The Behaviors You Need to Make 2022 Your Best Year Yet

The Behaviors You Need to Make 2022 Your Best Year Yet

Today we are talking about the behaviors you need to make 2022 your best year yet. To create an amazing year, an amazing life, mindset is required. But without the behavior to go along with the mindset, you will not get very far.

For example, you might have total clarity on your fitness goals. You may say, “I want to lose this much weight”, but if you’re not exercising or dieting the way that you should, you’re not going to get very far with your fitness goals. The same goes for your business goals.

If you know that you want to create this much income in 2022, but you’re not showing up and doing anything to make that happen, you’re just wishfully thinking and hoping that this year’s going to be great.

Today I have defined four behaviors that you should take part in to create an amazing year.

You need to create a morning ritual.

Start every day with a morning ritual to optimize your mental, emotional, physical, and spiritual wellbeing. In my Multiply Mastermind Program, we have a book club. One of my favorite books in 2021 was the Miracle Equation by Hal Elrod. He also wrote the Miracle Morning, and I have to tell you this really resonated with me and stuck with me, and I now protect my morning routine with all of my might.

For 12 years, I have had my cleaning lady come at 8:00 AM every Tuesday, and I finally told her that she needs to come later because it is interrupting my morning routine, morning practices, and morning rituals. She wasn’t happy about it, but it’s that important because it puts me in the right mindset and frame of mind to make the most out of my day.

If you haven’t read the book, it’s called the Miracle Morning, and he also wrote the Miracle Equation. You can also go to Amazon Prime and watch Miracle Morning Movie. It’s short, it’s great, but I highly suggest creating a morning ritual so that you can start your day with an optimal mindset.

Design a predetermined process that produces the desired result.

Get clear on which actions, behaviors, and routines you need to commit to and then follow through with them to reach your goals. Going back to the fitness that’s the easiest to explain, but if you know precisely that you need to work out five days a week, you need to strength training three days a week, and you need to cut out carbs, that’s your process, and that’s going to get you your result.

You need to show up and follow that process every day. The same goes with business, something I’m giving you guys one of the processes I call is the see it through strategy, and this is how I become so unbelievably productive.

Figuring out your process that you need to show up to create the results in all areas for your goals. One of my favorite tips is creating a foundational schedule, or what I like to call a model calendar, because that way, you know exactly when you are focused on every habit or process.

The Behaviors You Need to Make 2022 Your Best Year Yet


It’s what you do every day, and most people let their schedules run them. They don’t set it proactively in advance and then show up for it. That is how you will create amazing results in your business and your life.

Initiate a support system.

It could be the Pet Nanny Coach community free Facebook group. There’s a ton of Facebook groups that you can join on Facebook. It could be you decide to join a mastermind or a coaching group.

You could also get a group together and start your group, your little mastermind group. You can start a Facebook group, other business owners you know come together and start your circle. You want to be an accountability buddy. You want to create the support system around you, where somebody else holds you accountable for your behaviors. They are giving you feedback, and they are giving you support.

It is so unbelievably invaluable, and that’s why I love my Mastermind Program. I love my students. We are all there to hold each other up, celebrate with each other, and, most importantly, hold others accountable.

What are you doing this week? What three things are you doing? And then, at the end of the week, did you do them? It’s as simple as that. Try to initiate a support system, whether you create your own or join one. If you have to show up and be accountable to somebody else, you’re more likely to achieve your goals.

Seek out guidance.

Do not try to figure this out on your own. I have not learned all that I know about business.

I didn’t download it from space. I sought out teachers who have done it already, and I learned from them, modeled them, and implemented the behaviors and results.

There is absolutely no reason you should be trying to figure this out yourself, trying to recreate the wheel. Find somebody you resonate with that you look up to that has the results in their business that you want, and learn from them. You are going to save years, upon years, upon years, upon years of your time if you do this and you take the shortcut.

So, that is the four steps and behaviors that I want you to focus on in 2022. Creating your morning ritual, go check out what it is? My Miracle Morning movie on Prime Video. Two, you need to design a predetermined process that will produce the desired result. Three, initiate a support system. And four seek out guidance. And remember, guys, that every year’s ultimate purpose is to continue learning and continue growing and becoming a better version of yourself than you were before.

