Is Pet Sitting Software Worth the Business Expense

Is Pet Sitting Software Worth the Business Expense

Today’s Business Growth Video asks if pet sitting software is a necessary business expense.

The answer to this question is a resounding yes. This is something that I wish I had invested in so much sooner in my business.

The number one reason is that I used to have the night sweats and spheres of me missing a pet sitting visit. When you use a pet sitting software, that worry goes away because everything is tracked online through the software.

Is Pet Sitting Software Worth the Business Expense


All of your clients’ pet care plans are nice and organized inside the software, and you can keep client credit cards on file and then charge them before the service begins. It also streamlines and organizes everything. So no more chasing payments. It is just an absolute must and something like I said, I wish I had done sooner.

I recommend Time To Pet software. 99% of my students use it and love it. I have a coupon code that I will link to below this video. It will help with the starting expense.

Other options are Precise Petcare, Leashtime, PetSitClick, Scout, and Power PetSitter. There are lots of options out there. So check those out as well. If you were on a super tight budget, look into something called PocketSuite, it’s about $9 a month, and it’s a great starter software. It’s not pet sitting specific, but it’s a great starter software for scheduling and accepting client payments. So if you’re on a tight budget, start there, and then you can always upgrade to a more expensive pet sitting software in the future.

Coupon code: timetopet.com/r/petnannycoach

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A Cheap and Effective Old School Marketing Strategy

A Cheap and Effective Old School Marketing Strategy

Today, our pet business growth video is an old-school marketing strategy. When I’m coaching my students, I’ve noticed that everybody is super duper excited about learning all of the hot online marketing strategies I have to offer. Don’t get me wrong; I love online marketing. But I need to remind them that the old school, grassroots marketing strategies still work.

We go around in our community and pass out flyers once a month. For example, here is a flyer from Pet Nanny Pet Sitters of the Main Line. This flyer has a QR code right here, so anyone that sees it with their camera can take a shot at the QR code, which takes them to a high-value coupon, which then has a call to action to sign up for pet nanny service.

This works. So here’s a marketing template: I give this to my students in my Multiply Mastermind program, and then they can go ahead and make it their own. They can change images, colors, logos, and such to make it easy.

pet business marketing strategy

 

This is an effective pet business marketing strategy. We also use it for hiring. So here we go, we talk about Pet Nanny is hiring, are you passionate about pups, crazy for cats, fearless about frogs or iguanas, rabbits, chinchillas, or other exotic pets, so on and so forth. The QR code then takes them to the application page on our website.

Do not forget about the old-school marketing strategies because these work. Go around your community, find out where they have bulletin boards where you can post these, and do it. It’s so inexpensive. You can create this on Canva, have it printed right from Canva, and take action on this strategy within a week. So that’s your homework. Take action.

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5 Tips for Attracting New Customers to Your Pet Sitting Business

5 Tips for Attracting New Customers to Your Pet Sitting Business

One of the ways that you can make more money in your pet sitting business is by attracting brand new customers consistently. Here are five ways to do that.

Increase your direct mail marketing.

I feel like so many people forget about snail mail in this day and age. They’re only focused on online strategies, but I tell you that people read snail mail. Create a direct mail marketing campaign to attract new customers to promote your pet sitting business.

Build an online presence to attract website visitors.

You want to make sure that when people are online, which they are every day, they can find you. First of all, make sure that you have a professional website.

Second, you have your Google My Business listing updated and optimized. Maybe starting a blog. Different ways that you are attracting new customers to your website, which is your conversion mechanism, which is going to convert them into paying customers. Make sure that you have your website listed on as many backend websites with all of the traffic leading back to your site.

5 Tips for Attracting New Customers to Your Pet Sitting Business


Create a social presence.

Social media, guess what, people use it because it works. You want to make sure that you are creating valuable content for your ideal clients on your social media channels. But again, direct them back to your website to convert them into paying customers. You’re not using social media for your business, just for its fun. The end goal is to convert your social media followers into paying customers.

Offer a referral incentive for customers who refer their friends.

Educate your current customers about your referral program, saying, “Hey, we love and appreciate referrals. This is the best way to do it. And we are going to incentivize it by giving you credits off of your next booking.”

Develop strategic alliance relationships.

