How to Hire the Right People for Your Pet Sitting Business

How to Hire the Right People for Your Pet Sitting Business

I work with many petpreneurs looking to scale and multiply their pet sitting business to six figures and beyond. One of the steps in the multiply formula is to hire a team of heart-centered pet care professionals to take stellar care of your pet sitting clients.

Hire a team of heart-centered, pet care professionals.

Now there is something really important about that step, and it’s the heart-centered pet care professionals that are going to take stellar care of your pet sitting clients. You do not want to hire people who will go out and take poor care of the clients obviously or miss visits, but guess what? This happens all the time because you are not hiring the right people, and you don’t have the right systems in place so that you’re attracting and onboarding the right people to your pet sitting business.

Years and years ago, before I had all of this thought out, I had some real losers on my team. I could bore you for hours with some stories. I seriously should write a book about some of the things that have happened on my watch by people I employed.

I’m not saying that I’m absolved of all sin when it comes to this, but I do want you guys to learn from my mistakes. It would be best if you started with mapping out a system where you’re going first to attract the right people to your business.

Map out a system to attract the right people to your business.

Think about your attraction system. What are you putting out there to get people to apply to work with you? Do you even have an ideal sitter profile where you have written down all of the attributes you are looking for in a pet sitter?

If you already have a roster of sitters, think about your A+ ones. Who do you love, and what makes them great? Write it down; this is a manifestation tool.

How to Hire The Right People for Your Pet Sitting Business


Then in all of your marketing, your Facebook ads, your online ads, or anything you’re using to get the word out about the opportunity to work with your company, this is the language you want to use to attract the right people to your company business.

Prepare questions & expectations to know if they are a good fit for your company.

Then is the hiring system. The whole process of when you meet and interview them. What kind of questions are you asking them to find out if they will be a good fit for this company? And are you setting expectations about what you’re looking for in the people?

It’s not just about, “Are they going to be a great fit for the company?” It’s also about, “This is how we do business around here. Are you okay with this?”

For example, you are setting the expectation of availability. Yes, this is a great job, yes it’s flexible hours. Yes, if you’re an IC, you create your schedule. However, we do expect availability. If you take off every single weekend and every single holiday, this isn’t going to be worth your time or mine.

If you tell me that you’re available 11:00 a.m. to 3:00 p.m. Monday through Friday to do mid-day walks and then two weeks after starting, you tell me you’re not available or only available for an hour of that time, you’ve now just wasted my time. I could have passed up an excellent candidate.

So right from the start, this is what is expected. This is the position that you’re applying for; this is the expectation of availability. Plus other expectations of what you’re looking for.

Then if they go onto the onboarding stage, what’s the process? You need to have a system in place where you’re evaluating them. Does it take them two days to return an email? That isn’t going to change after you hire them. They’re going to show you right from the get-go how they communicate. Trust me, it’s not going to get any better.

So map out a system. What are you going to have set up in place that will allow you to evaluate how they’re going to be as pet sitters when you hire them?

Have a system in place to evaluate them.

Finally, when they are hired, how are you going to manage them? How are you going to see if they’re happy? Do they have too many visits, or do they not have enough visits? What is your stay in touch system that warns you if they have one foot out the door?

Nothing is worse than a sitter calling and saying, “I’m giving you no notice, and I’m leaving tomorrow.”

Keep in touch with your sitters. Make sure you have a communication system in place, so you know and are evaluating, “Is this person happy? Are they happy with the position?” Because if they’re not, you want to make sure that you have your eyes out and look for another great person to replace them.

I’ve had some real doozies in my pet sitting business over the last 18 years, but I can tell you now, since I have learned all of this and I have created an attraction system, a hiring system, an onboarding system, and a management system, I have a fantastic team of pet sitters. I’m not even kidding.

Yes, here and there, some less than stellar people have slipped through the cracks. I have about 40 pet sitters on staff, so that will happen from time to time. But I would say, for the most part, I have an amazing, stellar team of pet sitters.

Howdy, Pet Lover! Do you want to have all the pet sitting clients you need? This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Top 3 Mistakes to Avoid as a Pet Sitting Business Owner!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

How Marketing and Hiring Work Together

How Marketing  and Hiring Work Together

My mission in 2021 is to help as many business owners get their pet sitting clients back after COVID and multiply them to consistent five-figure months. I will be coming here to share some tips, tricks, strategies, mindset stuff because 2020 was a rough year. I want to give back, which is how I’m going to go ahead and do it.

