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Create a Risk Management System in Your Pet Sitting Business

Over the past few months, we’ve had two scary occurrences happen to Pet Nanny Coach community members. The first incident was with one of our coaches, our head coach, Jessica. She had to fill in to do a visit. Her sitter became ill, so she went to walk an Akita. It was a brand new client, and the Akita ended up attacking her.

Thankfully, she knew exactly what to do and was able to get out of the house, but not without injury. She had to get taken away in an ambulance. She had to have surgery. She has nerve damage. She’s had to go through litigation, and it has been a really eye-opening and scary experience for her, but also eye-opening for the rest of us.

I’ve had my business for 22 years, and nothing of the sort has ever happened. Knock on wood, but it really had us thinking about what we have in place to protect ourselves, our team, and our businesses from this.

The second occurrence is that one of my students has a big business in Georgia. One of her sitters slipped in the client’s garage and shattered her kneecap into three parts. Super, super major injury, which has caused all types of problems with the sitter and her worker’s comp insurance, is a total nightmare.

So we decided to come together in the Multiply Mastermind, sit down, and have a round table discussion. We created a list of what we can do and what we can put in place so that we can protect ourselves, our businesses, and our team from anything like this happening to anybody else.

Know your laws

Preparing as a business owner, you need to know the laws in your state regarding dog bites. You need to know your county laws regarding dog bites, you need to know all the city ordinances in the towns that you service, you need to know the different bite levels, you need to know all the other laws in your state regarding pets, and you need to know what workers’ comp will require from you and the employee in the case of an incident like this.

Create a Risk Management System in Your Pet Sitting Business

So I have an online business hub where I have my business completely organized. This is what I teach my students in my mastermind, and one of the things is having a sitter incident report folder. So if anything happens like this, we will document, document, document.

I want the sitter to video anything that happens. I want them to take pictures. I will put all of that into the file along with any doctor’s reports, anything the client had to say when we interviewed them, and such. If you are organized right from the get-go and have all of this information documented, you will be ahead of the game.

You need to be your staff member’s biggest advocate if a situation like this ever arises.

Create a Risk Management System in Your Pet Sitting Business


Dig down with your client and make sure the pet is not aggressive.

When you go out, have meet-and-greets, and have registration meetings, it’s so important that you try to dig down with your client and make sure that this pet or dog is not aggressive.

So ask, “Has your pet ever bitten anybody? Has your pet ever bitten or gotten into a scuffle with another dog or animal? Has your dog or cat ever shown aggression towards anybody or any animal?”

Ask about resource guarding, but in a way, a client will understand. That’s a term we use in the industry, but explaining, “Is there anything that triggers your dog: food, treats, if the toy gets taken away?” Anything that you can drill down to find out if this dog has aggressive behavior.

Another good question, “Is your dog a talker or a growler?” because there is a difference, and here’s the deal. So at Pet Nanny, Pet Sitters of The Main Line, we don’t take any pets with aggression issues. In my opinion, countless animals need our care and will not cause any issues with my sitter, sitters, or my business.

So I want to drill down, ask these questions, and if we even have a whiff that this dog has any aggression, we’re not taking them on as a client. To me, the liability is not worth it. My sitter’s safety is more important to me than the revenue that would be generated from that client.

Put together a risk management training for your sitters.

In your training for your employees, I highly suggest that you put together a risk management training where you will go through all of this, and explain to them about liability, and explain to them what we’re looking for in terms of liability. It’s not just an aggressive animal. It could be a messy garage, which was the case with my other student’s sitter, who fell and smashed her kneecap.

There wasn’t a clear path to get to the house through the garage, and the sitter got hurt. That is an issue, and that is what your sitter needs to be looking out for, not having lights on the outside and not having walkways cleared for you to get into the house. All these things you need to have in your risk management system when onboarding your new employee so that they are trained and well-versed in risk management. So when they meet with your clients, they know what to ask. They know what to look for.

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Client Payment System

Today’s question comes from Esther, who has a client who won’t pay their invoice.

This had to happen to me one time about 15 years ago when I got stiffed for a bill that was over $400. I went to my dad, who I called my business manager then, and I was like, “Daddy, like I’m so angry. What do I do about this?” He explained to me that when people have a need that needs to be met, they’re more than happy to pay for that need to be met. As soon as the need is met, their motivation to pay you drastically decreases.

