The Top 15 Website Mistakes that Pet Sitters Make

Not understanding how your website contributes to your strategy and, ultimately, your bottom line.

Most websites that I go to visit are just pretty much a brochure. This is the name of my business, the services we offer, and our pricing. Some phone numbers are thrown around there, but that’s pretty much it. There isn’t a whole lot of thought that goes behind it.

Your website should attract your ideal customers, repel your non-ideal customers, and convert your ideal prospects into paying customers.

It’s a whole customer journey they must go through on your website, starting from when they hit the homepage and click through. Every page should be set up so that you are incentivizing and telling your visitors what the next step is that you want them to take.

Not having a clear message.

Who you are, what you do, and how does it benefit your prospect. Basically, “Hi, I’m Colleen Sedgwick. I’m the owner of Pet Nanny pet sitters of The Main Line, the premier pet sitting service of The Main Line. We provide our pet-owning clients peace of mind while they work and travel.” So on and so forth.

“We will create a customized pet care plan so that you can travel worry-free,” or, “you can work worry-free,” speaking to the benefit that they are going to get and how we are the problem solver to those problems.

Again, most pet sitters, “Hi, this is my business name. These are the services we offer. If you feel like it’s a good fit, give me a call.” You want to speak to the pet parents. What are you providing to them apart from the dog walking, the pet sitting, and the house sitting services?

You are giving them peace of mind, which needs to be communicated through each page on your website.

Not showcasing the business owner on the website.

People like doing business with people. People, especially in a local community, want to know who they’re doing business with, and they want to know who’s coming into their house. I never see the owners on the website. It usually stock images of other pet sitters, dog walkers, or pets. The pet owner is rarely showcased.

If you are a sole proprietor, you’re a single woman show, make sure you have a video and a writeup about yourself and if you have team members, make sure that you are creating the know, like, and trust factor with a video of them as well.

Not including your service area and contact info on every page.

On the footer of your website, that’s where I put the services that we offer and the towns that we cover, plus we have a dedicated page to our service area, plus there are ways for them to contact us on every single page, plus there’s a contact us page, yet very well thought out.

How many websites I’ve gone to, and I’m like, “I have no idea what state this pet sitting business is in. It says it’s nowhere!” This should be communicated on every page.

No clear calls to action.

Again, that brochure website, that brochure mentality. “Here’s what the services we offer.” No, you want to say, “Click here to request a quote,” or, “Click here to become a client,” or, “Click here to learn more about our services,” or, “Click here to learn more about our owner,” or, “Click here to get your high-value coupon. Click here to learn more about our amazing pet care professionals.” So on and so forth.

You are leading them down the path and telling them what actions to take on each page. This is a journey, right? So, we’re creating that relationship with the people that land on your website.

Not including social proof.

So, testimonials, testimonials, testimonials. Social proof is the most powerful marketing you can do in the pet sitting industry and is free. You should be showcasing that all over your website.

Not maximizing your footer.

As I already mentioned, I use my footer for keywords, and I use it for our service area. So, what towns that we cover. Very important.

Wasting the above-the-fold space.

How many websites do I go to, and it’s like there’s maybe a dog running, a gif of some sort, then there’s a whole bunch of white space, and I have to scroll down even to find out what the company’s name is, why I’m there.

Above the fold comes from the olden days of newspapers, and people would always read above the fold. So, above where the newspaper folded. That’s the same with a website. It’s before they have to scroll. This is prime real estate. You have 0.3 seconds to make an impression on your visitors. You want them to hit that space and be like, “Oh, wow, interesting.” Calls to action, video, opt-in offer, all right there before they scroll.

QUOTE - The Top 15 Mistakes that Pet Sitters Make


Having self-moving elements ruin the user experience.

People don’t like videos that play automatically or those type of gif things. A confused mind says, “No.” People click away from that. So, remove any of that that you have on your website.

Too much visual clutter.

Making it nice and organized for people and their experience. Again, a confused mind says, “No.” If you have a bunch of stuff, a bunch of moving gifs, a bunch of stuff going here and there, then people’s brains are going to get confused, and they’re going to click away.

The font size is too small.

Especially now, I can’t read anything without my glasses. I’m like, “I can’t read the type.” You have got to make your type bigger on your websites and emails.

Not having a question in the headline.

