Become Your Pet Sitting Clients Problem Solver
Identify that actual problems that you solve for your clients
Ask yourself what it is you really DO for your pet sitting clients. What I mean by that is, what results and benefits do your pet sitting customers receive by working with your pet care company.
Pet Nanny- Pet Sitters of the Main Line provides true peace of mind to our clients by offering first-rate pet care and top-notch customer service with 100% satisfaction guaranteed.
For example, instead of being a company that “pet sits” or “dog walks,” Pet Nanny- Pet Sitters of the Main Line provides true peace of mind to our clients by offering first-rate pet care and top-notch customer service with 100% satisfaction guaranteed. So, what is that BUZZ sentence here? The answer is; we provide true peace of mind. The peace of mind factor is all over everything Pet Nanny related. It’s on our website countless times. It even has its own page, The Pet Nanny Peace of Mind Blueprint. It’s on our business cards, in our Welcome Packet, and on our voice mail. It’s everywhere, because this is what I’m offering to my clients. I’m not just offering a service where someone comes to your home and walks your dog. Pet Nanny is a service that they know, like and trust and that they can rely on to enter their homes worry-free every single time they use us.
What are you offering that is special and sets you apart form the other generic pet sitting companies out there? What problem are you solving for your clients? After you get clear on this and then start relaying that message to your prospective clients, those prospects will soon turn into paying clients that will use your service until the end of time. Why? Because you are the solution to their problem.
Let’s Identify the top 10 motivators that prompt people to buy
To get those creative juices flowing, let’s look at exactly what your ideal clients are motivated by. According to Jim Edwards and David Garfinkel in the ebook entitled “Ebook Secrets Exposed” www.ebooksecretsexposed.com here are the top 10 most powerful motivators.
- Make money
- Save money
- Save time
- Avoid effort
- Get more comfort
- Achieve greater cleanliness
- Attain fuller health
- Escape physical pain
- Gain praise
- Be popular
Now, not all of these apply to the pet sitting business world, but pinpoint the ones that are relevant. Next, use these motivators to help inspire different and unique ways to design a marketing message that will solve your clients problems and PULL your clients in.
Your Homework Assignment:
From the list above identify the motivators that fit for your business, and then list an example of how each of these has happened in your business using real life examples. Then evaluate, mix and match and create a marketing message that provides results and benefits and solves your clients problems. Now, sprinkle this results and benefits marketing message through all of your materials. It’s what you want to be known for.
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