Creating these relationships with other business owners that target the same market as you do but provide a different service. I’m not talking about pet sitters. I’m talking about pet groomers, pet photographers, pet stores, and vets. And the idea is that you’re sharing each other’s customer lists and referring business back and forth to each other.

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Set Your Dog Walking Business Apart From Your Competition

Set Your Dog Walking Business Apart From Your Competition

In the Launch & Grow Program, I talk about the importance of purple cowing your dog walking business. What I mean by that is making yourself stand so far apart from your competition that you’re the only logical choice in your market.

Think of an amazing offer that’s different from others.

Now, purple cow, I did not come up with that statement that Seth Godin coined. He has a concise book; if you’re interested in reading it, you can check that out. But think about what would be amazing that you could offer that’s just different from “Hi, I’m going to come to your house and walk your dog for 30 minutes.” Think about what you could package. Think about what you could include. Think about things you could do to make your customers go; “wow, this business is awesome, and they are who I want to hire.”

Survey your audience.

After putting all of your unique ideas down on paper, you can survey your audience. You can use a tool like SurveyMonkey, or a free one is Google Forms. Shoot that out to your current customers and say, what would it include if I could wave a magic wand to do the perfect business for you? Or what would it look like?

Set Your Dog Walking Business Apart From Your Competition


List Unique Selling Propositions.

The best ideas come from the customers that you already service. Then I want you to organize everything that makes you special, everything that makes you unique, into a list. We call these your unique selling propositions, and it’s just a list of what makes your business special.

I put a lot of time and effort into my list, create your own, organize them into a list, and include that on your marketing materials. If you visit my website at pet-nanny.net and see what sets us apart, you can check out my USPs. Do not copy them, please.

People want to know why they should hire you. In my programs, I teach my students to create a premium service that attracts premium clients who will pay the premium pricing, which is a crucial step.

So, how do you purple cow your dog walking business? Survey your audience, ask for ideas, organize your unique selling propositions into a checklist and put those on your website and marketing materials.

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Can my Independent Contractors Wear Clothes with my Business Name and Logo

Can my Independent Contractors Wear Clothes with my Business Name and Logo?

Today, I’m answering a question from the Pet Nanny Coach community Facebook group member, who asked if her independent contractors are allowed to wear clothes with her pet sitting business name and logo on them.

Can my Independent Contractors Wear Clothes with my Business Name and Logo


The answer is absolutely not.

The reason why is because they are not classified as employees. If they were employees, then yes, you could have them wear whatever you want them to in terms of having and showcasing your pet sitting business name. You could have them use card magnets.

But if they’re independent contractors, they are independent of your company. In the eyes of the government, they are their own business and, therefore, should not in any way be affiliated with your company. They are not eligible to wear clothing with your pet sitting business name and logos on it.

I want you to be very careful with this. I do not believe that the benefit of having your sitters wear this type of clothing outweighs the risk. Trust me on this.

I’ve been through two audits. This was a very stressful subject in my life for many years. I won those audits, thankfully, but I know myself when it comes to independent contractors. So please take my advice. Don’t go down this road. The risk to your pet sitting business operations being interrupted is not worth the reward that you may get from your independent contractors wearing clothing with your business name and logo on it.


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Don't Let the Fear of Online Trolls Hold you Back

Don’t Let the Fear of Online Trolls Hold you Back

Today, our question comes from a member of my Scholars group, and she wrote, “I’m curious how and if you respond when your pet sitting company is recommended for service in local Facebook groups. Do you comment on the person who recommended your service or comment separately? I hesitate to throw our name out there in these groups if we haven’t been mentioned since some people are not so nice.”

This comes down to fear of judgment, which we all have.

My answer to her was to comment on the person who referred you, comment separately, and DM the person looking for a fantastic sitter. Be proud of your service.

Don't Let the Fear of Online Trolls Hold you Back


Don’t let some trolls that are sitting behind their computers, who may say something negative about you, hold you back from getting your message out to the people that need you most.

When you respond, something you can offer is a PDF download of all the amazing testimonials that your clients have given your pet sitting company, or you can give them a high-value coupon. There are many cool ways to respond in these instances, but again, do not let fear of judgment hold you back from being so proud of your service and what you have to offer.

