Don’t Let Anyone Hold the Keys to Your Pet Sitting Business

I was coaching one of my private students the other day, and she was very stressed because her number one employee had left the company. This girl did all the scheduling, the phone calls, and the email. She would do pet sitting. She would plug in, plug herself in wherever they needed somebody. She was her go-to person.

Then, this person’s life changed out of nowhere, and she had to leave the position. So now my student is like, “What am I going to do?”

We have a long discussion about not letting anybody have that much control in the business. You can’t lean so much on one person because if that person were to go, you’d be left holding the bag.

If they decide to stay, there becomes this weird energy exchange where they feel like they are in charge because they’re doing all of this. I have been here myself, I’ve had many managers, and I know you need somebody else who also knows how to do that position.

Don’t Let Anyone Hold the Keys to Your Pet Sitting Business


So we mapped out a plan for what she would do, and she hired two people, a Monday through Friday person who would work mornings until around four, and then she hired an evening and weekend person. They are both trained to know the scheduling systems and all of the business’s operations, and they will plug themselves in as emergency backups if the pet sitters aren’t available. So we got this up and running. She feels really good about it. Out of nowhere, one of these new hires got really, really sick and taken out.

Now she has this other person that’s able to help her. Again, this is a good reminder of why you need two people to fill this position. You never know what life is going to throw at you. You never know who’s going to get sick, who’s going to have to leave, and you can’t put all of your eggs in one basket with one person.

Trust me on this. Have a regular manager for the day-to-day and then a weekend manager or a headset sitter that will be able to fill in. Don’t count on one person. It never ends well.

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How to Create a Magical Management Team for Your Pet Care Business

Bring somebody who can handle the scuffs and issues with running a service-based business.

Today’s business growth video is to hire a manager who is thick-skinned.
What I mean by this is you want to bring somebody onto your team who can handle the scuffs and the issues that come with running a service-based business.

You are going to have a team of people that are going to be going into your clients’ homes. You are dealing with human beings, your sitter team, and your client roster. Things are going to happen.

I, myself, am an extremely emotional person. I get upset, and I’m a people pleaser. When I started hiring, I would bring in people who were just like me, which wasn’t a good fit for the position. I needed someone with a little more like… wasn’t afraid of the confrontation.

How to Create a Magical Management Team for Your Pet Care Business


When I found that person, she’s been with me for 12 years. Her name is Sue, love her dearly. She is soft, warm, kind, and loves our team and clients, but she’s also not going to put up with a lot of BS from either side.
So if we have a client trying to cross boundaries, it will not happen.

If we have a sitter making mistakes, stepping out of line, or not following protocol, uh-uh, she’s not going to put up with them. She’s going to call it out. She has this ability, something that I necessarily when I was in the management position, didn’t have. I was way too nice when I was in that leadership role. She fits in perfectly because she has thicker skin than I do.

Take a test, and you come up with your five biggest strengths.

There’s something called strengthsfinder.com. You should look into it, take a test, and come up with your five biggest strengths. The idea is that when you’re hiring, you’re not looking for people with those same strengths.

You’re looking for people that have strengths that complement your strengths. This is how you create an amazing management team.

Try to fill the holes.

What do you wish you had in terms of disposition, communication skills, and whatever that you would like to see in your counterpart? That is how you make magic happen with your team members.

Don’t hire people that are like you. Hire people that are going to compliment you.

In the managerial position, where you’re going to have hiccups, there will be problems because you’re dealing with human beings. Having someone that has a thicker skin, that isn’t afraid of confrontation, that isn’t afraid to stand up and implement and enforce your policies and procedures, you’re going to have a much nicer experience, I promise you. Learn from my mistakes.

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Excuse Makers aren’t Money Makers

What I mean by this is that people are constantly telling themselves why they can’t take action or why they can’t make more money in their business. Or, as to why they can’t build their team or why they can’t build out their systems, are the people going to stay stuck.

Your brain will always tell you that you can’t do something because it likes you to stay nice and cozy in your current environment. It doesn’t like change. It likes continuity. It likes comfort.

