How To Harness The Power Of Social Proof

Social Proof is one of the most powerful and low cost marketing tools that you can use for your business.

Social Proof is a powerful marketing tool. Click To Tweet

What I mean by “social proof,” are testimonials and rave reviews from your current customers. The best part about testimonials is that they do all the selling for you, and it costs you nothing. Testimonials from happy clients will put your prospects more at ease about working with you.

First, I want for you to create a “follow-up and testimonial request system” to start gathering testimonials from your customers.

After each and every service order you will want to follow-up with your customers and gain their feedback. Then, if they were happy with their service, request a testimonial.

TIP: Ask your customers for pictures of their pets to go along with the testimonials. People LOVE sharing pictures of their furry pals.

Second, I want you to create a page on your website that is solely dedicated to rave reviews from your current customers.

Third, start posting the rave reviews on social media.

Fourth, go to www.fiverr.com and have an attractive PDF created with your best of the best reviews to give to client prospects.

Fifth, start showcasing your reviews in your monthly newsletter. Create a section called, “This Weeks’ Raving Fan!”

Your Homework Assignment: Create and implement the system that I just explained above in your own business.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

2 Challenges For The New Year

The calendar will soon be turning to 2015. This is my most favorite time of year, because as I talked about in my last post, it gives me the opportunity to reflect on the current year by celebrating my successes, but it also allows for me to learn from my mistakes and then let them go. A new year is a clean slate. It’s time to start fresh.

So, in 2015 I have 2 challenges for you.

The first challenge is for you to bring balance to your life.

The life of a pet sitter is usually one of total chaos… Running around, walking dogs, cat sitting, house sitting, pet sitting, dropping off keys, coordinating schedules, answering phone calls, returning phone calls and emails… The list is endless. This life leaves very little time to work on your business or very little time to enjoy your life. The lifestyle that most pet sitters lead is also the reason why so many bail on their dream of being an independent, self-employed business owner. They realize that the grass as a “business owner” wasn’t exactly greener.

So, I challenge you to sit down and set goals in all aspects of your life for 2015. Not just your business life. Some areas of your life that I would consider setting goals for would be:

  1. Your spirit
  2. Your health
  3. Your relationships
  4. Your finances
  5. Your business

Then for each goal, write an action step that will help you get started on the path of achieving your goal. For example;

  • GOAL:  Lose 10 pounds by 3/1/2015
  • ACTION STEP: Commit to strength training 2x’s per week. Sign up for Sargent Training.

If you do this, it will help you to start to build some balance back into your life. We all need time to step back and recharge, so don’t discount the importance of the non-business aspects of your life. Make time for yourself. Remember, only you can take care of you.

My second challenge is for you to create goals with meaning.

Really think about why it is you want what you want. Think about why you got into the business of pet sitting in the first place and then connect with this big WHY. Your “WHY” is what motivates you to achieve your goals and it is what will keep you motivated in this next year when you hit any unforeseen bumps in the road.

If your “WHY” is to have more free time for yourself, but you’re working 15 hour days, 7 days per week, then it’s time to rethink what you’re doing. If your “WHY” is to make more money, but you’re actually making way less than when you were working your full-time, corporate job, it may be time to rethink how you’re doing things. Goals without the “WHY” are like empty promises. You must understand and connect with your “WHY” and what motivates you and inspires you to construct the life that you want and stay on course.

Your Homework Assignment:

  1. Set your 2015 goals for all aspects of your life.
  2. For each goal, write down an action step to help you get started.
  3. Pinpoint then connect with your big “why.”

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

End of The Year Exercise

It’s that time of year again, folks. Not only should you be strategically planning for the year 2015, but you need to say goodbye to and properly close out 2014.

Your 2014 Wrap-Up Exercise

This exercise is simple, easy and powerful.

On a piece of paper, write down:

  • Your 5 greatest successes of 2014
  • What you learned from each success
  • Your 5 greatest failures of 2014
  • What you learned from each failure

Be sure to do this exercise when you are completely present. Take 20 minutes and sit down in a quiet place with a cozy cup of hot chocolate and really reflect on these points.

When you’re finished, it’s time to officially declare 2014 a wrap!

Repeat out loud:

“Thank you for these experiences, both good and bad.  I have learned all I needed to learn from them.  I now declare these complete and I release them.”  

Then rip up the paper, toss in the trash or if you really want to get symbolic, burn it (safely of course.)

Now that you have released these from your life you have created space. It’s now time to fill that space with all new experiences in 2015.

It is ultra important that you take this time of year to prepare for the next 365 days.  Don’t wait until January!  Get a head start now!

