Today, our business growth video is four strategies to increase the average transaction value. You may be wondering what that means. The goal is simple, to get customers to spend more with your pet sitting business on every transaction.

The simplest way to do this is to raise your rates.

You can also offer them products and services that will truly serve them and give them fantastic value when they’re using your service. So strategy number one is the obvious one, you can raise your rates.

Create add-on services.

Think about what your customers need while they’re at work or traveling apart from the pet sitting. Think about different things they can add to their pet sitting invoice. Think supply pick up or a pet taxi service, or a pooper scooper service or a vacuuming service, or if you’re a dog trainer, offering those services in addition to the pet sitting, same with grooming.

Sell products that would benefit their pets.

If you love a line of pet products like holistic pet care products, you can add this revenue stream to your business. Or maybe there are tools that you love, like a gentle harness that you couldn’t live without or poop bags. You can then sell those products to your customers, which would increase the transaction value.

Offer packages and discounted packages.

You might be thinking, “Well, that’s going to be less money,” but no, not actually. If you package your services and give your clients discounts when they buy in bulk like that, they will be incentivized to book more.

They may only book three visits a day, but if you have a four visit package where all the visits are discounted, they will go with the four visit package, which results in more money and a higher transaction value for your business.