These people are telling themselves these excuses and then believing they are the ones that are not going to move forward. You cannot be an excuse maker and make much money because you’ll always stay stuck. I hear it every single day, “Colleen. I can’t make money because I have too many people living in my house, and I can’t focus on my business.”

I coach them around ways that they can create boundaries and put a sign up on their door for when they’re working. The next time I talk to them, they need to implement the coaching because they still believe that initial excuse. “Colleen, I have more clients than I know what to do with, but there are no sitters out there to hire. The hiring market is terrible. It’s impossible to hire right now.”

Excuse Makers aren’t Money Makers


I, as the coach. “Well, that’s interesting. We just hired 12 new pet sitters. I’m not having that issue. Tell me, what’s your attraction strategy looking like?”

“Well, I posted on Indeed.”

Well, there’s a whole list of recruitment strategies in the Multiply Mastermind program that involve online and offline strategies. You’re only doing one of the 15 strategies. I suggest you implement three strategies the following week, three more, and so on.

Next time we talk, “Hi. How did the recruitment strategies work?”

“Well, I didn’t do them because there’s nobody good to hire.”

I have been coaching people for a long time and can give people all the strategies in the world. If they don’t implement it, it will not do them the least bit of good. I hope you get what I’m putting down here.

The biggest thing I see is these excuses. Excuses as to why I can’t take action. Excuses as to why I can’t hire, and so on. And the remedy to this is becoming aware.

Be the watcher of your thoughts.

I want you to write down all the excuses you are telling yourself about why you can’t do something, whether in your business or life. You’re going to be amazed, and if you can get to a point where you can say, “Oh, there it goes. I just made another excuse, but I will take action anyway.” You will start moving the needle in your business.

Stop with the excuses. They’re not real. They’re stories you’re telling yourself. All they’re doing is keeping you stuck.

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The Top 15 Website Mistakes that Pet Sitters Make

Not understanding how your website contributes to your strategy and, ultimately, your bottom line.

Most websites that I go to visit are just pretty much a brochure. This is the name of my business, the services we offer, and our pricing. Some phone numbers are thrown around there, but that’s pretty much it. There isn’t a whole lot of thought that goes behind it.

Your website should attract your ideal customers, repel your non-ideal customers, and convert your ideal prospects into paying customers.

It’s a whole customer journey they must go through on your website, starting from when they hit the homepage and click through. Every page should be set up so that you are incentivizing and telling your visitors what the next step is that you want them to take.

Not having a clear message.

Who you are, what you do, and how does it benefit your prospect. Basically, “Hi, I’m Colleen Sedgwick. I’m the owner of Pet Nanny pet sitters of The Main Line, the premier pet sitting service of The Main Line. We provide our pet-owning clients peace of mind while they work and travel.” So on and so forth.

“We will create a customized pet care plan so that you can travel worry-free,” or, “you can work worry-free,” speaking to the benefit that they are going to get and how we are the problem solver to those problems.

Again, most pet sitters, “Hi, this is my business name. These are the services we offer. If you feel like it’s a good fit, give me a call.” You want to speak to the pet parents. What are you providing to them apart from the dog walking, the pet sitting, and the house sitting services?

You are giving them peace of mind, which needs to be communicated through each page on your website.

Not showcasing the business owner on the website.

People like doing business with people. People, especially in a local community, want to know who they’re doing business with, and they want to know who’s coming into their house. I never see the owners on the website. It usually stock images of other pet sitters, dog walkers, or pets. The pet owner is rarely showcased.

If you are a sole proprietor, you’re a single woman show, make sure you have a video and a writeup about yourself and if you have team members, make sure that you are creating the know, like, and trust factor with a video of them as well.

Not including your service area and contact info on every page.

On the footer of your website, that’s where I put the services that we offer and the towns that we cover, plus we have a dedicated page to our service area, plus there are ways for them to contact us on every single page, plus there’s a contact us page, yet very well thought out.