Your Homework Assignment:

  • Complete the end of 2014 exercise noted above.
  • Plan out your 2015. What do you want to accomplish this year? Write down your goals. They need to be specific, measurable, actionable, realistic, time-bound, exciting and relevant.
  • Don’t forget to review your goals regularly. I recommend you schedule a weekly time for you to evaluate your progress.

Wishing you the best year ever!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

7 Tips To Improve Your Facebook Page

A couple of weeks I taught you how to set-up your Facebook business page. This week, I’m going to give you 7 tips to improve your Facebook page.

#1. Add A Clearly Branded Cover Photo

When someone lands on your page, you want him or her to recognize your business immediately. Take a look at Pet Nanny’s current cover photo. You can see I’ve used my logo and a photo of me loving on my pup.

Use an image that is at least 851 x 315 pixels. If your image is smaller than those dimensions, Facebook will expand it, which will make the image look blurry.

Canva and PicMonkey are some great, FREE tools you can use to create your cover photo.

#2. Make Your Cover Photo Clickable

When you upload your cover photo to Facebook you will have the opportunity to add a description and additional information. This is where you add a clickable link to your irresistible free offer or at the very least, a link to your website.

As you can see on my cover photo, my offer is a $25 coupon. My call to action is “Click Here to Grab Your Coupon.” When the visitor clicks on it, a light box appears with a link to a landing page where they can opt-in for the coupon.

This is the landing page, which is hosted directly inside Facebook, using a 3rd party app. More to come on this in Tip #5.

#3. Optimize Your Profile Image

Your profile photo is what your fans will see the most because it is what appears in their Newsfeeds.

Use an image that is at least 180 x 180 pixels. It will be resized to 100 x 100 in fan’s Newsfeeds, to 86 x 86 on your timeline and 43 x 43 next to comments. Make sure that it is clear and recognizable in all those locations.

 I used my logo and website, www.petnannymainline.com.

 

You can create your profile image using Canva or PicMonkey.

 

 

 

Your About section appears right beneath your timeline cover photo. Be sure to include your website URL at the beginning of your short description, so it’s the first thing people see.

Click on About under your Timeline photo, then click Page Info.

 

Next, click Edit next to Short Description.

Enter your business website url first, followed by a brief description.

Now it will be the 1st thing you see under your About section. Woohoo!

#5. Leverage 3rd Party Apps

People feel comfortable inside of Facebook. 3rd party apps allow you to give your visitors and fans the opportunity to get all of the information they’re looking for without having to leave Facebook. I have used these apps to create what is comparable to a Pet Nanny mini-website right inside of Facebook. They have also given me the ability to collect email addresses.

I even have my services and prices clearly listed on my Facebook page. 

There are many app providers to choose from and most come with free plans with pre-made templates, making it super-simple for even the most “non-techie” person.

Here are some to checkout:

 #6. Create a Posting Strategy

You could have the best timeline cover photo, profile image, apps and descriptions, but if you’re not posting enough all of that hard work will be for nothing.

A good rule of thumb is two posts per day. You can use a free tool like Hootsuite to schedule your posts or you can schedule them right from your Facebook page. However you choose to do it, make certain to create a posting strategy and stick to it!

Another great tool that I recently started using is Edgar.

 #7. Check Your Notification Settings

Social media requires quick response. Be sure to set-up your notification settings correctly, so you can make certain to reply to questions or comments as quickly as possible.

Click Settings at the top of your page.

Click Notifications on the left-hand side.

Click Get a notification each time there is activity on your Page or an important Page update.

I hope you enjoyed my 7 Tips to Improve Your Facebook Page.

Your Homework Assignment:

  1. Create a branded cover photo.
  2. Make your cover photo clickable.
  3. Optimize your profile image.
  4. Complete your About Section.
  5. Leverage 3rd Party apps.
  6. Create a posting strategy.
  7. Check your notification settings.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

8 Simple Steps To Set Up A Facebook Page

Don’t fret, pet sitters! Here are 8 simple steps to set up your Facebook page.

#1. Login To Your Personal account to Set Up a Facebook Page

If you don’t already have a Facebook account. You can sign up for one here.

#2. After you login go here: facebook.com

#3. Choose Local Business or Place.

#4. Type in the name of your business

Be sure to choose the name of your business page wisely. Currently, you are able to change the name of your business only once, but Facebook changes their rules all of the time, so don’t count on that always being the case.

#5. Fill out the About section

This is where you want to write a description about your pet sitting business and link to your company’s web site. This small blurb will serve as the main 2-3 sentence description of your business. It will be on your main page, so make it as descriptive as possible.

#6. Upload your profile picture

The optimal size of your profile pic is 180 x 180. You can create your profile picture for free using, www.canva.com or www.picmonkey.com. You can change this image at anytime. Ideally, you will want to use your company logo.

#7. Add your page to your favorites

Doing this will help you find your page more easily.