I’m excited for 2022 and to see what results you create and what version of yourself you create.

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5 Steps to Optimize Your Mindset for 2022

5 Steps to Optimize Your Mindset for 2022

Today, our topic is five steps to optimize your mindset for 2022. It’s not always about the strategy; it’s not always about the behaviors. We will go into that in next week’s video. This week, I want to start with the mindset because everything starts from within.

1. We need to celebrate your wins and your accomplishments for 2021.

As human beings, we don’t take enough time to do this. So the first thing I want you to do is to look back and document your accomplishments, document the lessons you learned, and most importantly, what you are most grateful for in 2021.

2. Clarity equals power.

What results do you want to create in 2022? Take some time and put it into these eight different areas.

First, career and business.

Two, your finances. How much money do you want to make? How much money do you want to save? How much money do you want to give?

Three, what are your relationship goals?

Four, your health and your fitness. Maybe you would like to lose weight; maybe you need to gain weight; perhaps you want to get stronger or exercise three days a week. Me, I want to walk more in 2022.

Next is education. What do you like to learn? Is there something about business that you have been fearful of learning? Do you want to go back to school for something else? We always need to be learning, and we always need to be expanding. So that’s your area of education.

Seven, your spirituality and/or religion. What goals do you have in that area?

And lastly, how about your social time and your relaxation goals? How much time do you want to spend relaxing with your family and taking time off from work, and enjoying your life? I know I don’t think about this enough at all.

When you clearly define your why, the how will show up. The major problem with most people I speak to is that they’re unclear on what they want to create, and then the how is murky. Get clear on your why, and the how will appear.

3. What is your purpose?

This is where I want you to identify why you want to achieve your goals.

5 Steps to Optimize Your Mindset for 2022-01


Going back to last week’s video, you need to get clear and connected with becoming a better version of yourself and becoming the person who can achieve the goals. That is your most significant driver, and that is your why and your purpose. And it’s going to keep you going.

4. You need to maintain unwavering faith.

Know that if you show up for yourself every day in your life and business, you will achieve the results you want.

5. Resilience.

Things are going to happen in your life, and things will happen in your business. It would help if you learned to respond proactively to adversity. If you develop this skill of becoming resilient and coming up with a solution-based mindset, and becoming proactive to adversity, you are going to have an amazing year.

A Simple Shift in Mindset When Looking Back on 2021

A Shift in Mindset When Looking Back on 2021

Today’s business growth video is a simple mindset shift when you look back on 2021.

Go back to review your goals and the results you have created.

At the time of this recording, it is Christmas Eve, which means it’s that time of the year where you need to reflect on the year that you just had and go back and review your goals.

But the most important mindset shift that I want you to make is to ask yourself, more importantly, “How did you show up for yourself every single day?” what were your income goals? What were your health goals? What were your personal and relationship goals?

It is going back and looking and reviewing those and what outcome and results you have created. The purpose of a goal isn’t the results, and it’s not the outcome. It’s about becoming a better version of yourself. That is why we set goals.

Too many of us are dialed into the outcome, which is not the point.

The point is the journey and the person that we become because of the growth you create year after year, which is what lasts forever.

 

Look back and say, “How did I show up for myself in 2021?”

The mindset shift, look back and say, “How did I show up for myself in 2021?”

You can either be happy with that, or you could say, “In 2022, this is how I am going to show up. This is the person that I need to become to create the results that I want.”

30 Ways to Get More Pet Sitting Business

30 Ways to Get More Pet Sitting Business

Most business owners think they shouldn’t market if their pet sitting business is flush with clients. This is incorrect thinking! To always have clients you must always be marketing. You should not count on the fact that customers are yours forever once they sign up with your service. You must implement a variety of marketing strategies to create a consistent pipeline of new business.

Here are 30 ways a professional pet sitter can get more pet sitting business.

1. You need to build a client-attractive website.

I talk way too often to pet sitters that don’t have a website. Guess what? Everybody is online. Everybody’s on their phones. Everybody’s on their computers. Everybody is Googling how to find out how to do things or find services they want to use. You need a website so that people can find you. And then, on top of that, you want to make it client-attractive so that when people hit your website, they immediately have the know, like, and trust factor. You have all of the important aspects to your website so that people are going to convert into paying customers. I go in-depth in this in my Launch and Grow program. It is so, so, so, so important.