How many websites I’ve gone to, and I’m like, “I have no idea what state this pet sitting business is in. It says it’s nowhere!” This should be communicated on every page.

No clear calls to action.

Again, that brochure website, that brochure mentality. “Here’s what the services we offer.” No, you want to say, “Click here to request a quote,” or, “Click here to become a client,” or, “Click here to learn more about our services,” or, “Click here to learn more about our owner,” or, “Click here to get your high-value coupon. Click here to learn more about our amazing pet care professionals.” So on and so forth.

You are leading them down the path and telling them what actions to take on each page. This is a journey, right? So, we’re creating that relationship with the people that land on your website.

Not including social proof.

So, testimonials, testimonials, testimonials. Social proof is the most powerful marketing you can do in the pet sitting industry and is free. You should be showcasing that all over your website.

Not maximizing your footer.

As I already mentioned, I use my footer for keywords, and I use it for our service area. So, what towns that we cover. Very important.

Wasting the above-the-fold space.

How many websites do I go to, and it’s like there’s maybe a dog running, a gif of some sort, then there’s a whole bunch of white space, and I have to scroll down even to find out what the company’s name is, why I’m there.

Above the fold comes from the olden days of newspapers, and people would always read above the fold. So, above where the newspaper folded. That’s the same with a website. It’s before they have to scroll. This is prime real estate. You have 0.3 seconds to make an impression on your visitors. You want them to hit that space and be like, “Oh, wow, interesting.” Calls to action, video, opt-in offer, all right there before they scroll.

QUOTE - The Top 15 Mistakes that Pet Sitters Make


Having self-moving elements ruin the user experience.

People don’t like videos that play automatically or those type of gif things. A confused mind says, “No.” People click away from that. So, remove any of that that you have on your website.

Too much visual clutter.

Making it nice and organized for people and their experience. Again, a confused mind says, “No.” If you have a bunch of stuff, a bunch of moving gifs, a bunch of stuff going here and there, then people’s brains are going to get confused, and they’re going to click away.

The font size is too small.

Especially now, I can’t read anything without my glasses. I’m like, “I can’t read the type.” You have got to make your type bigger on your websites and emails.

Not having a question in the headline.

So, old school marketing tactic is a poll marketing question. You want the first thing that you ask them on the website for them to answer yes. “Do you want your pet to get lots of exercises when you’re forced to leave them home alone?”

“Yes, I want that.”

“Do you want to travel worry-free and know that your pet is in the very best of hands, your pet in your home?”

“Yes!”

That is an emotional trigger for your pet sitting prospect clients that hit your website. So, poll marketing questions. What you could ask your visitors that they could answer yes to will move them along the process.

Having typos and grammatical errors.

That’s an easy one, happens to the best of us. I still find some here and there, but do your best there. I love the tool Grammarly. It’s one of my favorites. I use it every day.

Not having a mobile-friendly site.

Eighty percent of your traffic will come from people on their mobile phones. So, you need to make sure that your website is also mobile-friendly. You’ve been to those sites where you’re like, “I don’t understand what I’m looking at,” because it’s not mobile responsive. It’s not changing based on the device the person’s looking at.

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Sitter Spotlight: Jan Archer

Colleen Sedgwick:

Hello there everybody. It’s Colleen Sedgwick with Pet Nanny Coach, and today I am doing a sitter spotlight with Jan Archer of The Sitter of Pawz in Fort Worth, Texas. Jan is one of my all-time favorite students, and we’ve truly become very close friends. So I’m very excited to have this conversation with you today. Thank you for coming.

Jan Archer:

Yay. Thank you for having me.

Colleen Sedgwick:

All right, let’s talk. So how did you come to find me and Pet Nanny Coach?

Jan Archer:

I watched every YouTube video you had on YouTube for at least a year. I just kept devouring your videos.

Colleen Sedgwick:

Okay. Right. So you were getting the content, getting your feet wet, learning what I was all about.

Jan Archer:

Right.