Yesterday, we had an excellent question in the group from Jen Smith. Jen said asked, “Age-old question, do you hire or contract first, or get the new pet sitting clients first? Due to COVID-19, I’m personally working extra jobs by necessity, my kids and bills don’t pay for themselves… what do you do?”

Evaluate where you are in the business.

If right now you were at the Build-up Bill or Build-up Betty stage, the Launch and Grow stage, your focus needs to be on marketing and getting clients.

If you’ve lost a ton of pet sitting clients due to the COVID-19 pandemic, you want to get the marketing back up and focus on filling your client book, and then you want to switch the focus over to the hiring.

Now, when you’re at the Multiply stage, which is there are no more hours to trade for dollars, you are the bottleneck in your business, you’re the one that’s doing everything, you want always to be focused now on hiring and marketing at the same time. They work hand-in-hand.

If you don’t have pet sitting clients and marketing systems in place, don’t focus on hiring all the time.

You need to get to a certain point. You need to get all of these marketing systems and sales systems in place to have the work to give over to your sitters.

You need to have your sales, systems, and support in place.

Refer back to the video at the top of this blog post. You will find there my Multiply Formula. That’s my framework. I teach my students how to multiply their businesses to $10,000 or more a month in revenue.

When you do that, you will have more money, impact, and freedom in your life, but you need to have the three main components all working together. You need to have your sales, systems, and your support. Support is not only a team of pet sitters, but also your admin support and tech support.

How Marketing and Hiring Work Together

 

Have your marketing plan on autopilot.

With your sales systems, you need to have your marketing plan on autopilot, so every week, you have it mapped out, your marketing plan on your marketing calendar, and how you will attract new clients to your business. You always want a pipeline of new clients signing up for your service. You want it systematized, and you want it scheduled, and you want it planned out.

Then you want to wow your customers when they come to your business, really knock their socks off to show them that you are the most outstanding company that they’re going to write great testimonials for and refer you all over town.

Nurture the pet sitting clients already in your client list.

Let them know how much you love and appreciate them and incentivizing them to book service more frequently, and increasing their transaction amount for each invoice by offering different, amazing add-ons and such.

When you have your sales system going, and it’s on autopilot, you go on your networking meetings, meet with your strategic alliances, have your email campaigns going, and have your direct mail campaigns going, etc. You have all of the plans and mapped out; there’s always going to be business coming, there’s always going to be bookings.

Have your recruiting, assessment and onboarding systems in place.

Then you’re also going to have to have the sitters that will be able to handle all of the business. You need to have your recruiting systems in place and attract high-level talent to your business.

You want to have your assessment systems in place. A way to assess these people coming into the pipeline that you’re recruiting, how they will be as sitters once they get started, and then a fantastic onboarding system, which also the assessment kind of goes into the onboarding.

It doesn’t stop after the assessment, but having these unique onboarding systems in place so that by the time they are finished, your sitters are going to go out into the field and do a fantastic job.

You need to define and document your systems and build business hubs to delegate easily.

The idea is the system runs the business, and the person runs the system. You should not be the system in your business.

That’s the problem with most entrepreneurs and pet sitters. They are the system. Their business is in their head. If anything were to happen to them, the business and systems would disappear. You need all three of these pieces working in conjunction for you to be able to consistently create five-figure months, $10,000 or more a month.

Getting back to Jen’s question, you need to build up the client list. When you get to that point where there are no more hours to trade for dollars, we need to focus on the Multiply Framework, which is where your sales system and your support systems will work hand in hand. You have to do the sales part to hire the sitters. You don’t want to bring on many sitters and then not have the work for them.

Manage new pet sitter expectations.

Let them know this is not an overnight thing. This is a slow process. We’re going to bring you on. We’re going to see how you do. We’re going to do this very slowly. We’re going to get feedback from customers, but we will build your book of business within eight to 12 weeks. That is the expectation.

Then also makes you put skin in the game. If you bring these people onto your roster, you need to do your job as the marketer and CEO, as the person that’s meant to get clients for this business to fill your sitters’ schedules.

I used to have all these same concerns. I was like, “Oh, when do I hire? I don’t want to have people sitting on the list.”

When you do all of this, you do not have to worry about it. It all works beautifully together. Market your business consistently, hire consistently, build out your systems, which is my answer to Jen’s question.

