The Top 3 Pet Sitting Marketing Mistakes

The Top 3 Pet Sitting Marketing Mistakes

Before we start, I want to make something very clear… If you are looking to scale your business, you need to adopt a certain type of mindset.

You must do your pet sitting marketing consistently to have a flow of new prospects come to your business.

Once you make this shift in consciousness you are going to jump to the next level of success quickly.

MISTAKE #1. Not knowing the average lifetime value of a customer (LTV.)

Learning this one piece of valuable information, completely changed the way I thought about my business and about my customers.

So, what is the lifetime value of a customer? In short, it is the projected revenue that a customer will spend during their time with your business.

A very simple math equation that you can use to figure this out is to divide your lifetime gross revenue by the # of lifetime revenue-generating customers.

LTV= Lifetime gross revenue ÷ # of lifetime generating clients

NOTE: This is the most basic way to figure this out. You can most definitely calculate a more targeted number by doing some more advanced math, but if at the very least you figure this equation, you will have a basic understanding of this concept.

When I did this math, I was astounded at how high that number was. Now I don’t feel badly about offering discounts or running promotions to pull-in new clients.

MISTAKE #2. Not having your company’s Unique Selling Propositions clearly defined.

What are Unique Selling Propositions? They are what set you apart from your competition. It is crucial that you spell out what makes you different, so that your business becomes the only clear choice. There are tons of pet sitting businesses out there all saying the same exact things. Get clear on your USP’s and you will shine in comparison. I named Pet Nanny’s USP’s The Pet Nanny Peace of Mind Blueprint. Take a look. You’ll see that I have clearly listed and explained how Pet Nanny is unique. Until you do this, your company will be like any old vanilla pet sitting service out there.

MISTAKE #3. Not setting goals and mapping out a plan to achieve them.

Here is a simple method for you.

Let’s say you want to make $75,000 next year. This is your annual goal.

Divide this # by 12 and you will get a monthly goal of $6,250.00.

Next, figure out how many clients you need or how many visits or overnights need to happen for you to achieve this.

So, let’s say you would need to have 9 daily mid day walks (with a monthly mid day customer averaging about $340 per month)= $3,060.00

$6,250-$3,060= $3,190

$3,190 is the leftover amount that you would need to generate with your pet sitting visits, house sitting assignments and any other extra services you offer. You could also aim to bring on more monthly customers and hire another walker to help with the walking.

QUOTE - The Top 3 Pet Sitting Marketing Mistakes

 

Once you have these #’s all figured out you can move on to the marketing piece where you map out exactly what needs to be done to bring in new clients and keep your current pet sitting customers happy (this is so important and often forgotten.)

This is where you need to execute your Pet Sitting Marketing Power Wheel. Each section of the wheel will help you reel in new, ideal customers.

Map out on a calendar exactly what you will do every week/month to bring in new leads. Include social media, blogging, article submissions, networking groups, stay-in-touch marketing, direct mail, referral partners, strategic alliances, promotional campaigns, video trainings, giveaways etc. Once you get clear on what marketing needs to happen, you simply plug it into your calendar and it’s done with for the year. You just need to follow the calendar. The key is to do it systematically and automate as much as you can. If you do this, you will always have plenty of clients. Remember to track your goals every week. What you track, grows!

Your Homework Assignment:
You have a lot to do this week.

  1. Figure out the Average Lifetime Value of Your Customer.
  2. Write down your Unique Selling Proposition.
  3. Get clear in your numbers. Set an annual goal and monthly goals and then map out a strategy to achieve them.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Stay-In-Touch With Your Pet Sitting Customers

If you want repeat business from your pet sitting customers, you MUST stay-in-touch with them

Before my business coach taught me this concept, it really never occurred to me. In my naive mind I only thought about marketing as a way to bring in new business. I certainly didn’t think about marketing as a way to create repeat business. This was not smart thinking!

Stay Top of Mind With Stay-in-Touch Marketing

The idea behind stay-in-touch marketing is to always be “top of mind” with your ideal pet sitting customers. Meaning, you want to be the very first person they think of when they’re in need of pet care or they hear of someone else who is in need of pet care. Most pet sitting business owners take this for granted and just assume that their past clients will call them. This is not always the case. By keeping in touch with your customers you can count on the fact that they will think of you when the need arises.

