I had a weekly private coaching call with one of my students when she let me know that she had sent an email to her pet sitters requesting a video from them. She will use the videos on her website and marketing materials to create the know, like, and trust factor with her prospective customers.

The sitters didn’t respond or acknowledge the email.

So I suggested the following.

(1) Rewrite the copy of the email.

Start with:

Dear First Name,

Last week, I had requested a video. This is why I am requesting it.

(2) Then, explain the importance of the request and include instructions on how to do it

For example:

Don’t stress out about it. It’s easy, peasy. Grab your iPhone, introduce yourself, let them know what your pet care values are, and that you’re super excited to meet them and their furry pals.

(3) Always include a due date

Anytime you are requesting anything from your staff or requesting a testimonial from your clients, always include a due date. People respond to due dates. Otherwise, it just sits in their inbox as something to do when they get to it.

I hope this helps.