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

TITLE - What To Do When a Pet Sitter Services a Client Without Your Knowledge

What To Do When a Pet Sitter Services a Client Without Your Knowledge

One of the downsides of building a team of pet sitters is when one of your sitters provides service for one of your clients behind your back. I can’t tell you it is not going to happen. It’s more of when it will happen. Here are ways to handle it.

First, evaluate how you feel about the pet sitter.

If this sitter is a good hire, who you enjoy working with, provides fabulous service to your clients, and you don’t want to lose them, I suggest having an in-person meeting.

If they’re an independent contractor, make sure you have their independent contractor agreement. If they’re an employee, make sure you have their signed employee handbook.

Then have a sit-down and go over their job description, expectations from them, and how they breached the contract, what lengths you can go if you decide to pursue this, whatever is mentioned in the contract. Mention you love working with them, and you didn’t want to do this, and that you must come to an understanding.

If this person is not someone you trust and don’t want to work again, have a meeting via Zoom or in-person and let them know what is in the contract, what they breached, and what you’re going to do because of it. At this point, you can decide whether you want to take legal action or not.

QUOTE - What To Do When a Pet Sitter Services a Client Without Your Knowledge_ver03


Don’t go to the client.

You might want to let the client know, in a nice way, “Listen, this is how my business works. It is against our company policy for clients to subcontract pet sitters.”

Thus, you need to decide if this client an ideal client? Is this somebody that you want to continue working with? It’s all about the decisions that you need to make about the people they are.

I wouldn’t like to work with this client again. If this is a client that you usually wanted, maybe you were out of town, maybe there was a reason and extenuating circumstance. They contacted the sitter outside of the company, outside of you, perhaps then you’ll have a different decision. Take note of it on their client record inside your pet-sitting software, and be aware.

Communicate expectations with the sitter.

Tell the sitter what is expected of them, what they signed, and what lengths you can legally go to if you decided. Remind the client kindly about your policies and leave it at that.

Have a system.

What are you going to do when you find out that someone on your team breaches their contract? Have it all mapped out to know exactly what to do, and you don’t have to guess. You’re just following the company protocol.

All right, guys, I hope this helps.

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

5 Things I Would Have Done Differently In My Pet Sitting Business

Tips I wish I had known when I started my pet sitting business

It’s hard to believe but it’s been 19 years since I first started my pet sitting business! There have been ups and downs, but I’ve learned a lot along the way and today I want to share with you the five things that I would have done differently (if I knew then what I know now.)

Hopefully, you can learn from these tips and do them differently in your pet sitting business, so that you can get where you want to be much faster.

One: Have a clear vision of the results you want to achieve

The first thing I would have done differently is to have a clear vision of the results I wanted to achieve in my business versus just flying by the seat of my pants, which is pretty much what I did.

I had no plan, I had no vision, I had no idea what I wanted to create, I had no idea what I wanted to make each month.

It took me a long time to get to where I am now because clarity equals power, and I didn’t have any clarity. Be clear on what you want to achieve, and you’re going to get there much faster.

Two: Hire help as soon as possible

If your business depends solely on you, you do not have a business, you actually have a job. I know because I did this.

I had a job for many years. I created a large job for myself. As my business was ramping up and I started getting all these customers, and I was booked out all the time, I worked 12 to 15 hour days, seven days a week, 365 days a year.

I had no idea how I could stop being the sole person that was managing the business and doing all the client work. When I finally learned how to do it, and I built a strong team, things started to happen really quickly. I created a balance in my life and my work, which is just so important.

Your business is supposed to add to your life, not to make you miserable, exhausted, and burned out.

5 Things I Would Have Done Differently In My Pet Sitting Business

 

Three: Use technology to expand your business

The third thing I would have done differently is I would have leveraged technology so much sooner.

If you are still doing everything manually it is going to be hard to grow your business successfully. There are tools out there now which can save you time, energy and in the end help your business to bring in more money.

There are online scheduling systems, automation tools for your emails and social media marketing which will make running your business so much more efficient and profitable.

Creating processes and systems that happen automatically through the use of technology was a game changer for my pet sitting business.

Four: Understand the lifetime value of your customer base

Your lifetime value of a customer is how much a customer is projected to spend with you during their lifetime with your business. It costs way much more money to acquire a new customer than it does to incentivize your current customers to book from you more often, this, my friends, is a game changer.

I should have been nurturing the relationships by staying in touch with these customers instead of just assuming that when they needed pet sitting or dog walking that they would call me. That’s an assumption you don’t want to make.

