1 Super Simple & Free Marketing Strategy
Most people forget about their email signature. Number one, email is free. Every time you send an email to either a client or a client prospect in a marketing funnel, you can optimize your email signature with a call to action.
If you’re emailing your customer, you could finish with your name.
“If you were happy with your pet sitting service, please click here to leave a Google review,” or “please click here to leave a Yelp review,” or “please click here to schedule your next service.”
If you’re sending it to a prospect, you can have something like “Click here to follow us on Facebook,” or “follow us on Twitter,” or “follow us on Instagram,” or LinkedIn, or whatever other social media that you’re on.
You can send them to a piece of content to warm them up. You can have a call to action to send your customers to a landing page where they’re giving you their name and email address for a coupon, which will then drop them in a follow-up sequence to incentivize them to schedule service with you.
You can have a link for whatever call to action you want. It’s free. And one of the most overlooked marketing strategies there is. Go check out your email signature in your email client and your email autoresponder and have some fun with this.
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