Colleen Sedgwick:

Okay. So when you contacted me, I specifically remember I was on vacation at Long Beach Island, and you were ready to go. But what problems and struggles were you having that made you reach out to me and decide that you were ready to take the next step and join my high-level program?

Jan Archer:

I had hit a ceiling, a financial ceiling. I wasn’t reaching that $100,000 mark that I wanted to reach. I felt like I was working in my business way too much, doing all the sits, and not having any free time. And your videos on YouTube said that there was a different way of life.

Colleen Sedgwick:

And that’s the petprepreneurial trap, I call it. Everybody starts because we love animals, and then we get completely stuck working in our businesses instead of on our businesses. And then our business stops growing because there are only so many hours you can trade for dollars. So you were there, you were tired, you were burned out, and you were like, “Colleen, I am ready to do this.” And I was like, “Oh, okay. Hold on. I’ll be back from vacation.” You were like, “I’ll get started on the videos.” I remember that. Did you have any concerns or fears about taking that big next step with your business?

Jan Archer:

Yeah, I had looked at a bunch of different coaches. I was concerned about dealing with somebody who was too tough on me because I’m a sensitive type of person, and I had a lot of mindset things that we had to break through because I felt like I wasn’t adequate to make that amount of money, I suppose. There was a lot of self-talk that needed to be broken off of me that you helped make it through.

Colleen Sedgwick:

So self-limiting belief, something that I speak to so many pet sitters about, that they don’t believe that they are capable of creating the same results that I have. And I have to go through with everybody and say, “I’m not some special unicorn that can do it. You can do it too. You just have to do the work, put it into action, show up and work on your inner self and mindset,” which you totally did and completely embraced and have transformed into this amazing business owner. So it’s very exciting. All right, what have been the greatest results and benefits from being a member of the Multiply Mastermind program?

Jan Archer:

I think the mindset change is tremendous. You are what you think you are. You can do whatever you think you can do. Getting past the overwhelmed symptoms or feeling overwhelmed, I remember when I first met you, you said overwhelm is a choice. And that totally blew my mind. I was like, “Oh wow, I can choose not to be overwhelmed. I can choose to break this down and tackle one thing at a time and make steps.” And you helped me realize that many of the attitudes we have are choices, that we’re choosing to think that way and we can do better.

Colleen Sedgwick:

So overwhelm and confusion, our self-indulgent emotions that human beings go and lean towards because it feels comfortable and it keeps you where you are, but it keeps you stuck. It keeps you from taking action. If you’re like, “I’m just so confused over here. I’m just so overwhelmed. I’m just not going to do anything because I’m too overwhelmed.” That’s totally a choice. But if you take the project and break it down into step-by-step pieces, you can put it into action. So I love that you took that away from the program because it’s absolutely true. All right, let’s talk turkey. Let’s talk numbers. So when we met, your business was at 62,000. During COVID, you went up to 80,000, and at the time of the completion of working together, you are at…?

Jan Archer:

120,000.

Colleen Sedgwick:

Yeah!

Jan Archer:

I finally broke through that ceiling.

Colleen Sedgwick:

Yes! You broke through the ceiling. And the exciting part is that the foundation’s all laid now. So now it’s showing up and just working the system, working the steps every day, and you’re just going to see this continue to grow and to grow and to grow. I’m so, so unbelievably excited for you. Were there any surprises about the program after you joined that you were like, “Oh wow, I didn’t know this was going to be included, or this was part of it”?

Jan Archer:

Oh, definitely. There are so many behind this scene things that you included in your program that I had no idea I even needed.

Colleen Sedgwick:

You don’t know what you don’t know.

Jan Archer:

No. All of the processes and the standard operating procedures or SOPs that we have, the backbone, are the things that make the business run itself. I mean, I don’t have to go and give a big training spiel to my employees because I have a resource center that they can go to, and they can look at a video I did once. That tells everybody that every employee who comes in sees that video and knows exactly what I expect from them. Just the backbones that you gave me to make it a system.

Colleen Sedgwick:

Right.