Start collecting payment upfront.

So he suggested collecting payment upfront, and I thought then that I can’t do that. My clients won’t put up with that. They’re going to all fire me. And all the stories I told myself about what would happen, but I finally did it.

I may had pushback from two customers. This was 15 years ago, and it is one of the best things I’ve ever done for my business.

Start collecting payment upfront.

So now, we collect payment four days before the start of service. We keep our clients’ credit cards on file. We charge the card four days ahead of time, and then it’s done. We don’t have to worry about it—no more chasing client payments. And if you have your new client onboarding system well thought out and well organized and explain it to your customers, this is how we do business around here; you will not get pushback.

And some people will say, “Oh, I don’t want to pay upfront.”

“Okay, well then, I’m not the service for you.” It’s as simple as that. There are more than enough clients out there for you, and you don’t have to worry about losing clients because they want to avoid following your procedure.

Client Payment System


Email an invoice. Then send your Venmo QR code or the link to your PayPal.

You might be saying, “Well, Colleen, I don’t have a system where I can keep credit cards on file. I’m a smaller business.” In that case, email them an invoice and send them your Venmo QR code or the link to your PayPal. It doesn’t have to be difficult. There are many ways to collect payment nowadays, but ensure you do it beforehand.

Send a letter via certified mail with all of your invoices attached.

And for those clients that haven’t paid, I suggest sending them a letter via certified mail with all of your invoices attached, letting them know if you have not received payment in X amount of days or by X date, you will be turning them in over to collections and then go ahead and turn them over to collections.

There’s no reason these people should not have to pay their bill to you, but you won’t have to deal with that if you collect payment beforehand. You will thank me, I promise.

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My “No-Jerk Policy”

Rewind to 20 years ago, when I was building my pet sitting business, I accepted any client that would come down the pike. It didn’t matter how disgusting their houses were; it didn’t matter how rude they were; it didn’t matter if I had to chase down payment. I would work for pretty much anybody, anytime, because I just wanted to build my client list and make money.

What happened over time, I’d built this client list with many wonderful people, but with a lot of non-ideal heartsick clients is what I call them, and people that I would not wish on anybody.

My “No-Jerk” policy came around due to one specific client. This client lived in this big, beautiful house, they had these three big, giant beautiful dogs, and I had adopted their Great Dane from them because they had internal fighting amongst their dogs.

They were never necessarily rude, but they were very cold, but they were very generous too. This client would leave me nice tips, which made me have these mixed feelings about them. I didn’t feel like the best feelings, but nothing ever overtly necessarily happened with them.

Then the nanny started taking walks with me with the dogs, and she would tell me these insane stories about how mean these people were to her.

Then I have a sitter that’s spending the night there. The sitter got locked out of the house. This woman (client) called me and was cursing and screaming at me in a way that you would not even believe. And I was like, “I’ll drive over; I have a spare key and let her in. Chill.”

So I hung up, I went over, I got the sitter in, I came back, and thought, “You know what? I’m not letting this happen person talk to me like this. I don’t need this. I’ve had enough of these types of people.”

I remember going to my dad and saying, “Dad, what would you do in this situation?” He thought about it, and he was like, “You know, you don’t owe them any explanation. Write them a letter, put the key in the envelope, drop it off in their mailbox, and be done with them.”

Looking back, that would not be what I would suggest to any pet sitting business owner. But again, I was newer in business. I was a young girl.

So that’s what I did, and then I got this scathing email from this lady. They’re just awful, awful people. I clicked delete, never responded, and from there, my “No-Jerk” policy came into play, which has now changed my life, changed my business because I do not put up with any of this anymore.

From that moment moving forward, if any clients were rude to me, my managers, or my sitters, they were tagged as a “jerk” inside of Infusionsoft, my email marketing software, and we were no longer doing business with them.

Build a system to gracefully unleash these “jerk” clients.

Since then, I have built the most wonderful client base.

My No-Jerk Policy


Here and there, a few will drop in, and then the no-jerk policy comes into play.

Remember, many pet sitting clients will love and respect you and your business.

