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When I started my pet sitting business I knew nothing about business. I didn’t know how to systematically get new pet sitting and dog walking clients or how to efficiently manage my business. I pretty much knew nothing, but we all have to start somewhere, right? So how did I learn? I read. I took courses. I went to live events and most importantly I took a ton of action. Learn…implement. Learn…implement. That’s how it went.
Now looking back on my pet sitting journey I have boiled down my 4 top tips for growing a wildly successful pet sitting business.
Tip #1. Create a Mindset for Success
Success is not an accident. It’s something we have to make happen on purpose, day in, day out. It all starts with knowing what you want and conditioning yourself for success, so that you can make it happen. You should fill your brain with positive, motivational books, quotes, videos and podcasts so that you can train your brain to achieve the success that you desire. You need to make this part of your daily routine. I pay for YouTube Red. I listen to all my favorite mentors daily to tune me in and keep me in a positive state of mind. YouTube Red is commercial free and the videos still play even when you navigate away from the app. I love this tool!
Tip #2. Get Really Good at Marketing Your Business
Once you’re focused on being the best version of yourself to create the success you want, you need to focus on what action you need to take. MARKETING = GETTING CLIENTS. A big piece of that action is centered around getting your pet sitting business out there! You need to have a clear message that speaks to your ideal client. Every single day you need to be doing at least one thing to get your business out there in front of your ideal prospects. You need to expand your reach and make them say, “this pet sitting business is the answer to my prayers.”Every single day you need to be doing at least one thing to get your business out there in front of your ideal prospects. Click To Tweet
Tip #3. Get Really Good at Systems and Processes
If you want to scale your business you need to get systems and processes in place. This is a crucial step! Things can really become a mess if you don’t nail this step. Read The E-Myth! It is a must read! It truly changed the trajectory of my business. Your systems need to be replicable, documented and delegated. The system is what runs the business and the person runs the system.
Tip #4. Grow Your Team
Don’t wait for five years (like I did) to grow your team. Building a team of talented pet sitters is a must. The more sitters who are on your team, the more ideal clients you can service. The more ideal client you can service, the more revenue you will generate. The more revenue you generate, the more you can invest in marketing which will in turn attract more ideal clients. And I didn’t even mention the freedom it creates in your life. That was my WHY. I crave freedom!