2. On that website, you need to add a lead magnet.

What’s a lead magnet? It is something of value that you are giving to your website visitors in exchange for their first name and email address. The idea here is that you want to follow up with these people, and you want to follow up with those who hit your website but don’t buy or don’t become customers. And that’s how you do it. So currently, my lead magnet on my website is an information packet coupled with a high-value coupon.

3. Create a sales funnel with a time-sensitive offer to create urgency.

When someone visits my website they say, oh, this looks pretty good. I will give them my first name and email address. We provide them with an information packet that they can download. Then they get the $25 off coupon. Then they are dropped into a sales funnel where they’re going to get consecutive emails from me.

I’m going to speak to different pain points and the benefits of using my service. And in the end, I’m going to say, “all right, now’s the time. If you want to cash in on that coupon, do it before the deadline ends.” Time-sensitive offers create an urgency that compels people to take action and buy and use their coupons.

4. Join a networking group.

One of the easiest ways to build your client list when starting your business is to join a networking group. You could try LeTip, and I loved BNI, Business Network International.

The deal is, if you are going to join one of these groups, you need to commit to it. You need to show up to every meeting, and you need to be referring other people in that group. Another tip I have for you, try to find an established group. A lot of BNI chapters are new, and you don’t want that. You want to a chapter that’s been around for a while. You want people in that group who know what they’re doing and are committed to the networking process—one of the easiest ways to get clients.

5. Actively participate in local Facebook groups.

This is a free method. Join all the local Facebook groups, and they don’t even have to be pet-related. It could be moms, and it could be recipes, and it could be restaurants. And they can be pet-related.

People are always asking about pet sitting services and dog walking services in those groups. If you spend 20 minutes a day to show up in these groups and keep an eye out, you can also add value by posting relevant articles about the importance or benefits of using pet sitting businesses. It’s just such an easy way to connect with members of your community and to get clients.

6. You want to blog and guest blog.

Blogging is going to position you as an expert in the industry. And here’s a little known fact: People like doing business with experts and not novices. So that’s the number one thing a blog is going to do for you. It’s going to position you as an expert in your industry.

The second thing it’s going to do is create relevant content for your pet sitting prospects.

The third thing it’s going to do is create search engine optimization opportunities for your client-attractive website. Because you’re going to be using keywords that your pet sitting business prospects are going to use – that’s what they’re typing into Google search to find you.

Then there’s guest blogging. You submit your articles to other blogs, which then back-links them to your website. This gives your client-attractive website credibility. It’s going to increase that search engine optimization, where people will be able to find you. So get into the habit. Like networking, you have to commit to the process, and you need to be doing it every week, or it’s not worth doing.

7. SEO your website.

A blog is a way to SEO your website, but there’s also many other ways to SEO your website. SEO stands for search engine optimization. We want Google to be able to find your website and index it so that people looking for your service will be able to find you. SEO will increase how high you’re going to show up in those search results. So you want to be using keywords, and you want to add meta descriptions to your images. This is an easy way to get clients because now they’re going to be able to find you. You can find out more here.

8. Showcase your testimonials.

30 Ways to Get More Pet Sitting Business

 

So when you get positive feedback, or you get a review from a client, showcase it. Include it in emails. Make sure you have a page on your website that has all of your testimonials on there. Make sure that you’re putting it out on social media. Let people see the social proof and testimonials.

9. You can run contests.

Contests are fun and an inexpensive way to build buzz for your business. Everyone loves free stuff, and it’s a very easy way to build your email list. So get creative and have fun with this.

10. Build strategic alliances.

Strategic alliances are business owners that target the same target market as you, pet owners, but they don’t provide the same service. We’re not talking about pet sitters or dog walkers, but about vets, pet stores, pet groomers, pet photographers, and pet massage masseuses. That’s who you want to build these relationships with, where basically, you are promoting your services to each other’s client lists. It’s a win-win.