Many clients have pets that will love your service, will respect you, will tip you, will tip your sitters, and you can have fantastic relationships with them. You do not need toxic, awful people in your life, and you certainly don’t deserve to be spoken rudely.

Go with your gut.

In my Pet Nanny Coach business, I had one that slipped through the cracks last year. She had been a student many years ago, and she was a nightmare. She came back to me, begging to go back and work with me. Against my better judgment, I let her through, and it was even worse the second time.

When people show you their true colors, believe your gut and focus on the extraordinary people who don’t give you any problems. Sometimes we forget about those people. These people aren’t hounding or are rude to you. Those are the people that deserve your attention and your extra love and support if you will.

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9 Steps to Professionally Handle Negative Feedback or Reviews About Your Pet Sitting Business

Our brain is wired to protect and keep us safe. When confronted with any type of criticism or negative feedback, we go into fight, flight, or freeze mode. Our mental barriers go up, and we feel it in our bodies. We feel anxious, angry, and we feel threatened. These are all normal.

Below are nine tips on how you can professionally handle negative feedback due to your pet sitting business’s online reviews.

#1 Take a breath. Don’t immediately react.

Take a breath and don’t react. My manager, Michael, gave me a rule to not respond to an email that made me angry for 24 hours. Once the 24-hours lapse, I have a different outlook on how I am going to respond.

#2 Reread the review or email at least three times.

You probably don’t want to but take the time to read it through, make sure you understand it, and let it sink in.

#3 Think of the feedback as a learning tool.

Remember, your most unhappy customers are your most significant source of learning.

Ask yourself, “What did this customer expect? Why did they expect it? Where was the misunderstanding? Why did it occur? What changes can I make to ensure that this never happens again?”

Try to put yourself into your customer’s shoes and viewpoint. It is going to help you immensely.

#4 Compose a professional and polite online response.

Also, include thanks and appreciation in your response for bringing the matter to your attention.

I had a negative Yelp review years ago from a guy who was actually in the wrong. I rose above the situation and wrote an extremely professional response. So many customers called the office and said, “Oh, I saw your response on Yelp. You seem like a wonderful person and I want to work with you.”

#5 Respond offline with a phone call to ask questions and discuss the issues.

Call your customer to have a heart to heart talk and discuss the issues. Once you have resolved the problems, you can post again online and comment on how you agreed to the outcome with your customer.

#6 Request that fake or misleading reviews be removed.

If you believe a review is from a past employee, who is angry with you for some reason, you can request to Facebook, Google, Yelp, or any other review site that it be removed.

I once discharged a woman who was in my Pet Nanny Coach Community Facebook page. She created a fake profile and posted an outrageous review on my page. I contacted Facebook, and they immediately took the review down.

#7 Go the extra mile by sending a care package to the pets.

You may also want to offer a 100% refund. If my company or sitter is in the wrong, I will always give a 100% refund. We also follow up with a care package to the pets.

In my opinion, even if we believe that we were in the right, I still think that having the last touchpoint with the customer be positive.

There will be customers that are just pains in the you know what, and you don’t want to send them anything. That’s understandable. I have not sent the care package as well in other situations.

But in some cases, you might find that it’s warranted and may make you feel better about the situation. It might land better with the customer that’s unhappy so that they’re not spreading negative feedback to other people about your business — something to think about.

You can use a company like sendoutcards.com, where you can easily send a greeting card attached to a care package. Etsy.com is another good way too.

#8 Encourage your happy customers to write reviews.

Create a system out of this. We send out a survey after every single pet sitting service, asking for feedback.

If the feedback’s positive, you can ask then politely, “Hey, would you mind sharing this on Yelp? Or would you mind sharing this on Google? I want to spread the word about my company, and I want to attract amazing customers like you.”

We also have a system where my manager regularly sends a personalized email to two customers once a week. It’s a great way to build up your reviews.

#9 Separate criticism from judgment.

Try not to take it personally. It can be tough since we are animal people. We have a lot of love in us, so when people come at us, we feel hurt, and it’s easy to take it personally.

Do your best to try to remedy the situation. If you are not wrong, know it’s about them, not about you, and just try to separate that. It’ll just be easier on your mind and your soul.

 

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