Stay-In-Touch Marketing Builds “The Know, Like and Trust Factor” With Your Pet Sitting Customers

There’s that “know, like and trust” thing again that I’m always harping about. If you stay-in-touch with your pet sitting customers, over time you will build a relationship with them. During your communications with them, they are learning more about you and will ultimately come to trust you and your pet sitting business implicitly. If you continue to build these solid relationships with your pet sitting customers, you will never have to worry again about the phone ringing. I can promise you this!

Stay-in-Touch Marketing Increases Your Pet Sitting Customers Lifetime Value (LTV)

What is the lifetime value of a customer? In short, it is the projected revenue that a customer will spend during their time with your business.

An easy math equation that you can use to figure this out is to divide your lifetime gross revenue by the # of lifetime revenue-generating customers.

LTV= Lifetime gross revenue ÷ # of lifetime generating clients.

By simply staying-in-touch with your customers, you will drastically increase the LTV of your pet sitting customers.

Here are some ways for you to stay-in-touch:

  • Ezine
  • Direct mail campaign: birthday cards, pet birthday cards, warm letter etc.
  • Handwritten notes: congratulations, sympathies etc.
  • Gifts: birthday, pet birthday, baby etc.

Remember, you don’t have to touch base with your pet sitting customers for a specific reason. You can always reach out to them just to let them know you’re thinking about them and their pets.

 Stay in Touch With Your Pet Sitting Customers

Your Homework Assignment: Create a system for staying-in-touch with your pet sitting customers. Who are you going to reach out to this week? Write their names down and get moving! If you are always consistent with this marketing strategy, you will always have clients.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Schedule Your Marketing Time

The Truth of the Matter

Finding time to work ON your business can be a challenge for pet sitters looking to grow their businesses. The bottom line is that your busy life is always going to get in the way, whether it be children, illness, social engagements or most commonly for pet sitters…. visits, dog walks and overnights.

Lack of time can most definitely be an obstacle for growth, and I wish I had an easy answer on how to hurdle it, but here is the truth… You do not get results from things you don’t implement. What does this mean? It means that you are not going to see results in growing your business if you don’t take the time to learn and then implement what you have learned in your business. There is no magic pill. You have to do the work.

You do not get results from things you don’t implement. Click To Tweet

My Hard-Learned Lesson

I went five years running myself ragged and making a very average income while doing it. One day I thought to myself, “what is the point of all this?! I have no life, and I have no money.” I knew if I wanted to grow my business and achieve financial success, not to mention gain my freedom my back, things had to change.

My Solution

I completely removed myself from the actual pet sitting part of the business. I found that the best way to makes sure I have the time to work on my business was for me to hire a staff to take my dog walks and pet sitting duties off my plate.

Don’t freak out! I’m not saying you have to remove yourself completely. What I am saying, is that you need to schedule the time to work on your business and to market your business.

What this may look like for you:

  1. You hire someone to cover all of your dog walks and visits one day per week and then you commit that one day per to working on your business.
  2. You hire someone to cover all of your weekend visits and then you commit your weekends to working on the business.
  3. You keep your midday clients, then hire someone to cover the pet sitting visits. Now you have your mornings and evening free to work on your business.

If You Don’t Schedule It, It’s Not Real.” 

Most importantly, you schedule your time to work ON your business. Marie Forleo said it best, “if you don’t schedule it, it’s not real.” Your good intentions to do something it not good enough. By actually plugging your marketing time into your calendar, you are much more likely to do and complete the work.

If You Don’t Schedule It, It’s Not Real. Click To Tweet

For Those Completely Not Ready to Hire Yet

If you’re thinking your business just isn’t ready to hire yet, then my suggestion is to make more time out of the time you already have.

  • Ask for help: Maybe your mom can pick the kids up from school one day a week, or your husband can cook dinner a night or two. (Trust me, it won’t kill him!)
  • Hire a housekeeper: Perhaps it’s time to delegate a different duty – Housework!
  • Hiring a different form of help: Such as a Bookkeeper, Client Happiness Manager or Social Media Manager.
  • Change your schedule: Get up earlier, stay up later or forfeit TV time.

Your Homework Assignment: Once you find the time to market your business, schedule it!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Always be Marketing to Always Have Clients

Do you ever feel like your business has peaks and valleys? Meaning, you may have an influx of clients for a few months and then all of a sudden you hit a drought, and your left wondering, “how did I get here?” This phenomenon is very common in small business, and it’s due to a lack of consistency with your marketing. So, what’s the answer?