11. Create referral partnerships.

This is any business that is going to refer business to you. It doesn’t have to be pet-related. I partner with my friend who owns a carpet cleaning business. We’re always running promotions back and forth to each other’s lists. My neighbor Claire owns HomeCooked and always puts out my business cards. When I’m hiring, she always puts out my hiring postcards. I also let my clients know about her amazing business. So developing these referral partnerships and making sure that you include them in your marketing plan is an easy way to get clients.

12. Run online paid advertising.

Google AdWords is one of the best things I’ve ever done for my business, honestly. I am always running Google AdWords campaigns. The money that I spend for those advertising campaigns pays for itself, When you consider my customers’ lifetime value, it comes back to me a hundredfold.

So don’t be scared. I would look into delegating this to someone who knows what they’re doing and can set it up for you. You can find people on Upwork or Fiverr, and you can also run Facebook ad campaigns or Instagram campaigns or run YouTube ads. There are all different types of marketing strategies.

Don’t be afraid of paid online advertising because it works. I love seeing the ads. When I’m on social media, I’m like, oh, who’s advertising to me? I find it so fascinating. And guess what? I’m always buying stuff, especially when I’m on Instagram.

13. Create a referral program.

You want to turn the people that use your service into a non-paid sales force. So incentivize the clients that love you to refer you to the people they are friends with.

Then you have to educate these people about how your referral program works. You can’t just make it, put it out into the universe, and be like, okay, done. No, you need to communicate with your referral partners at least on a monthly or bimonthly basis.

This is the best way to do it: Hey, just a reminder, we love and appreciate referrals. And when you refer a client to me, they get $25 off, and so do you. And you’re just constantly reminding them of your referral program.

14. Run a direct mail campaign.

People forget about direct mail. People read and love snail mail. Emails a lot of times get deleted nowadays. In my Multiply Mastermind training program, one of my students’ strategies is called the Five House Marketing Rule. That’s another video, and you can click here to check that out.

15. Write a warm letter.

This would be a specific direct mail campaign. So a warm letter is a letter that you create and send out to everybody on your contact list. This is clients, past clients, friends, family, anyone that’s on there. Anyone that knows, likes, and trusts you is going to get a warm letter. The warm letter is simply updating them about your business.

Let them know that you love and appreciate referrals. If there’s anything that you can do in return for them, just let you know—such an easy, simple strategy to get clients.

16. Run promotions to prospects that never signed up for service.

So you have your client-attractive website. People come; they give you their first name and email address. They get dropped into that sales funnel, but they don’t end up converting into a paying client.

Don’t forget about these people. You can continue to market to them and run promotions. You can do 40% off if you book by the end of the week, so on and so forth. Get creative.

17. Donate your pet sitting services to charity.

I donate high-value gift certificates to so many animal-centered charities in my area and all types of shelters. So I usually do $250, and it’s such a great way to get new clients and get your name out in the community.

18. Use car magnets to advertise your business.

I have never done this, guys, but so many of my students do it and swear by it. And guess what? I always read car magnets. So I’m sure it is a great strategy. You can get them inexpensive nowadays. And you want to have your phone number nice and clear with a call to action.

19. Use your email signature.

This is valuable real estate that people forget about. Every email that you send out, you could have a call to action in your email signature. It could be a booking service. It could be to leave a review. It could be to leave a Yelp review. I mean, there are a million things that you can do with your email signature. Every time you’re sending that out, people will see it, and it’s a way to get clients and get them to take action.

20. Host live events.

Hosting a community event is a sure-fire way to build trust with your community members and showcase your services. It’s also a way to get free local press coverage. So a common one that many of my students do is have pet Halloween costume contest live events, where everyone in the community brings their pets. Such a great way to meet people in your community. And then you want to let the local press know about it to run stories about it.

21. Send out a press release to your local media.

Again, suppose you’re hosting a live event or hosting a contest, or something’s changing in your business, or something big happens in the pet sitting industry. In that case, local media is always looking for stories, and they want your press release. So don’t forget about that. That’s old-school marketing. But guess what, it works.