Jan Archer:

The systems you put in place make things just work like McDonald’s.

Sitter Spotlight Jan Archer


Colleen Sedgwick:

Right. So for anyone that’s watching that doesn’t know everything about this program, what I am teaching in this program is to create a turnkey system, a business that can run without you having to do the work. So anybody could come in, turn the key and turn on the income streams in your business and you’re not the one that’s physically having to do the pet sitting, the phone calls, the emailing, and the scheduling. It’s all systematized behind the scene. And then anybody can run it, and you can still have an income. So that’s amazing.

Jan Archer:

Yes, it is.

Colleen Sedgwick:

Good. All right. So what about the community of people, the community in the Mastermind? Let’s talk about that a little bit. What’d you think of that?

Jan Archer:

I just loved it. I loved how close everybody became. I’ve got good friends that I still talk to from the program. I really enjoyed the camaraderie that we shared. There were people ahead of me in the program that had been in the program longer and mentored me. There were people that were behind me in the program that I was able to mentor. And then, that makes you feel better when you can help somebody. “Hey, I know that.” We had the book club. I’ve read so many books, and I am not a huge reader. So for me to sit there and read all these books and listen to them, I would listen to them while driving. I learned so much from you and all of the people that were in the group. It was great to hash out new ideas and bounce things off of one another. So the community’s fantastic.

Colleen Sedgwick:

Oh, good. And something else that you did, which was not part of the program, was a result of all that you were learning about mindsets. How about your other big accomplishment during the program?

Jan Archer:

Oh yes. I lost 40 pounds. So yes, I made health a top priority, and I lost quite a bit of weight. I still have quite a bit to go, but…

Colleen Sedgwick:

Oh, you look amazing. 40 pounds.

Jan Archer:

Oh, thank you.

Colleen Sedgwick:

That’s huge. That’s so good.

Jan Archer:

Yes, yes. A lot of it is attributed to a change in mindset.

Colleen Sedgwick:

Good. All right. So if someone were to call you and say, “Jan, why should I do business with Colleen?” What would you say?

Jan Archer:

Because she will change your life. You have changed my life with the mindset you’ve taught me. The business aspect is amazing. The backbones that you’ve given me, and you’re a person of integrity. When you say you’re going to show up, you show up and teach us to do the same thing. You hold us accountable without being harsh, and that’s needed. There are harsh coaches that make you feel bad because you didn’t do whatever, but you told me to be accountable and say, “You really should have done that. You would’ve been this much further along if you had done what we were supposed to do.” I’ll never forget when you were like, “Show me your Google Drive.”

Colleen Sedgwick:

Oh, you remember that? You were like…

Jan Archer:

“You want me to show you what?”

Colleen Sedgwick:

I said, “All right, I’m going to give you a week, but I’m going to be in there next week.”

Jan Archer:

Yeah, yeah. I mean, you hold us accountable and are a person of integrity. And that’s so important because so many people say, “I’m going to do this, that, or the other,” and then they don’t. And it was just a wonderful experience working with you and then getting to meet you personally at the Texas Pet Sitters Conference. That was so much fun.

Colleen Sedgwick:

Oh my gosh. We had the best time. Jan and I spent the weekend together at a conference, and we laughed and went to dinner. Oh my God. We had the best time.

Jan Archer:

Loved it.

Colleen Sedgwick:

I want to tell you that I feel the same way. You were a beautiful gift for me as well. Working with someone like you and of your integrity and somebody that wants to create something for themselves of value. And you showed up, and you did the work with an open heart and an open mind, asked questions, and really embraced everything that was taught and got the results. And it’s just going to continue to compound over time. And I have gained a true friend. I love you. I think you’re one of the coolest chicks in the world.

Jan Archer:

Thank you. The feeling’s mutual. I love you back.

Colleen Sedgwick:

All right, Jan. Well, thank you so much for being here, and we’ll catch you next time, guys.