So, old school marketing tactic is a poll marketing question. You want the first thing that you ask them on the website for them to answer yes. “Do you want your pet to get lots of exercises when you’re forced to leave them home alone?”

“Yes, I want that.”

“Do you want to travel worry-free and know that your pet is in the very best of hands, your pet in your home?”

“Yes!”

That is an emotional trigger for your pet sitting prospect clients that hit your website. So, poll marketing questions. What you could ask your visitors that they could answer yes to will move them along the process.

Having typos and grammatical errors.

That’s an easy one, happens to the best of us. I still find some here and there, but do your best there. I love the tool Grammarly. It’s one of my favorites. I use it every day.

Not having a mobile-friendly site.

Eighty percent of your traffic will come from people on their mobile phones. So, you need to make sure that your website is also mobile-friendly. You’ve been to those sites where you’re like, “I don’t understand what I’m looking at,” because it’s not mobile responsive. It’s not changing based on the device the person’s looking at.

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Sitter Spotlight: Laura Breakstone

Today I have a special guest in my home office, which never, ever happens. My student and friend Laura Breakstone, who’s also a Pennsylvanian, came down to visit me today to record this video in person. Then we’ll go grab dinner and catch up on all the goodness on what’s going on with her business. Thank you for being here.

Laura Breakstone:

Yes, yes, I’m very happy to be here.

Colleen Sedgwick:

So I wanted to shoot this video so you can talk about your experience with Pet Nanny Coach, the Launch & Grow Program and the Multiply Mastermind program. So it could be helpful to see what you’ve gotten from it and help others decide if it’s a good fit.

Laura Breakstone:

Absolutely.

Colleen Sedgwick:

All right, so first, can you tell everybody how you came to find Pet Nanny Coach?

Laura Breakstone:

Yeah, I was browsing YouTube, and I just had a dream in my head and thought, what would it take to run a pet sitting business? And all of a sudden, you pop up, and that’s how I got started.

Colleen Sedgwick:

If you go to petnannycoach.com/youtube, you can go to my channel; I’ve got a ton of videos there, from basic videos on how to start a pet-sitting business to videos about automations and high-level strategies. So you can hit over there or not now, watch this first, and then you can go there.

All right, first question. So before we started working together, what problems and struggles were you experiencing? So you were not already a pet sitter. You were a brand new-

Laura Breakstone:

Yeah, I was completely new to the business idea of it. I was doing pet sitting under the table. I was working as a manager at a couple of retail stores and pet retail stores. And people would come in, and they’d say, “Oh, well, do you know a pet sitter?” And I’d say, “Well yeah, I do some pet sitting.”

So it was just on the side, and I saw the potential for it to grow, especially when I started working for the little mom and pop shop because then you get to know people there, they start to know and trust you, as you always say, and yeah, I saw a lot of potential with that. So yeah, that was a side gig.

Colleen Sedgwick:

All right, good. So how did you decide to, or how’d you come to be enrolled in the Launch & Grow program?

Laura Breakstone:

I just wanted to take everything to the next level. I decided I was ready. I don’t think there was any monumental moment other than I just thought, let’s try it out, because I mean, I wanted to shoot for my dreams and give it a whirl. There was no monumental moment. I think I just thought I was ready.

Colleen Sedgwick:

Good. All right, so the Launch & Grow Your Dream Pet Sitting Business is for brand new pet sitters that don’t necessarily have a business yet or for pet sitters that may be in business for a little bit. Still, they’re not getting the results they want, and what I teach in that program is the foundational pieces you need to get to 3k months, and then we take you to 10k months from there.

So that’s the idea. I have my 3k month framework and my 10k month framework. So Laura started in the Launch & Grow program, the 3k framework, and then she enrolled in the Multiply Mastermind program, and it has been such a blessing to have you as part of the program. You’re such a shining ray of sunlight into my life.

Laura Breakstone:

Thank you.

Colleen Sedgwick:

A+ student just decided to make the commitment and go all in. So what made you decide then to go onto the Mastermind?

Laura Breakstone:

I needed more. I just needed more. It worked out so well, and I thought this program is amazing. What’s the next level? I needed to know that next level.

Colleen Sedgwick:

It’s much more advanced.

Laura Breakstone:

Yeah, yeah, it’s a lot more advanced because with the Launch & Grow, it’s just getting that initial stuff out of the way, forming the LLC, building a website, all that stuff, so then once you have that down, then it’s like, now what? That was the biggest thing, it’s like, okay, well, I’m started, but now what? That was a scary thing for me, so the fact that you had a program laid out to tell me, here’s what you do, I had to go for it.

