One of the greatest opportunities overlooked by pet sitters or service-based business owners is the fortune in the follow-up. My suggestion for you is to create two follow-up systems.

For Prospective Customers

One for prospective customers, so people that have expressed interest in working with you, whether they emailed you, called you, filled out a form, reached out on Facebook, they have somehow said, “Ooh, this sounds good. Let me learn more.” Those are your prospective customers.

For Existing Customers

People who have used you in the past have already raised their hand and said, “Yes, I want to work with you.”

If you have a system in place following up with them regularly, giving them advice about pet care, putting in reminders to book service or incentives to book service, you’re just consistently keeping in touch and following up with these people; you are drastically going to increase the rate that your existing customers book from you.

So two systems. One for prospective customers, people that have said, “Yes, I’m interested.” And, of course, the people who have already said yes need to be reminded. You will get many more bookings if you send out these reminders and touchpoints.