 

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How I made my first $100k in my Pet Sitting Business

I was told for many years that I could not make six figures being a pet sitter. The family told me. Friends told me. Complete strangers told me. I was told by current clients. I was told by everybody that it wasn’t possible.

But, I knew with my deep intuition that I pride myself on that I absolutely could do it. That was the first thing. I had to know, and I had to believe that I was capable of doing it. That was the number one thing. If you don’t think that you can, you certainly won’t.

How I made my first $100k in my Pet Sitting Business


The second thing is I stopped working in my pet-sitting business. It’s a straightforward equation. The more you can serve in your pet-loving community, the more money you will generate in your business.

But if only one of you is trading hours for dollars, you have a cap on the income you can create in your business. You need to leverage yourself through a team of heart-centered pet care professionals to help you serve more of your pet-loving clients.

The more people you serve, the more money you will make, plus give job opportunities to these other amazing people. It’s just a win-win for all that is involved.

So, two points. Number one, you need to believe that you can do it. And I’m here to tell you that you can. I am knighting you. I’m saying, “Yes, go for it.”

And number two, stop working in your business. Stop trading hours for dollars. Step into the CEO role and leverage yourself through an amazing team. That is how you’re going to get there, and that is how it will continue to multiply year, after year, after year. I’m so excited to hear about your journey.

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Sitter Spotlight: Maria Estes

Today we have Maria Estes from All About Cats Pet Sitting in Tallahassee, Florida. Maria is a recent graduate of my Multiply Mastermind program.

Colleen Sedgwick:

So, so happy that you are here today. I have seen such a huge change in you since you started, what, two years ago, from the person you became, timid, shy, and you’ve stepped out of your shell.

You’ve put on your petpreneurial hat, embraced all that you learned in the program, and had great results. So I’ve had the best time with you over the last two years. But I wanted to have this discussion so that you can talk about your experience in the Multiply Mastermind program so that others can learn about it. All right?

So how did you come to discover me and Pet Nanny Coach?

Maria Estes:

I found Pet Nanny Coach community on Facebook about four years ago, and you reached out to me personally back in 2019, asking me some questions about the business and where I would like to see it go in the future.

Colleen Sedgwick:

So when we talked about your business, what problems and struggles were you experiencing?

Maria Estes:

I was experiencing a lot of problems. I was overwhelmed. I was overwhelmed, total burnout and barely keeping my head above water. I was running every aspect of the business myself, and there were plenty of times I wanted to give up, even though I wouldn’t, but my stress level was through the roof.

Sitter Spotlight Maria Estes


Colleen Sedgwick:

I remember specifically when we had our strategy session, and you were like, “I want to do this,” but you had some fears that were coming up and concerns like, “Oh, I don’t know if this is right for me.” I think even after you decided to join, I remember you emailing me, saying, “I don’t know if I have what it takes to do this.” Do you remember that?

Maria Estes:

Yes, I do remember.

Colleen Sedgwick:

What were the fears that you were having?

Maria Estes:

The biggest fear I had was stepping out of my comfort zone. Change has always been difficult for me, but what put my fears to rest was the encouragement you gave me and the reassurance that you would be with me every step of the journey.

Colleen Sedgwick:

I remember it, I remember it so clearly, and I was so happy that you decided to join and took the leap. And it took you some time. You were building up your courage, becoming the person you needed to be to step out of your comfort zone, see the vets, talk to the strategic alliances, and all that. But you did it. You did. And I couldn’t be prouder. It makes me so happy to think back on the transformation I witnessed. Let’s talk about the best results and benefits you received from the Multiply Mastermind program.

Maria Estes:

I think one of the biggest was discovering my abilities. I’ve learned that I can step out of my comfort zone and be okay, actually better than okay. I’ve had the courage to onboard eight contractors like you said, visit the vet offices and form strategic alliances, which I don’t know if I would’ve ever been able to do without your support and encouragement. Those were really big steps for me, and once I put myself out there, I realized, “Hey, I can do this, and I’m going to be okay.” It was exciting and not as difficult as I thought. So a lot of personal growth.