Colleen Sedgwick:

Good. And here’s the problem, guys, is that many pet sitters don’t even know what’s next. Let’s say they may jump and start their businesses, lay the foundational pieces, and have clients, but they don’t understand how to scale their business, and they get stuck working in their businesses instead of on their businesses.

And the truth is that there are only so many hours in a day that you can trade for dollars, so you get stuck completely trading hours for dollars and can’t scale the business.

And that is where the Multiply Mastermind program comes in. It’s how to multiply your existing business, where you have a client base, you’re making money, but now we want to take it to the next level where you’re making money with working less.

So the less you work, the more you make, the more freedom you have, and the more impact you can have because of all the clients you’re going to be able to serve. So that’s the difference between getting out and working in the business. So before you joined, what fears, what were you worried about? Were you worried about anything?

Laura Breakstone:

Before I joined Multiply Mastermind you’re talking about?

Colleen Sedgwick:

Yeah.

Sitter Spotlight Laura Breakstone


Laura Breakstone:

I don’t know anything I was worried about regarding the program because that was super laid out. I mean, there’s always that financial aspect of it, too, that you have to consider, but the way I looked at it is like you’re paying for a college class.

And actually, I got to tell you that this is worth more to me than a college class. I’m serious, I paid for four years of college, and I feel like I learned more doing this than I did my entire four years of college because in college, you’re paying for a lot of fluff courses.

Colleen Sedgwick:

Absolutely.

Laura Breakstone:

Let’s be real, I mean, it’s a lot of fluff, and I’m not technically using my degree. Although it applies to this industry, it’s a pre-vet degree.

Colleen Sedgwick:

Yeah.

Laura Breakstone:

But this, actually, I learn more doing this.

Colleen Sedgwick:

Wow.

Laura Breakstone:

Because it’s real-world practical experience and knowledge that you’re gaining.

Colleen Sedgwick:

Right, business structure, business advice, online marketing advice, how to find clients, service them. Good, that makes me happy. All right, what are the greatest results and benefits you have received from being in the Mastermind?

Laura Breakstone:

There’s so many. There are so many. How do I even rattle them off? One of the most obvious ones is just revenue increase. I mean, you see that every single month, increase after increase.

But there are business things you learn from this program, but there are also life things you learn from this program too, and both of them were near and dear to me. There’s certain things that you have to overcome a lot of mental hurdles with, like self-confidence issues and things like that, and this program also helps you battle some of those anxieties and fears, which was another great benefit out of this. Especially with the book club, that’s great. Inspirational reading. It’s changed my life.

Colleen Sedgwick:

Yeah, I had a student tell me that the book club has been life-changing for her the other day.

Laura Breakstone:

Mm-hmm, yeah.

Colleen Sedgwick:

So the year that Laura joined, I decided to incorporate a lot of mindset work versus just business strategy because that’s what I was known for, and I thought, you know what? What’s missing here is the mindset piece because people get stuck in fear, people get stuck in not wanting to step out of their comfort zone, so I thought, I need to add an element to this program that we work on that, and one of those things is a book club that we do.

We dive deep into the book and do workbooks and exercises based on the principles we learn. So not only are my students getting a lot out of it, I am too. I love it.

Laura Breakstone:

Yeah, yeah.

Colleen Sedgwick:

At first, I was like, I don’t want to be reading a book every month, but they need this, and now I’m like, it’s great.

Laura Breakstone:

Yeah, and the audiobook option also helps because you just read in the car.

Colleen Sedgwick:

Right.

Laura Breakstone:

Well, listen in the car. You don’t read in the car.

Colleen Sedgwick:

Yeah, listen in the car. And it’s not mandatory. I tell all my students that join, “I would love for you to be part of this, but if you don’t want to be, that’s fine too. It’s not part of the core curriculum,” but I think it’s really helpful.

Laura Breakstone:

Yeah, yeah, for sure.

Colleen Sedgwick:

All right, good. All right, so would you recommend the Multiply Mastermind to pet sitting business owners who want to multiply to 10k or more a month through sales, systems, and support?

Laura Breakstone:

Yes, big yes, Oh my gosh, I do recommend it. Any chance I can get I recommend you because it’s just a life-changing program.

