TITLE - How to Overcome Fearfulness in your Pet Sitting Business

How to Overcome Fearfulness in your Pet Sitting Business

One of my past students tagged me in a pet-sitting forum. I went through this thread, and the topic was about me as a coach and if my pet sitting business programs were worth it.

Some past students had terrific things to say, while others I have never spoken to or met were saying awful rude things. They said I was arrogant, full of myself, and anything I had to offer is a waste of money.

I was taken aback for a minute. I read through the thread, closed my eyes, felt it, and I said “How does this feel? It does not feel good. I’m not going to lie.”.

QUOTE - How to Overcome Fearfulness in your Pet Sitting Business

 

A couple of years ago, such judgment would have derailed me and have me in tears. I feared putting myself out there to start the coaching business and thinking about what people would say and if I’m good enough.

After all years of mindset work, working on my internal self and thoughts, and understanding what judgment means, I realized that I am good no matter what.

Do the internal work. Understand that not everyone will like you.

When you understand that no matter how nice, kind, and giving you are, there will be people who love you, those that are neutral to you, and those who will not like you, it is an inevitable fact. It would be best if you embraced it.

Embrace it and put yourself out into the world regardless. Understand that you are worthy.

How many pet owners can you service and take excellent care of their pets if you start working on this fear of judgment? Don’t let it hold you back.

Understand that for those people who are going to hate, let them hate. The ones who love you and are going to love your services are the people you want to attract to your business, and they are the ones you want to help.

As for the haters, wish them love, but be on your way.

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TITLE - Create a Key System for Your Pet Sitting Business that Works for you

Create a Key System for Your Pet Sitting Business that Works for you

I posted in the Pet Nanny Coach community group a tip of the day: Have your clients stay in control of their keys. This topic gained a lot of passionate responses on both sides. Some people were ‘absolutely no way.’ Others say, ‘Yes, I’ve done this in my pet sitting business, and it works amazingly well.’ While others ask, ‘What do you mean?’

I tried every single key system known to man to keep my client’s keys organized. I’m an extremely organized person, but I didn’t feel safe, and it felt stressful being responsible for 2,000 plus keys every day. It gets worse when sitters are out with the keys, and some even misplacing them. That’s when I decided to create a system for myself and for my business that worked for me.

My clients have three options:

Option 1: Use a lockbox. The kind that realtors use.

Option 2: Use a hide-a-key with a garage code.

Option 3: Schedule a key pickup and drop off service.

Most of the clients opt for number one or number two. Some prefer key pick up and drop off.

QUOTE - Create a Key System for Your Pet Sitting Business that Works for you


The idea behind is the keys are always returned to the client, and they are not housed in my home office.

Whatever tips I offer for you for your business, do what feels right. Do what feels good. Your business, your rules. You can take my advice, or you can leave it. I’m just here to help and give you some tips on what I do, and what’s worked for me.

 

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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9 Steps to Professionally Handle Negative Feedback or Reviews About Your Pet Sitting Business

9 Steps to Professionally Handle Negative Feedback or Reviews About Your Pet Sitting Business

Our brain is wired to protect and keep us safe. When confronted with any type of criticism or negative feedback, we go into fight, flight, or freeze mode. Our mental barriers go up, and we feel it in our bodies. We feel anxious, angry, and we feel threatened. These are all normal.

Below are nine tips on how you can professionally handle negative feedback due to your pet sitting business’s online reviews.

#1 Take a breath. Don’t immediately react.

Take a breath and don’t react. My manager, Michael, gave me a rule to not respond to an email that made me angry for 24 hours. Once the 24-hours lapse, I have a different outlook on how I am going to respond.

#2 Reread the review or email at least three times.

You probably don’t want to but take the time to read it through, make sure you understand it, and let it sink in.

#3 Think of the feedback as a learning tool.

Remember, your most unhappy customers are your most significant source of learning.

Ask yourself, “What did this customer expect? Why did they expect it? Where was the misunderstanding? Why did it occur? What changes can I make to ensure that this never happens again?”

Try to put yourself into your customer’s shoes and viewpoint. It is going to help you immensely.

#4 Compose a professional and polite online response.

Also, include thanks and appreciation in your response for bringing the matter to your attention.

I had a negative Yelp review years ago from a guy who was actually in the wrong. I rose above the situation and wrote an extremely professional response. So many customers called the office and said, “Oh, I saw your response on Yelp. You seem like a wonderful person and I want to work with you.”