Colleen Sedgwick:

Good. And you feel empowered. It feels good, right?

Maria Estes:

Yes.

Colleen Sedgwick:

People don’t know I’m a total introvert when you find that. Nobody believes me when I say that, but I can promise you that I am. I lite mini-strokes anytime I have to go and speak in public or when I have to go to the vets in my strategic alliances, I would have a heart attack before too. So I identified with what you were feeling, but the magic happens on the other side of fear. So getting out there and doing that, and then you have these amazing businesses sending you business, and you are referring them, and it’s just a wonderful relationship. So I said, “Just do it.” I know how scary it is, but go and do it, and you did, so awesome.

Maria Estes:

Took me a long time. But yes, your support and Jessica allowed me to become a better version of myself.

Colleen Sedgwick:

Aww. All right. Let’s talk turkey. All right, let’s talk numbers. So when you started the program, you were around $6,000 a month, and then during the pandemic, during the pandemic, for anyone that’s listening, do you remember that time? It was just not an easy time to be in business, Maria scaled her business to $10,000 a month, and then in 2021, you were at around $17,000 a month. And then, in December of 2021, what was your revenue?

Maria Estes:

$27,000.

Colleen Sedgwick:

I mean, hello. That’s so amazing. So you just had this unbelievable influx of business. And if anyone missed it, Maria has a cat-sitting business, correct? Do you do any other dogs, or is it strictly cats?

Maria Estes:

It’s strictly cats, except for I have probably. On the one hand, I can count maybe three clients with cats and a dog that we tend to take care of, but 99% cats only.

Colleen Sedgwick:

I mean, it’s just absolutely amazing. And you’ve also onboarded eight pet sitters, and you have onboarded your husband to come into the business and work with you, which you said has been a wonderful decision. Yeah. So big, big changes since we first met a couple of years ago to where you are now, and it’s so exciting. All right. So if someone called you and said, “Should I work with Colleen and join the multiplied Mastermind program?” what would you tell them?

Maria Estes:

I would tell them absolutely yes. All the knowledge you give us to grow our business, have our business thriving, and ultimately have a business that can run itself is just amazing. For the investment, it’s priceless. So I would recommend the program to anyone who wants to scale their business, reap the rewards, and let things take care of themselves.

Colleen Sedgwick:

Good. Well, thank you so much for being here. I think you are an amazing person, I think you’re an amazing business owner, and it literally brings tears to my eyes just seeing what you’ve done. It makes me just so happy. So I’ve loved, loved, loved working with you, and I can’t wait to see what great things are yet to come for you. So thanks for being here.

Maria Estes:

Thank you for everything. It’s been a blessing. Thank you so much.

Colleen Sedgwick:

Aww, you’re welcome, Maria.

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Making Money in Your Dog Walking Business Isn’t a Fluke

You create money. You do this first through your thoughts, then through your feelings, then by taking aligned action to bring that money into the physical world.

It may sound woo-woo to many of you, but I don’t really care because this has been the big mindset shift for me that happened so so many years ago when I realized that I could create any result that I wanted in my life, money is simply a manifestation of what I’m thinking, what I’m feeling, and how I’m acting every single day.

So when I’m online, and I’m teaching people, “You can make $10,000 or more a month,” and I get pooh-poohed, “No, you can’t, that’s such a load of baloney.” I’m always blown away by these comments because I’ve surpassed that mark, and hundreds of my students have surpassed that benchmark.

Making Money in Your Dog Walking Business Isn't a Fluke


But it’s about the mindset shift you need to make to get to that 10,000, and that’s where I see people take off. Because understanding this, that you create your reality, that you create and generate the money and wealth in your life; it’s all created by you.

Still, you have to be aware of your thoughts and feelings; you have to show up and take aligned action in your business to bring that into reality.

Today was a woo-woo video, but I love to talk about how you create money. It is not something that happens to you. It is not a fluke. So start watching your thoughts, thinking positive thoughts, generating positive feelings, taking aligned action, and seeing what you create in your business.

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