Colleen Sedgwick:

Oh, well, thank you. I appreciate you being here.

Laura Breakstone:

Yes, absolutely.

Colleen Sedgwick:

All right, guys, any questions about the Multiply Mastermind, you can go to applytomultiply.com. On that page, you’ll get all of the information about the program and what’s included, and you can apply on that page. We’ll hop on a call to discuss to see if we are a good fit to work together, and we’ll go from there. All right, but if you are interested, go to applytomultiply.com, and hopefully, we’ll be chatting soon.

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Implement Two Follow-up Systems in Your Pet Sitting Business

One of the greatest opportunities overlooked by pet sitters or service-based business owners is the fortune in the follow-up. My suggestion for you is to create two follow-up systems.

Implement Two Follow-up Systems in Your Pet Sitting Business


For Prospective Customers

One for prospective customers, so people that have expressed interest in working with you, whether they emailed you, called you, filled out a form, reached out on Facebook, they have somehow said, “Ooh, this sounds good. Let me learn more.” Those are your prospective customers.

For Existing Customers

People who have used you in the past have already raised their hand and said, “Yes, I want to work with you.”

If you have a system in place following up with them regularly, giving them advice about pet care, putting in reminders to book service or incentives to book service, you’re just consistently keeping in touch and following up with these people; you are drastically going to increase the rate that your existing customers book from you.

So two systems. One for prospective customers, people that have said, “Yes, I’m interested.” And, of course, the people who have already said yes need to be reminded. You will get many more bookings if you send out these reminders and touchpoints.

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A Cheap and Effective Old School Marketing Strategy

Today, our pet business growth video is an old-school marketing strategy. When I’m coaching my students, I’ve noticed that everybody is super duper excited about learning all of the hot online marketing strategies I have to offer. Don’t get me wrong; I love online marketing. But I need to remind them that the old school, grassroots marketing strategies still work.

We go around in our community and pass out flyers once a month. For example, here is a flyer from Pet Nanny Pet Sitters of the Main Line. This flyer has a QR code right here, so anyone that sees it with their camera can take a shot at the QR code, which takes them to a high-value coupon, which then has a call to action to sign up for pet nanny service.

This works. So here’s a marketing template: I give this to my students in my Multiply Mastermind program, and then they can go ahead and make it their own. They can change images, colors, logos, and such to make it easy.

pet business marketing strategy

 

This is an effective pet business marketing strategy. We also use it for hiring. So here we go, we talk about Pet Nanny is hiring, are you passionate about pups, crazy for cats, fearless about frogs or iguanas, rabbits, chinchillas, or other exotic pets, so on and so forth. The QR code then takes them to the application page on our website.

Do not forget about the old-school marketing strategies because these work. Go around your community, find out where they have bulletin boards where you can post these, and do it. It’s so inexpensive. You can create this on Canva, have it printed right from Canva, and take action on this strategy within a week. So that’s your homework. Take action.

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4 Strategies to Increase the Average Transaction Value

Today, our business growth video is four strategies to increase the average transaction value. You may be wondering what that means. The goal is simple, to get customers to spend more with your pet sitting business on every transaction.

The simplest way to do this is to raise your rates.

You can also offer them products and services that will truly serve them and give them fantastic value when they’re using your service. So strategy number one is the obvious one, you can raise your rates.

Create add-on services.

Think about what your customers need while they’re at work or traveling apart from the pet sitting. Think about different things they can add to their pet sitting invoice. Think supply pick up or a pet taxi service, or a pooper scooper service or a vacuuming service, or if you’re a dog trainer, offering those services in addition to the pet sitting, same with grooming.

Pet Sitting Business - 4 Strategies to Increase the Average Transaction Value


Sell products that would benefit their pets.

If you love a line of pet products like holistic pet care products, you can add this revenue stream to your business. Or maybe there are tools that you love, like a gentle harness that you couldn’t live without or poop bags. You can then sell those products to your customers, which would increase the transaction value.

Offer packages and discounted packages.

You might be thinking, “Well, that’s going to be less money,” but no, not actually. If you package your services and give your clients discounts when they buy in bulk like that, they will be incentivized to book more.

They may only book three visits a day, but if you have a four visit package where all the visits are discounted, they will go with the four visit package, which results in more money and a higher transaction value for your business.