Always Be Marketing So You Always Have Clients

Most business owners think they shouldn’t market if their business is flush with clients. This is incorrect thinking! To always have clients you must always be marketing. You must count on the fact that you are going to lose clients. People get laid off from work. They have babies. They move. They divorce. You should not count on the fact that customers are yours forever once they sign up with your service. You must implement a variety of marketing strategies to create a consistent pipeline of new business. You must also effectively market to your current customer base to increase customer retention. When you successfully do both of those things, your business revenues will increase dramatically.

Most business owners think they shouldn't market if their business is flush with clients. Click To Tweet

Your Homework Assignment: Map out you marketing calendar a year in advance, so there is absolutely no guesswork. You will know exactly what you should be doing week to week to attract new clients and to increase the revenue from your current customer base.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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How to Overcome Negative Online Reviews

Negative online reviews matter! Many consumers make their buying decisions based on a company’s online reviews. My advice for you today is to try your very best to turn those negative online reviews around to work in your favor.

Let’s pretend that a customer leaves your pet sitting business a scathing review on Yelp. Below are three different ways that you can handle it;

#1. BAD: You completely ignore the review

#2. BETTER: “Hi, thank you for your feedback. We will use your comment to strive for a better experience for our customers.”

#3. GREAT: “Dear Eileen, We sincerely apologize for the negative experience you had with [insert pet sitting business name]. I am disappointed about [insert negative event.] We strive to provide the very best that pet care has to offer and in this instance it doesn’t appear that has happened. I would appreciate the opportunity to make things right with you and [insert pet’s name.]. As a token of good faith, I would like to offer you a full refund for your service order. We value you as a person and as a customer of [insert pet sitting business name]. My sincerest apologies, [insert your name]

Some Things To Remember:

  • Personalize the response by using the customer’s name.
  • Address the issue.
  • Be accountable and take responsibility.
  • Put yourself in your customer’s shoes.
    • Would you be frustrated if this happened to you?
    • What would it take for you to feel better about the situation?
  • Don’t make things worse by writing something negative back, out of anger.
    • Make sure you have calmed down and are thinking rationally before writing back.

Additional Tips:

  • Regularly solicit customer feedback. If your customers believe that you truly care and want to hear from them, they will be less likely to post a negative review without first coming to you for a resolution.
  • Encourage your happy customers to write positive reviews and showcase them on your website, in your newsletter and on social media.

If your customers believe that you truly care and want to hear from them, they will be less likely to post a negative review without first coming to you for a resolution. Click To Tweet

If you would like to read the example I spoke about in my video, click this magical link. <=====

Your Homework Assignment: Create a system where you are consistently soliciting feedback from your customers and encouraging positive online reviews.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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Stay in Touch Marketing for Your Pet Sitting Business

Stay in Touch Marketing for your pet sitting business is an extremely effective marketing strategy to create loyalty and repeat buyers.

What is Stay In Touch Marketing?

Stay In Touch Marketing is a marketing strategy that you can implement in your pet sitting business, so that you stay top of mind with your current customer list.

When thinking about growing a business, most business owners think in terms of getting new clients versus increasing the lifetime value of their current customers.

Yes, getting new clients is awesome, but it’s also much more difficult to acquire new customers than it is to create a repeat buyer.

This is where Stay In Touch Marketing comes into play. If you have systems in place in your business where you are reaching out and keeping in contact with your customers on a regular basis they are going to be much more likely to use your service again when the need arises.

A crucial mistake is to assume that a customer will use you again, because you did a great job for them the last time they used you. This is not a given! However, if you stay in touch with them, they are most definitely going to call you when they are in need of pet care. This I can promise you!

Here are some ways that you can stay in touch:

  • Create a Birthday Campaign for your client or client’s pet.
  • Send out a bi-weekly or monthly ezine.
  • Run different types of promotions throughout the year.
  • Send a “thinking of you” card.
  • Send out holiday reservation reminders.
  • Run contests.
  • Write an informative blog that your customers will find helpful.

The options are endless. Simply look for reasons to reach out to your customers.

TIP:  Don’t only use email. Using different forms of media to stay in touch is an excellent idea.

Another perk of Stay in Touch Marketing is that you are building credibility, reliability and trust with your customers. For anyone that is in the pet care industry, you know that credibility, reliability and trust are 3 crucial ingredients for success.

Your Homework Assignment: How are you going to stay in touch with your customers? Create a plan and execute it systematically, so that it happens without you even having to think about it. That is the key. Good luck!