#8. Skip Reach More People step

In the future, you can run Facebook Ads to build your fan base, but you want to create content for your page first, so you are not driving traffic to an empty page.

And that’s all folks! You now easily set up a Facebook page. I will soon be writing about how to optimize your page. Stay tuned.

Your Homework Assignment: Follow the simple 8 steps listed above to create your very own Facebook business page and start posting! You can post announcements about your business, pet related tips and news stories, funny videos etc. Think about your audience and what they would want to see in their Newsfeed.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

3 Simple Ways to Add Extra Value To Your Pet Sitting Clients

Are you offering your pet sitting prospects or pet sitting clients’ added value?

What I mean by this is, are you offering anything special besides the basic services that you provide?

I’m sure you are excellent at delivering exactly the pet sitting or dog walking services that your pet sitting clients schedule, but the magic starts to happen when you offer M.O.R.E. It’s time to get those creative juices flowing and think about how you can go the extra mile for your pet sitting clients by offering extras.

Extras could be resources, bonuses or a little something special that goes a long way in the eyes of your pet sitting clients. Extras will absolutely increase the lifetime value of a client, as well as encourages referrals and sometimes will prompt an immediate re-booking with your pet sitting business.

#1. A Checklist

A checklist on how your client can prepare for their pet sitter or house sitter is an excellent way to foster trust. It also ensures that things and information your pet sitting team needs from the client won’t fall through the cracks. This is so super easy, you can create your own in less than 30 minutes.

  1. Create your checklist in a Word doc.
  2. Pull in your logo to the header of the Word doc.
  3. Save the document as a PDF.
  4. Email it to your clients a few days before their service is scheduled to start.

 #2. Resource Guides

Original resource guides created by you and delivered as a freebie are a wonderful way to foster that “know, like and trust factor,” which I’m always harping about. It will also present you as an expert in the pet sitting industry. I have personally written many resource guides. The most popular being, 3 Mistakes to Avoid When Hiring a Pet Sitter, which I give to customer prospects and The Ultimate Guide for Main Line Pet Owners, which I gift to new customers.

  1. Write your resource in Word format.
  2. Go to www.fiverr.com and hire an “EBook Designer.”
  3. Send to your new clients or client prospects as a way to build your authority and generate trust.
  4. If you really don’t want to write it yourself, go to www.elance.com and hire a writer.

#3. Free Visits or a Discount

A great way to incentivize an immediate re-booking with a client is to offer a free visit or discount if they re-book within 7 days after the end of their previous service.

Simply send out an email that says:

Hi “Enter First Name”! Thanks so much for using ABC Pet Sitting! We truly appreciate you trusting us with something as important as “Enter Pet(s) Name(s).”

We would love the opportunity to care for them again, so as an incentive, if you book your next reservation by “Enter Date,” I am going to gift you with $1.50 off each visit. That is how much I love having you as a client.

Thanks again for your business and please let me know if there is anything else I can do for you.

Giving extras like these will help you turn your customers into raving fans, while also increasing your bottom line. WIN, WIN!

Your Homework Assignment: What freebies or add-ons can you offer to your customers that they will appreciate? Now, go and create it!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Create a Pet Sitting Ezine to Stay in Touch: Part 1

A monthly pet sitting ezine is a powerful marketing tool for your pet sitting business and should be part of your “Marketing Power Wheel.”

You may be wondering what a “Marketing Power Wheel” is? Well, picture a pie cut into 8 pieces. Each piece of the pie represents a marketing strategy you are systematically implementing to attract new pet sitting clients. One of those slices should be your ezine.

In case you’re unsure of what a pet sitting ezine is, it’s your newsletter that you send out electronically via email to your list of email subscribers at least once per month.

I’m sure you’re thinking that this is a tedious and time-intensive undertaking, which it most certainly can be, but what you must understand is the importance of staying in touch with your clients on a regular basis. Most businesses take for granted that a client will remember them or call them when they’re in need of pet care. This is far from the truth. I can tell you that when I’m chatting with someone about my career and they say, “oh, I use a pet sitter!” which I then ask them, “who do you use?” nine times out of ten they can’t tell me the business name or the name of the person who came into their home. It’s crazy to me, but it’s the honest truth.

I was given a great example of this once by a past mentor of mine who had bought 8 different houses. Each time he bought a new home he used a different mortgage broker and not because of anything they did wrong, but simply because not one of them had kept in touch with him and he had no idea what their names were or how to find them, so he just moved onto a new broker. Think about how much money that first broker could have made from this client if he had just kept in touch.

You hear me talk a lot about the importance of relationship building with your customers and your pet sitting ezine is one of the ways you will be able to do this.

So, what should you ezine include?