#5 Respond offline with a phone call to ask questions and discuss the issues.

Call your customer to have a heart to heart talk and discuss the issues. Once you have resolved the problems, you can post again online and comment on how you agreed to the outcome with your customer.

#6 Request that fake or misleading reviews be removed.

If you believe a review is from a past employee, who is angry with you for some reason, you can request to Facebook, Google, Yelp, or any other review site that it be removed.

I once discharged a woman who was in my Pet Nanny Coach Community Facebook page. She created a fake profile and posted an outrageous review on my page. I contacted Facebook, and they immediately took the review down.

#7 Go the extra mile by sending a care package to the pets.

You may also want to offer a 100% refund. If my company or sitter is in the wrong, I will always give a 100% refund. We also follow up with a care package to the pets.

In my opinion, even if we believe that we were in the right, I still think that having the last touchpoint with the customer be positive.

There will be customers that are just pains in the you know what, and you don’t want to send them anything. That’s understandable. I have not sent the care package as well in other situations.

But in some cases, you might find that it’s warranted and may make you feel better about the situation. It might land better with the customer that’s unhappy so that they’re not spreading negative feedback to other people about your business — something to think about.

You can use a company like sendoutcards.com, where you can easily send a greeting card attached to a care package. Etsy.com is another good way too.

#8 Encourage your happy customers to write reviews.

Create a system out of this. We send out a survey after every single pet sitting service, asking for feedback.

If the feedback’s positive, you can ask then politely, “Hey, would you mind sharing this on Yelp? Or would you mind sharing this on Google? I want to spread the word about my company, and I want to attract amazing customers like you.”

We also have a system where my manager regularly sends a personalized email to two customers once a week. It’s a great way to build up your reviews.

#9 Separate criticism from judgment.

Try not to take it personally. It can be tough since we are animal people. We have a lot of love in us, so when people come at us, we feel hurt, and it’s easy to take it personally.

Do your best to try to remedy the situation. If you are not wrong, know it’s about them, not about you, and just try to separate that. It’ll just be easier on your mind and your soul.

 

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Create Your Ideal Pet Sitting Client Profile

Create Your Ideal Pet Sitting Client Profile Before Mapping Out Your Pet Sitting Business Plan

Identifying who you want to attract as clients to your pet sitting business is the first thing you should do before mapping out your pet sitting business plan. When you know WHO you want to work with, marketing becomes so much easier!

There are numerous things that universally will constitute an ideal pet sitting client.

  • Those who you really enjoy working with.
  • Those who need your help.
  • Those that value what you offer.
  • Those who can easily be identified and contacted.
  • Those who will happily pay what you are worth without attempting to negotiate.
  • Those who write excellent testimonials for you.
  • Those who will refer you time and time again.

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How to Get More Pet Sitting Referrals

How to Get More Pet Sitting Referrals

Referrals Make The Very Best Pet Sitting Clients
This is the actual icon that Pet Nanny uses in our Welcome Email. Right from the get-go we want our customers to know that we love and appreciate referrals.

Why do referrals make the very best customers?

  1. Referrals are coming to you from someone that has already done business with you and is happy and pleased with the work that your pet sitting business has done for them.
  2. Pet Sitting Referrals that come from friends are also great, because they know that their friend has no ulterior motive other than to do what is best for them.
  3. Referrals are much more likely to buy because they have been given the green light by the 3rd party. They are pre-sold.
  4. You don’t have to spend money on advertising to bring them in as clients.
  5. You don’t have to sell yourself, because someone has already done that for you.
  6. Referrals are the customers who will be more loyal to your business. The psychology behind someone standing up for you and saying how wonderful you are, breeds the loyalty factor.

How to Get More Pet Sitting Referrals quote

 

How do you generate more referrals?