22. Hang flyers in local establishments.

Old school, but it works. I was in the bagel shop the other day, and there was a bulletin board. I just sat there, and I read through every single one. I was in the G Lodge, a restaurant around the corner from me, the other day. Again, bulletin board. Waiting for my table, I read every single thing on the bulletin board. It’s a great way to find sitters and to get clients.

23. Used social media.

People are on social media, guys, TikTok, Facebook, Instagram, YouTube. Send out relevant articles about pet care. You can post memes, and you can do videos, and you can do word puzzles. I mean, there are a million different things that you can do on social media to attract clients to your pet sitting business. Take advantage of these channels because they’re free.

24. List your business on business directories.

Getting your business listed on as many online directories as possible is an excellent strategy for boosting your company’s visibility, and this adds to that credibility factor of your website.

In my Launching Growth program, I give my students, I think it’s about 78 different websites that they can go to and get their business listed, which gives clout to your website, which increases your rankings. It’s an easy way for your clients to be able to find you.

25. Claim and optimize your Google My Business page.

Google My Business is a free marketing tool available to you, and you should have it optimized. People are online Google looking for pet sitting business services. If you have your Google My Business optimized and up to date, it’s such an easy way to get clients.

26. Contact pet friendly apartment complexes.

So you want to reach out to the managers of these apartment complexes. Why am I having a hard time saying that? Let them know about your business, and ask if you could be included in the welcome packages they give out to new renters or new buyers.

27. Partner with a shelter, and all offer a discount for newly adopted pets.

Somebody goes and adopts a new pet, and the shelter says, hey, if you ever need a pet sitter, Pet Nanny-Pet Sitters of The Main Line is the premier service in this area. And then you can give them a coupon as well, and they’ll take action.

28. Market to neighbors of your existing clients.

This goes back to that five-house marketing campaign that I told you about earlier. If you get a client in a neighborhood, you want this entire neighborhood to know about your pet sitting business. It’s an easy way to get clients because if they know that their neighbor trusts you with their pets, they are more likely to trust you. It’s also much more convenient, with a lot less drive time between clients. So you should always be focusing on the immediate neighbors of your clients.

29. Target new homeowners.

This information is public. You can easily get the information for new homeowners in your area, and you could do direct mail campaigns to them. There’s also a service called Welcome Wagon that you could look into.

30. Oh, the last one. So run a reengagement campaign to inactive clients.

If we have not heard from a client in over a year, we run what we call a reengagement campaign, where we send them an email with a high-value offer for them to book service within, say, 14 days.

Then you’re going to continue to stay in touch with them and incentivize them to book service. Don’t forget about the people that have already raised their hands and said, yes, I want to hire your pet sitting service. Get in touch with them, and give them an offer. Get them back and onto your active list.

So there we have it. Thirty ways a professional pet sitter can get more pet sitting business, or for short, 30 ways to get clients. I hope you guys found this helpful.

Howdy, Pet Lover! Are you struggling with attracting new clients to your pet sitting business? Would you like to have a consistent pipeline of new clients coming to your business? Well, wait no longer, my friend. Grab my FREE report, 125 Ways To Get More Pet Sitting Clients. This resource is 100% FREE and is my gift to you. Enjoy!
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Create Systems from Your Mistakes

Create Systems from Your Mistakes

One of my dear students had a horrible thing happen to her this week. She was house-sitting for a current client that had an aggressive dog. She knew the dog was aggressive, but she had been house-sitting for the dog for two-plus years.

The dog loved her. She got a little too comfortable. She was playing with the dog and hugging the dog, and rolling around with the dog. Out of nowhere, this dog bit her horribly. I saw the picture, I about died. I immediately called her to make sure she was okay, and we had a discussion.

She was like, “This was my fault. I let down my guard. I knew this dog had aggressive tendencies. However, I just got too comfortable.”

Use the incident as a learning lesson.

My suggestion was to, one, really help yourself emotionally, obviously, to get over the pain of the incident. But then to use it as a learning lesson for herself and her team and create a system through mistakes and accidents. So what do I mean by this? When something terrible happens in your business, it’s awful. It feels like a punch in the gut, but you need to get into the practice of creating a system from what you learned from the incident.

Create a system from what you learned. Have a meeting with your team and present the protocol.