People forget who they work with. People want to do business with people. They want to know that by you staying in touch with them that you care about them, that you care about their pets, and they’re going to easily remember to book with you each time they need service.

By staying in touch with them you’re also going to create raving fans. It’s not just enough to have customers in this crowded marketplace. You want your customers to be raving fans who use you all the time and are going to spread the word about you and your business.

Five: Hire a business coach 

I waited way too long before I hired my first business coach. Back then, there really weren’t any pet business-related business coaches, so mine was not in the pet field and yours certainly doesn’t have to be either.

If you find someone who runs a business that you admire, that has the results that you would like in your business, that has the business model that you want to follow, go and hire them. Ask them to help you to get you to where you want to go. It’s a shortcut. You don’t have to try to figure all these things out on your own.

So, these are the five main things I wish I had known back when I started my pet sitting business. I hope they help you to design and run the business you are dreaming of.

 

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Hiring Pet Sitters For Your Business

The Struggle of Hiring Pet Sitters

Why is hiring pet sitters a problem for some business owners?

One of the most common problems discussed by my students or in my Facebook group is the struggle of hiring pet sitters to grow their business. Sometimes even the thought of hiring a team is too scary and so they decide to stay small, stay working for themselves, being a sole proprietorship.

Then some people take the leap and try to find good people, but they run into issues getting reliable sitters which leads them to give up and go back to running a one-person show.

As we know, there are only so many hours for dollars that you can trade in a single day. So, you’re automatically putting a ceiling over your head with how much revenue you can build in your pet sitting business.

To make a substantial income in this industry, you need to leverage yourself through a team of heart-centered pet care professionals that are going to take stellar care of your client’s pets.

Hiring Pet Sitters

Now, hiring is difficult. It is hard. I’m not going to lie to you and tell you that something’s easy when it’s not.

Finding good people is something that we work on daily at Pet Nanny-Pet Sitters of The Main Line. We have a system for hiring and we’ve used it consistently to grow the team and the business.

There are two steps I want you to take if you want to get serious and grow an amazing team of pet care professionals.

1. Create an attraction system

First,  you need to create a system where you are continuously attracting potential sitters so that you can pick the best candidates for your business.

Your time is precious which means you want to make sure you weed out the applicants who will not work before you even have your first initial interview with them.

2. Test potential sitters at the interview stage

Then you need to have a second system for the interview process to see how your new sitter would perform in different situations.

Their work is going to be a direct reflection on your pet sitting business, therefore, you need to be happy with how they work before you hire them for your company.

Also, this needs to be part of your regular daily business practices. You can’t say, “Okay, I really need sitters,” and then just hope and pray that a resume lands in your inbox.

You need to constantly have a system on autopilot where you are getting the message out that you’re hiring and you’re looking for great people. This leads to interviewing on a weekly basis and putting people through your systems on a weekly basis. That is how you build an amazing team. Yes, it is challenging, but don’t let that stop you from growing.

Currently, we have 40 pet sitters at Pet Nanny-Pet Sitters of The Main Line and we still have weekly meetings discussing where we’re going to find people. In this way, we have grown the most amazing team and the most amazing business.

So, if this is what you want to do, don’t let fear hold you back from hiring pet sitters. Create the attraction system, create the hiring system, make it part of your daily business practices, and you will be able to do it.

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Pet Sitting Hiring Tips

Last week I wrote about the 3 Biggest Pet Sitting Hiring Mistakes. This week I’m going to give you a couple more helpful pet sitting hiring tips.

Pet Sitting Hiring Tip #1. Listen to your gut!

There have been times when I’ve met a pet sitting prospect and they’ve done all the right things. They’ve presented themselves well, answered my questions clearly and with enthusiasm. They also have the availability I’m looking for, but for some reason, which I can’t explain, something is off. It’s that thing we call our “gut feeling.” My advice to you is to listen to your gut. In my experience, it very rarely steers me the wrong way. When you get that feeling it’s usually due to the energy the person may be exuding and your subconscious is picking up on it. That feeling is there to tip you off. Trust yourself and listen to it! It can save you a lot of trouble in the long run.

I realize that this is much easier said than done, but it’s a skill you need to practice if you want to substantially grow your pet sitting business. Here is a good article on how to follow your intuition.

Pet Sitting Hiring Tip #2. Create a test or assessment to evaluate new sitters.