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The Top 15 Things to Automate in Your Pet Sitting Business

Today, we’re talking about the top 15 things you should automate in your pet sitting business. When I talk about automation, I mean that you take the manual processes out of your business by leveraging technology.

Technology is designed to save you time and make you money. So, I teach how to use this to free up your time to focus on revenue-generating activities. Here are the top 15 things that you can start with.

1. Customer Scheduling.

There are a million out there, but you’re automating your customer scheduling and reminder processes using software like Time to Pet, Power Pet Sitter, Precise Petcare, Leashtime, Bluewave. If you’re new, you can also check out software called PocketSuite. I think it’s less than ten bucks a month, but worth it, absolutely worth it.

2. Backing up your files.

Do you ever think, “Hmm, I want to back up my files today.” No, it is not a top priority, but coming from someone that lost all their files once, this is an absolute must. You can use a cloud-based backup like Dropbox, where you can establish a daily or weekly time for a background backup to happen.

3. New-customer onboarding.

You can use an email autoresponder, something like MailChimp or ActiveCampaign, to run your clients through a new-customer onboarding sequence. They complete their new client forms, sign their contracts, and get introduced to their new pet sitter. You start it, and then it just runs through the whole process. I give this to my students who are in my Multiply Mastermind program.

The Top 15 Things to Automate in Your Pet Sitting Business

4. Customer follow-ups and surveys.

Again, using your autoresponder or your pet-sitting software, you schedule these follow-ups and survey requests with your customers. So important. You want to make sure that your customers are happy with your pet sitting business, but also, when they are happy, that’s a testimonial that you can showcase for your business.

5. Lead capture and follow-up.

Somebody comes to your website, and they see your lead magnet. “Ooh, this is a great high-value coupon. I’m going to give my first name and email address to get this.” Then, boom, the campaign automatically starts to your email autoresponder.

They get a series of emails to convert them into a paying customer by the end of the sequence. You are not having to manually go in, “Oh, someone filled out a form. I better send them all these emails, one, by one, by one.” No, it just happened in the background.

6. Billing and failed payments.

Use your scheduling software to keep your client’s credit card information on file and process the payment before your client’s service begins. So, instead of you providing service… so the need is already met… printing out an invoice, leaving it on the counter, hoping and praying that they mail it in.

Or they leave it on the counter, then you put it in your pocket, and you lose it, or your sitter, one of your sitters has it and doesn’t mail it to you. The list goes on about how many things can go wrong when you do this manually. If you get this all set up through your pet sitting business software, they pay ahead of time, and it’s super-easy. Then also, if their card is declined or needs to be updated, the system automatically sends them an email. You do not have to do it.

7. Referral and testimonial request.

Using an autoresponder again, like MailChimp or ActiveCampaign, you can run referral-request promotions and ask for testimonials and reviews.

8. Receipts.

We are in business. You need to have a receipt for anything that we spend on our business. Audited, need the receipts. You can use an app like Shoeboxed to scan, organize, and store your business receipts.

9. Website traffic tracking.

Google Analytics allows you to set up a simple report to have emailed to you once a week to look at it quickly to see what your traffic was, how many visitors were there, where they are located, and so on. So you don’t have to think, “Oh, I need to go into Google Analytics.” Because everybody wants to do that. These reports are automatically emailed to you.

10. Social media posts and promotions.

You can use software like SmarterQueue, Hootsuite, or MeetEdgar, which allows social media posts to be written in batches, and then dispersed throughout the week or month using a scheduler. So, you load the content up ahead of time. You decide when you want it sent out to your social media channels, and you don’t have to think about it.

11. Greeting card mailing.

Integrate your email autoresponder with a company like Rocket Notes, or send out cards to automate new-customer welcome greeting cards or thank-you cards. So, at Pet Nanny, when somebody signs up as a new client, and I run them through that new-customer onboarding campaign, it sends a notification to Rocket Notes, which then mails them a greeting card that they get in the mail. It’s pretty cool.

12. Collecting job applications.

Add an online form like Google Forms or Jotforms to your website to collect sitter applications and automatically follow up with them. Someone says, “Oh, I would like to work with Pet Nanny.” They fill out the application. They then get dropped into an autoresponder email sequence, where they are getting the appropriate emails and an invitation to schedule an interview. You do not manually have to do it.

13. Sitter hiring.

Run your sitters through an automated assessment campaign to evaluate how they communicate and follow directions. One of the best things I’ve ever set up in my business, also something that I give to my Multiply Mastermind students.

