you must have a plan ready to execute to attract new, ideal clients to your business, have your current clients book from you more frequently so that you continue to multiply your business.

  1. Pick a day that you will commit to engross yourself in your planning fully.
  2. You need space to think and be creative. Break out the whiteboard and remove all distractions. Consider getting a hotel room. If you do this at home, make sure to send everyone away!
  3. Plan with someone who knows your business. If you are a one-person show, grab a friend or a peer to plan with. If you have an assistant, have them with you for this process if you can—even if it’s just over Zoom!
  4. Brainstorm your opportunities and big dreams- Say you could wave a magic wand, and just like that, no matter what you journeyed out to do in your business, you couldn’t fail. What projects and new experiences would you say yes to? What would you do if you couldn’t fail? What would a wildly successful year look like for you?
  5. Decide on your non-negotiables- One thing that is just as important as dreaming up your significant opportunities is to look at your non-negotiables: What are you NOT willing to do or experience to get to your wildly successful year? What are the things you’ve done or experienced that you’re done with? What are the things you no longer want to experience again? In the future, when you need to decide on how you spend your time or what you’ll do, what are your non-negotiables?
    • I will no longer work nights or weekends.
    • I will no longer do any of the pet sitting.
    • I will no longer accept non-ideal clients.
    • I will no longer manage the office.
    • I will no longer hire non-ideal pet sitters.
    • I refuse to start something and not finish it. That’s something that is no longer happening in my business!
  6. Declare how much money you want to make in 2021. Be specific!
  7. Review what did work in 2019 and 2020.
  8. Design your marketing plan-How will you get new, ideal clients and have your current clients book from you more frequently?
  9. Add your income-generating activities to your calendar.
  10. Decide how you will need to show up in 2021 to reach your goals.-“If I’m able to pull this off, to create the most wildly successful year, how do I need to think? What thoughts will keep me moving forward? Who do I need to be?

If you’re ready to make 2021 your most incredible year in business yet, I invite you to schedule a complimentary Strategy Session with me.

Go to www.MeetWithColleen.com to schedule your 10K Month Pet Sitting Blueprint Strategy Session to learn how to scale your business through Sales, Systems, and Support.

If you have any questions, please feel free to shoot me a message and www.MessageColleen.com

I can’t wait to talk with you!

P.S. If you’re not already a member of our free Facebook Community, where people turn their passion for pets into paychecks, go to www.PetNannyCoachCommunity.com.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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How to Track the Effectiveness of Paid Advertising for Your Pet Sitting Business

How to Track the Effectiveness of Paid Advertising for Your Pet Sitting Business

About 15 years ago, I spent around $450 or more per month on Google Adwords advertising for my pet sitting business without having a single clue if all that money was even bringing me one client per month. That is not a smart marketing strategy, and I wasted a ton of money.

You need to track the effectiveness of your paid advertising

With paid advertising, you have to get into the mindset of knowing that you need to track its effectiveness. If you find the advertising working, you’re going to put the same amount of money or more into that advertising. Otherwise, you’re not going to invest in that ad again. That’s the basics of it.

I learned this a long time ago from Dan Kennedy, one of the world’s marketing gurus. He’s got these fantastic books, the BS Guides To Grassroot Marketing, and The No BS Guide to Networking, and a whole list of them. They’re short, small, and easy to read.

If you don’t have any money to invest in yourself, or into a business coach, or a program, start here.

How to Track the Effectiveness of Paid Advertising for Your Pet Sitting Business

 

Understand whether the money you invest is returning to you

You need to have a direct response marketing to understand where every dollar you are putting out for your business is coming back to you.

For example:

Let’s say I run a Facebook ad, and I say, “Oh, I have this great pet sitting business.”

Then someone says, “Oh, that pet sitting business looks great. Let me click on this link.”

I’m just sending them to my home page. There is no way for me to know if they saw my ad on Facebook if they came to my home page and became clients. I’m just sending traffic to my website, having no clue if it’s converting or not.

Create a specific Call To Action for each ad

You need to understand I’m going to create this ad, and I’m going to make a specific call to action for this Facebook marketing campaign.

Let’s say, hey, Facebook audience that I’m targeting. I’m going to give you $25 off your first service order.

They click the link and go to a specific landing page. Then we’re going to see how many people got to the landing page and how many people gave me their first name and email to get the coupon.

Then you’re going to track the effectiveness. The potential customers gave me their first name and email address. How many of those people signed up to become a customer?

This is how you track the effectiveness of paid advertising.

Send the paid traffic to a specific URL created for the offer

It is the same thing for print advertising.

You don’t just want to say, Hey, come check out Pet Nanny, this excellent pet sitting business.”

You need to send them an offer. Go to this specific URL, petnannycoach.com.

If I’m doing print advertising in a specific magazine, I’ll know if somebody opens the magazine app and says, “Okay, I’ll go get that coupon.”

