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5 Things I Would Have Done Differently In My Pet Sitting Business

Tips I wish I had known when I started my pet sitting business

It’s hard to believe but it’s been 19 years since I first started my pet sitting business! There have been ups and downs, but I’ve learned a lot along the way and today I want to share with you the five things that I would have done differently (if I knew then what I know now.)

Hopefully, you can learn from these tips and do them differently in your pet sitting business, so that you can get where you want to be much faster.

One: Have a clear vision of the results you want to achieve

The first thing I would have done differently is to have a clear vision of the results I wanted to achieve in my business versus just flying by the seat of my pants, which is pretty much what I did.

I had no plan, I had no vision, I had no idea what I wanted to create, I had no idea what I wanted to make each month.

It took me a long time to get to where I am now because clarity equals power, and I didn’t have any clarity. Be clear on what you want to achieve, and you’re going to get there much faster.

Two: Hire help as soon as possible

If your business depends solely on you, you do not have a business, you actually have a job. I know because I did this.

I had a job for many years. I created a large job for myself. As my business was ramping up and I started getting all these customers, and I was booked out all the time, I worked 12 to 15 hour days, seven days a week, 365 days a year.

I had no idea how I could stop being the sole person that was managing the business and doing all the client work. When I finally learned how to do it, and I built a strong team, things started to happen really quickly. I created a balance in my life and my work, which is just so important.

Your business is supposed to add to your life, not to make you miserable, exhausted, and burned out.

pet sitting business

 

Three: Use technology to expand your business

The third thing I would have done differently is I would have leveraged technology so much sooner.

If you are still doing everything manually it is going to be hard to grow your business successfully. There are tools out there now which can save you time, energy and in the end help your business to bring in more money.

There are online scheduling systems, automation tools for your emails and social media marketing which will make running your business so much more efficient and profitable.

Creating processes and systems that happen automatically through the use of technology was a game changer for my pet sitting business.

Four: Understand the lifetime value of your customer base

Your lifetime value of a customer is how much a customer is projected to spend with you during their lifetime with your business. It costs way much more money to acquire a new customer than it does to incentivize your current customers to book from you more often, this, my friends, is a game changer.

I should have been nurturing the relationships by staying in touch with these customers instead of just assuming that when they needed pet sitting or dog walking that they would call me. That’s an assumption you don’t want to make.

People forget who they work with. People want to do business with people. They want to know that by you staying in touch with them that you care about them, that you care about their pets, and they’re going to easily remember to book with you each time they need service.

By staying in touch with them you’re also going to create raving fans. It’s not just enough to have customers in this crowded marketplace. You want your customers to be raving fans who use you all the time and are going to spread the word about you and your business.

Five: Hire a business coach 

I waited way too long before I hired my first business coach. Back then, there really weren’t any pet business-related business coaches, so mine was not in the pet field and yours certainly doesn’t have to be either.

If you find someone who runs a business that you admire, that has the results that you would like in your business, that has the business model that you want to follow, go and hire them. Ask them to help you to get you to where you want to go. It’s a shortcut. You don’t have to try to figure all these things out on your own.

So, these are the five main things I wish I had known back when I started my pet sitting business. I hope they help you to design and run the business you are dreaming of.

 

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3 Low Cost Marketing Strategies For Professional Pet Sitters

First, I need you to understand that you must think of spending money as professional pet sitters as an investment. For example, say you spent $50 in a month on Google AdWords and those ads brought you in only 1 new client and the lifetime value of a new client is $1,000. You can easily see how that $50 is money well spent. You paid Google to bring you that new client, which you may not have gotten without them and you can expect that on average, that client will spend $1000 with you over their lifetime of using your service. Make sense? Investing in your business is a good thing. That being said…

There are some very effective low cost marketing strategies for professional pet sitters.

professional pet sitters

 #1. Get a website

Nowadays you can create a website for free and pay less than $1 per month for hosting, so there is no excuse why in the digital age we live in, you should not have a business website!

For FREE websites try, Tumblr, DoddleKit or WordPress.