You want to create these assessment tasks for sitter prospects to run through so that you can be assured that they’re going to be a good person before you hire them. It can be automated, and you don’t have to do it step by step—such an integral part of my business.

14. Sitter onboarding.

Run your sitters through an automated onboarding campaign, which takes them through all the steps they need to complete before they are sent out in the field to work with your customers. Something else I give to my Multiply Mastermind students, I provide the link, and it goes right into their active campaign.

They customize it for themselves. They are onboarding these sitters so that they do not have to do it step by step with every sitter, and it becomes redundant and boring. You can automate so many steps of that process.

15. Contract signing.

Use software like DocuSign or SignNow to have your clients and sitters sign their contracts. Versus a “Hi, client, high new client. Here’s the service agreement.” Having to sign it, come home, put it in a file or picture it, scan it, take a picture of it, and upload it to your Dropbox or Google Drive. You can automate that whole process using one of these contract-signing software.

 

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5 Tips for Attracting New Customers to Your Pet Sitting Business

One of the ways that you can make more money in your pet sitting business is by attracting brand new customers consistently. Here are five ways to do that.

Increase your direct mail marketing.

I feel like so many people forget about snail mail in this day and age. They’re only focused on online strategies, but I tell you that people read snail mail. Create a direct mail marketing campaign to attract new customers to promote your pet sitting business.

Build an online presence to attract website visitors.

You want to make sure that when people are online, which they are every day, they can find you. First of all, make sure that you have a professional website.

Second, you have your Google My Business listing updated and optimized. Maybe starting a blog. Different ways that you are attracting new customers to your website, which is your conversion mechanism, which is going to convert them into paying customers. Make sure that you have your website listed on as many backend websites with all of the traffic leading back to your site.

5 Tips for Attracting New Customers to Your Pet Sitting Business


Create a social presence.

Social media, guess what, people use it because it works. You want to make sure that you are creating valuable content for your ideal clients on your social media channels. But again, direct them back to your website to convert them into paying customers. You’re not using social media for your business, just for its fun. The end goal is to convert your social media followers into paying customers.

Offer a referral incentive for customers who refer their friends.

Educate your current customers about your referral program, saying, “Hey, we love and appreciate referrals. This is the best way to do it. And we are going to incentivize it by giving you credits off of your next booking.”

Develop strategic alliance relationships.

Creating these relationships with other business owners that target the same market as you do but provide a different service. I’m not talking about pet sitters. I’m talking about pet groomers, pet photographers, pet stores, and vets. And the idea is that you’re sharing each other’s customer lists and referring business back and forth to each other.

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Set Your Dog Walking Business Apart From Your Competition

In the Launch & Grow Program, I talk about the importance of purple cowing your dog walking business. What I mean by that is making yourself stand so far apart from your competition that you’re the only logical choice in your market.

Think of an amazing offer that’s different from others.

Now, purple cow, I did not come up with that statement that Seth Godin coined. He has a concise book; if you’re interested in reading it, you can check that out. But think about what would be amazing that you could offer that’s just different from “Hi, I’m going to come to your house and walk your dog for 30 minutes.” Think about what you could package. Think about what you could include. Think about things you could do to make your customers go; “wow, this business is awesome, and they are who I want to hire.”

Survey your audience.

After putting all of your unique ideas down on paper, you can survey your audience. You can use a tool like SurveyMonkey, or a free one is Google Forms. Shoot that out to your current customers and say, what would it include if I could wave a magic wand to do the perfect business for you? Or what would it look like?

Set Your Dog Walking Business Apart From Your Competition


List Unique Selling Propositions.

The best ideas come from the customers that you already service. Then I want you to organize everything that makes you special, everything that makes you unique, into a list. We call these your unique selling propositions, and it’s just a list of what makes your business special.

I put a lot of time and effort into my list, create your own, organize them into a list, and include that on your marketing materials. If you visit my website at pet-nanny.net and see what sets us apart, you can check out my USPs. Do not copy them, please.

People want to know why they should hire you. In my programs, I teach my students to create a premium service that attracts premium clients who will pay the premium pricing, which is a crucial step.

So, how do you purple cow your dog walking business? Survey your audience, ask for ideas, organize your unique selling propositions into a checklist and put those on your website and marketing materials.

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