In this case, I would have a meeting with my team. I would explain in detail what happened. I would show them the picture of my injury, and I would say, “Okay, here is the protocol. Here is a reminder that this is how we deal with dogs that we have that are aggressive.”

Now, in my case with my business, I would no longer service the dog. Okay? To me, it’s too much of a liability with my pet sitters to have them in a home with a dog that could hurt them. That might be something that you might change.

You might have a new policy in place where you’re going to say, “Okay, no aggressive dogs whatsoever are going to be on our client roster.”

In this case, I know this pet sitter well, and this business owner, and I know she’s probably not going to give up this dog, so she will likely have the policy where she’s going to be the one that’s going to take care of it. But then she’s going to know our boundaries, and she’s going to be reminded, “Okay, this is what you do when you go into a client’s home with a dog that has aggressive tendencies.”

Turn the things that happen in your business into systems.

Create Systems from Your Mistakes


It’s taking any simple thing that happens in your business and turning it into a system, turning it into a policy, turning it into a procedure to make your business better, to make your team better. Having regular team meetings to discuss the mistakes or the accidents and the new streamlined system in place is imperative for you to grow your business. I do this in my life in general, not even in my business.

When something happens, what’s the system?

How can I make this reasonable moving forward, too, so it doesn’t happen again? That is my advice for you today, guys. Create a system policy or procedure out of a mistake or an accident, and your business is going to be better off.

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The Business Vacation Test

Take the Vacation Test Challenge

Can you take the vacation test in your business?

When you first start your pet sitting business it can be overwhelming.  It takes a huge amount of your time and energy. You probably can’t imagine taking a vacation and leaving the business to run successfully without you.

But I’m here to tell you that it is possible to create a successful and profitable business and still spend quality time with your family and friends and do the things you love. If you can’t step away from your business and have it continue to run without your everyday presence then you have a job, not a business.

Now you might not be there yet in your pet sitting business, but I have a three-step plan which can help you create the balance between the day-to-day work you love and the need for quality time for yourself.

Step One: Build a team

The first step is to build a team of pet care professionals to take care of the client work. One of the students from my Multiply Mastermind program hadn’t taken a vacation in 10 years, so one of her business goals was to create a small team to be able to spend more time with her grandchildren and take a vacation. Within just four months, she hired a small group of sitters to take care of all the client work and she was able to go away and have an amazing, beautiful vacation with her family. See her beautiful vacation photo below.

 

Step Two: Hire a manager

Even with a team of sitters in place, you will still not be totally unplugged on your vacation if you have to check in each day and handle all the admin and scheduling work. The next step is to hire a manager you can trust to run the business in your absence. Having a manager means you will have someone to answer the phones, do all the scheduling, take care of any new client inquiries, and deal with any issues that happen with your clients or your team.

Step Three: Create systems and processes

The third step is creating systems and processes so that your manager and your team of pet sitters know exactly what is expected of them, what their job role entails, and every single last task is documented from start to finish. This will allow you to relax while you are away, confident in the knowledge that your pet sitting business is being run exactly the way it would be if you were there.

Build a team, hire a manager, and document your systems and processes so that the system runs the business and the person runs the system.

Take the Vacation Test. One, are you able to get away? And two, are you able to get away completely unplugged?

 

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How to Read More Books in 2021

How to Read More Books in 2021

This is a challenge that I’ve extended to my students in my Multiply Mastermind Program and my Scholars Program.

But one of the big things I hear when I suggest different books to members of my pet sitting community or my students is “Colleen, I do not have the time to read a book. I don’t have time to do anything for myself, let alone sit down and read.”

Start listening to books.

I use an Audible app through Amazon, and it’s given me the ability to take in at least one book a week.

Realize you have plenty of time when doing other things.

You might not have time to sit down with an actual hard copy book, but my second tip is you have plenty of time when you are loading and unloading the dishwasher, cleaning your house, doing laundry, and you’re walking the dog. If you put your earbuds in and listen to the book when you’re doing these things, you don’t need a lot of mental concentration when doing these types of tasks. You can consume more.

Speed up Audible.

You don’t have to listen to it at the exact speed that the author is reading. You can go up to two times as fast and that way you can get through more books.