Here is a video on how to easily create a free Tumblr blog site.

Here is a video on how to create a website using WordPress.

For inexpensive hosting, here is a list of the cheapest hosting companies.

 #2. Crush them with social proof.

Testimonials are one of my favorite low cost marketing tools, because they cost you nothing and they do all the selling for you.

Create a page on your website dedicated solely to rave reviews and direct your client prospects there. You can also create your own PDF handout with your very best testimonials. If you want to get fancy, go to www.fiverr.com and have someone create an attractive PDF for you. $5 is serious low-cost!

 #3. Send out a Warm Letter

A Warm Letter is a personal letter written by you to everyone in your address book. Your letter should be “warm” and it should tell your peeps all that’s going on with your business and the best way for them to refer you.

Make sure that the letter is written to the person (don’t make it general) and sign the letter. You can use a Word Doc Mail Merge to personalize the letters. Again, if you don’t know how to do a mail merge, go to www.fiverr.com, search for “mail merge” and hire someone to do it for $5. When choosing who to hire to do your work, make your choice based on their user rating. They can also create your mailing labels template from your list of contacts. Fiverr gives you the ability to have tasks like this completed for next to nothing, so there is no reason you should waste an entire day trying to figure out how to do it on your own.

Your Homework Assignment:

  1. If you don’t have a website, go get one. A website is an absolute business must-have!
  2. Start collecting testimonials from your clients and post them on your website and package them in an attractive PDF handout.
  3. Write a warm letter and mail it to your contacts.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!

YES! Send Me The Complete Checklist of 125 ways to get more PET SITTING CLIENTS!

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My #1 Pet Sitting Business Secret

My #1 Pet Sitting Business Success Secret

Are you ready to hear my number one pet sitting business secret?

It’s something available to anyone starting a pet sitting business and was the one thing I did that really boosted my business and got me to where I am today.

So, if you’ve been reading my blog for a while you know that at the beginning of my business journey I was pretty miserable.

Working around the clock for clients that I hated, I almost quit. In fact, I almost went into pharmaceutical sales!

After having many long conversations with my husband and my parents, I decided not to quit but to go all-in.

A business coach is like a roadmap to success

Almost miraculously, just as I’d made that decision this person stepped into my life out of nowhere.

Her name is Fabienne Fredrickson, a business coach who came to speak at a pet sitting conference in Philadelphia.

Immediately I thought. “This is who I want to work with. I want to hire this woman to teach me how to have a successful business.”

I came home and told my husband that this is what I’m going to do. I’m going to hire somebody that has the business results that I want in my life. I need someone to teach me what it was that I didn’t know.

And he said, “All right, well that sounds great. How much is it?”

I think back then the program cost $15,000 and he about had a heart attack.

I don’t blame him, he didn’t know about business coaching or business building and it was a lot of money.

Finally, after discussing it long and hard, he said, “Fine, I believe in you. I trust you. But the deal is whatever she tells you to do, that is what you have to do. Every last thing she tells you to do.”

And I did. I joined the program, I learned, I implemented, and I got results.

Back then there wasn’t a pet sitting business-specific coach so I went with a general business coach. But she taught me all about marketing, all about ideal clients, and attracting your ideal clients.

She taught me all about systems and processes and how to have a website that converts. She taught me all about automation. I listened. I learned.  And then most importantly, I took action, and in one year I increased my business by 100%. It was a big year.

The $15,000 investment was absolutely worth it.

Make an investment in your future

The key was I hired somebody that had the results in their business and in their life that I wanted, and that could show me what to do.

It gave me a shortcut to success.

And that’s my number one pet sitting business secret. Hire yourself a business coach, whether it’s pet sitting specific, pet business specific or somebody else.

So, my advice is to find somebody that you connect with. Find somebody that you trust. Find somebody to show you the way and give you a shortcut.  Without a roadmap you can spend a lot of years spinning your wheels, not making enough money, wasting your time, wasting your freedom when you should be making money, enjoying your life.

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