When I hire a new pet sitter to join the Pet Nanny Team, I email them a Sitter Welcome Packet. I explain to the new sitter that all of the items in the packet must be completed before we can start giving them assignments. How the sitter completes the packet is a tell-all, if they are actually going to work out. Those individuals who hop quickly to completing the packet in an orderly fashion without many questions or issues usually end up being my best sitters. Why?

  1. They have made getting started with Pet Nanny a priority.
  2. They have displayed their sense of urgency.
  3. They can follow directions.
  4. They can communicate effectively.

Those who sit on the packet for a week or more before starting the tasks, 9 times out of 10 do not work out well. I have now made it our policy that if a new sitter lets more than 7 days pass without submitting the completed takes, the offer to join our team is rescinded. I already know that if it takes them this long to complete a basic task, that they lack any sense of urgency and don’t consider Pet Nanny to be a priority. In the pet sitting industry, you need to have the ability to communicate effectively by returning phone calls, emails and texts promptly. In this case they have failed my test.

If the prospect clearly communicates with you that she is going out of town or has something else going on at that exact moment, I absolutely take that into consideration because they COMMUNICATED clearly with me. It’s all about the ability to communicate effectively!

pet sitting hiring tips

Your Homework Assignment:

  1. Start listening to your gut! Follow these pet sitting hiring tips.
  2. Create a test for your own new hires. Think about how you can evaluate a new hire before actually sending them out into the field.

Hiring is one of the scariest things for us pet sitting business owners to conquer. You may be asking yourself, “Will they do as good of a job as I do? Can I trust them? How do I pay them? Will my clients like them?” I get it! It’s a tough transition.

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Hire Slowly and Fire Quickly

How to Run a Pet Sitting Business – Valuable Advice

Hire slowly and fire quickly. This is the advice that was given to me by my mentor many years ago. It is a line that is always in the back of my mind whenever I coach on how to run a pet sitting business. It is advice that has kept me safe for many years, but recently I went against my better judgement and did the exact opposite.

A Story To Illustrate This Point

Rewind to about a year ago. I unexpectedly lost a longtime sitter with a full midday roster, which translates to VERY important clients that would soon be without a dog walker. I of course went into a total panic mode. I posted my job ad and started interviewing almost immediately, but the pickings were slim. I made the decision to hire someone I knew in my gut was NOT a good fit for Pet Nanny, but I had no choice (I thought.)

So, this pet sitter started with little to no issues, but as time progressed I started to receive some negative feedback. I knew I should let her go, but against my better judgement, I took the advice of someone who felt that it would cause way more of a ruckus to let her go than to keep her on. Again, I went against my gut and kept her on. STUPID!!!

Now, fast forward to about one year after she was hired. Our Client Happiness Manager set-up a shadow walk between this pet sitter and a new pet sitter. The new pet sitter reported back to Pet Nanny Headquarters that this veteran sitter had A LOT to say… A lot of negative things. She said that she takes clients’ reservations all of the time and that Pet Nanny has no idea. She also said that she brings her boyfriend with her whenever she wants and that you don’t actually have to stay for the entire time on visits. All three of these points completely go against Pet Nanny Standards and the Code of Ethics that each sitter signs when they join our team. This is not how to run a pet sitting business.

When this information was relayed to me, it felt as though someone had punched me in the stomach. I thought to myself, how many other pet sitters has she tainted with her selfish and self-serving views? How many clients had she tainted with her inability to keep her thoughts to herself and simply provide the top quality pet care that Pet Nanny promises? Ugh! I didn’t even want to think about it.

how to run a pet sitting business

Next, my manager and I jumped into fix-it mode. We knew we had to immediately stop this pet sitter from ever visiting another Pet Nanny client’s home. My manager called her and told her to meet her at a local establishment where she requested all of the keys to be returned to her. She then explained to this sitter the standards of Pet Nanny which she was clearly not living up to, as well as the provisions of her agreement with us, which she was clearly violating. The sitter swore up and down that she did none of these things. My manager wished her the best and they went their separate ways. Oh, and I forgot to mention that we removed her from our website and revoked her access to the Pet Nanny database before this meeting took place, just in case this sitter wanted to access her client list and wreak more havoc.

The Moral of The Story

The moral of the story is hire slowly and fire quickly. If you always try to hire proactively (as I talk about here in this blog post,) you won’t ever have to ignore this advice. And…. Always listen to your gut, because it’s always right!

Your Homework Assignment: Take an assessment of your staff. Is there anyone that you should cut loose? If so, do it!

Enter your first name and email address below to download our Team Expansion Tool Kit
It’s 100% FREE!

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.