How to Read More Books in 2021 - ver02

 

I highly suggest trying to read more in 2021. Please start with The Big Leap, which is my all-time favorite. I recommend it to everyone in my pet sitting community. Get Audible on Amazon, put your earbuds in and listen while you’re doing housework, and speed it up if you need to, and that’s how you’re going to get more reading in this year.

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My Secret Sauce to Building a Lucrative Pet Sitting Career

My Secret Sauce to Building a Lucrative Pet Sitting Career

I realized that I had been making videos for members of the pet sitting industry for many years. Some of you may not know who I am if you’re new to the industry. So I wanted to take this opportunity to let you know a little bit about me and how I was able to make millions was in the pet sitting industry, and how I became to be a coach to help others create lucrative pet sitting careers.

Flashback to 2001. I was a special education teacher teaching Down syndrome children, and I was completely unhappy in my career. As much as I loved the children, I did not feel like I was supposed to be doing this. I felt like I was trapped in the classroom all day. I wanted to be out in the fresh air, and I didn’t know what to do. I graduated from Ohio State with a special ed degree. So I had just assumed that this is what my path is supposed to be, to be a teacher.

After a heartfelt conversation with my parents where they asked me, “Colleen if you could do anything, what would it be?” And I said, “Well, I wouldn’t mind playing with dogs all day.” I said it as a joke, but it ended up being the sentence that changed my life. I decided at that moment that I was going to create a business based on my love of animals. That was how Pet Nanny started.

The problem was I knew nothing about business. Back then, I think there was like one book on the market. I read the book, and I followed the instructions, but that’s pretty much all I knew about business.

I didn’t know about business, marketing, team building, systemizing your business, and managing my finances. I spent a lot of years spinning my wheels. I did not get very far with the company. I ended up creating another job for myself, where I was working a lot.

I had clients, but non-ideal pet-sitting clients who didn’t respect me. They took advantage of me, called me all hours of the day and night. I had no free time. I’d never spent the night in my bed because I was always at my client’s houses, and it got exhausting.

To me, it was like I was maybe making a little more than I was when I was teaching, but I had no free time whatsoever. I completely lost my freedom. So at that point, I was trying to decide, do I want to do this? Or do I want to start something else? Maybe pharmaceutical sales, go back to teaching. I didn’t know.

Then again, I made the decision. I’m going to give this a go. I’m going to try to create a business that can run without me being an integral part of running it.

Create a business that can run without you being the integral part of having it run.

So I hired a business coach. I attended events, read books, and did everything. I implemented, and I got results.

How I've Made Millions in the Pet Sitting Industry 2


Currently, I have three managers that manage the company and a staff of 40 pet sitters that go out to take care of my client’s home. On average, we make around $75,000 a month in revenue, and I only have to work one hour a week in the business.

I started knowing absolutely nothing to get where I am today. It took me a lot of years to get to where I am today.

That’s how you will market your business, how you’re going to get new customers, how you’re going to wow your customers, and how you’re going to nurture your current customer list.

Have support. Find amazing pet sitters.

This is how you’re going to assess to make sure they’re going to be a good fit to work with your company, and it’s how you’re going to onboard them.

So by the time they’re ready to get started with your customers, they’re going to do a fantastic job.

What systems do you need in your business for it to run like a well-oiled machine? How to document them and build out your online business hub so that your business can run without you. That is how you know you have a true business.

Have the freedom to continue growing the business and doing things you love.

Guys, money is a good thing. Think about all of the things you can do and all of the charities you can commit your time to if you have extra money.

And freedom. You’re not stuck working like I was seven days a week, 365 days a year. You can have the freedom to continue growing the business on the backend. You can have the freedom to take part in hobbies that you love. Horseback riding, tennis, and paddle tennis. You like to travel. You want to work from different areas. You can do that when you build this type of business.

How many pet owners and pet lovers in your community can you impact with your amazing service?

So by you building this awesome pet sitting business, you’re going to be able to service so many more pet lovers and their furry pals and provide them with stellar pet care. And become a standout in the pet sitting industry.

Hey there, Newbie Pet Sitter! Are you feeling stuck or overwhelmed with starting your pet sitting business? Fret no longer, my friend. I’ve got ya covered!

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