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Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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How To Deal With Difficult Pet Sitting Customers

As a pet sitter you are in the customer service industry. I’m sure this isn’t news to you, but customer service is one of the most challenging fields to work in. Sometimes certain “personalities” just make you crazy!

Today I have some tips for dealing with those difficult pet sitting customers who drain your time, your energy and your sanity.

Tip #1: Get crystal clear on exactly what type of problem client you’re dealing with and then take appropriate action.

Are they the high-maintenance client who just demands top-notch service and won’t let the tiniest mistake slide?

These types of people are why we are in business. They may be difficult to work with at times, but they hired your professional service because they wanted a professional company that will do the very best job. They only want the absolute best for their furry pals. They are good pet sitting customers who are happy to pay you for your superior service. They are also the people who most likely tell everyone they know about your awesome or not so awesome service. They are your squeaky wheels that demand the grease. Unfortunately, these are the peeps that you’re just going to have to grin and bear it with.

Tip #2: Set clear boundaries and expectations with your pet sitting customers.

Are they the type of client who cancels without notice and demands a refund or continuously schedules last-minute?

These people need a refresher on your policies and procedures. Here are my suggestions:

  1. Write a warmly worded email reminding the client of your policies and procedures.
  • Create a web page that you can easily refer these people to where they can see your policies under your company header written in black and white.
  • Institute a fee schedule for these types of clients.
    1. Create a 24 hour cancellation policy: If 24 hours notice is not given of the cancellation, then the client gets charged for the visit.
  • Create a late booking fee: If the client does not give 24 hours notice of scheduling a visit, a $10 late booking fee is added to their service order.

At Pet Nanny we first waive these fees as a token of good faith and then send them the email making note of our policies with a link to the policies web page. This system will shine a good light on your business while also keeping your clients informed. You are creating expectations and boundaries with them.

Tip #3: Master the art of writing a warm email and pursue the path of least resistance.

Are they the type of client who is simply a jerk? Are they rude to you and your staff? Does your stomach drop every time they call or email?

These people are your “heart sick clients” and you DO NOT have to continue to service them. At Pet Nanny we have a very strict, “No Jerk Policy.” Anyone that is rude or nasty to me or my staff gets tagged as “Jerk” and they are added to my “Do Not Service” list. My suggestion for how to handle these people, is to:

  1. Pursue the path of least resistance.
  • Master the art of writing a warm email that tells them in the politest and nicest way possible that you will no longer be able to service them for “X” reason.
    1. Examples you can use are; you no longer service their neighborhood. You had a sitter quit unexpectedly, and you don’t have coverage at this time. You’re downsizing, etc.
  • The key is to make it super duper nice. I don’t think it is necessary for you to have a confrontation.

You are in the customer service industry and your reputation is everything. Don’t give them a reason to blast your good name around town.  You are in the customer service industry and your reputation is everything. Click To Tweet

IMPORTANT: If you’re not comfortable with the suggestions given above and you feel it necessary to address the situation head on, DO IT ON THE PHONE. Do not put anything in writing that could later be used against you or published somewhere. Good luck! I know that unleashing heart sick clients is not an easy task, but I promise you will feel so much better after you cut ties. The “heart sick clients” are truly not worth it. Trust me on this one!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

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How To Harness The Power Of Social Proof

Social Proof is one of the most powerful and low cost marketing tools that you can use for your business.

Social Proof is a powerful marketing tool. Click To Tweet

What I mean by “social proof,” are testimonials and rave reviews from your current customers. The best part about testimonials is that they do all the selling for you, and it costs you nothing. Testimonials from happy clients will put your prospects more at ease about working with you.

First, I want for you to create a “follow-up and testimonial request system” to start gathering testimonials from your customers.

After each and every service order you will want to follow-up with your customers and gain their feedback. Then, if they were happy with their service, request a testimonial.

TIP: Ask your customers for pictures of their pets to go along with the testimonials. People LOVE sharing pictures of their furry pals.

Second, I want you to create a page on your website that is solely dedicated to rave reviews from your current customers.

Third, start posting the rave reviews on social media.

Fourth, go to www.fiverr.com and have an attractive PDF created with your best of the best reviews to give to client prospects.

Fifth, start showcasing your reviews in your monthly newsletter. Create a section called, “This Weeks’ Raving Fan!”

Your Homework Assignment: Create and implement the system that I just explained above in your own business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.