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2 Reasons Why Problems in Your Dog Walking & Pet Sitting Business Should be Celebrated

2 Reasons Why Problems in Your Dog Walking & Pet Sitting Business Should be Celebrated

I was on TikTok the other night, and I came across a quote that made me so happy. It reads, “Happiness is not the absence of problems, it’s the ability to deal with them.” Steve Maraboli. I’m not quite sure who Steve is, but it got me thinking about my life and my dog walking business, and how I have learned to deal with problems because I used to get all stressed out and freaked out when a sitter would mess up, or I would mess up, or a customer leave a bad review.

But as I’ve learned, and as the business has grown, all of these problems have only created a better business and helped me grow as a human being.

I want to talk about the two reasons why problems need to be celebrated.

Problems reveal the ways that your business can grow.

They are showing you something. For example, you have more customers than team members. Awesome. You need to find more pet sitters and build better hiring systems. This means that you’re growing. That’s a good thing.

Two, you get a bad customer complaint posted on the internet, posted on Google My Business, posted on Yelp. Awesome. Now you can drive your team to serve your customers more effectively. At the same time, you build your marketing to counter the effect of the complaint and systemize how you will deal with any negative reviews that pop up because they’re going to happen. And that is okay. But guess what? The problem occurred and now you’ve created this new system. Good. It means you’re growing.

Lastly, you have an employee that isn’t working out. Awesome. Now you have a better understanding of the type of people you want to work with. And you’re going to create an attraction system on where to find these people. This is a good thing, and this is how you’re going to grow a better team.

You are building a better dog walking business.

Every problem is like a cleanse for your business. It just takes you to the next level. You will have to solve every problem that you face and then come up with a system to avoid having the same problem happen again in the future.

This is what I’ve done over 20 years of my career in the pet sitting industry. I didn’t know what I was doing when problems first happened. Now, everything is systematized to a T, and my team and my managers know how to deal with everything in a great, systematized way. It just takes all the stress off.

I’m not saying I’m without problems. I have a business and I’m dealing with human beings. Problems still arise, but now I’ve grown as a leader. I’ve grown as a business owner that I don’t freak out when these things happen. I try to look at it through the lens of this happening for me and not to me, and it will create an even better business.

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How I get Pet Sitters Extraordinary Results in Their Businesses

How I get Pet Sitters Extraordinary Results in Their Businesses

I want to talk about how it is that I get pet sitters extraordinary results in their businesses.

I’m particular with who I work with.

I teach pet sitting business owners how to launch, grow, and multiply their businesses. I’m not teaching anybody in the pet industry. I’m teaching specifically pet sitters. I’m not teaching plumbers. I’m not teaching housekeepers.

I am a pet sitter. That is what my career is in. I’ve created amazing results with my own business. That is why I want to help other people in the same career as I am.

Business Strategy. I work from 2 proven frameworks.

I work from two proven frameworks, my Launch & Grow framework, which gets my students to 3K months. Then, we go over to my Multiply framework, which is getting my students to 10K months.

Each of the frameworks has step-by-step instructions on how they will get results. Once those frameworks are implemented, the result is 3K, and then the result is 10K or more, which compounds over time. It’s a proven step-by-step system.

I’m not just randomly hopping on calls with people saying, “Okay, try this, try that.” No. There is a specific set of instructions. There is a specific curriculum.

I provide all the tools and templates to make the process easy.

All of the emails, automation, sales, and hiring funnels, all of the manuals and systems, everything is white label so that pet sitters can take my logo off, put their logo on, and put it into action. There’s no reason for them to recreate anything.

Yes, I want them to spin my materials, but I make it nice and easy and say, “Hey, this is what I use in my business, and it works, and you can use it too.”

How I get Pet Sitters Extraordinary Results in Their Businesses


Support that includes mindset coaching.

Lastly is the support. I love my students as if they are part of my own family, and I will love them and support them in any way possible. I also like to work on their mindset, which is an added thing. I’ve learned over the years of coaching, that a lot of times, the limitations that people come up against are all in their minds.

As I said, I will love and support you if you ever become my student. Still, I’m never going to argue for your limitations because I know what is possible for you on the other side of comfort, stepping out of your comfort zone, learning new things, and implementing. I know what you can achieve. So I work a lot around mindset, digging deep into the stories that we all tell ourselves that keep us stuck.

First, I only work with pet sitters. Second, I teach from proven frameworks. Third, I give all of the tools and templates to my students to make them easy to implement. And lastly, I support them through coaching support and helping with their mindset blocks. So those are the four ways I help my students get results—specifically, a pet sitting business coach.

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