  1. First and foremost, you have to provide outstanding service. Nobody is going to refer any run of the mill business. These people’s names will forever be attached to you, so they are only going to refer your pet sitting business if your customer service and level of pet care is truly exceptional.
  2. Create a connection with your client’s right from jump street. All new Pet Nanny clients receive a Welcome to Pet Nanny greeting card, which thanks them for their business.
  3. Celebrate their Birthday! Send them a birthday card with a small gift card or discount code to your pet sitting service. I personally believe that Birthday card goes a lot further than a Christmas Card does. Christmas cards and gifts seem to get overlooked due to the hustle and bustle of the holiday season.
  4. Send them handwritten cards. In the digital age with which we live, the art of a handwritten note is becoming rare. If you take the time to do this, it will be noticed and appreciated.
  5. Send thoughtful gifts. Each year (not at Christmas) I send my highest revenue generating clients a gift. It’s usually a care package for their pets, but I’ve also done gift cards, wine and scotch. This will depend on how well you know the client. Take notice to the things they like and surprise them with it!
  6. Ask for the referrals. I know this sound strange, but some people just need to be reminded that you love and appreciate referrals. As noted above, we let our clients know right from the start. I then have reminders and promotional campaigns in place to continue to drive referrals.
  7. ALWAYS thank your clients for referrals. This is a MUST! Do not take for granted these people will continue to send you referrals. You must thank them. I know a painter who continuously received word-of mouth referrals from this one source. I continuously reminded him to thank her, which he did not. Can you guess what happened? That’s right! The referrals dried up. She has not referred him in over 2 years. I warned him.

In short, if your business provides outstanding service and you make your clients feel good and appreciated, you will create a continuous pipeline of the very best clients!

This is a short list of idea. If you have any great ideas to share, please comment below. I would love to hear.

Your Homework Assignment:
Make a list of the things that you currently are doing to generate referrals. Next, brainstorm some ideas which you can implement to greater fuel your referral pipeline. Trust me, you’ll be so glad you did. As soon as I learned the importance of referrals and implemented my own strategies, I saw a huge jump in the amount of new monthly business that Pet Nanny generated. Huzzah!

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Crush Them With Social Proof!

Are you looking to get more pet sitting clients? Of course you are! One best way to bring in new clients is to provide them with social proof. What do I mean by social proof? I’m talking about reviews and testimonials from happy clients that have used your pet sitting service.

Testimonials are a Powerful Client Attraction Tool Click To Tweet

Testimonials from happy clients will put your prospects more at ease about working with you. Let’s face it, hiring a pet sitting service to come into your home while you’re not there to care for your most prized possessions can be a scary thing for people. You will ease their worries by showing them the amazing results that other clients of yours have received. The testimonials will prove that your company is trustworthy.

You should have an entire page on your website solely dedicated to reviews, which should be updated often. The more reviews the better! You can never have too many. Take a look at Pet Nanny’s Reviews’ page.

If you don’t have testimonials yet, go and get them! Remember when I talked about shifting your mindset from… “I don’t have that, so I’m not going to do that.” To… “I don’t have that, I better go and get that!” That is the mindset of a successful entrepreneur. This is your perfect opportunity to put this into practice. Go ask your clients for testimonials!

pet sitting clients

Your Homework Assignment: Create your plan of attack for collecting testimonials to get more pet sitting clients.

  1. Make a list of the clients you love the most and who you know have received fantastic results from working with your pet sitting service.
  2. Type a personal letter to each of them telling them how much you enjoy having them as a client and that you’re looking to fill your client roster with clients just like them. Then ask them if they would be so kind as to share their positive experience with your company in the form of a testimonial?
  3. Request that they include a photo of their pet.
  4. Post it on your website, on your social media channels and anywhere else you can think of.
  5. Thank your clients for writing the testimonial. Send them a greeting card with something like a Starbucks gift card or a free visit. You must never forget to personally thank your awesome pet sitting or dog walking clients! This will breed loyalty.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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5 Reasons Why Your Pet Sitting or Dog Walking Client Prospects Back Out

Sometimes it happens that you have a wonderful conversation with a pet sitting prospect. They are super excited about using your pet sitting or dog walking service and then for what seems like no reason what so ever they back out. You’re left confused thinking, “what happened?”

Any of us who have been in the pet sitting industry knows that this happens often. Sometimes, there is nothing you can do about it, but it’s definitely worth examining.

In my personal experiences it boils down to the following:

#1. Simply put, he or she may not be your ideal dog walking or pet sitting client.

Be honest with yourself, sometimes your gut tells you that this person is going to be difficult, but you ignore your inner voice and decide to sign them up anyhow because you need the money. We’ve all done it and we all have regretted it.

#2. They’re not convinced of the VALUE that you’re dog walking business is offering.