They clicked on the coupon and gave me their first name and email. They enter the marketing sequence and become a customer.

I can see then that the advertising is worth it.

Track your paid advertising’s effectiveness and conversions

How many people saw your ad and clicked on it?

How many people hit the landing page and gave you their first name and email address?

Out of that amount of people, how many people became customers, and then you tweak from there?

A lot of people see my ad, and no one’s clicking on it. Maybe try a new ad, a new ad image.

They’re getting to the sales page, but they’re not giving me their first name and email address. That means the offer and the page copy is not going to be great. Maybe change some of the wording, change the color of the submit button.

They’re getting into the sales sequence, but they’re not becoming customers. What do I need to change?

That’s how you become good at marketing and know every dollar you spend is coming back to you in the form of a customer. Otherwise, you’re just flushing money down the toilet, and we don’t want that.

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TITLE - Email Marketing Ideas for Your Pet Sitting Business

Email Marketing Ideas for Your Pet Sitting Business

I get a lot of pushback with regards to email marketing. Most of my students don’t use an email autoresponder like MailChimp, Active Campaign, or Infusionsoft in their pet sitting business.

They say, “I don’t want to be pushy. I don’t want to send emails.”

I get that. I used not to like it either, and it made me feel uncomfortable.

QUOTE - Email Marketing Ideas for Your Pet Sitting Business


Thus, this is why people and business owners should have an email strategy in place in their business. Today, I want to go through different email marketing types you can implement in your pet sitting business.

Have a welcome email.

When you sign up with a new customer, you want to have an email that shows them exactly who you are, easy to follow steps and systems to go through to onboard them to your company.

They will now know who you are, how you do business, what their responsibility is as a customer and your responsibility as the business owner.

I’ve had many welcome emails that I keep making better as time goes on. A welcome email is one of the easiest ones you can start with. Have a welcome email to open your arms and welcome your new customers to your pet-sitting business.

Offer an educational email.

You’re keeping in touch with your customer base, or your customer prospects, to stay top of mind with them so that when they are ready to buy or are willing to schedule service, you’re going to be the first person they think of. You do this by offering value and educating them.

Think of what you can send to your customer prospects and customers that would make them think like, “Wow, that’s an excellent email.”

Think of anything newsworthy in the pet sitting industry. Think about cross-promotions with other pet businesses in your area. Would your customer love a $30 coupon to a local pet store?

You and these businesses can work together and cross-promote, educate, and provide value to the people on your email list.

Think of different, fun ways. Put yourself in your customer’s shoes. What would my customer find value in? And if I were the customer, what would I like to see in my inbox?

Write promotional emails.

You’re allowed to promote yourself and your business. You are in business to make money.

“Hey, Christmas is coming up. Are you headed out of town for vacation? I would love to take care of your pets. Here’s a pop-up sale we’re doing. Book your summer services now. Pay in full, and you’re going to get $39 off your service order.” So on and so forth.

Don’t be shy about promoting yourself, even with social media.

Create triggered or transactional emails.

You are offering a free download, a free PDF, a free coupon. When a potential client sees those and they say, “Yes, I want that. Here’s my first name and email.” boom, an automation kick in.

You don’t have to go home and say, “Ooo, I have to send this person that asked for this PDF, the PDF when I get home.” It just happens automatically.

Use lead nurturing emails.

When someone does raise their hand and says, “Yes, I want what you have to offer on your website,” you want to have a campaign set up where you are nurturing them.

You are letting them know, “Hey, this is who I am. These are my pet care values. These are the paying points that I help solve for my customers.”

You always want to speak to the benefit and outcomes that your customer prospects will get by choosing your pet-sitting service.

You can easily do this in a well thought out, nurture sequence. Your customer prospects can get, let’s say, four to five emails from you, one a day, and each of those emails is going to help move them along the process to them becoming a paying customer because you’re the only logical choice. That’s what that lead nurture sequence does for you.

Create re-engagement emails.

Often, we have these pet-sitting clients come, sign up, and use us. We don’t hear from them again.

You can do different re-engagement campaigns to offer a big high-value coupon if they book service within the next two weeks.

You could say, “Hey, Christine. I haven’t heard from you in quite some time. Here is a 40% off coupon that you can use towards your next service. If you sign up by…”.

You want to add scarcity, so put a deadline date in, and then that is going to re-engage them. One, to become active on your list because they’re taking action within the email. Your email service provider is going to say, “Okay, this person’s active.” Then, they’re also going to book service, and you want to get them re-engaged with your company. You want to nurture them again, and you want to stay top of mind with them.

That is email marketing 101 in a nutshell. Don’t be fearful about it.

You can check out MailChimp; if you want to get started to test this out on your own. It’s free for the first 2000 subscribers. Then you can choose one of these emails to implement in your business.

Take action, and then really think out an email marketing campaign for your business. Because email marketing works.

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