      1. Your logo and branding colors.
      2. A personal note with a picture of you.This is super important for the larger business owners who are not doing the actual pet sitting or dog walking visits because it allows your customers to see you and get to know you rather than being some unknown person for whom they never have any contact with.
      3. An educational article. There are a million and one pet-related topics that you can write about, so don’t stress about that. Just remember, that you want to provide your clients with added value and also position yourself as a pet-care expert, so think about what you would want to read about as a pet owner.
      4. You could also include an additional section which could be a pet video, a business announcement, pet of the month, promo of the month or a testimonial from a happy client. Your options are endless. Choose something that fits your personality.

Your Homework Assignment:

  1. Choose a company you will use to distribute your ezine. There are many good ones to choose from, all at different price points based on their functionality. I use Infusionsoft and I can’t say enough good things about them, but it’s an expensive system to use. If you’re just starting out there are less expensive options. Mailchimp is FREE for up to 2000 subscribers. There is also Constant Contact, iContact, AWeber, ActiveCampaign and GetResponse to name a few.
  2. Design a newsletter/ezine template that you will use each week. It should include your logo and branding colors.
  3. Gather all of the email addresses of past clients and current clients, along with their first names and input them into an Excel Spreadsheet, so you can easily upload them to your email program.
  4. Upload your email addresses to your email program.

TIP: You never want to email anyone without their explicit permission, so be sure to ask permission before you start sending out your ezine. A great idea to get an “opt-in” is to offer something of value in return for their permission to email them. Perhaps a coupon to your pet sitting service or an eBook you’ve written regarding pet care tips. After people have opted-in they will be added to your “e-subscription” list. This is the list of people that you will email each and EVERY month.

Moving forward you will want to add a blurb to your Welcome Packet that you send your customers valuable content, business news, scheduling notifications  and special offers via email.

Next week I’ll share some more tips for creating your ezines, so stay tuned!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.

Create a Pet Sitting Ezine to Stay in Touch- Part 2

A quick refresher from last week’s blog post…

An ezine is a newsletter that you send out electronically via email to your list of email subscribers at least once per month.

A monthly pet sitting ezine is a powerful marketing tool for your pet sitting business and should be part of your “Marketing Power Wheel.”

A Marketing Power Wheel is a visual reference to a wheel divided into 8 sections. Each section represents a strategy you are systematically implementing to attract new pet sitting clients. One of those pieces should be your monthly ezine.

If you’ve completed your homework assignment from last week you have chosen your ezine distributor, designed your template and uploaded all of your email addresses. You are now poised to start creating your content for your blog, which you will use as your educational article for your ezine.

NOTE: Your educational article should be posted on your Blog on your website. You then include a blurb of the article in your ezine with a Read More or Continue Reading button beneath it, which will drive traffic to your website.

#1. Create a list of ezine topics: Below are some ideas to help you get started.

      • Frequently asked questions from customers
      • Pet care issues
      • Pet health
      • Pet safety
      • New trends in the pet sitting industry
      • Helpful tools or resources for your customers
      • Services or products you offer
      • Changes in services or pricing
      • Heartwarming stories or videos
      • Informative stories or videos
      • Contests

Visit www.petnannymainline.com/blog to see some examples.

Tip: Become the go to resource that your customers are looking for. Think long and hard about what your ideal clients’ problems are. The more content you create which addresses their issues, the greater engagement you will receive.

The best way to find out what these struggles are is by asking! Consider creating a survey using a tool like www.surveymonkey.com.

#2. Create a backlog of articles

Tip: Schedule 1 or 2 days completely dedicated to writing blog articles. It is such a relief to have that safety net of articles. As soon as you publish your last article, it’s time to schedule those blog writing days and get your stash built up again. This is one of the best tips I can give you!

#3. Keep your writing conversational

Tip: Try and write like you are speaking with a good friend. This will allow more of your personality to shine through.

#4. Define a clear way to unsubscribe from your list

Tip: How annoying is it when you’re no longer interested in receiving email notifications from someone and you can’t find a way to unsubscribe? Don’t make it difficult for your list members to unsubscribe. If they’re no longer interested, it could be for a variety of reasons. Don’t sweat it! At the bottom of your newsletter write a quick note explaining how to unsubscribe, how much you’ll miss them and if they decide to leave that they are always welcome back.

#5. Include Social Media Channels

Tip: Include icons with links to your social media accounts so that people can follow or share your content. Don’t forget to post your blog post to your social media accounts after you have published it.

Your Homework Assignment:

  1. Schedule your blog writing days.
  2. Write your backlog of blog articles.
  3. Create your first issue of your pet sitting ezine and send it out to your list.

Happy Writing!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
  •  

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

 

Privacy Policy: We promise to protect your privacy and we will NEVER share your email address.