As compared to our competition, my pet sitting service Pet Nanny, offers immense VALUE to our clients. We’ve gone above and beyond to make our service stand out. We truly care about our clients and their pets and will give them nothing but the very best that pet care has to offer. Sometimes a pet sitting prospect may not see the value that you are trying to portray. They think, “pet sitting services are a dime a dozen. It doesn’t matter who I hire, I’ll still get the same result.” In this case you may be speaking too much about processes and not the RESULTS that they receive from using your service… complete and total peace of mind. Attempt to shift some of the things that you are saying in your get acquainted call to focus on the RESULTS that they will receive from using your awesome service.

#3. They’re concerned about the money.

We all know that there are a million pet sitting businesses out there and we also know that there are many that greatly undercut the prices of the more professional services to try and gain clients. Again, the money issue is usually based on the fact that your pet sitting prospect does not see the VALUE in what you are offering. Examine how you are presenting this to your prospects. Just remember, there are some people out there that are bargain shoppers no matter what and guess what… they are NOT your ideal client. There are also some people that may not be able to afford your service. Pet ownership is can be a hefty expense and if they can’t afford your top-notch service than wish them the best of luck and perhaps refer a less expensive service to them.

#4. People want it to be easy.

Make it as easy as you possibly can for pet sitting or dog walking clients to sign-up and use your services. If there is too much hoopla involved, they may move on due to frustration. So, examine your processes and streamline as much as you possibly can to make it as simple and easy as possible.

#5. He or she is the last minute customer that suddenly realizes they have weekend plans but nobody to watch their pets.

I have devoted an entire blog article to this issue. These people call every service in town trying to find someone to help. You then jump through hoops to help them out. Then, when you call them back they say, “awww… thanks, but my Mom is going to watch them.” DO NOT waste your time with these people. I don’t take any reservations for new clients unless I have 3 solid days to process them. 9 times out of 10 these last minute callers will not be your “ideal client” and if they do end up using you that weekend, you most likely will not hear from them again. Trust me on this one. I’ve made this mistake countless times.

pet sitting prospect

Your Homework Assignment: Spend some time and examine feedback from clients that have backed out. Make a list. What are they saying? Is there anything that can be changed?

If it’s a value issue than it’s time to change the way you are speaking to prospects and perhaps changes need to be made in your marketing materials to convey the VALUE you offer and the RESULTS that your clients receive.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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3 Low Cost Marketing Strategies For Professional Pet Sitters

First, I need you to understand that you must think of spending money as professional pet sitters as an investment. For example, say you spent $50 in a month on Google AdWords and those ads brought you in only 1 new client and the lifetime value of a new client is $1,000. You can easily see how that $50 is money well spent. You paid Google to bring you that new client, which you may not have gotten without them and you can expect that on average, that client will spend $1000 with you over their lifetime of using your service. Make sense? Investing in your business is a good thing. That being said…

There are some very effective low cost marketing strategies for professional pet sitters.

professional pet sitters

 #1. Get a website

Nowadays you can create a website for free and pay less than $1 per month for hosting, so there is no excuse why in the digital age we live in, you should not have a business website!

For FREE websites try, Tumblr, DoddleKit or WordPress.

Here is a video on how to easily create a free Tumblr blog site.

Here is a video on how to create a website using WordPress.

For inexpensive hosting, here is a list of the cheapest hosting companies.

 #2. Crush them with social proof.

Testimonials are one of my favorite low cost marketing tools, because they cost you nothing and they do all the selling for you.

Create a page on your website dedicated solely to rave reviews and direct your client prospects there. You can also create your own PDF handout with your very best testimonials. If you want to get fancy, go to www.fiverr.com and have someone create an attractive PDF for you. $5 is serious low-cost!

 #3. Send out a Warm Letter

A Warm Letter is a personal letter written by you to everyone in your address book. Your letter should be “warm” and it should tell your peeps all that’s going on with your business and the best way for them to refer you.

Make sure that the letter is written to the person (don’t make it general) and sign the letter. You can use a Word Doc Mail Merge to personalize the letters. Again, if you don’t know how to do a mail merge, go to www.fiverr.com, search for “mail merge” and hire someone to do it for $5. When choosing who to hire to do your work, make your choice based on their user rating. They can also create your mailing labels template from your list of contacts. Fiverr gives you the ability to have tasks like this completed for next to nothing, so there is no reason you should waste an entire day trying to figure out how to do it on your own.

Your Homework Assignment:

  1. If you don’t have a website, go get one. A website is an absolute business must-have!
  2. Start collecting testimonials from your clients and post them on your website and package them in an attractive PDF handout.
  3. Write a warm letter and mail it to your contacts.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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